Audience Management & Targeting

Transcription

1 Audience Management & Targeting For Marketers A Dean Media Group Solution

2 What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform offering marketers the ability to centralize and build targetable audiences from multiple data sources. It also offers sophisticated, cross-channel targeting programs and the ability to model off and target 3rd party data sources including our exclusive public marketplace data. FinancialAudiences.com Chicago

3 Why Audience Management? Publishers and marketers are aggregating more data, from more sources, than ever before. And in order to realize the full value of that information, they require a technology-driven solution a central hub to seamlessly (and rapidly) collect, integrate, manage and activate those large volumes of data. Winterberry Group 100% CMOs use customer data to drive marketing decisions 87% Marketers say the right data is critical for measuring ROI 77% Marketers say getting traditional & digital marketing to work together remains a major goal The Marketers Guide to Actionable Data FinancialAudiences.com Chicago

4 Why Audience Targeting? Audience targeting continues to grow with over 80% of marketers and over 90% of agencies and networks/exchanges/dsps utilizing the capability. Over 80% of the ecosystem find audience targeting an effective marketing strategy. 80% Marketers & Agencies think audience targeting is effective 69% Marketers & Agencies plan to increase audience targeting budgets 90% Agencies and 80% marketers are utilizing audience targeting exelate and Digiday State of the Industry survey FinancialAudiences.com Chicago

5 Why FinancialAudiences? Centralize audience data from multiple sources Gain deep audience insights, create audience profiles for targeting efforts Enable cross-channel and sequential marketing Enhance your marketing funnel strategy Customize content based on identified interest, or audience profile Scale your audience using data modeling Access exclusive hyper-segmented data through the FinancialAudiences Public Marketplace Utilize our financial marketing and media management expertise FinancialAudiences.com Chicago

6 What Does FinancialAudiences Do? Audience Management Audience Targeting Data Security Your Site(s) Website CRM FinancialAudiences Targeting Engine 3rd Party Audience Targeting Collect: Actions Registrations Purchases Mobile Offline 3rd Party Centralize Data Analyze & Organize Audience Builder FinancialAudiences Public Market FinancialAudiences Private Market 3rd Party Data Partners Shares Comments Interests Searches Social Video 1st Party Audience Remarketing Media Views Content & More Campaigns Sequential Messaging Dynamic Creative Data Privacy Customize Content FinancialAudiences.com Chicago

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8 Audience Management Website Real-Time Push Video Offline Server-to-Server Batch Pull Automated Organization Interests, Actions, Demographics, Location CRM Mobile Centralize Organize Audience Builder Build Actionable Audience Profiles for Remarketing and Targeting Target 3rd Party Server-to-Server API Push Social Campaigns Real-Time Server-Side Streaming Customized Data Organization FinancialAudiences.com Chicago

9 Audience Management Sample Taxonomy Sample Data Taxonomy Source Site Section CRM Other Market ETF Stock Forex Commodities Other Content Investing Retirement Trading Education Other Event Visit Frequency Click Register Video Views Share Downloads Other Registration Title Portfolio Size Markets Traded Other FinancialAudiences.com Chicago

10 Audience Management Audience Builder Build Audience Profiles* Build audience profiles from multiple data sources for deep insights and hyper-targeted marketing campaigns. REGISTRATION Trade Frequency 10+ Trades per Month Net Worth $250,000+ Age 55 ANALYTICS Visits 2 Times, 3.5 Min Devices iphone 5, ipad Location U.S. CAMPAIGN Messaging Creative A & C Vehicles Display, Activity Download, Register WEBSITE Market Interest Stocks, ETFs, Bonds, Funds CRM Touches 1 , 1 Call Lead Level Hot Content Market Data, Research Activity Shares Content, Watches Video, Downloads PDFs * Sample Audience Profile FinancialAudiences.com Chicago

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12 Audience Targeting Remarketing Target Identified Audience Segments with Messaging Tailored to their Interests Target Multiple Vehicles that your Segments Utilize Utilize Sequential Messaging designed to push prospects down the funnel Customize Landing Experiences to improve retention & conversion Gather Data Throughout Remarketing Campaigns to make informed, real-time decisions on campaigns and gather additional learnings about your audience. Impression Data Click Data Conversion Data FinancialAudiences.com Chicago

13 Audience Targeting Look-Alike Modeling FinancialAudiences Public Market Drive Similar Users to Your Site based on Existing Audience Segments Build Look-Alikes from 3rd Party Data Sources Target Look-Alikes on Multiple Channels Drive Them to Your Site for Conversion, Retention 3rd Party Data Partners FinancialAudiences.com Chicago

14 Audience Targeting Data Partners Sample 3rd Party Data Partners Scale your audience with our trusted 3rd party data vendors. Sample data partners include: by Dean Media Group FinancialAudiences.com Chicago

15 Audience Targeting Public Marketplace FinancialAudiences Public Market Scale your audience with our exclusive 1st party data: Personal Finance Business Finance + Insurance + Lending/Credit + Banking + Retirement + Real Estate + Insurance + Lending/Credit + Banking Individual Investing Professional Investing + General Investors Active Traders Stocks Mutual Funds ETFs Futures Commodities Options Bonds Forex CFDs Fixed Income Physical Metals Crowdfunding + Advisors Wealth Management + Private Equity + Asset Management + Hedge Funds + Broker-Dealers + FCMs + Commercials + Prop Pro Trading * Custom Audiences Available Upon Request FinancialAudiences.com Chicago

16 Audience Targeting Content Customization Customize the User Experience Maximize your user experience with customized content based on interest and frequency of identified customers and prospects. With FinancialAudiences content optimization technology you can customize both website and creative messaging on the fly. Understand interests and usage to keep content fresh and engaging. Customizing your experience can increase time on site, retention, conversion and more. FinancialAudiences.com Chicago

17 Audience Targeting Content Customization Content Customization Workflow 2 1 FinancialAudiences API CMS Returns S1, CB1 User Visits Site Ranks Content Blocks Relevant Content Displayed (CB1) SECTION CONTENT BLOCK BEHAVIOR S1 CB 1 Research S1 CB 2 Funds S1 CB 3 Indexes S2 CB 4 Video S3 CB 5 ETFs FinancialAudiences.com Chicago

18 Audience Targeting Privacy & Verification Privacy & Verification Matters We work to ensure your ads run according to brand safety & privacy standards: Privacy Partners Brand Safety Partners Contextual Targeting FinancialAudiences.com Chicago

19 Connect With Us FinancialAudiences is a Dean Media Group Solution About Dean Media Group Dean Media Group is a financial marketing company offering data-driven solutions to clients across the globe. 100% focused in the financial services industry, our expertise is unmatched. On four different occasions, Inc. Magazine has recognized us as one of the fastest growing private companies in the country. FinancialAudiences is our flagship audience management and targeting platform providing powerful tools for deep audience insights and sophisticated cross-channel targeting as well as a trusted environment for publishers to monetize audience and data assets. We developed FinancialAudiences because we understand that today s marketing technology landscape can seem overwhelming for many to navigate. Our platform serves as an end-to-end managed solution designed to maximize the benefits of technology without the learning curves and inflated costs associated with adopting them. Phone: (office) [email protected] Address: Dean Media Group 560 W. Washington Blvd. Fourth Floor Chicago, IL FinancialAudiences.com Chicago