your own success? Locate addresses exactly Visualise your company data Analyse connections Make the right decisions Use your full potential

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1 PTV MAP&MARKET BASIC How can you map out your own success? Locate addresses exactly Visualise your company data Analyse connections Make the right decisions Use your full potential

2 A unique combination of Geo-marketing software and route planners

3 Indeed, PTV Map&Market basic does not relieve me of my sales responsibility but the various different visualisation and analysis methods help me with the planning. With a single click I can see my important customers and which sales areas to get even more out of. And if customer visits are pending, I can have the best route calculated so that I do not need to spend my evening on the motorway. Presentation of territories Purchasing power in Germany Route calculation with integrated sequence optimisation Supply levels and accessibility Flow of goods Customer analyses

4 The easy way to make decisions A map says more than a thousand lists Whether you are in IT, sales, marketing, controlling or market research, your analyses often lack regional considerations. Yes it is precisely this which is the most informative, making regional connections visible and helping to make it easier to reach decisions. The PTV Map&Market basic software visualises and analyses all company data in geographical terms on digital maps. This brings a clear overview, transparency and confidence in decision making. You already recognise your A, B and C customers, you can analyse high turnover areas and can reveal unexploited potential. In addition, you can replan your sales areas and optimise existing ones. The built-in routing function leaves room in your diary for more customer visits.

5 Your inexpensive introduction to location intelligence Knowledge on the Where? gives you better answers to strategic management questions. Where are my customers? Where do I display market strengths and weaknesses? Where are the best regional areas? Help with big decisions for small budgets Newcomers in particular benefit from PTV Map&Market basic: The software provides all basic applications of location intelligence, which includes a built-in route planner. You can process catchment areas, supply and coverage levels as well as accessibility. At the same time, as well as providing those from which you can gain market potential, software potential data gives you the possibility to analyse your customer and competition structure as well as the regional market penetration. A special highlight: The manual area planning function based on addresses, postcode areas, administrative and postal areas (e. g. postcode 5 areas). More time with the customer To save you from unnecessary mileage and time during customer visits, the integrated route planner calculates the best route and directions based on the PTV Map&Guide technology. There are different vehicle profiles, which ensure, that you reach accurate calculation of travel and arrival times. And if you want it to, the software can even take the duration of the visit per stop into account. Geo-coding to the front door and cross-format data import and export are also included. Coverage level calculations Market analysis Target group analysis Area planning Demographic analysis Route planning Customer segmentation Geo-marketing with PTV Map&Market basic Level of supply Response analysis Address geo-coding Competition Media planning Marketing planning Flow of goods visualisation

6 This is how your data is transformed into images The principle behind PTV Map&Market basic is simple: Your company data is linked to digital maps. This pinpoint geo-coding of data enables the combination of further data such as sales or turnover figures with external market data. All this information can be seen together on the map. Via representation using symbols and diagrams, trends and developments that can otherwise be easily lost in the overload of information, quickly become clear. Further maps and data are available on request. * The Europe City Maps include: Albania, Andorra, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Georgia, Gibraltar, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Macedonia, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, Vatican, United Kingdom. Each standard package includes the following: DV software (includes e-learning programme) Detailed DACH city maps (Germany, Austria, Switzerland) or Europe City- Maps. The German CityMaps also include: Regional boundaries (states, regions, municipalities, postcode areas) as well as socio-demographic data (population statistics and purchasing power categories) accurate to municipality and postcode area level. The Europe CityMaps* also include: DACH regional boundaries based on municipalities and postcode area 5, all other countries: Postcode area 2 and NUTS 3 level as well as DACH socio-demographical data for NUTS 5 level municipalities, for all other countries: Postcode area 2 and NUTS 3 level.

7 The more we know, the more accurately your quote will meet your needs For better targeted evaluations, we offer readily tailored data packages for the health & personal care, DIY, manufacturer and consumer goods sectors: Socio Plus datagram Regional purchasing power data supplies you with the knowledge of where the people and households with the most purchasing power can be found in Germany. Construction workforce datagram At the touch of a button you receive reliable statements about current and projected construction volumes in an area. OTC purchasing power datagram Datagrams are currently only available for Germany. International datagrams are available on request. Data is available in German only.

8 All advantages at a glance Better overview of the market, your target audience and customers Making strategic decisions with confidence Tackling logistics challenges geographically Offering tailored packages More time for your customers We are with you every step of the way our PTV Map&Market team stands ready to serve and is always there to help. PTV GROUP Haid-und-Neu-Str Karlsruhe Germany Phone +49 (0) mapandmarket.ptvgroup.com DE-MA-0513

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