How to Build a Mobile Talent Strategy. A White Paper From imomentous Research

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How to Build a Mobile Talent Strategy. A White Paper From imomentous Research"

Transcription

1 How to Build a Mobile Talent Strategy A White Paper From imomentous Research January 2013

2 Introduction FOR FURTHER INFORMATION PLEASE CONTACT: Ed Newman imomentous As mobile technology continues to permiate every aspect of our personal and professional lives, employers need to take a hard look at their HR processes and systems to determine the best approach to engage an increasingly mobile workforce. This document outlines a methodology for building a mobile talent strategy to address both current and prospective employees (m) How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 2

3 MOBILE TALENT It's time to start thinking about a mobile strategy for all talent. With the launch of the iphone in 2007, the way we communicate at work and in our personal lives changed forever. Five years later, it's now inevitable that the mobile device is becoming the primary tool for workplace communications. This trend is forcing businesses to rethink everything they do, particularly the ways in which they engage and communicate with their customers and employees. The Human Resources function needs to quickly figure out how to adapt their systems and processes to engage an increasingly mobile workforce. Many cutting edge recruiting departments have already taken the plunge and mobile recruiting is well on the way to becoming mainstream. This is because the shift toward mobile is most problematic for the corporate career sites and applicant tracking systems. Job boards are seeing upwards of 20-30% of their traffic coming from mobile devices. There is even a dedicated mobile recruiting conference - Michael Marlattʼs mrecruitingcamp is going into its third year in In the next couple of years, if you do not have a mobile friendly career site it will be like not having one at all. The statistics say it all! In 2011 the number of smartphones sold exceeded the number of PCʼs. In November 2012, mobile internet traffic was nearly 13% of all web traffic globally, up from 4% just 2 years ago. By mid 2012, mobile internet traffic surpassed desktop internet traffic in India, and China. Mobile App and Ad revenue is estimated to be $19 billion in 2012, up from $5 billion 2 years ago. It is not enough to only build mobile interfaces to your legacy systems. And while recruiting is a great place to start, it is important not to overlook the opportunity to engage current employees with mobile solutions. It is time to think more broadly about how to communicate better with all talent. It is hard to know where to begin. Is it best to build a native app for the itunes store? Build custom mobile websites? Is it ok to communicate via SMS Text? What should be the first priority? The best thing to do is to develop a comprehensive Mobile Talent Strategy. Let's get started! How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 3

4 MOBILE TALENT STRATEGY FRAMEWORK Optimize All content and links Connect Drive traffic & repeat visits Integrate Technology infrastructure Engage Native app for all talent How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 4

5 OPTIMIZE All content should be easily consumed on a mobile device The first priority in any mobile talent strategy is to make sure all content is optimized for mobile devices. This means the content will display in a format that is appropriately sized to whatever device is being used. You never want the end user to have to pinch and zoom to read or navigate your site. But mobile optimization is more than just fitting the screen size. Here are some key things to consider: 1. Navigation - Make sure the navigation is touch screen friendly. Large buttons for thumbing and options for swiping. 2. Data Entry - Minimize the amount of data that must be typed by using social profile integration to prepopulate fields. Use menus and pick lists wherever possible. 3. Geo Location - If the information is location sensitive, take advantage of the gps features of mobile devices to serve relevant content (i.e. jobs in your zip code). 4. Content - Rule of thumb: a mobile site should have only about 40% of the main site content and consider the format - less text and more video. Too much content will impact performance and response time. What to Optimize? Corporate Site - Make sure all links on the mobile corporate site lead to optimized content. If it's not optimized, don't link to it (only exception is the option to go to the full site). Career Site - Same as for the corporate site. If the corporate site is not optimized, make sure the job seeker is redirected to the mobile optimized career site when they click the careers link with a mobile device. Links - Any link embedded in s should lead the user to mobile optimized content - 90% of is being read first on mobile devices. How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 5

6 CONNECT Get to know your talent through interactive content Once the content is optimized, the next big opportunity with mobile technology is to create a personalized user experience where content can be served based on an individual user's characteristics. In order to develop the intelligence required to personalize the experience, a connection must be established through multiple interactions. Push and pull techniques can be used to drive traffic, generate longer visits and attract repeat visitors. Some examples include: 1. SMS Broadcasting: Send job alerts, announcements or content updates via SMS Text. Either start with an existing database, or build one by allowing users to opt-in. Just like with , always allow for the opt-out. 2. SMS Shortcode/QR Codes: Use keywords and short code or QR codes for specific campaigns such as accessing current vacancies, promoting employee referrals, participating in a poll or survey. 3. Mobile Advertising: Develop a mobile ad strategy to target users by geography or other profile characteristics. 4. Micro-sites: Create mobile micro-sites with interactive content for different categories of talent such as college recruiting, or retail/ hourly. Use QR Codes in your print media to promote and market the sites. How To Identify Quality? Connecting is not only about generating quantity. A good strategy should also include ways to determine quality of the talent. Here are two ideas: Gamification: Develop games, puzzles or challenges that are relevant to your business or brand. Give away prizes by drawing or high score. Keep tabs on those who perform well and invite them to come back. Assessments: Allow users to take an assessment to see how they fit into your culture. Provide them with a report that will help them identify strengths and weaknesses and how to improve. How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 6

