MASTER COMMUNICATION & MARKETING

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1 MASTER COMMUNICATION & MARKETING L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy wwwuniluna.com

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3 Libera Università delle Arti, which has been offering specialist courses in the fields of fashion, design and communication and Marketing for over 10 years, is now recognised as one of the most well-qualified institutes in Italy for delivering precious skills which originate in tradition and the International accolade Made in Italy. One of the fundamental characteristics of the L.UN.A. courses is the great relation with the real working world, through numerous workshop experiences on true projects/products in collaboration with the best Italian brands. Not only do students leave L.UN.A. with a diploma, they also hold a new CV made richer with precious professional experiences with which to face their future careers. three-year courses, master, specials in design, fashion design, communication & Marketing

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5 Studying and living in Italy Italy is not only the home of fashion design par excellence, despite globalisation, it is also the location where the most prestigious manufacturing phases of top artisanship are completed; where the most specialised and skilled laboratories in the world are to be found. Only here can the best techniques be learned, the production of the best brands can be observed from the inside. With L.UN.A. students access the most prestigious factories and work aside the most skilled designers and artisans in the world. The main Bologna school sits at the heart of Made in Italy production thus enabling fast travel to the main Italian cities, for example by train: Milan in 1h 15mins Rome in 2h Florence in 1h Venice in 1h 30mins

6 Our courses L.UN.A. offers three-year courses, masters and specialist courses in: Fashion Industrial Design Communication & marketing Internal architecture Teaching locations Istituto Curcio of Rome, Language module for foreign students L.UN.A. Libera Università delle Arti - Bologna Special activities Project workshops at Centro Ricerche L.UN.A. - Imola Placement activities and meetings with company representatives at Lagente - Milan Timing Courses start in January Courses end in July thesis presentation in October Stage company in July / September

7 All didactic materials are supplied on-line by way of the L.UN.A. intranet platform (Lunanet), which each student accesses with individual password. All software is supplied with licenses. All students must have a personal computer. The Masters Diploma will be conferred at the students final theses presentations to those who pass the test and have accumulated sufficient credit points. Students with an absence rate of over 20% from programmed courses will not be admitted to the final exam. Enrolment Applications should be made as early as possible as limited places are given on a first come first served basis. The application form may be sent by or by post. Utility Periodically, L.UN.A. organises study trips to the main destinations of Italian fashion and design. Students will have reserved seats at International fashion shows in Milan, Florence and Paris or entry to tradeshows and conventions dedicated to design and marketing. Visits are also planned to Venice, Rome, Florence and Milan.Following conferment of the Masters Diploma, our Milan and Bologna offices will arrange each former student s file so candidates may be absorbed into productive enterprise, professional studios, and fashion houses across the world. More than 90% of our ex students find employment within a year of attaining their diploma. Centro Ricerche Luna is available to ex students for combined development of projects for new products and/or new businesses and accompanies new professionals or entrepreneurs in starting up their production or commercial enterprise. Module of Italian for fashion design (100 hours) Costs Masters courses 10, for Italian candidates Masters courses 15, for foreign students (inclusive of the language module) Masters courses 13, for foreign students (excluding the language module)

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9 Objectives and Topics The creation of new managers who are able to understand the market, predict changes, identify a product s resources, with the know-how to interpret the culture and language required to transmit and manage integrated communication is the quest of this course. Indeed, the most advanced managerial skills are found inside businesses of high added value within the Italian fashion system and design sectors. Today, therefore, it is necessary to train for Strategic and Creative Marketing and relative managerial tools and techniques. Developing company organisation charts, understanding roles and skills; evaluating budget plans starting from internal resources of a company within a business plan are some of the operational abilities that are in continuous progress keeping abreast of the changing market demands. In order to generate value, this type of management must make sure that all areas operate harmoniously and with a common objective; its skill base is continually activated along the entire process, along the whole chain: from internal communication to external communication in constant connection with the mission of the brand and with respect to the vision it transmits to clients. Another of its features is communication and control between internal professional profiles. Techniques and tools work in parallel to identify the consumer, define the product, elaborate diffusion and sales strategies, establish briefs for market research specialists, agencies for brand advertising, sales points for services to the product and these demand knowledge of all internal and external components of the business process.

10 Study Plan Doc = ex-cathedra lectures, Lab = laboratory activities, Tec = technical instruction. PROJECT METHODOLOGY DOC Methods and processes in design and communication and project sharing: briefing, historical research, mind-style and future trends, the total quality method and optimisation of creative and productive phenomena. IDENTITY COMMUNICATION LAB Self communication: key words, concept and research through the metaphor and personal identity; sensory and logical pathways; the project: creation of an identity box, a micro narration, elaboration of a concept and elaboration of a new mind-style. PRODUCT COMMUNICATION DOC Communication planning and marketing for success with the fashion product. New Technology 1 DOC-TEC An operative process for archiving information, managing materials, databases with functional interface developing into the articulated communication of the internet. The relationship between information, communication and technology: information technologies, hardware, software and operative systems; the choice of technologies that are suitable to each specific application; text and image elaboration, creation of interactive multimedia; the relationship between management software, multimedia and web. An interactive archive is produced to manage project materials and operative connection with other players in the process. The final result provides students with a database of their portfolio in the form of an interactive archive for their professional career, and their own web site and computer presentation of a real commissioned project and showreel. NEW TECHNOLOGY 2 DOC-TEC Web design; designing a website, with the aim of showcasing individual work. Software: Dreamwear. COMPUTER GRAPHIC TEC Adobe Creative Suite, in an all-encompassing approach that is complementary between its various applications. ADVERTISING LABORATORY LAB Research into local businesses, identification of a case study, analysis of the quality and limitations of its communication characteristics and project proposal. ADVERTISING AND MARKETING PSYCHOLOGY DOC Advertising analysis, means of advertising communication, psychological research and in-depth investigations into the theme. COMMERCIAL LAW DOC Enterprise and entrepreneur, ownership law, copyright and patent law, budget.

11 WEB WRITER LAB Creative writing dedicated to the fashion and design sectors on the web. CREATIVE WRITING LAB The art of reading and writing practised through the great authors. PROJECT MANAGEMENT DOC-LAB An expert overview of professional in-house roles and know-how with reports directly from the most well-known managers. PROJECT LABORATORIES During the Masters in Industrial Design students will be offered real project briefs to perform for Italian companies and trademarks or final customers and professional studios, from a minimum of three to a maximum of six projects. These projects will also concern themes of internal architecture. The laboratories organised in the form of workshops are assisted by tutors, specific consultants and company personnel involved in the work. PHOTOGRAPHY FOR FASHION AND DESIGN DOC-LAB An accurate and creative assessment aimed at capturing the stylistic sum of the two disciplines and the creation of tailored projects. MARKETING /SOCIETING LAB Creation and realisation of content for new media. VISITING Weekly lectures will be given by visiting designers, entrepreneurs and well-known professional figures in the sector, who will illustrate their experiences and meet the students to discuss future professional opportunities. Complimentary Subjects Course students have free access to all other courses which are activated during the academic year; other Masters and three-year courses. Should students feel they would like to improve in subjects that are not included in the programme they may ask to attend complementary courses of their choice; for example marketing 1, which is included in the three-year course, is not part of the C&M course but may be attended by other students. Given the intensity of the programme of complementary courses the avoidance of schedule overlapping is not guaranteed.

12 didattica ricerca esposizione L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy wwwuniluna.com

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