The Machine Tool Sales Engine

Transcription

1 Spindle: Milling Direction: V or H # of Main Spindles: Max. HP: Top RPM: Envelope: Max. Table Length: Max. Table Width: Max. Part Weight: Machine Type: Machining Center Drill/Tap Boring Mill Milling Machine The Machine A Gardner Bsiness Media Metalworking Grop Prodct

2 The Machine Since its inception, Techspex has been the search engine for new machine tools. With this release, Techspex is mch more than a search engine, it s a sales engine that BENEFITS connects byers and sellers of metalworking prodcts and services at critical stages of the indstrial bying cycle. Technical Data Technical Data Technology is the most inflential criterion sed by manfactring professionals when making final vendor selections. Gardner Research, in Manfactring Facilities 2013 More than jst listings, Techspex enables yo to Envelope: Trning featre the technical specifications that define Max. Chck Dia: yor prodct offerings, which is also the first set of criteria byers se to identify new prchases. Max. Bar Dia: Max Trning Length: Specifications: Branding # of Main Spindles: Integration Techspex visitors can research, compare and save information on eqipment Spindle Direction: based on specifications for the following Mill/Drill Fnction: Promotion Machine Type: Trning Bar Chcker Universal Swiss machine types: Trning Milling Grinding EDM CMMs Presses Resorce Centers ing Workholding Spplier Directory Techspex The Machine

3 Lead Generation Reqesting more information or issing an RFP online is the most common way manfactring byers reveal themselves as a sales lead. Gardner Research, in Manfactring Facilities 2013 Branding Throghot the indstrial bying cycle, brand impression is the most important factor in a manfactring prospect s initial vendor selections. As a Techspex cstomer, yo will receive a detailed lead report To indstrial eqipment byers, yor brand each week. The contacts yo receive are active, soltions-based is mch more than a logo and a name; it is the byers who visit the site at critical need and vendor-selection impression of yor technology, yor qality, stages of the indstrial bying cycle. yor service, yor technical content and yor Gardner Research, in Manfactring Facilities 2013 logo and message. Techspex delivers a platform to commnicate yor brand components to Each week, Techspex cstomers receive a complete contact list of Registered Qalified Byers (RQB) who visited the site an active, engaged adience that visits the site to locate and compare specific machines for specific applications needs. to search for machine tools or related eqipment. Yor Techspex investment incldes high- Machine Byer Profile Uses at least 5 media types to find work-related information Searches for prodct or process soltions at least once a month Vales technology and service more than price Is college-edcated and technically minded Carries a laptop compter and smartphone Initiates contact with vendors Is arond 50 years of age Techspex The Machine visibility page branding, along with contextal display advertising appearing within the prodct categories yo identify.

4 Integration Three most effective media for researching new prodcts, processes and best practices: trade magazines, search engines, indstry websites. An integrated media mix is the most effective way to brand and promote to today s manfactring Gardner Research, in Manfactring Facilities 2013 Trade magazines 92% byers. As a Gardner Bsiness Media prodct, Techspex is presented, promoted and connected in print, online, via and at indstry events by Modern Machine Shop, MoldMaking Technology, Search engines Prodction Machining and Atomotive Design & Prodction. Content, listing and data is shared across Gardner Bsiness Media sites. As a reslt, related links direct visitors to specific Techspex technical content, machine tool listings and targeted search reslts. Techspex pts yor technology, yor prodcts 4 Advertising Packages: and yor marketing message in front of active Site Sponsorship $2,250 Machining Technology Sponsorship $1,750 distinct advertising packages deliver access to ing / Workholding Sponsorship $1,750 byers at a time when they are actively searching, Spplier Directory $1,000 metalworking byers at a critical stage in the indstrial bying cycle. As a reslt, Techspex s for Monthly: researching and comparing eqipment. 87% Each advertising package incldes: Weekly list of Registered Qalified Byers (RQB) Targeted banner advertising placement Vale Added Benefits, expanded showroom, enhanced model pages Techspex The TheMachine Machine Techspex Advertising Packages By-Up Options: Indstry websites 89% Promotion $1,400 Dedicated E-Blasts Add-A-Zone per 5,000 names Additional zone packages are available at 50% discont Reqirements All pricing is gross. Zone Sponsorships reqire a six-month minimm contract. Site Sponsor reqires a one-year contract. 10% discont applied to all prepaid 12-month contracts.

