IDC Predictions 2015 Digital Transformation in the Enterprise: Opportunity and Disruption. Steven Frantzen Senior Vice President, EMEA Region

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1 IDC Predictions 2015 Digital Transformation in the Enterprise: Opportunity and Disruption Steven Frantzen Senior Vice President, EMEA Region January 2015

2 The New World Versus the Old World Incoming Airbus A320 on December 8 th was making an afternoon approach at Heathrow when, with the plane at 700 feet, the pilot spotted what appeared to be a quadcopter close by IDC Visit us at IDC.com and follow us on

3 The 3rd Platform s Innovation Phase ICT spending will exceed $3.8T (up 3.8%), supported by Enterprise IT market growth, emerging markets and 3 rd platform investment Driving Digital Transformation Beyond 2015 IDC Visit us at IDC.com and follow us on 3

4 2015 ICT Forecast Growth European ICT Market & GDP Expectations, ,0% 1,5% Austria UK Norway 1,0% Netherlands Finland Denmark 0,5% Germany Sweden Switzerland 0,0% 0,0% 0,5% 1,0% 1,5% 2,0% 2,5% 3,0% 3,5% -0,5% -1,0% Belgium Spain Ireland -1,5% Italy -2,0% France Portugal -2,5% Greece -3,0% 2015 GDP Forecast Source: European Blackbook, Q3 2014, EIU, October 2014 IDC Visit us at IDC.com and follow us on 4

5 Mobility Predominates Smartphones and Tablets will generate 40% of all IT growth worldwide in 2015 Wireless data will be the biggest ($536B) and fastest-growing Telecom Services sector Mobile application download growth will slow, but hit 150 billion Dynamic enterprise mobile application development Broader uptake of enterprise mobility CIOs to focus on supporting an agile architecture to support legacy and nextgeneration mobile applications What percentage of your employees will be using smartphones in 12 months? Not using 43.4% Using 56.6% Source: IDC European Enterprise Mobility Survey, H N = 920 5

6 Cloud Services in Transition Public cloud services sales will near $70B The greater cloud market including public, private clouds, and enabling IT and services will hit $118B IaaS competition will intensify, further consolidation PaaS wars will expand, with number of apps in leading marketplaces doubling Strange bedfellow partnerships multiply By 2016, 65% of global competitive strategies will require real-time IT-as-a Service (ITaaS), and 80% of CIOs will deliver a new enterprise architectural framework 6

7 Big Data & Analytics Migrate & Integrate Big data & analytics market will reach $125 billion Rich media analytics will at least triple Video, Audio, and Image analytics and search: expanding use cases in many industries Data as a Service proliferates IoT will be the next critical focus for data/ analytics services The Year of Cognitive/Machine Learning By 2018, 30% of CIOs of global organizations will have rolled out a pan-enterprise data and analytics strategy 7

8 IoT Will Begin to Affect Everything IoT spending will exceed $1.7 trillion in 2015, up 14% 30 billion things connected by 2020 IoT will be the killer app for digital transformation TOTAL Finance Discrete Manu Telecom/Media Util/Oil & Gas Retail/Wholesale Process Manu Prof Svcs/Transport Healthcare Gov't/Edu 0% 20% 40% 60% 80% 100% Already adopted Plan in next 12 months No adoption plans Not Familiar CIOs need to get closer to the network, become enablers for business partners and review partnerships Q: Considering the Internet of Things (IoT) solutions and M2M communication, are you familiar, do you adopt or are you planning to adopt them? (%Share for Europe) Source: IDC European Vertical Market Survey, October 2014, n=1,628 8

9 Other Innovation Accelerators Move to 3 rd Platform-optimized Security Security - a top 3 business priority for 70% of CEOs of global enterprises 15% of mobile devices will be accessed biometrically (over 50% by 2020) More encryption of regulated data EU Data Protection legislation impact Threat intelligence as a service on the horizon 3D Printing By 2020, more than 10% of consumer products will be available through produce on demand via 3D printing 2015 spending will surge 27%, to $3.4B 9

10 More Technology Fuelled Digital Disruption! Disruption, re-invention, and continuous transformation become the norm 1/3 of market share leaders in every industry will be disrupted by 3 rd Platform competitors The number of Industry Platforms/ Communities will double in 2015 Numerous 3 rd Platform-driven disruptions accelerate 10

11 Digital Transformation of the Customer Educated Customers New Service Channels Mobile Customers Oceans of Customer Data Traditional Digital Marketing Channels Brand Discussions in Social Networks IDC Visit us at IDC.com and follow us on 11

12 Digital Transformation of Processes, Services and Products IT-enabled Business Processes Automating Business Processes IT-enabled Services Transforming Business Processes IT-enabled Products Creating IT-enabled Products IDC Visit us at IDC.com and follow us on 12

13 Digital Transformation of the Enterprise & Industries Smart Utilities Distribution & Services Healthcare In the next five years, robotics, wearable technology and cognitive computing will start to be commonplace in retail Mike McNamara, CIO Tesco Domino s Pizza sold 104 million of pizza via its mobile platform in the UK and Ireland alone Data Driven + Securely Managed 13

14 Beyond Business - Transforming Cities and Public Services 14 14

15 Digital Transformation Implications Leadership Vivek Badrinath CMO/CIO Accor Group Stan Sugarman CDO Gruner & Jahr Angela Arendts CEO Burberry (now Apple Retail) with John Douglas (CTO) The Common Denominator: Executive Sponsor for Digital Transformation IDC Visit us at IDC.com and follow us on 15

16 Improvement & Innovation 50% of European organizations have created a new group focused on innovation Competitive necessity Medium term competitiveness Long term competitiveness Operational excellence Product and process improvement Innovation in products company functions processes and business models (IDC European IT Executive Survey, April 2014, n=1,310) 16

17 Transforming to a Business Innovation IT Organization Optimized Managed Opportunisticc Ad Hoc 2nd Platform IT Uncoordinated efforts between business and IT Core IT around 3rd Platform No effort between business implementations; limited and IT to coordinate or progress toward 3rd incorporate 3rd Platform Platform adoption technology Source: IDC, Enterprise IT Transformation Maturity Model, May 2014 Repeatable 3rd Platform IT Coordinated efforts between business and IT around 3rd Platform implementation allow organization to keep pace with peers in 3rd Platform adoption Business Innovation Effective partnership between business and IT around 3rd Platform implementations allows organization to outpace competitors through the use of 3rd Platform Business Transformation Highly orchestrated interaction between business and IT around 3rd Platform implementations, enabling a world-class organization with lasting competitive advantage driven by 3rd Platform transformation and an organization that has embraced it. 55% of European organizations have gone through a major IT reorganization in the last 12 months (IDC European IT Executive Survey, April 2014, n=1,310) 17

18 Beyond 2015 "If you went to bed last night as an industrial company, you're going to wake up today as a software and analytics company. CEO of GE - Jeff Immelt Digital transformation and disruption are inevitable in most industries Every organization must become a technology/digital company in the new marketplace 3rd platform technologies and innovation accelerators bring clear benefits to customers, employees and companies but not without challenges They change the nature and role of IT and innovation becoming the realm of all C-level execs Leverage IT organization as a partner in business innovation Move beyond a defensive posture explore the 15 possibilities Work with partners who understand the challenges and opportunities 18

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