Our passion is helping continuously growing & emerging food brands... grow.

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1 Our passion is helping continuously growing & emerging food brands... grow.

2 Top Shelf Clients We make connections to people of influence... we connect our clients to consumers, channels to end-users, media to experts, and great creative to all of our clients. It is our pleasure to serve our clients with every tool at our disposal... hard-thinking brand strategy, creative traditional and digital marketing, attention-grabbing social media, and ROI-driven public relations.

3 Capabilities We serve global and national food brands that are category leaders... brands that have carved out a strong niche for themselves, and prefer to work with a food agency that's as committed to their growth, as we are. We're great at documenting tangible results for a variety of clients, and have a unique expertise in working with emerging food brands. RMD's ideas address our clients' challenges with solutions embodying the words smart, driven, strong, caring and fun. As one of the strongest brand-oriented food advertising agencies, the RMD team works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In short, we make connections... we connect our clients to consumers, channels to end-users, media to experts, and great creative to all of our clients. It is our pleasure to serve our clients with every tool at our disposal - hard-thinking brand strategy, creative traditional and digital advertising, attention-grabbing social media, and ROI-driven public relations. What we do best for our food clients: Brand strategy - ensuring your brand grows positively in the eyes of the consumer Advertising - creative that stands out to the consumer... visually as well as the written word. Digital, print, broadcast and experiential. Media relations - pitch, rattle and roll for your food brand. Radio, television, blogger engagement, print media for consumers and business publications. Social media - monitoring, analyzing and engaging the consumer on behalf of your food brand. Crisis management - ensuring that your brand is represented in a positively during and after a food crisis

4 Media Relations Clients we ve placed on the Food Factory Clients we ve placed on Unwrapped 2.0 Clients we ve placed on How It s Made

5 Advertising RMD s advertising is innovative, intelligent, and compelling. Our creative stands out to the consumer, both visually and with written word. A portfolio complete with digital, print, broadcast and experiential work sets us apart. Pork Rind Appreciation Day HTML 5 Game Pork Rind Appreciation Day, an annual event celebrated on Superbowl Sunday, was established by RMD for Rudolph Foods in tandem with Mike Ditka s Gridiron Greats charity. In an effort to bring pig skins and pigskins together, each year a new campaign is rolled out to increase pork rind sales, while raising funds for Gridiron Greats. Mobile Series Google Adwords Campaign elements consisted of: Medial Relations (more than 320 million media impressions) Social Media (more than 3 million Facebook likes and 75,000 Twitter interactions) Digital Advertising (more than 480,000 game interactions) Facebook Ads Pork Rind Sales (a 10% product lift during the campaign)

6 Consumer Packaging With a creative team that understands how to design bright and compelling consumer packaging, watch all eyes turn to your product on the shelves. We are passionate about creating beautiful artwork and seamless copy that work to highlight the star of your company your product! Pork sticks for multiple brands Seasonal flavors of popcorn Packaging for citrus fruit Co-branded pork rinds POS display

7 Social Media RMD s team of social media specialists work to think strategically and intelligently about your brand. From Facebook to Twitter, from Instagram to Pinterest, and from LinkedIn to Tumblr, we are passionate about reaching your community with engaging content.

8 Our Story It s a simple story really. More than 20 years ago, a girl fresh from a stint with one of the largest advertising agency s in Columbus set out to start her own shop. She believed there might be a better way. Some said that was a bit daring. Some even said it was a bit crazy. But to the clients that knew her, they called it refreshing. You see, this wasn t going to be an agency of run-and-gun accounts with no regard for client service. After all, handling a clients problem with strategic solutions and a problem-solving mentality was the exciting part. Building decades long relationships with clients that shared one referral after another was the icing on the cake. Since those early days, RMD has evolved to a much larger agency, focusing solely on food brands but still headed by that girl from so many years ago. Strategies and technology sure have evolved since then, but the concept of servant leadership, and caring a great deal about our clients and team, alike, has not. Today, RMD works with some of the bluest of blue chip clients, and the roster continues to grow. We re proud of the clients we serve, and of the longevity of our accounts what we believe is the truest measure of an integrated, food-lovin, client-growing advertising agency.

9 Our Mission... We strive every day to be passionate about what we do, and to be proud of what we create. To create work that is as fresh today as it will be tomorrow. To exude energy, strength and expertise and to seek colleagues who do the same. To be well sought after, and to seek only the best clients. To lead our creative strategically and to forget all other rules. To be fair, and to be treated fairly. To help our clients understand that if the cost of quality is speed, the price is too steep. To remember that our sole purpose is to serve our clients. In doing so, we will be rewarded as one of the GREAT food advertising agencies in the Midwest.

10 An Integrated Approach As one of the strongest brand-oriented food advertising agencies, the RMD team works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In short, we make connections... we connect our clients to consumers, channels to end-users, media to experts, and great creative to all of our clients. It is our pleasure to serve our clients with every tool at our disposal - hard-thinking brand strategy, creative traditional and digital advertising, attention-grabbing social media, and ROI-driven public relations. Advertising Internal Campaigns Consumer Advertising Brand Strategy Digital In-store Mixed Media B-to-B B-to-C PPC Cause Marketing Online Presence Social Media Experiential Marketing Crisis Management Blogger Management Consumer Interaction Media Relations Public Relations

11 Our Team of Culinary Creatives RMD's ideas address our clients' challenges with solutions embodying the words smart, driven, strong, caring and fun. As one of the strongest brand-oriented food advertising agencies, the RMD team works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

12 Contact Us RMD is an advertising agency, brand strategy, social media and public relations agency that specializes in food marketing and working with growing and emerging food brands. If you re ready to work with an agency that is ready to work hard for your brand, dive right in! There s no toe dipping around here! RMD Advertising 6116 Cleveland Ave. Columbus, OH Phone: Sue Reninger Managing Partner - Brand Strategy reninger@rmdadvertising.com Donn Ditzhazy Managing Partner - Executive Creative Director reninger@rmdadvertising.com