5 Advertising Packages Site Sponsorship Package Machining Technology Sponsorship This sponsorship package delivers lead generation and As visitors navigate Techspex, they search, research and compare high-impact brand bilding within Techspex s primary and machines within specific eqipment types. This sponsorship most traveled pages. delivers lead generation and targeted, contextal brand bilding by placing yor message on all major pages within a specific MODEL SEARCH Max Chck Dia. Max Bar Dia. Max HP: Top RPM: Max Trning Length eqipment type. Techspex refers to these eqipment types as machining technology zones. achining Technology Zones: M Trning, Milling, Grinding, EDM, CMM, Presses Registered Qalified Byers (RQB) As a Techspex sponsor yo receive lists of registered sers who have visited Techspex. E-NEWSLETTER The most comprehensive new machine tool research resorce. Registered Qalified Byers (RQB) As a Techspex sponsor yo receive lists of registered sers who have visited Techspex. Rich Media Ad (300x250 pixel Flash or Video) Mlti-Format Ad (120x60 pixel banner + 4 lines of text) Rich Media (300x250 pixel Flash or Video) Banner Placements Home Page Banner Placements Bilders, Distribtors, and Model Search Main Pages Major pages within selected Machining Technology Zones Blog (all pages) Model Search Page and Reslts E-Newsletter Bilders, Distribtors, and Compare Models Pages Vale Added Benefits Vale Added Benefits Enhanced Model Pages MACHINING CENTERS MODEL SEARCH Enhanced Model Pages COMPARE MODELS Prodct Line Display Listing Exclsivity Price: $2,250/month Price: $1,750/month Techspex The TheMachine Machine

6 Advertising Packages ing / Workholding Sponsorship Spplier Directory Sponsorship Typically, machine tool byers identify, specify and approve The Techspex Sppliers Directory delivers access to the the prchase of tooling and workholding. The Techspex prodcts that machine tool byers need to maintain operations. ing / Workholding sponsorship delivers a targeted platform MODEL SEARCH for tooling and workholding sppliers to reach a captive, active machine tool bying adience. Max Chck Dia. Max Bar Dia. Max HP: Top RPM: Max Trning Length Sppliers are listed and searchable alphabetically, by company name and by prodct category. Advertisers enjoy all the benefits of a Techspex promotional program with the addition of targeted, contextal banner placements. SUPPLIERS A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Registered Qalified Byers (RQB) As a Techspex sponsor yo receive lists of registered sers who have visited Techspex. Top of Page Banner (300x100 pixels) Rich Media Ad (300x250 pixel Flash or Video) Registered Qalified Byers (RQB) As a Techspex sponsor yo receive lists of registered sers who have visited Techspex. TOOLING Mlti-Format Description Listing Banner Placements (example: ing) Top of Page Banner: Placement is introdced as featred tooling spplier and rotates on selected machining technology zone Hybrid and Rich Media Banners: ing Model Search pages Mlti-Format Listing: ing Main page Showroom Links: From cstom men listing and company listing Vale Added Banner Placements All Spplier Pages Vale Added Rich Media Ad (300x250 pixel Flash or Video) TOOLING SEARCH CONTROLS, SOFTWARE + RELATED A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Price: $1,000/month Cstom Micro Site Price: $1,750/month Techspex The TheMachine Machine

7 The Machine Offices Nick Bloom Techspex President Chicago / Midwest Philadelphia / East Coast Los Angeles / West Coast Clade Mas Stephen Kosloff cmas@gardnerweb.com p Regional V. P. skosloff@gardnerweb.com p f Pittsbrgh / East Coast Rick Brandt p Cincinnati HQ p p Joseph Campise Kent Lciano jcampos@gardnerweb.com Associate Pblisher klciano@gardnerweb.com Brian Wertheimer brianw@gardnerweb.com jcampise@gardnerweb.com John Campos Anthony Pavlik apavlik@gardnerweb.com p Detriot / Midwest Mike Vohland mvohland@gardnerweb.com p rbrandt@gardnerweb.com p Photos cortesy of Hwacheon and istockphoto. Machine illstrations by Kenny Snowball. A Gardner Bsiness Media Metalworking Grop Prodct mmsonline.com prodctionmachining.com moldmakingtechnology.com atofieldgide.com 6915 Valley Avene Cincinnati, OH p f gardnerweb.com