Dual degree in Strategic Marketing online. Study an online MSc and MA in Strategic Marketing awarded by UNINETTUNO and Geneva Business School

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1 Dal degree in Strategic Marketing online Stdy an online MSc and MA in Strategic Marketing awarded by UNINETTUNO and Geneva Bsiness School Awarded by Geneva Bsiness School Geneva Barcelona Moscow

2 Class Profile The MSc and MA in Marketing attracts stdents from arond the world, offering greater global exposre and a richer learning experience. The average age of previos postgradate marketing stdents is *Based on data from 2012 and NATIONALITY * UK & Erope (29%) Africa & Middle East (36%) Soth Asia (23%) CIS (13%) Soth & North America (9%) Others (4%) in Strategic Marketing Today s shifting markets need solid marketing strategies. Or dal degree in Strategic Marketing teaches yo how to sccessflly connect prodcts to people across regions, contries and indstries, placing yo at the forefront of marketing and bsiness. Yo ll gain fll nderstanding of the important processes and considerations involved in implementing, managing and evalating marketing activities in both a national and international context. This is achieved by covering indepth market research, data analysis, strategic planning and commnications at a leadership level. Drawing from expansive bsiness backgronds, or lectrers infse indstry experience into their seminars and case stdies. ss skills are created throgh compelling online video lectres and case stdy sessions delivered via the InterActive platform, giving yo the freedom to access yor learning materials at any time and from any location. This globally recognised programme forms the fondation needed to move directly into otstanding roles, organisations and entreprenerial ventres. Adapt yor agenda to meet yor goals throgh or niqe specialist modles. This dal degree is awarded by UNINETTUNO and Geneva Bsiness School With strong links to the wor tier private banking, Geneva Bsiness School s credentials are second to none. Welcoming ambitios and aspirational stdents from across the globe, the School has a global reptation for prodcing gradates of the highest calibre. Uninettno University The International Telematic University (UNINETTUNO) is a single instittion conceived on a grand scale. UNINETTUNO, which was fonded by Ministerial Decree of the Italian Repblic in 2005, is a distance teaching niversity based on close cooperation with traditional niversities from Erope, the Arab World, the United States and Asia at UNINETTUNO, or stdent-base is trly global. These alliances with higher-edcation instittions from across the world allow UNINETTUNO to spply a wider and more diverse edcational offering, based on a scientific psychopedagogical model bilt on 20 years of research. Thanks to the se of new technologies and a faclty of prestigios professors from some of the world s biggest niversities, UNINETTUNO offers a niqe niversity experience based on qality, flexibility and innovation. more, please visit ninettnoniversity.net How does the dal programme work? When yo choose to stdy one of or dal master s programmes in either marketing or finance, yo ll receive two internationally recognised master s degrees: an MA awarded by the International Telematic University UNINETTUNO, and an MSc awarded by Geneva Bsiness School, Switzerland. This dal qalification reqires no extra stdy, simply choose the dal degree option when making yor initial application and then gradate with two internationally recognised degrees in as little as 18 months.

3 Abot Programme Recognised MSc and MA degrees. Degrees awarded by UNINETTUNO and Geneva Bsiness School Dration Intake Febrary, April, Jly and October Why a dal degree in Strategic Marketing online? When yo stdy with InterActive yo can stdy flexibly from any worldwide location, meaning yo can gain yor dal degree withot interrpting yor career or personal commitments. missing work or strggling to balance family Tition fees. Please contact s for information abot or instalment plans and partial brsaries. InterActive platform the corses crcial to yor career throgh InterActive enres that yo have access to online career development services throghot the dration of yor stdies. lectres delivered by experienced lectrers. Lectre notes covering key learning otcomes of stdy modle Revision kit for reference at the end of modle or programme Dedicated ttor/mentor spport weekly qizzes Live chat sessions with yor ttor Online resorces to aid research for assignments and dissertation advantage of a fll range of employability services. Network and mingle with an expanding online commnity 5

4 Programme Strctre Stage I Stage II Stage III Strategic Marketing Management Integrative Research and Consmer Behavior & Research Consltancy Project Integrated Marketing Commnications Choose one Strategic Marketing specialisation Specialist Elective Modles MSc and MA in Strategic Marketing MSc and MA in Strategic Marketing (International Marketing) MSc and MA in Strategic Marketing (Digital Marketing and Social Media) MSc and MA in Strategic Marketing (Integrated Marketing Commnications) MSc and MA in Strategic Marketing (Sales Management) MSc and MA in Strategic Marketing (Lxry Brand Management) Global Marketing Management Cross-Cltral Management Project Management and Leadership Digital Marketing Commnications Internet Marketing Management Social Media Commnications Advertising and Promotion Management Pblic Relations Management Digital Marketing Commnications Cstomer Relationship Management Strategic Sales Management Advertising and Promotion Management Lxry Brand Management Global Marketing Management Pblic Relations Management

