Web Design & Development

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2 Web Design & Development

3 In Simplicity, Lies Beauty. - DigitalKrafts

4 About Us The Internet is an ever changing environment that demands that you keep up with the latest and greatest communication platforms. Your website is the first impression for your company and where customers make the decision to do business with you, decide what products to buy, learn about events that are scheduled, who to consult, and what information is most important to them. DigitalKrafts provides websites that by far, stand out from the rest of the competitors... 4 years ago we set out to build a company that focused solely on delivering great customer satisfaction in this fast growing digital world. We couldn t rely on the same old legacy of recruiting employers in this volatile time when attrition is one of the major problems faced by the companies. Instead, we challenged the conventional formula and created a new approach and process of hiring freelancers. We have our freelancers and associates located at major IT hubs across India. We believe that our services are not bound by location and if need be we will be there at your doorstep if the need arises. Our dedicated team believes in good planning, hard work, transparency and communication. We are free-thinking individuals with different tastes, aesthetics, opinions and backgrounds. We have all come together to create a company whose foundation is built on mutual trust, passion and drive for what we do as an enthusiasm for the websites we create. We laugh often, We work with amazing clients. We immediately earn the trust of our clients and exceed their expectations. We work with clients to deliver digital solutions across web, mobile and all digital devices inbetween. From social networks to apps to complex content management systems, we have the capabilities to produce anything digital.

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6 BRANDING & CORPORATE DESIGN From logo design to business cards to letterheads and flyers. Whether you re looking for something as small as a sticker design or as large as a billboard design, rest assured that the DigitalKrafts team can assist. We know your image is important. The better you look, the more money you make. The more money you make, the better we look. 2

7 BRANDING AND CORPORATE DESIGN We focus on client satisfaction through genuine partnership, good advice, great service and high quality creative solutions. Our objective on every project, whatever the budget, is to build that business in both profile and profit. We really listen to our client s desired outcomes. We research, form an understanding, then improve the perception of a company or brand within their target market. We offer high quality graphic design and creative services from our southern Sydney studio for all visual communications from corporate design to brand design. Our mission is to improve our client s business by truly understanding their objectives and delivering above expectation. Our aim is to provide outstanding service and effective creative solutions that not only earn return custom, but compel our clients to recommend us to others. 3

8 WEB DESIGN The Internet is an ever changing environment that demands that you keep up with the latest and greatest communication platforms. Your website is the first impression for your company and where customers make the decision to do business with you, decide what products to buy, learn about events that are scheduled, who to consult, and what information is most important to them. DigitalKrafts provides websites that by far, stand out from the rest of the competitors. We provide more than just a lavish frontend design. We also build everything with an intuitive architecture that guides the user through the flow of actions you want them to follow. Your website needs to be intelligently designed to stay consistent with your brand and represent your business in a professional way because your website is always communicating. Our design specialists and development teams are expertly experienced in creating and enhancing websites designed to showcase your business while helping to maximize your return on investment. 4

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10 Search Engine Optimization There are many perfectly capable web designers in India and around. The problem is that many of them will build you a great looking website and you will be thrilled, but after a year has passed and you aren t getting any more customers, subscribers or sales from your website, you are going to wonder what went wrong. Unfortunately, the build it and they will come philosophy doesn t quite work with websites. There are billions of websites on the Internet and probably thousands or even hundreds of thousands who will be directly competing with your website on the Internet. Logically, those websites cannot all succeed - there is only so much limelight available on the Internet. This is where Search Engine Optimisation (SEO) comes in. It s the process of helping your website feature more, or outrank, your competitors websites. Think of it as a marketing strategy in the Internet world. If you open up a physical offi ce in some sort of overcrowded offi ce building - chances are nobody is ever going to notice you re there. Unless you advertise! It s exactly the same with a website, you need to have a proper strategy in place to make sure people can fi nd your website. DigitalKrafts is able to compile SEO packages to suit your budget and needs. It s important to remember that SEO isn t a quick fix, but rather a long term strategy that needs to be implemented consistently in order to be effective. 6

