STRATEGIC CRISIS MANAGEMENT & COMMUNICATIONS MASTERCLASS

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1 60% CASH BACK The Productivity Innovation Credit (PIC) Scheme Save $400 Early Bird Special Only S$ GST* Register before 8 July 2015 STRATEGIC CRISIS MANAGEMENT & Building Human Capital Resiliency & Ensuring Business Continuity in a VUCA World July 2015 Singapore With a long list of disasters in which businesses have had to contend with in the 21st century, both natural and manmade, a great deal of attention has been paid to making crisis preparedness and response a key focus of their business continuity planning. Many organisations are taking a proactive approach to build resiliency into their business operations, but only few have fully addressed the human side of the crisis preparedness. A recent study conducted by the Society for Human Resource Management (SHRM) have shown that human resource disaster recovery plans are often not comprehensive enough to meet the needs of employees and the business in a time of crisis. The Strategic Crisis Management & Communications Masterclass will delve into the risks related to human capital resiliency that could arise in any crisis and provide a practical framework for addressing them. The real-life case studies and interactive exercises are lined up to equip you with a comprehensive understanding of the principles, strategies and techniques of crisis management and communications to exercise greater leadership in a crisis situation. The masterclass will be delivered using a variety of tools and techniques, including lectures, case studies, videos, group discussions and exercises. Led by: Kenny Seow Partner RISKWEST MANAGEMENT CONSULTANTS Acknowledged leader in crisis management with over 25 years of international experience in disaster recovery, business continuity and crisis management in banking, securities, education, logistics and government Celebrated keynote speaker and presenter in international conferences Certified Business Continuity Professional (CBCP) from Disaster Recovery Institute International and a Member of the BCI (MBCI). Qualified as an ISO Lead Auditor and Trainer + EXCLUSIVE SCENARIO-BASED CRISIS SIMULATION EXERCISE Benefits of Attending Gain a practical understanding of the principles and concepts of organizational resilience, business continuity, crisis management and communications, particularly with respect to people-related issues Learn how to incorporate practical strategies and tactics for people-related components into every aspect of the crisis preparedness and business continuity planning process Build the knowledge and skills needed to exercise greater leadership and to successfully manage a crisis situation Apply the lessons learned in a realistic crisis simulation exercise Master the skills to communicate key messages effectively to your employees and stakeholders to rebuild their trust and confidence Contact Me to Register: Karen Soh Tel: (65)

2 Kenny Seow has over 25 years of international experience in disaster recovery, business continuity and crisis management in banking, securities, education, logistics and government. He is a Partner at Riskwest, a consulting practice based in Perth, Western Australia that provides business continuity and risk management support, training and advisory services to government, community service organisations and private sector companies in the region. Kenny Seow Partner RISKWEST MANAGEMENT CONSULTANTS Companies Arthur has Worked With: United Engineers MCIS Zurich Insurance Government of Hong Kong SAR Saudi Basic Industries Corporation Perth Airport City of Perth Westpac Serco Government of Western Australia Association of Banks in Singapore Kenny is formerly the Director and Regional Head of BCM of Deutsche Bank AG with responsibilities for the development and implementation the bank s BCM and crisis management programme across 16 countries in Asia Pacific. He has also held senior leadership positions in Sema Group Asia Pacific and Hitachi Data Systems where he managed the services of a commercial disaster recovery facility, and in PricewaterhouseCoopers where he was responsible for consulting services in disaster recovery and business continuity. Kenny speaks regularly at seminars and conferences, and has presented papers on business continuity in Australia, United States, United Kingdom, Hong Kong, Indonesia, Singapore and Malaysia. He conducts BCM courses regularly and has trained over 3,000 senior managers and executives from public and private sector organizations. He is also a trainer for the Business Continuity Institute (BCI) and International Consortium for Organisational Resilience (ICOR). Kenny is professionally qualified as a Certified Business Continuity Professional (CBCP) from Disaster Recovery Institute International and a Member of the BCI (MBCI). He is also qualified as an ISO Lead Auditor and Trainer. He has a Bachelor degree in Psychology and Computer Science, Master degree in Business Administration and Specialist Diploma in Disaster and Emergency Management System. He is the first recipient of Asian Business Continuity Award for Lifetime Achievement in Kenny is currently a Board Member and Western Australian Area Representative of the BCI, Australasian Chapter. He is also a volunteer with the Western Australian State Emergency Service. Who Should Attend Mid to Senior-Level Management of Human Resource, Talent Management, Organisation Development, Learning & Development, Employee Health & Wellbeing, Performance, Benefits, Resourcing, Employee Relations, Communications, Business Continuity Management (BCM), Health & Safety, Crisis Management Team (as well as support staffs) A very enriching experience and good learning! - Barclays Great, interesting topics - To the point and well-structured with engaging style - Bloomberg