5 Dal Degree in Strategic Marketing in Strategic Marketing is an online postgradate degree which has been designed to meet and frther enhance the development potential of marketing professionals, recent gradates looking to start their career at a higher level, and professionals from other fields of bsiness who are considering redirecting their career-path towards the marketing sphere. e and d le re d yo will enjoy a practical approach to learning where the dissemination of key concepts and frameworks nfolds by way of a proactive and interactive learning process. Over the dration of this corse we place particlar emphasis on developing stdents intellectal skills and practical expertise in planning strategic marketing campaigns, researching and tilising data regarding cstomer behavior, as well as the implementation of appropriate commnication techniqes. Learning otcomes: Upon completion of this programme gradates will be able to: Develop and evalate comprehensive marketing strategies Research and nderstand consmer behavior and its application within marketing campaigns Utilise appropriate tools in order to determine and develop cstomer profiling, in trn developing relevant messaging strategies Appreciate the importance of these commnication strategies, and apply the necessary skills to implement an appropriate manner of commnication and message development Apply both factal and conceptal knowledge from across all areas of marketing to complex sitations Understanding a wide range of techniqes and methodologies sed in marketing management from which yo will gain additional competencies in the MSc and MA in Strategic Marketing (Digital Marketing and Social Media) Digital Marketing and Social Media is an area crrently experiencing near-exponential growth and a field that continally sets new trends in marketing commnication. The dal degree in Strategic Marketing (Digital Marketing and Social Media) online postgradate degree explores these new trends and identifies cost effective and innovative ways to make yor bsiness stand ot from the competition. InterActive delivers a tailor-made programme that will help yo excel in this era of modern-age commnications. The programme has been designed to give yo the flexibility to stdy at the location, time, and pace of yor choice. prepares yo to meet that need. Besides examining core concepts in strategic marketing management, integrated marketing commnication, and consmer behavior and research, yo will gain specialist knowledge and skills in Digital, Internet and Social Commnication; trly dynamic and fast-paced areas in which to prse yo ftre career. Learning otcomes: The dal degree in Strategic Marketing (Digital Marketing and Social Media) provides yo with the: Confidence and knowledge to tilise appropriate tools, as well as to create and evalate effective marketing strategies Ability to differentiate between varios consmer types, tilising appropriate reach techniqes Skills to design sitable messages targeted at varios consmer types Critical nderstanding needed to evalate Internet and Digital Marketing Commnication Strategies and tools Know-how to effectively tilise and manage digital and internet marketing channels Knowledge of professional and profitable social media representation and the ability to develop effective social media strategies

6 MSc and MA in Strategic Marketing (Integrated Marketing Commnications) in Strategic Marketing (Integrated Marketing Commnications) has been designed to eqip yo with relevant skills and competencies that will allow yo to create a competitive advantage, increase sales, and boost the profits of yor organisation. This postgradate degree is delivered 100% online, allowing yo to capitalise on the benefits of flly-flexible stdy. Yo have the freedom to decide the location, timing, and pace of yor stdies, meaning it is possible to stdy for this recognised postgradate degree while concrrently prsing yor career aspirations. this degree prodces experts who are ready to enter leading positions in the field. Yo will gain a comprehensive nderstanding of core marketing and commnication techniqes, as well as their effective application in designing strategies and campaign commnications. Learning otcomes: InterActive provides yo with qality academic content which ensres yor proficiency in the following: Designing and implementing effective marketing strategies Categorising differences in cstomer behavior and integrating these differences into campaigns Understanding cstomer psychology and consmer types, and sbseqently developing appropriate messages for different consmer grops Designing and evalating sccessfl advertising and promotional campaigns Appreciation of the different stakeholders involved in PR, as well as an nderstanding of the appropriate tools sed to reach differing consmer grops Understanding the key concepts of internet and digital marketing commnication strategies, as well as their practical implementation within the reglations of digital media MSc and MA in Strategic Marketing (International Marketing) c This programme considers modern trends and the continal changes inherent within the international market. Yo will explore market differences and learn how to identify the opportnities they present while also developing effective and integrated strategic-marketing plans. The programme prepares yo to keep pace with global changes, exploit available opportnities in the global arena, while developing appropriate global strategies for yor organisation. The MSc and MA in Strategic Marketing (International Marketing) provides yo with in-depth knowledge of crrent strategic marketing management and commnication techniqes. It also explores effective project management and concepts within the framework of international marketing environments and their implementation in cltrally-sensitive global strategies. The programme aims to provide all stdents with practical expertise which can be applied immediately in the field. To ensre yo attain the necessary practical expertise, InterActive tilises the latest e-learning methodologies, and is dedicated to providing a fllyflexible stdy experience. Learning otcomes: Upon completion of this programme gradates will be able to: Create, execte and interpret distinct marketing campaigns Identify and tilise differences in consmer behavior Identify differences in consmer psychology and sccessflly apply careflly developed strategic campaigns Comprehend global marketing concepts, inclding marketing environments, strategies, and other components pt to se in global marketing plans Provide effective cross-cltral commnication in order to gain a competitive advantage in the global economy Design effective and efficient project management, with consideration to the time and bdget available

