Audience Management & Targeting

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Audience Management & Targeting"

Transcription

1 Audience Management & Targeting For Marketers A Dean Media Group Solution

2 What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform offering marketers the ability to centralize and build targetable audiences from multiple data sources. It also offers sophisticated, cross-channel targeting programs and the ability to model off and target 3rd party data sources including our exclusive public marketplace data. FinancialAudiences.com Chicago

3 Why Audience Management? Publishers and marketers are aggregating more data, from more sources, than ever before. And in order to realize the full value of that information, they require a technology-driven solution a central hub to seamlessly (and rapidly) collect, integrate, manage and activate those large volumes of data. Winterberry Group 100% CMOs use customer data to drive marketing decisions 87% Marketers say the right data is critical for measuring ROI 77% Marketers say getting traditional & digital marketing to work together remains a major goal The Marketers Guide to Actionable Data FinancialAudiences.com Chicago

4 Why Audience Targeting? Audience targeting continues to grow with over 80% of marketers and over 90% of agencies and networks/exchanges/dsps utilizing the capability. Over 80% of the ecosystem find audience targeting an effective marketing strategy. 80% Marketers & Agencies think audience targeting is effective 69% Marketers & Agencies plan to increase audience targeting budgets 90% Agencies and 80% marketers are utilizing audience targeting exelate and Digiday State of the Industry survey FinancialAudiences.com Chicago

5 Why FinancialAudiences? Centralize audience data from multiple sources Gain deep audience insights, create audience profiles for targeting efforts Enable cross-channel and sequential marketing Enhance your marketing funnel strategy Customize content based on identified interest, or audience profile Scale your audience using data modeling Access exclusive hyper-segmented data through the FinancialAudiences Public Marketplace Utilize our financial marketing and media management expertise FinancialAudiences.com Chicago

6 What Does FinancialAudiences Do? Audience Management Audience Targeting Data Security Your Site(s) Website CRM FinancialAudiences Targeting Engine 3rd Party Audience Targeting Collect: Actions Registrations Purchases Mobile Offline 3rd Party Centralize Data Analyze & Organize Audience Builder FinancialAudiences Public Market FinancialAudiences Private Market 3rd Party Data Partners Shares Comments Interests Searches Social Video 1st Party Audience Remarketing Media Views Content & More Campaigns Sequential Messaging Dynamic Creative Data Privacy Customize Content FinancialAudiences.com Chicago

7 Audience Management 7

8 Audience Management Website Real-Time Push Video Offline Server-to-Server Batch Pull Automated Organization Interests, Actions, Demographics, Location CRM Mobile Centralize Organize Audience Builder Build Actionable Audience Profiles for Remarketing and Targeting Target 3rd Party Server-to-Server API Push Social Campaigns Real-Time Server-Side Streaming Customized Data Organization FinancialAudiences.com Chicago

9 Audience Management Sample Taxonomy Sample Data Taxonomy Source Site Section CRM Other Market ETF Stock Forex Commodities Other Content Investing Retirement Trading Education Other Event Visit Frequency Click Register Video Views Share Downloads Other Registration Title Portfolio Size Markets Traded Other FinancialAudiences.com Chicago

10 Audience Management Audience Builder Build Audience Profiles* Build audience profiles from multiple data sources for deep insights and hyper-targeted marketing campaigns. REGISTRATION Trade Frequency 10+ Trades per Month Net Worth $250,000+ Age 55 ANALYTICS Visits 2 Times, 3.5 Min Devices iphone 5, ipad Location U.S. CAMPAIGN Messaging Creative A & C Vehicles Display, Activity Download, Register WEBSITE Market Interest Stocks, ETFs, Bonds, Funds CRM Touches 1 , 1 Call Lead Level Hot Content Market Data, Research Activity Shares Content, Watches Video, Downloads PDFs * Sample Audience Profile FinancialAudiences.com Chicago

11 Audience Targeting 11

12 Audience Targeting Remarketing Target Identified Audience Segments with Messaging Tailored to their Interests Target Multiple Vehicles that your Segments Utilize Utilize Sequential Messaging designed to push prospects down the funnel Customize Landing Experiences to improve retention & conversion Gather Data Throughout Remarketing Campaigns to make informed, real-time decisions on campaigns and gather additional learnings about your audience. Impression Data Click Data Conversion Data FinancialAudiences.com Chicago

13 Audience Targeting Look-Alike Modeling FinancialAudiences Public Market Drive Similar Users to Your Site based on Existing Audience Segments Build Look-Alikes from 3rd Party Data Sources Target Look-Alikes on Multiple Channels Drive Them to Your Site for Conversion, Retention 3rd Party Data Partners FinancialAudiences.com Chicago

