CURRICULUM FOR BACHELOR PROGRAMME MANAGEMENT AND BUSINESS ADMINISTRATION

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1 VILNIUS UNIVERSITY CURRICULUM FOR BACHELOR PROGRAMME MANAGEMENT AND BUSINESS ADMINISTRATION IDENTIFICATION Name of programme Qualification awarded Level Study field Scope of programme (ECTS) Language of instruction Length of programme (years) Tuition fee per year and Business Administration Bachelor in business and management Bachelor Business and 240 ECTS English 4 years 1310 EUR (EU citizens)/ 2400 EUR (non-eu citizens) Study concentration from 3rd semester: Marketing and Global Business or Business Administration. PROGRAMME STRUCTURE The first two years of the programme consists of both compulsory and elective courses that are the same for all concentrations. Students will be given an opportunity to choose elective courses according to their interest. Each semester students will work on research projects in line with the selected courses. The third and the final years will be dedicated for further specializations: Marketing and Global Business or Business Administration.

2 COURSE INFORMATION The programme has the following structure: 1 st Semester 2 nd Semester 3 rd Semester 4 th semester Introduction to studies (Microeconomics) I/II part Population and Economic Development Higher Mathematics (ECTS)5 General Education Modules (10 ECTS) (Microeconomics) II/II part Information and Communication Technologies (10 ECTS) Business Statistics Objective Foreign Language General Education Module Civil and Labour Law (Macroeconomics) Business Economics Business Ethics Insurance Business Trade and Service Business Basics of Accounting and Auditing (15 ECTS) Human Resource Business Operation History of Economic Though CONCENTRATION DESCRIPTION The objective of the concentration The main aim of management and business administration programme, Marketing and Global Business concentration, is to prepare highly-qualified marketing experts who are able to work in dynamic environment of global business. Career opportunities and access to further studies A graduate of programme with marketing and global business or business administration concentration will be ready to work in companies and organisations that are involved in international/ global activities. They are widely spread across sectors: business (manufacturing, commerce and services), public sector, non-profit (non-governmental). Through the range of management subjects studied in this study programme, graduate will be prepared for a career at middle and higher-level management in this exciting and challenging field. There is a wide range of opportunities available with a qualification in international marketing management or business administration. Some typical career routes, which graduates have moved into, are business management, brand and product management, advertising, public relations, market research, sales management, retailing, general marketing management, business development and ownership. After gaining Bachelor degree, a student will be able to join Master programmes.

3 Concentration on Marketing and Global Business 5 th Semester 6 th Semester 7 th Semester 8 th semester Global Business Marketing Consumer Behaviour (5ECTS) Business strategies Quality Principles of Cross- Cultural Business in emerging economies Retail and Marketing Essentials of Marketing Research Marketing Economics project Export E-marketing Information Systems Global Electronic Business Integrated Marketing Communications Essentials of Corporate Finance Marketing Advertising Business Global Operations and Logistics Forest Products and Markets Development Public relations (5ECTS) Bachelor Final Thesis (15 ECTS) Professional Practice (15 ECTS) CONCENTRATION DESCRIPTION The objective of the programme The main aim of the and Business Administration programme, Business Administration concentration, is to prepare highly-qualified business administration professionals with a global outlook and international aspirations, offering study subjects that develop core business administration knowledge and a more specialist, specific understanding of both domestic and international aspects of business administration. Career opportunities and access to further studies Skills and competences gained by graduates of the Business Administration concentration enable them to create and develop new businesses as well as administrate and manage processes at existing business organizations. Students acquire systematic thinking, strategic thinking as well as decision making competencies that are necessary in a contemporary business environment. Graduates are knowledgeable in methods of how to diagnose and systematically manage problematic situations as well as identify optimal tools for the implementation of necessary changes.

4 Graduates of the Business Administration concentration are able to apply theory in the real world and are therefore likely to be attractive to employers as future strategic leaders and senior managers, and also able to work as middle-level managers at business organizations or public institutions in domestic and/or international markets. After gaining Bachelor degree, a student will be able to join Master programmes Concentration on Business Administration 5 th Semester 6 th Semester 7 th Semester 8 th semester Business Finance Marketing Business Bachelor Final Thesis (15 ECTS) Business strategies (10 ECTS) Business Projects Competitiveness of Enterprises and Production Enterprise Expenditure Information Systems Trade Processes and Marketing Professional Practice (15 ECTS) Business Integrational Processes Corse Project Property Economics and Valuation Economics Quality Manuagement Marketing (5ECTS) Economy of Public Sector Consumer Behaviour Global Electronic Business Labour Economics Business Risk Essentials of Marketing Research Export Pricing Intellectual Property State Economic Policy of Tourism Enterprise Advertising Business of Public Procurement Accounting Financial Behaviour Business communication

5 GRADUATION REQUIREMENTS and Business Administration undergraduate studies are completed with public defence of final bachelor thesis. ADMISSION REQUIREMENTS AND SELECTION CRITERIA Each applicant is required to have a secondary school diploma or its equivalent. The selection criteria are based on the weighted average of relevant grades recorded in the transcript of the student s academic record. All applicants have to prove their English proficiency (IELTS 5.5+, ibt TOEFL 65+.) Academic contact Prof. Algirdas Miškinis tel. (+370 5) algirdas.miskinis@ef.vu.lt Admission contact Ms. Ingrida Kelpšaitė tel. (+370 5) Ingrida.kelpsaite@cr.vu.lt Ms. Lina Kvizikevičiūtė tel. (+370 5) lina.kvizikeviciute@ef.vu.lt