7 ENGAGE Use native apps to build real talent communities Engagement is the "holy grail" of human capital management. Whether it is engaging job seekers in a talent community, or increasing employee engagement, it is the best measure we have for quality and bottom-line impact of HCM initiatives. After creating an interactive mobile environment, the next step is to create a more engaging mobile experience for your talent. In terms of a mobile talent strategy, this is where the deployment of native apps is the most appropriate solution. Why Native App? 1. Send push notifications directly to the device. 2. Local storage of data to increase performance and allow offline capabilities. 3. Integration with other features of the device such as camera and geo-location. It is shortsighted to build a native app just to replicate the functionality of the mobile career site. Instead, by taking a total talent lifecycle perspective, a native mobile app can be designed to engage both prospective and current employees with a rich user experience. By inviting employees and job seekers to share the same app, functionality can be segmented by user type and the mobile device becomes the system of engagement for all talent. Within the administration of the app user security can be set to limit or grant functionality based on role. For example, only certain employees are given access to send push notifications to candidates. Or perhaps the talent community is an "invite only" feature for job seekers. Native apps are also a great opportunity to integrate the consumer brand with the employer brand. Total Talent Native App Job Seeker Employee External Career Site Assessments Contextual Alerts Video Interviews Referrals Events & Interviews On-boarding Gamification/Leaderboards Social/Collaboration Surveys & Polls Internal Career Site Career Development Payroll & Benefits Rewards & Recognition Talent Community How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 7

8 Any mobile strategy would not be complete without a plan to integrate with your current technology infrastructure. The good news is there have been major advances in the interoperability of systems and most of the new solutions come with open API's and toolkits that make integration relatively painless. INTEGRATE There are several key touchpoints that should be incorporated into an integration plan: Integrate with your core technology infrastructure 1. Job Feeds - Even with responsive web design, you will most likely need to create a feed of jobs from your ATS. Depending on business requirements job feeds can be designed to run on a timed interval or to trigger in real time. 2. Re-direct - Setting up a redirect from the home page of the career site is just the first step. Make sure that all links from ads, postings, and s will detect a mobile device and redirect the user to an optimized experience. 3. Social Media and Cloud - Make it easy for users to share or apply to jobs by integrating with social media. Use social profiles to pre-populate fields or to upload a resume stored in the cloud. 4. Back-end Systems - In addition to mobile apply integration with the ATS, it might be necessary to integrate with a CRM or Talent Community solution. Integration with HCM/HRIS systems will be necessary for referral, onboarding, or career development apps. Mobile Talent Platform Integration Model How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 8

9 GETTING STARTED Prioritizing your mobile strategy with other initiatives Developing a strategy to optimize, connect and engage your mobile talent is really the easy part. It is much more difficult to figure out how to mesh a mobile strategy with other priorities. With the number of new products entering the market, all of the redeployments, upgrades, global expansions, and integrations, the thought of adding a mobile project can be overwhelming. Mobile Talent Maturity Model But the shift to mobile is happening so fast it should not be ignored or put it off until all other projects are done. Instead it might make sense to add mobile to the scope of an existing project, incorporate mobile into a second phase or start with a small step and grow over time. The table below is a maturity model that can be useful when developing a mobile talent strategy roadmap. Level 1 Level 2 Level 3 Optimize Mobile optimized landing page with registration for updates and job alerts. Mobile optimized job list with serach and basic apply functionality. Mobile optimized career site with job list, search, fully integrated apply, and rich content highlighting employee value proposition. Connect Mobile SEO and Opt-in registration for SMS text alerts. SMS short code, QR codes, and mobile microsites for interactive campaigns. Advanced mobile advertising and interactive content such as gamification and assessments. Engage Mobile login and profile management. Careers link in consumer native app. Native app for careers and employee referrals. Total Talent Native App for employees and job seekers, talent community, referrals, and on-boarding. Integrate Overnight job feeds from applicant tracking system. job link for apply. Real time job feeds and simplified mobile apply with social profile integration. Fully integrated apply with dynamic display of job content. Integration to ATS, CRM and/or HRIS, or other 3rd party content. How to Build a Miobile Talent Strategy 2013 imomentous All rights reserved 9

10 FOR FURTHER INFORMATION PLEASE CONTACT: Ed Newman imomentous (m)

HELPS COMPANIES Hire Talent Faster at Lower Costs HELPS JOB SEEKERS. Easy Implementation. Immediate Value Delivery

