5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

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1 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

2 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting your site to obtain specific information, and they re hoping to find it quickly. Their perception of your website will largely be based on how easy or difficult it is to find the information they seek, as well as what relevant content they may stumble upon along the way. Ensure that your site s navigation is clear, to make it easier for visitors to find what they re looking for without struggling to do so. Be sure to include your law firm s contact information on every page of your site, for example, so potential clients can get in touch with you. (This is also good for SEO.)

3 2. Segment Your Site s Visitors Segmenting visitors enables you to obtain higher quality leads from your website, boost conversions, and garner valuable insights. Rather than treating visitors to your site as if they were all the same, give them a few choices regarding who they are and what they re looking for on your website. When visitors click on an option and reach the next page, they ll be presented with information that s relevant to their problems and needs. Segmenting visitors enables you to obtain higher quality leads from your website, boost conversions, and garner valuable insights. So, provide a way for site visitors to filter your content down by their reason(s) for interacting with your site, their needs, and/or their background.

4 3. Social Media Integration You can start out simple; share relevant news and information with your audience. Law firms are finally warming up to social media marketing. According to an ALM Legal Intelligence report released in February, 40 percent of law firms said that blogging and social media have helped them land new work. Grow your social media following and increase your law firm s social clout by integrating your social media accounts with your website. You can start out simple; share relevant news and information with your audience. Demonstrate your expertise and brand yourself as an authority in your practice area. Become a trusted source of industry news on Twitter, Facebook, LinkedIn, and other social networks.

5 4. Newsletter Sign-Up Form Branded newsletters... are a great way to communicate with clients. Include an newsletter sign-up form on your website, so you can bring potential clients into your sphere of influence and get permission to send them marketing messages over the course of time. When prospects first land on your site, they might not need your services right away, but they could end up hiring you down the line if you stay in touch with them via marketing. Branded newsletters (which can be tailored to specific client groups) are a great way to communicate with clients. They are also an efficient way to segment your market(s) and personally speak to individuals. Keep your clients up-to-date with company news, helpful tips, and more.

6 5. The Right Look & Feel Don t forget that, for many site visitors, your website may be their very first impression of your company. Your website s design should communicate your law firm s culture and mission, while expressing your strengths and experience. Its logo, colors, and images ought to be consistent with eachother while reflect your firm s branding and identity. Your prospects are looking for a qualified, experienced, and reputable lawyer. Does your website s design send the right message? Don t forget that, for many site visitors, your website may be their very first impression of your company - so put your best foot forward! You only have 6-8 seconds to catch a visitor s attention. So, let your website speak for you, and speak well of you.

7 Engage Prospects with a Law Firm Website Redesign by efelle media efelle media is a Seattle-based design, development, and marketing firm that offers clean, search engine-friendly websites for lawyers. Our content management system is years in the making and offers the best, most efficient and intuitive solution for managing your website. We ve worked with some of the biggest law firms in Washington State and we re confident that we can help you meet your online marketing goals. Ask us about our: Time-saving content management system Automated attorney PDF and v-card generation Search engine optimized staff profiles Effective lead generation tools Mobile website design Social media branding and strategy CALL TODAY

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