ABOUT. Design Anthology is Asia s only luxury design magazine.

Transcription

1 MEDIA KIT 2015

2 ABOUT Design Anthology is Asia s only luxury design magazine. As an independent publisher, we have created the type of design magazine we want to read cleaner looking than other design magazines, more focused in its editorial, and much more sophisticated in its tone. We want to provide a reading experience that will transport you and inspire you. Design Anthology s editorial concentrates on high-quality, informed and timeless design not fads, trends or DIY and is aimed at a sophisticated, well-travelled, discerning audience. Each issue features quality writing by an international team about the built environment from macro to micro with subjects ranging from urban planning and architecture to interior design, furniture, art and a travel section aimed at the creative class. We also hope you ll see the great importance we place on the quality and size of the photographs we publish. Design Anthology s FSC -certified art paper stock showcases them beautifully. Only Design Anthology is available across the Asia region and is focused on a curated selection of high-end projects in the region or by Asian designers internationally. Design Anthology does not look like a glossy catalogue to be discarded, but a book to be collected, treasured, displayed on your coffee table and referred to time and time again. Printed quarterly and available internationally, Design Anthology is a celebration of the burgeoning creative and cultural scene in Asia we hope you ll enjoy discovering this on each page. 2

3 PRINT DISTRIBUTION & CIRCULATION READERSHIP 52,800 CIRCULATION 16,500 DEMOGRAPHIC DISTRIBUTION (%) Gender: M 55% / F 45% Selected bookstores & newsstands: 65% Private Clubs: 10% Occupations: Designers: 40% / End users: 60% Average age: Five Star Hotels: 10% Subscriptions: 7.5% Controlled subscriptions: 7.5% Design Anthology readers can be described as: designers, design devotees or aficionados, having a welldeveloped sophisticated aesthetic, well educated, well travelled, high disposable income, interested in news and events in the world of design, always on the lookout for the latest luxury products and services, and appreciate a design magazine from Asia that offers all of this in a high-quality, sophisticated and timeless format. * Private clubs in Hong Kong include Kee Club and Duddell's. Five Star Hotels include W Hotel Hong Kong and The Pottinger. Controlled subscriptions include HKIDA members, AIAHK members, Duddell's members, Lane Crawford Home Stores, interior designers, architects, property developers. 3

4 DIGITAL PRESENCE designanthologymag.com Just like the print publication, designanthologymag.com aims to inspire. With premium-positioned exclusive advertising spots for our advertisers, designanthologymag.com also aims to put selected brands in touch with a selective audience. The digital version of Design Anthology is available to purchase on Magzter for PC, Android and Apple devices. Advertisements for the print edition are automatically replicated in the digital edition, with the added bonus of interconnectivity. All websites, s and social media addresses on the advertiser s page will be hyperlinked. magzter.com Find us on Facebook DesignAnthologyMag Find us on Instagram design_anthology Find us on Pinterest damagazineasia Find us on Twitter damag_asia 4

5 YOU RE ONLY AS GOOD AS THE COMPANY YOU KEEP... 5

6 YOU RE ONLY AS GOOD AS THE COMPANY YOU KEEP... 6

7 MEDIA PARTNERSHIPS 7

8 CONTACT For enquiries in ITALY: Fiorucci International via Nazario Sauro, Segregno (MB) Italy T: E: For all other INTERNATIONAL enquiries: Asian Integrated Media Unit 3200 Citicorp Centre 18 Whitfield Road, Causeway Bay, Hong Kong T: E: 8