7 MSc and MA in Strategic Marketing (Lxry Brand Management) Having an awareness of appropriate brand management and an nderstanding of the workings of the lxry indstry is essential in order to create relevant corporate strategies, gain new cstomers, and retain existing ones. c The in Strategic Management (Lxry Brand Management) is a distinct programme which is flexible not only in its teaching methodology, bt also in the way it is delivered to yo. Taking advantage of this series of forward-thinking and progressive stdy methods, yo will become knowledgeable with regards to developing genine lxry-brand marketing strategies and campaigns, as well as learning how to effectively manage a lxry brand sing the appropriate tools and methods reqired in this highly specialised sector. Learning otcomes: Upon completion of this programme gradates will be able to: Design, implement and effectively evalate varios marketing strategies Utilise appropriate research tools to identify cstomer behavior and se this data to develop integrated marketing campaigns Understand consmer psychology and profiling, and sccessflly apply this knowledge to strategic campaigns Define and tilise the relevant tools sed in the management of lxry brands, as well as giving advice on and designing lxry brand marketing strategies campaigns Understand international marketing environments and their components, on top of showing an awareness of isses related to global marketing decision-making processes Show an awareness of PR related isses within lxry brand organisations and the competencies reqired to stimlate brand awareness and growth MSc and MA in Strategic Marketing (Sales Management) An essential component for sccess in the vast majority of organisations is the effective management of sales operations. In acknowledgment of this need for effective and driven sales management, will eqip yo with the relevant competencies and expertise needed to scceed in this sector and enter leading positions within the field. The in Strategic Marketing (Sales Management) delivers in-depth knowledge, skills, and expertise throgh a flexible online learning process (powered by InterActive). InterActive tilises modern teaching techniqes by focsing on kinaesthetic learning thereby developing both theoretical and practical abilities. Throghot the programme yo will gain expertise in strategic marketing management, consmer behavior and research, integrated marketing commnication, as well as specialised competencies in cstomer relations management, strategic sales management and advertising promotions management. Learning otcomes: Upon completion of this programme gradates will be able to: Design, execte and evalate integrated marketing strategies Utilise appropriate research techniqes to evalate consmer behavior and sccessflly apply this in marketing campaigns Comprehend consmer psychology and cstomer profiling, while developing appropriate strategic campaigns Develop CRM expertise to adopt best practices for CRM deployment, as well as designing and managing cstomer focsed bsinesses Apply essential skills to create, implement, and manage effective and efficient sales processes within organisations Show an awareness of how to design and develop sccessfl and profitable advertising and promotional campaigns

8 Programme delivery Research and Consltancy Project and the dissertation yo will be spported with comprehensive stdy materials and online tools made available throgh of the programme yo will be awarded with an MA in allow yo to start work on the Integrative Research satisfy all entry reqirements and sbmit all necessary docmentation video lectres with lectre notes Qick tests for reviewing yor knowledge on key concepts and theories Revision kits on key concepts tips on how to approach specific types of assessment qestions Online libraries containing sefl research resorces of the academic staff will spervise and gide yo After sccessfl completion of the programme yo will be presented an MSc and MA in Strategic Marketing degree awarded by the International UNINETTUNO and Geneva Bsiness School.

9 How to enrol Entry reqirements Managerial level or CIM professional post gradate Applicants who do not meet the stated entry reqirements may apply via or Matre Rote. Yo will be asked to provide evidence of three year s managerial work experience, pls transcripts of yor highest qalifications achieved to date. Applications via this rote are assessed on a case-by-case basis. Application form transcripts for all years of stdies A copy of yor passport An English copy of yor CV/résmé A scanned copy of a recent passport sized color photograph Proof of English proficiency Reference letters sbmitted for admissions board review shold be as Stdent s fll name High school English or Bachelors completed in English or Uni from majority English speaking Work experience in an English Details abot the candidate s personal qalities For frther information or enrolment, please leave yor enqiry at InterActive website or contact yor Advisor: InterActive 9 Holborn, London, EC1N2LL Tel: +44 (0) Website: Copyright 2015 InterActive Pro Limited. All rights reserved. Information given in this brochre is correct at the time of pblication and is sbject to alteration.

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