Sømløse reiser i Norge

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2 Increasing traffic in the major cities across Norway must not lead to any increase in the number of cars In order for ambition to achieve zerogrowth in car traffic to be successful more people must use public transport, or start cycling and walking A recent survey showed, that 2 out of 3 respondents consider themselves to be dependent on their car There are four major reasons why people prefer the car: Poor public transportation services Low flexibility Time-consuming Easier to drive Source: Customer survey, Opinion and SmartCity Bærum Copyright 2015 Accenture All rights reserved. 2

of 3 respondents consider themselves to be dependent on their car There are four major reasons why people prefer the car: Poor public

3 Technology Vision ,000 62% 35% business and technology executives across nine countries and 10 industries are investing in digital technologies are comprehensively investing in digital as part of their overall business strategy. Copyright 2015 Accenture All rights reserved. 3

digital technologies are comprehensively investing in digital as part

4 Mega Trends Shaping Enterprise Technology 1. Connected World 2. Data 3. Intelligence & Automation Bots Virtual Agents Artificial Intelligence Selfassembling IT Autonomic Computing Copyright 2015 Accenture All rights reserved. 4

Requirements Shifting in Transportation Customer Expectations Opportunity Employee & Partner Expectations Personalized Productive Seamless

5 Requirements Shifting in Transportation Customer Expectations Opportunity Employee & Partner Expectations Personalized Productive Seamless Flexible Cash/ Ticketless Secure Participative Collaborative & Transparent Predictive Connected Copyright 2015 Accenture All rights reserved. 5

Seamless Flexible Cash/ Ticketless Secure Participative Collaborative

frontiers of individualization are created.

Transport Operators Transition from Mover of Vehicles to Provider of Seamless Services Pricing options Simple, anytime payments Incorporates customer travel preferences Ease of payment Rewards for

8 Transport Operators Transition from Mover of Vehicles to Provider of Seamless Services Pricing options Simple, anytime payments Incorporates customer travel preferences Ease of payment Rewards for loyalty One app, infinite uses Click-to-ride More ways to pay On-demand, real-time information such as wayfinding/trip planning Multi-modal transportation options Copyright 2015 Accenture All rights reserved. 8

9 Accenture has looked at the level and kind of personalization public transport passengers expect Interviewed close to 5300 long distance rail travelers in Europe. About Netherlands 6 % Sweden 6 % Finland 5 % Norway 5 % Belgium 5 % Switzerland 10 % Denmark 5 % UK 11 % France 13 % Germany 12 % Spain 11 % Italy 11 % Their travelling preferences Their attitude regarding personal data sharing Their expectations about personalized services : Cool vs Creepy Source: Accenture Research European Rail Survey 2015 Copyright 2015 Accenture All rights reserved. 9

About Netherlands 6 % Sweden 6 % Finland 5 % Norway 5 % Belgium 5 % Switzerland 10 % Denmark 5 % UK 11 % France 13 % Germany 12 % Spain 11

10 Personalization Cool but not all the time Cool if it means more convenience or better deals Cool but not everywhere in Europe Creepy if it gets too personal Copyright 2015 Accenture All rights reserved. 10

not everywhere in Europe Creepy if it gets too

When travelling, rail passengers expect higher personalization when in station Overall level of personalization acceptance Train controller greets me by name Online Booking 3.09 Pre-boarding 3.

11 When travelling, rail passengers expect higher personalization when in station Overall level of personalization acceptance Train controller greets me by name Online Booking 3.09 Pre-boarding 3.15 In the train 2.95 Final station 3.19 Booking at station 3.30 If train delayed, alternate bookings proposed Copyright 2015 Accenture All rights reserved. Source: Accenture Research European Rail Survey 2015 Base: All respondents 11

15 In the train 2.95 Final station 3.19 Booking at station 3.

12 Views on personalization services differ greatly from South to North of Europe VERY COOL VERY CREEPY Italy France 3.43 Spain Belgium 3.35 United Kingdom Germany Norway 3.01 Switzerland 2.96 Sweden 2.96 Finland Netherland 2.85 Denmark 2.83 Copyright 2015 Accenture All rights reserved. Source: Accenture Research European Rail Survey 2015 Base: All respondents 12

35 2.96 3.21 Norway 3.01 Switzerland 2.96 Sweden 2.96 Finland 2.91 3.35 3.53 Netherland 2.85 Denmark 2.

It will become imperative for transport agencies to consistently collaborate with third parties so

they can provide the outcomes sought by travelers

15 3 Platform (R)evolution Enterprises are carving out new playing fields thanks to rapid advances in cloud and mobility technology. Platform-based ecosystems are the new plane of competition. Copyright 2015 Accenture All rights reserved

Platforms based on an open architecture create an ecosystem to deliver

17 The creation of digital ecosystems will create the next wave of change if the stakeholders manage to collaborate The Norwegian government has initiated work to develop a national, multi-modal and competitively neutral travel planner The travel planner is intended to bring together different modes of transport to create a seamless travel experience NSB has recently launched their own multi-modal travel planner called Tidr Multi-modal travel planners requires cooperation between operators since data and potential revenue sharing is necessary Copyright 2015 Accenture All rights reserved. 17

different modes of transport to create a seamless travel experience NSB has recently launched their own multi-modal travel planner called Tidr

18 4 Intelligent Enterprise: Software that learns and adapts is no longer a one-off project. It must be an all-encompassing effort that propels discovery and innovation throughout the enterprise. Copyright 2015 Accenture All rights reserved. 18

It must be an all-encompassing effort that propels discovery

Intelligent software will analyze rich data to improve operations and help provide

better experiences tailored to travelers.

Our technology is designed so you can select your start and end points, and you can

20 Boston, USA As a dynamic transportation service, we don't use a traditional scheduled system with set routes. Our technology is designed so you can select your start and end points, and you can choose a trip that meets your needs Copyright 2015 Accenture All rights reserved. Proprietary and Confidential. Not for reuse of distribution outside of Arriva 20

21 5 Workforce Reimagined: As the digital revolution gains momentum, humans and machines must do more together. Successful businesses will embrace both as critical team members. Copyright 2015 Accenture All rights reserved. 21

Transport agencies able to empower workers with appropriate technology will advance

Digital Insurance Era: Stretch Your Boundaries

Accenture Technology Vision for Insurance 2015 Digital Insurance Era: Stretch Your Boundaries EXECUTIVE SUMMARY INTRODUCTION A new We Economy is bringing change to the insurance industry whether carriers