MOBILE APPS AS A KEY TO ATTRACT MORE ATTENDEES MOBILE APPS AS A KEY TO ATTRACT MORE ATTENDEES

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Joella Oliver
8 years ago
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1 MOBILE APPS AS A KEY TO ATTRACT MORE ATTENDEES

2 BIENVENIDOS TODOS :-)

3 GET TO KNOW MOBLEE more than published apps more than 500,000 more than downloads events

4 WHY MOBILE APPS FOR EVENTS? iphone release moblee s birth mobile is everywhere

5 WHY MOBILE APPS FOR EVENTS? brochures bags maps

6 WHY MOBILE APPS FOR EVENTS?

7 MOBILE APPS: HELPING YOU BOOST YOUR EVENT on the fly changes to schedule direct communication channel new revenue streams generate and manage leads analytics and data

8 HOW CAN MOBILE APPS HELP YOU BOOST YOUR AUDIENCE?

9 TECH YOU ALREADY USE: WEBSITE

10 TECH YOU ALREADY USE:

11 TECH YOU ALREADY USE: SOCIAL MEDIA

12 TECH YOU ALREADY USE: PROGRAMMATIC ADVERTISING - The power of segmentation - Optimezed ads - Re-marketing

13 TECH YOU ALREADY USE: REFERRAL Hey!

14 AND WHAT ABOUT MOBILE APPS?

15 SMARTPHONE NUMBERS IN LATAN Smartphone shipment growth 2013/ %

16 SMARTPHONE NUMBERS IN LATAN 43% of the total population of Latin America will be smartphone users by 2018

17 SMARTPHONE NUMBERS IN LATAN 75 MILLION mobile-only internet users in LATAM

18 SMARTPHONE NUMBERS IN LATAN 86% of mobile ads impressions in LATAN were originated through apps

19 TYPICAL EVENT APP USAGE Centralize event information Promote engagement among participants Analyze event data Generate revenue

20 EVENT APP BEST PRACTICES TO BOOST AUDIENCES

21 SET EXPECTATIONS RIGHT AWAY - Be clear about your objectives - Set measurable goals - Bring mobile to the core of your event

22 THE SOONER THE BETTER! - Create a promotion strategy for your app - Keep measuring the number of downloads on a weekly basis - See what works best for you to keep pushing it

23 BRING THE RIGHT VALUE PROPOSITION - Communicate the right features to attract your audience - Promote your app as a source of valuable information

24 YOU HAVE A POWERFUL TOOL, USE IT! - Your app is more than a digital agenda - Use it as one of the main communication channel of your event - Fill it with content - Combine it with intelligent push messaging

25 DON T BE AFRAID OF CALL TO ACTIONS! - Invite your audience to your event - Create messages on your news feed inviting them them to register now - Give users discount codes

26 BECOME A VISIT PLANNING EVANGELIST - Ensure that this attendee will actually visit your event - Event apps can take visit planning to a next level - Build visitation commitment

27 THERE S NO POINT IF YOU DON T MEASURE IT - Track different level of interactions with content - Use trackable links when you build your registration call to actions - You need time to plan, execute, analyze and improve

28 WRAPING UP! Mobile apps are already big in events Technology is already used to attract more visitors to the event Event apps won t get the same attention when the use of tech is to attract attendees

29 BE AWARE OF THOSE TIPS! - Bring mobile into your core strategy and planning - Start as early as you can and promote it - Use the right messages to promote your app - Make of your app a space of great content - Play with Call to Actions - Encourage digital visit planning - Measure it all, start again

30 EVENT APP LIFE DURING BEFORE AFTER

31 GRACIAS POR SU PARTICIPACIÓN!

32 ? ANY DOUBT?

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting