As at The Home of Affordable Luxury.

Transcription

1 As at The Home of Affordable Luxury 1

2 About Affordable Luxury KEY FACTS In today s luxury market, performance is also an important factor, and perhaps price is not the only element to be considered. Concerning what is referred to as affordable luxury, it s an exciting category for many reasons. It s defined by signature style, but produced in a more competitive manner that results in a more reasonable price structure. If we substitute the word affordable with aspirational, it then defines both the brand and the market segment. by Michele (Mickey) Ateyeh The famous luxury expert worked for the world s most recognizable luxury companies including Tiffany & Co, Hermes Paris. RENTAL AREA: approximately 13,000 sq m NUMBER OF STORES: 50 LOCATION: inner city of Vienna, right beside the Vienna State Opera PARKING SPACES: 750 garage parking spaces, directly connected to the mall RESIDENTS: 2.9 m in the catchment area (this is 35 % of Austria s total population) TOURISTS: 12.6 m overnight stays per year; of these overnight stays take place within walking distance of the mall (10 minutes) PURCHASING POWER INDEX: 196 (inner city of Vienna), 122 (entire city of Vienna) ACCESSIBILITY: excellent; on foot as well as with public transport and by car 2 3

3 In the Heart of Europe in the Heart of Vienna Prague Moscow Berlin London st 1 District Ringstrasse Paris Opera Mall Vienna Vienna Linz Salzburg Munich Madrid Rome Bratislava Budapest 20 km to Vienna International Airport Graz Ljubljana Venice 4 5

4 The Home of Affordable Luxury The affordable luxury* segment is one of the international growth markets in the retail sector. OPERA MALL VIENNA focuses its product range on this dynamic area and therefore creates St. Stephen s Cathedral a new retail cluster in the heart of Vienna. Mainstream Luxury *) smart, international top-brands catering to the luxury segment in an entry-level price range Vienna by comparison: Vienna s top leasing fees in retail: Mercer City Ranking ( Vienna at #1 for the fourth consecutive time Intelligent Unit/The Economist City Ranking: Vienna at #2 Kohlmarkt: EUR/sq m Graben: EUR/sq m Kärntner Strasse: EUR/sq m Source: EHL Retail Market Report Austria Spring 2015 Vienna State Opera Affordable Luxury 6 7

5 AT THE VERY CENTER OF THE CITY Opera Mall Vienna with its focus on affordable luxury goods, is firmly integrated into the city s vibrant retail market. What s more, its distinctive location on Ringstrasse puts it right in the city s touristic heart (the city s most important OPERA MALL VIENNA OPERA TOURIST ATTRACTIONS HOTELS EDUCATIONAL INSTITUTIONS RINGSTRASSENPALAIS RESTAURANTS / RECREATIONAL FACILITIES RETAIL Tuchlauben Hoher Markt five-star hotels are within walking distance)* as well as right next to Vienna s primary cultural venues (the Opera, Musikverein, Goldenes Quartier Albertina, Konzerthaus, the Museum for Applied Art, Hofburg, etc.) Rotenturmstraße Kohlmarkt Wollzeile Wien Mitte / The Mall Kärntner Strasse Landstrasser Hauptstrasse *) 614,000 overnight stays per year within walking distance (10 minutes). Rochusmarkt The renowned Grand Hotel Wien ***** is part of the Opera Mall Vienna. Mariahilfer Strasse 8 9

6 The Master plan Opera Mall Vienna s positioning needs to be reimagined in an attractive and cosmopolitical way, distinctively emphasizing its strong connection to the City of Vienna. Its immediate vicinity to the Vienna the opera building and Schwarzenbergplatz. Its exterior areas welcome visitors to stroll, shop, and stay at the mall. Opera Mall Vienna s newly designed main entrance is located on Max Weiler Platz, which will accommodate a broad range of restaurants and cafés with their respective outdoor facilities. The Opera Mall Vienna project will be launched in autumn Negotiations with future tenants are expected to be completed by the end of Vienna State Opera Mahlerstrasse Max-Weiler-Platz for Opera Mall Vienna comprises the existing Ringstrassen-Galerien as well as the entire quarter between Kärntner Strasse State Opera provides excellent opportunities to create this unique and distinctive identity. The concept Grand Hotel Kärntner Ring 10 11

7 A Tribute to Gustav Mahler Inspired by the Vienna State Opera s elegance, a red carpet leads visitors from Kärntner Strasse, via Mahlerstrasse, to the heart of the new Opera Mall Vienna. The carpet brings the nearby opera building to mind and becomes a connective design element due to its contemporary interpretation of materials and surfaces. The Opera Mall ViennA s individual façades are united by newly designed awnings for its historic shop fronts. The selection of colors and surface materials as well as the corresponding lighting concept further accentuates these areas. The operatic theme of the Opera Mall Vienna continues with the mall s soundscape. Particularly the composer and opera director Gustav Mahler ( ), who lends his name to Mahlerstrasse, stands for this close connection to the Vienna State Opera. This significant upgrade of Mahlerstrasse as part of the Opera Mall Vienna also pays homage to this great Austrian artist

8 Wiener RingstraSSe at its best! Opera Mall Vienna presents itself as a two-storied retail area with spacious shop windows. Just like on Mahlerstrasse, its clearly visible awnings unite the entire front of the building and provide cosmopolitan flair. The sidewalk will be widened to a boulevard, which will be greened and furnished accordingly

9 UNIQUE MALL DESIGN / RETAIL MEETS OPERA Staatsoper Wien High-quality materials are used to realize the mall s new design in accordance with its operatic theme. Its color range is inspired by the warm, red and gold spectrum of the State Opera. Red carpet runs BRAND PALAIS VIENNA LEITMOTIV throughout all three of the mall s retail floors and defines its public areas. A total area of approximatey 13,000 sq m will be leased. The available units are 6 large-sized units (LSU) ranging from 1,500 to 2,400 sq m 10 medium-sized units (MSU) ranging from 200 to 700 sq m 30 small-sized units (SSU) ranging from 40 to 200 sq m 16 17

10 Nespresso DO & CO Mahlerstrasse Max-Weiler-Platz Kärntner Strasse CONCEPT LAYOUT GROUND FLOOR '.. - 0,73 Grand Hotel Kärntner Ring 18 19

11 ANCHOR ANCHOR RETAIL AREA RESTAURANTS CONCEPT LAYOUT UPPER FLOOR HT m

12 ANCHOR ANCHOR RETAIL AREA RESTAURANTS LOWER FLOOR... interio Billa Corso... interio 22 Billa Corso 23

13 THE WORLD OF OPERA MALL VIENNA 24 25

14 Kontakt Owners: Erste Wiener Hotel - Aktiengesellschaft Kärntner Ring 9, 1010 Vienna, Austria Zürich Versicherungs-Aktiengesellschaft Schwarzenbergplatz 15, 1010 Vienna, Austria Project management: sma - Standort Marketing Agentur GmbH Ebendorferstrasse 3/10, 1010 Vienna, Austria T F Reinhard Winiwarter E office@sma-austria.at I E r.winiwarter@sma-austria.at Architecture: BEHF Ebner Hasenauer Ferenczy ZT GmbH Kaiserstrasse 41, 1070 Vienna, Austria T F E contact@behf.at I Leasing: EHL Immobilien GmbH Prinz-Eugen-Strasse 8-10, 1040 Vienna, Austria T F Jörg Bitzer E operamallvienna@ehl.at I E j.bitzer@ehl.at

15 The Home of Affordable Luxury 28