3 WORKSHOP TIMETABLE: 8.30am Registration 9.00am Start of Workshop 10.30am Morning Refreshments 11.00am 12.30pm Lunch 1.30pm 3.00pm Evening Refreshments 3.30pm 5.00pm End of Workshop

4 AGENDA DAY 1 - WEDNESDAY, 29 JULY 2015 Principles of Organisational Resilience 5 principles of Organizational Resilience Resilience indicators Role of HR in building Organisational Resilience Linkages between Organisational Resilience, Business Continuity & Crisis Management Discipline of Business Continuity & Crisis Management Understanding the Business Continuity Management life-cycle Key elements of a business continuity and crisis management plan Effective HR participation in the plan development process International standards Strategies for Provision of HR Support in a Crisis Employees health, safety and well-being Addressing employees concerns in a crisis Managing & coordinating logistics for employees support Continuity of critical HR functions Crisis Management Structure Crisis notification & escalation protocols Teams & their roles in crisis management Key responsibilities of HR in crisis response Pre-crisis Preparation & Planning Identifying risks & assessing vulnerabilities to human-capital Implementing risk mitigation strategies Assessing impact of disruption on HR functions DAY 2 - THURSDAY, 30 JULY 2015 Responding to a Crisis Command centre operations Crisis leadership & decision making Issues management & situational awareness Monitoring, logging & reporting Managing Stakeholders Crisis Communications Response Establishing crisis communications protocols Developing message strategies for internal & external communications Dealing with the media dos & don ts Use of social media in crisis communications Readiness to Respond Building a crisis-aware culture in the organisation Corporate awareness & training program Exercising & testing the crisis management plan Crisis preparedness audits and self-assessments Scenario-based Crisis Simulation Exercise Attendees will have the opportunity to apply the knowledge learned in a realistic crisis simulation exercise. They will work in teams to role-play various positions on the crisis management team, and participate in problem solving and decision making. A hot de-brief will be conduct following the exercise to identify lessons learned and areas for improvement.

5 Early Bird Fee Regular Fee Sign Up STRATEGIC CRISIS MANAGEMENT & DELEGATE RATES 2015 All payments receive by / before 8 July 2015 is entitled to Early Bird Discount 10% discount for group booking of 3 delegates and above 2 Days Workshop S$1,795 + GST S$2,195 + GST JULY 2015 l Singapore Registration includes: Presentations, luncheons, networking sessions, refreshments and delegate pack 60% CASH BACK on all HRM Congresses The Productivity Innovation Credit (PIC) Scheme offers Singapore registered companies 60% cash back on all HRM Congresses. Or a 400% tax deduction instead, the choice is yours. Delegate 1 Delegate 2 Methods of Payments UPON INVOICE CREDIT CARD : I authorize HRM Asia to debit my: VISA MASTER CARD AMEX Total amount payable: Credit Card Number: Expiry Date: Name On Card: Billing Details Company: Main Contact: Billing Address: Delegate 3 Contact: Karen Soh Telephone: (65) Fax: (65) Website: CODE: WEB Delegate 4 Terms & Conditions The organisers reserve the right in unforeseen circumstances to change the content of any published particulars without liability. Payment must be received prior to the event. Early Bird Special discount is not applicable to Service Providers. HRM Asia reserves the right to refuse registration without further explanations. All cancellations must be received in writing 28 days prior to the event or 100% cancellation fee applies. In the event that a registered attendee fails to attend, 100% of the event fee remains. Data Protection The personal information entered during your registration/order, or provided by you, will be held on a database and may be shared. Occasionally, your details may be obtained from or shared with external companies who wish to communicate with you offers related to your business activities. If you do not wish your details to be used for this purpose, please contact our database department at Tel: or Fax:

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