14 Audience Targeting Data Partners Sample 3rd Party Data Partners Scale your audience with our trusted 3rd party data vendors. Sample data partners include: by Dean Media Group FinancialAudiences.com Chicago

15 Audience Targeting Public Marketplace FinancialAudiences Public Market Scale your audience with our exclusive 1st party data: Personal Finance Business Finance + Insurance + Lending/Credit + Banking + Retirement + Real Estate + Insurance + Lending/Credit + Banking Individual Investing Professional Investing + General Investors Active Traders Stocks Mutual Funds ETFs Futures Commodities Options Bonds Forex CFDs Fixed Income Physical Metals Crowdfunding + Advisors Wealth Management + Private Equity + Asset Management + Hedge Funds + Broker-Dealers + FCMs + Commercials + Prop Pro Trading * Custom Audiences Available Upon Request FinancialAudiences.com Chicago

16 Audience Targeting Content Customization Customize the User Experience Maximize your user experience with customized content based on interest and frequency of identified customers and prospects. With FinancialAudiences content optimization technology you can customize both website and creative messaging on the fly. Understand interests and usage to keep content fresh and engaging. Customizing your experience can increase time on site, retention, conversion and more. FinancialAudiences.com Chicago

17 Audience Targeting Content Customization Content Customization Workflow 2 1 FinancialAudiences API CMS Returns S1, CB1 User Visits Site Ranks Content Blocks Relevant Content Displayed (CB1) SECTION CONTENT BLOCK BEHAVIOR S1 CB 1 Research S1 CB 2 Funds S1 CB 3 Indexes S2 CB 4 Video S3 CB 5 ETFs FinancialAudiences.com Chicago

18 Audience Targeting Privacy & Verification Privacy & Verification Matters We work to ensure your ads run according to brand safety & privacy standards: Privacy Partners Brand Safety Partners Contextual Targeting FinancialAudiences.com Chicago

19 Connect With Us FinancialAudiences is a Dean Media Group Solution About Dean Media Group Dean Media Group is a financial marketing company offering data-driven solutions to clients across the globe. 100% focused in the financial services industry, our expertise is unmatched. On four different occasions, Inc. Magazine has recognized us as one of the fastest growing private companies in the country. FinancialAudiences is our flagship audience management and targeting platform providing powerful tools for deep audience insights and sophisticated cross-channel targeting as well as a trusted environment for publishers to monetize audience and data assets. We developed FinancialAudiences because we understand that today s marketing technology landscape can seem overwhelming for many to navigate. Our platform serves as an end-to-end managed solution designed to maximize the benefits of technology without the learning curves and inflated costs associated with adopting them. Phone: (office) Address: Dean Media Group 560 W. Washington Blvd. Fourth Floor Chicago, IL FinancialAudiences.com Chicago

Channel Partner Overview. A Dean Media Group Solution

Channel Partner Overview. A Dean Media Group Solution Channel Partner Overview A Dean Media Group Solution Why Partner with FinancialAudiences? FinancialAudiences offers access to over 30 million and growing exclusive audience profiles for targeting. Segmented

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

ADVERTISING BROCHURE & RATE CARD

ADVERTISING BROCHURE & RATE CARD ADVERTISING BROCHURE & RATE CARD RANSQUAWK & TALKING-FOREX ADVERTISING RANsquawk.com is the world s number one squawk provider for professional traders. If you choose to place your campaign with RANsquawk.com

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences

Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Build lasting relationships and brand loyalty by delivering superior client experiences As the dust

More information

Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost

Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost Case Study GOIZUETA BUSINESS S C H O O L Earning a Degree in Digital Emory University Touts 43% More Leads At Lower Cost 2014 Simplixity INTRODUCTION TO HIGHER EDUCATION ADVERTISING Institutions of higher

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

Social Media's Growing Influence Among High Net Worth Investors

Social Media's Growing Influence Among High Net Worth Investors Social Media's Growing Influence Among High Net Worth Investors Using social media to reach affluent investors and strengthen your brand May 2012 Chris Savio, Cogent Research Jake Raroque, Executive Summary

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

absolutely-interactive MA

absolutely-interactive MA absolutely-interactive MA Fully Integrated Marketing Automation - v1.1 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

by nugg.ad Europe s Audience Experts

by nugg.ad Europe s Audience Experts by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience

More information

MISSION STATEMENT MESSGAGE FROM PETE

MISSION STATEMENT MESSGAGE FROM PETE MISSION STATEMENT MESSGAGE FROM PETE IDG TechNetwork provides first to market advertising solutions for technology marketers with one goal in mind keeping our clients one step ahead of the rapidly evolving

