NSA Marketing Opportunities Media Kit

Transcription

1 NSA Marketing Opportnities Media Kit National Society of Accontants The Association for Main Street Tax & Acconting Professionals Get Started Today! Contact Diane Griffin at or

2 Reach Yor Target Market: 8,000 Tax & Acconting Professionals with Bying Power NSA members are decision-makers. They are independent practitioners who provide tax preparation, acconting, bookkeeping, payroll, financial and estate planning, aditing, and management services to individals and bsiness clients. NSA members are bsiness owners and senior management of small and mid-size tax and acconting firms NSA members have an average annal gross income of $285,000 They hold professional credentials sch as CPA, EA, ABA, ATA, ATP, RIA and CFP They allocate more than 45% of annal expenses towards technology, marketing, contining edcation, practice management, spplies, pblications, etc. Design a Cstomized Plan to Meet Yor Marketing & Bdgetary Goals NSA offers a mltitde of innovative marketing soltions, from reaching members in their inboxes and on their smart phones, to increasing exposre to tax and acconting professionals every day online. Let s tailor a one-of-a-kind package that meets and exceeds yor bsiness objectives. Join NSA as a Vendor Member and save! Receive 10% off on advertising, sponsorships and save more on exhibits Bons online and social media marketing opportnities Cstomized company profile in an online directory All tax and acconting member benefits The National Society of Accontants (NSA) is a membership association of approximately 8,000 Main Street tax and acconting professionals. Since 1945, NSA has provided national leadership and helped its members achieve sccess in the profession of accontancy and taxation throgh the advocacy of practice rights and the promotion of high standards in ethics, edcation, and professional excellence.

3 Deliver Yor Message to NSA Members & Get Reslts! If yor bsiness provides any of the following services to tax and acconting practices, NSA members are yor #1 target adience. 105 & 125 Plans Acconting Services & Software Advertising Services Banking & Financial Prodcts Bsiness Valation Bying & Selling Practices Client Commnications Clod Compting Compters, Scanners/Printers & Other Hardware Conslting Services Contining Professional Edcation (CPE) Credit Cards & Credit Card Processing Data Backp and Recovery Employee Benefit Programs Estate and Trst Planning Services & Software Financial Planning Services & Software HR Services HRAs and HSAs Information Technology & Conslting Insrance Investments Marketing Services, Conslting and Prodcts Office Spplies Payroll Services Phone Systems Practice Management Tools Pblications Research Services Sales Programs Small Bsiness Soltions Social Media Services & Conslting Software Sccession Planning Tax Preparation Software Tax Research Technology Prodcts and Services for the Acconting/Tax Indstry Websites

4 ONLINE ADVERTISING NSA Website & MemberConnect Ads Every day, NSA members and other tax and acconting professionals find their way to The website provides everything from membership information to the latest news and indstry information. In addition, a robst NSA-exclsive online portal, allows members to engage in discssion forms and connect with other tax and acconting professionals. Qarterly online ad rates: NSA and MemberConnect Homepage Rotating Footer Price $850/qarter Size 728 px x 90 px ² Average visits per month 36,000 ² Average page views per month 100,000 ² Average time on site 3:30 NSA and MemberConnect Interior Sidebar $700/qarter 250 px x 300 px Ad Specifications Footer ad: 728 px x 90 px Sidebar ad: 250 px x 300 px JPG or GIF format, 72 dpi Interior Sidebar Ad Here Rotating Footer Ad Here Homepage Interior Page

5 ADVERTISING TAX TALK Daily s to NSA members The first thing I do every morning is check NSA Tax Talk. I love this form. It has saved me hors of research. ~Joanne Tax Talk is an all-member egrop that delivers a Daily Digest of discssion posts to the inboxes of NSA members every day. Tax Talk, with an average of over 50 posts a day, is the go-to resorce for NSA members to share knowledge and information on everything from specific tax and acconting qestions, practice management ideas, to tax and acconting software and prodct reviews. $750/month Ad Specifications Ad Here Ad: 150 px x 150 px JPG or GIF format, 72 dpi MemberLink NEWSLETTERS MemberLink newsletter every other Wednesday MemberLink delivers crcial indstry news and insightfl analysis to indstry professionals. Each isse of MemberLink is packed with timely information that members consider important, mst-read information. $500/month Open rate: 37% Click throgh rate: 11% NSAlert newsletter every other Friday NSAlert brings members the very latest in legislative news, reglations and pdated tax laws. It also incldes pdates on NSA advocacy and progress in enhancing and protecting the rights of the small bsiness tax practitioner. $500/month Ad Specifications Sqare ad: 150 px x 150 px Banner ad: 650 px x 90 px JPG or GIF format, 72 dpi