11 PAY-PER-CLICK (PPC) CAMPAIGNS AND SOCIAL MEDIA While SEO is the long term part of your Internet marketing campaign, you should be implementing advertising campaigns to drive immediate traffi c to your website. DigitalKrafts helps you to create and manage your PPC ad campaigns (either Google or Facebook advertising) so that you get the best possible benefi t at the lower cost. Again, we are able to create campaigns and projects according to your budget, so you are in control of your spend and return. Social Media Design and Management If you don t have a social media component to your online marketing campaign, you are going to fall short of your goals. That s the unfortunate truth. Facebook, Twitter, LinkedIn, Pinterest and Google+ are all becoming vital components of a social media strategy. Social media gives you a great medium to communicate with your fans, create awareness, innovate and create brand advocates for your business. If done correctly, social media can be the driver behind a large portion of your sales. Many brands successfully rely on only social media to drive traffic to their websites. While we advise using a variety of methods to gain the most benefit, this is definitely an indicator of the power of social media. At DigitalKrafts, we recognise the fact that you simply don t have the time to sit on Facebook and Twitter all day long. Perhaps you don t know how to use social media effectively to grow your business. For this reason, we help save you time and frustration by managing your social media outlets for you. We ll help grow your following into the thousands, drive traffic to your website and make your fans aware of what you offer. This will assist you by increasing the number of leads/sales you get and the amount of money you take home each month. If you prefer a more hands-on approach, we also offer consulting on Social Media best practice. We will come in and meet with you to discuss how you can use social media to grow your business. 7

12 BUSINESS CARD A Successful Process Discovery The first step in any new client relationship is to sit down and learn about you. We ll examine your business situations, market strategies and project objectives. Our goal is to understand your organization and industry and then uncover the problems that you want to solve. We ll provide our input, challenge your ideas and help to define your goals as something concise and measurable. The goal of this initial phase is to produce a projects requirements document, identify the core stakeholders and produce a realistic project schedule. 8

13 LETTERHEAD Wireframing Any successful product requires a thorough blueprint of your ideas. In order to build a foundation, we ll bring your team in for a multi-day planning sessions to walk through the entire project and create detailed blueprints. We ll map out the entire project, design page flows, interactions and general layout decisions. Our strategy team will create rough wireframes that provide you with a visual framework for what your project will become. 9

14 ENVELOPE DIN C5 User Stories User stories is at the core of our development process. We ll work closely with your team to create and prioritize stories - scenarios with a beginning, middle and end that address a real business issue - anything from a customer purchasing a product to collecting user data. These stories allow us to break down the project into small, measurable iterations. You ll be able to see exactly what s done, what s coming up and what s being worked on at any given moment. This phase will allow us to optimize the budget for your priorities and help deliver the best product possible. As we begin to identify schedules and budgets through storycarding, we can work with your budget to prioritize immediate and future goals. 10

15 ENVELOPE STANDART Design Once we have our wireframes and stories, you ll work directly with our designers to create detailed mockups of key pages. Through a few rounds of revisions, we ll narrow down a few creative concepts into the final designs. Once we ve finalized the key pages, the designs are sent to our developers so that creative is always one step ahead of development. Sometimes, key pages are all that is required and we continue designing within the browser as we stay agile and adjust to your changing needs. 11

16 PRESENTATION FOLDER Development Here s where the magic happens. With the final creative, our development team transforms the user stories into functional products. You will see each iteration of the project developed and full realized as the overall project develops. While some projects require a full completion for launch, others will be launched as a minimum viable product, with each succeeding iteration (1-2 week cycle) adding new features and functionality. This allows us to get your project live and in production months earlier. Likewise, we can stay agile and adopt to the evolving landscape as your project develops. 12

17 Final Notes Our reality is our life on this planet we live on, which is a part of this vast Universe. This is our timeline which encapsulates our unchangeable past, the ephemeral present and the coming future. Lying parallel to this dimension of time and space which we refer to as reality, is the Digital World of the vast and flourishing World Wide Web, expanding at a rate faster than our Universe. Though one may refer to it as virtual reality, it is, at times more impacting than our own reality. Our team, includes, skilled professionals of web technology, marketing, finance, law, design and graphics, to name a few. We believe in change, which is and has always been a prime need for growth and learning in this techoriented world. Our works range from minimal themed websites to complex ones, varying in terms of the design, features, user interface and much more. Latest features like Super-Responsive Sites, Metro-UI Based Themes and Retina Display Enabled Sites are very much a part of most of our projects and which are congenial for the mobile devices and tablet PCs of today. Apart from this we also make it a point to keep all our existing clients informed with the latest and useful technological insights and try our best to include them in their websites in an affordable manner. We give a lot of importance to quality as visitors of the websites should be enamoured not only by the content but also by the website design. Sites like searchoflife.com, infoqmatrix.com, rxinfosoft.com are just a few of them which reflect our intentions and passion for rich content and refined design principles. 13

18 For any queries, please feel free to contact us. Utkarsha Mishra Jayant Singh Prasenjit Mishra