More information

ADOBE EXPERIENCE MANAGER MOBILE. for Financial Services

ADOBE EXPERIENCE MANAGER MOBILE. for Financial Services ADOBE EXPERIENCE MANAGER MOBILE for Financial Services Deliver beautiful financial services apps with real business impact. To meet the rising expectations of today s digitally savvy consumers, banks,

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Matt Mobley Chief Marketing Technology Officer

Matt Mobley Chief Marketing Technology Officer Technology Infrastructure Matt Mobley Chief Marketing Technology Officer Here is what we have talked about so far. Segment Strategy Customer Strategy Portfolio Strategy Program Strategy These strategies

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

Orchestrating a Seamless Experience

Orchestrating a Seamless Experience Orchestrating a Seamless Experience How Integration defines today's 7 key trends in wealth management Banks are being forced to rethink strategies that worked earlier because of the changing expectations

More information

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Multichannel Marketing Solution Brief Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Executive summary

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

The Data Management Platform Unleashed

The Data Management Platform Unleashed Accenture Interactive Point of View Series The Data Management Platform Unleashed From untapped potential to customer relevance at scale Like Lightning in a Bottle Are you getting full power from your

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING 5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

INTENT DRIVEN MARKETING

INTENT DRIVEN MARKETING Media + Marketing for Technology Companies INTENT DRIVEN MARKETING How to use buyer intentions to improve your campaigns Intent-Driven Marketing As marketers today, we need results. Meeting campaign metrics

More information

CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER

CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER CROSS CHANNEL LIST GROWTH STRATEGIES DAVID DANIELS SIMMS JENKINS MELINDA KRUEGER DAVID DANIELS About The Relevancy Group, LLC Founded by former Jupiter Research and Forrester Research executives Providing

More information

A critical or decisive time on which much depends; a crucial moment.

A critical or decisive time on which much depends; a crucial moment. Marketing Platform A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed

More information

How Private Exchanges Benefit Video Publishers

How Private Exchanges Benefit Video Publishers How Private Exchanges Benefit Video Publishers TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory Table of Contents Executive

More information

Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Using SugarCRM for a Lead Generation and Inbound Marketing Hub Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:

More information

A Customer Data Platform Built For Marketers

A Customer Data Platform Built For Marketers 720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.

More information

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

TRANSFORMING INFORMATION INTO INTELLIGENCE

TRANSFORMING INFORMATION INTO INTELLIGENCE TRANSFORMING INFORMATION INTO INTELLIGENCE Welcome to FactSet FactSet consolidates all the tools you need to monitor global markets, public and private companies, and equity and fixed income portfolios

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

Web Marketing Automation Buyer s Guide

Web Marketing Automation Buyer s Guide Web Marketing Automation Buyer s Guide www.pardot.com 2008 Pardot, LLC. All rights reserved worldwide Introduction to Web Marketing Automation Systems What is Web Marketing Automation? A marketing automation

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct:

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: 1 INTRODUCTION In the digital advertising world, programmatic has been a buzzword

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

Converged Media. Earned Media. LOCAL: SIMplified. Converged Media in a Digital World

Converged Media. Earned Media. LOCAL: SIMplified. Converged Media in a Digital World Paid Media Owned Media Converged Media Earned Media LOCAL: SIMplified Converged Media in a Digital World What Is Converged Media? Gone are the days where big brands and local businesses could safely focus

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

CASE STUDY. L Oréal Canada

CASE STUDY. L Oréal Canada CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics 8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google

More information

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated Adobe is reinventing display retargeting. Industry leader in creative and marketing software converts trial customers into Adobe Creative Cloud members 68% more efficiently using rich audience profiles

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

SEGMENTATION & TARGETED MARKETING DIRECT COMMUNICATION TO MEET REAL NEEDS. 2011-2013 Thomson Reuters BizActions PDI Global

SEGMENTATION & TARGETED MARKETING DIRECT COMMUNICATION TO MEET REAL NEEDS. 2011-2013 Thomson Reuters BizActions PDI Global SEGMENTATION & TARGETED MARKETING DIRECT COMMUNICATION TO MEET REAL NEEDS THE IMPORTANCE OF METRICS & LIST SEGMENTATION ACROSS ALL INDUSTRIES, INNOVATION IS THE KEY TO PLACING YOUR PRODUCTS AND SERVICES

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

www.coremedia.com CoreMedia 6

www.coremedia.com CoreMedia 6 COREMEDIA 6 PRODUCT BROCHURE www.coremedia.com CoreMedia 6 COREMEDIA 6 PRODUCT BROCHURE CoreMedia 6: Because contextualization is about people CoreMedia 6 empowers your Marketing, Business and IT teams,

More information

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.

Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to

More information

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks!

Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks! Community Management How to build and manage a loyal community for your mobile app with the help of social media networks! April 27, 2015 Community Management App developers need to permanently communicate

More information

Cross-Channel Marketing. Bringing brands and customers closer together

Cross-Channel Marketing. Bringing brands and customers closer together Cross-Channel Marketing Bringing brands and customers closer together INTEGRATE DATA Gain a panoramic view of your customers through actionable insights It all begins with data. Experian Marketing Services

More information

Patient Relationship Management

Patient Relationship Management Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information

More information

The Publisher s Guide to Turning Data into Gold. How to use a real-time data management platform (DMP) to engage, convert, and monetize your audience

The Publisher s Guide to Turning Data into Gold. How to use a real-time data management platform (DMP) to engage, convert, and monetize your audience The Publisher s Guide to Turning Data into Gold How to use a real-time data management platform (DMP) to engage, convert, and Executive summary Much has been written and said about publishers looking for

More information

A Guide to Marketing Technologies for Distributed Teams

A Guide to Marketing Technologies for Distributed Teams A Guide to Marketing Technologies for Distributed Teams by Judith Zissman Introduction With the rise of internet technologies, mobile devices and global brands, marketing has become increasingly sophisticated,

More information

A Big Opportunity: Microsoft Advisor Platform & Salentica

A Big Opportunity: Microsoft Advisor Platform & Salentica A Big Opportunity: Microsoft Advisor Platform & Salentica Driving Microsoft product stack to help wealth management firms meet today s challenges Prepared by: Bill Rourke, Salentica Brad Prodger, Microsoft

More information

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Event Marketing Perfection! Insight, Engagement & ROI. Report on event marketing best practice

Event Marketing Perfection! Insight, Engagement & ROI. Report on event marketing best practice Event Marketing Perfection! Insight, Engagement & ROI Report on event marketing best practice Event Marketing Perfection! Marketing Intelligence CRM Integration Best Practice Examples Spotlight on Key

More information

Digital Marketing Practices

Digital Marketing Practices SURVEY Digital Marketing Practices at Asset Management Firms SUMMER 2015 Copyright 2015. Kurtosys. All rights reserved Executive Summary Introduction In 2012, Kurtosys conducted a survey amongst investors

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the

More information

The Path to Behavioral Marketing

The Path to Behavioral Marketing The Path to Behavioral Marketing Taming the Complexity of Digital Marketing Tyler Altrup Strategy Solutions Consultant 23 September 2015 Copyright 2015, Oracle and/or its affiliates. All rights reserved.

More information

Ameritas Investment Partners

Ameritas Investment Partners Ameritas Investment Partners Wealth Management Ameritas Investment Partners AIP 1005 12-14 AIP 1005 WM Client Brochure CMYK.indd 1 12/22/2014 10:01:55 AM solutions by design To help you meet your investment

More information

market data solutions Website Content Market Data & Information Feeds Desktop Trading Applications

market data solutions Website Content Market Data & Information Feeds Desktop Trading Applications market data solutions Website Content Market Data & Information Feeds Desktop Trading Applications Premier Market Market Data & Information FINANCIAL AGRICULTURE ENERGY MEDIA WEBSITES INVESTOR RELATIONS

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech

More information

www.tradeviewforex.com

www.tradeviewforex.com www.tradeviewforex.com 1. About Us Tradeview was established in 2004 with a vision: To provide unmatched online trading solutions to a broad range of traders and investors around the world. We are more

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION

PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION A m a r t y a B h a t t a c h a r j y & S u n e e l G r o v e r P r i n c i p a l S o l u t i o n A r c h i t e

More information

LionShare knows the Landscape

LionShare knows the Landscape LionShare knows the Landscape LionShare has a long-standing commitment to the health care industry. For more than 20 years we have partnered with hospitals and health systems across the country to make

More information

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are

More information

Smartphones: Leading Wealth Management to Mobility

Smartphones: Leading Wealth Management to Mobility Universal Banking Solution System Integration Consulting Business Process Outsourcing Of the different types of mobile phones owned by 5.3 billion subscribers around the globe, smartphones grew the fastest

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA

More information

options and the Financial Advisor www.optionseducation.org

options and the Financial Advisor www.optionseducation.org options and the Financial Advisor www.optionseducation.org Key Findings 2 How often and Why Advisors are using options 3 why options use is on the rise 8 why you need to offer options 10 Differences in

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Retargeting & Dynamic Advertising Strategy and Recommendation

Retargeting & Dynamic Advertising Strategy and Recommendation Retargeting & Dynamic Advertising Strategy and Recommendation Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive

More information