6 MAGAZINE ADVERTISING Main Street Practitioner NSA s member magazine, Main Street Practitioner (MSP), brings ctting edge information, special featres, tax and acconting trends, case stdies and best practice articles to its readers. MSP is digitally pblished five times a year on a dedicated webpage, where readers can download a PDF of the crrent isse and browse previos isses. notifications are delivered to the inboxes of members when the isse is pblished. Main Street Practitioner content is also promoted throgh social media posts to NSA followers. Place an ad in Main Street Practitioner and get: A fll-page pop-p ad on the digital isse (700 px x 900 px) Footer Ad Here A fll-page ad in the PDF version (700 px x 900 px) A banner ad on the (choose a footer 700 px x 90 px or sidebar 300 px x 250 px) Homepage An ad in the notification pon pblication (150px x 150 px) 1x: $1000 3x: $900/isse 5x: $800/isse Content Page Sidebar Ad Here Choose Isse Dates: Tax Season May/Jne Jly/Agst Sept/Oct Nov/Dec Main Street Practitioner Editorial Calendar Isse Orders & Materials De Pblication Date Tax Season Janary 9 Febrary 1 May/Jne May 9 Jne 1 Jly/Agst Jly 11 Agst 1 September/October September 12 October 1 November/December November 7 December 1 Content Page Ad Specifications Website and PDF ads are fll color images in JPEG, GIF or PNG file formats at 72 dpi. Provide the URL yo wish to link to yor website. CONTACT US Editor: editor@nsacct.org,

7 NSA Annal Meeting NSA 71 ST Annal Meeting & Exposition Grand Hyatt Tampa, FL Agst 17 20, 2016 Sponsor or exhibit at the NSA Annal Meeting and reach approximately 300 attendees who are key decision makers, leaders and volnteers at both national and state levels. Exhibitor Benefits Pre- and post-show marketing list of pre-registered attendees to boost onsite traffic Exposre in both the onsite program and on the NSA website with copy, logo, and link to yor company s website Exhibitor recognition in Main Street Practitioner and MemberLink delivered to NSA members Onsite traffic bilders inclding meals Sponsorship is a great way to increase yor exposre at the NSA Annal Meeting! Let s help yo create a cstomized sponsorship package to meet yor marketing and bdget needs. Example Sponsorship Opportnities Onsite program advertising Annal Meeting tote bags Tote bag stffers Other opportnities tailored for yo

8 Company Name: Date: Contact Name: Address: City: State: Zip Code: Phone: Website: Check enclosed, made payable to NSA Credit Card Type: VISA MasterCard American Express Discover Name on Card: Card Nmber: Expiration Date: Signatre: Sign me p as an NSA Vendor Member Annal Des: $199 Join NSA as a Vendor Member and Save! Yo ll save 10% on all advertising and get special member exhibitor disconts. Yo will also be inclded in the NSA member directory and get all NSA membership benefits. ONLINE ADVERTISING NSA and MemberConnect Homepage Rotating Footer Ad $850/qarter NSA and MemberConnect Interior Sidebar Ad $700/qarter Start month: End month: Start month: End month: Total ADVERTISING Circle months below Tax Talk $750/month Jan Feb Mar April May Jne Jly Ag Sept Oct Nov Dec MemberLink $500/month Jan Feb Mar April May Jne Jly Ag Sept Oct Nov Dec NSAlert $500/month Jan Feb Mar April May Jne Jly Ag Sept Oct Nov Dec Sqare Ad Banner Ad Total MAIN STREET PRACTITIONER MAGAZINE ADVERTISING 1x $1000 Freqency (circle) 3x $900 5x $800 $ Total cost Circle Isse Dates: Tax Season May/Jne Jly/Agst Sept/Oct Nov/Dec ANNUAL MEETING EXHIBITS AND SPONSORSHIP Exhibits - 50% de pon signing, balance de Jly 31st Exhibitor Tabletop Exhibit NSA Member $500 Nonmember $700 Sponsorship Totebag, Stffer, Other: Contact s Total Grand Total Retrn completed contract to Diane Griffin at or dgriffin@associationvision.com.