HELPS COMPANIES Hire Talent Faster at Lower Costs HELPS JOB SEEKERS. Easy Implementation. Immediate Value Delivery HELPS COMPANIES Hire Talent Faster at Lower Costs HELPS JOB SEEKERS Get Hired Faster by Brands They Love Easy Implementation Immediate Value Delivery A Unique Approach to Talent Acquisition New for Employers

More information

Avature Employee Referrals Solution

Avature Employee Referrals Solution Get Engaged to Talent version nº V9.1 Avature helps you tap into employees' social networks and increase their engagement in your ERP so that you can maximize the results of this powerful talent sourcing

More information

Jobvite Hire: High Tech. The innovative recruiting solution that fuels your innovation. information@jobvite.com. Follow Jobvite:

Jobvite Hire: High Tech. The innovative recruiting solution that fuels your innovation. information@jobvite.com. Follow Jobvite: Jobvite Hire: High Tech The innovative recruiting solution that fuels your innovation. Few industries today are as hot as high tech and few are as dynamic and competitive. The pace of technology growth

More information

GiGiGo Mobile Marketing ToolKit

GiGiGo Mobile Marketing ToolKit GiGiGo Mobile Marketing ToolKit Index Gigigo: your mobile partner 1 Gigigo Group Madrid Ciudad de México Sao Paulo +100 Professionals 2014 Revenues 6,5MM Business Model Mobile Marketing Agency Business

More information

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile

More information

Creating an Effective Online Member Acquisition Strategy

Creating an Effective Online Member Acquisition Strategy Creating an Effective Online Member Acquisition Strategy Marketers historically have paid close attention to site traffic, time on site and page view metrics. Success on today s Internet, the social web,

More information

Mobile Marketing: Turning a Buzzword into Revenue. www.sendmode.com 18 February 2014

Mobile Marketing: Turning a Buzzword into Revenue. www.sendmode.com 18 February 2014 Mobile Marketing: Turning a Buzzword into Revenue www.sendmode.com 18 February 2014 Revenue Conversion Who is Sendmode? Sendmode is a leading provider of low cost bulk SMS and multi-channel marketing services

More information

Serious Marketing. Simply Executed.

Serious Marketing. Simply Executed. Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION What Can Aurora Do For You? A lot. We've built everything you need into a single, well-oiled content marketing machine.

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Tracking True & False Demystifying Recruitment Marketing Analytics

Tracking True & False Demystifying Recruitment Marketing Analytics Tracking True & False Demystifying Recruitment Marketing Analytics THE CANDIDATE JOURNEY SIMPLIFIED THE DECISION CYCLE SIMPLIFIED Awareness & Attraction Research & Decision Conversion Action THE CANDIDATE

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

The creative recruiting solution for hiring creative people.

The creative recruiting solution for hiring creative people. Jobvite Hire: Advertising & Marketing The creative recruiting solution for hiring creative people. What s so special about creative people? Everything. Creative candidates don t fit molds. Instead of standard

More information

Source Type Definitions

Source Type Definitions Source Type Definitions The Jobs2web Referral Engine sorts all of your visitor traffic into a Source Engine, and then categorizes it into a Source Type. Jobs2web has approximately 2,500 Source Engines

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

Supercharge Your Recruitment Efforts Through Social Media

Supercharge Your Recruitment Efforts Through Social Media Supercharge Your Recruitment Efforts Through Social Media Presented December 1, 2011 to: www.clearedgemarketing.com Agenda Have questions during the webinar? No problem! Submit them via Twitter use hashtag

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

Chameleon i. Bespoke Websites. Starting From 3500.00 + VAT 50.00 per month connectivity module*

Chameleon i. Bespoke Websites. Starting From 3500.00 + VAT 50.00 per month connectivity module* Starting From 3500.00 + VAT We understand the visual impact of your website is crucial to your organisations brand and the perception of your users. Bespoke Website Design Our team will work closely with

More information

SmartRecruiters At-a-Glance

SmartRecruiters At-a-Glance SmartRecruiters is a Hiring Success Platform that enables global enterprises to fundamentally transform their recruiting to win the war on talent. The clear replacement to outdated applicant tracking systems,

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

Key Social Networking Strategies for Talent Acquisition

Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition INTRODUCTION LinkedIn recently published a survey that stated 80 90% of talent acquisition

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

BirdDog Applicant Tracking System

BirdDog Applicant Tracking System BirdDog Applicant Tracking System Recruitment & Hiring Simplified In today s challenging labor market, you need top talent to deliver exceptional customer value and grow your company. BirdDog s cloud-based

More information

Multi-channel mobile marketing and CRM solutions for Mobile Network Operators

Multi-channel mobile marketing and CRM solutions for Mobile Network Operators Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media Interactive Messaging (SMS, MMS, Email and Voice) Mobile Internet

More information

Avature CRM. Get Engaged to Talent

Avature CRM. Get Engaged to Talent Get Engaged to Talent V8 Source, attract and engage critical talent ahead of business demand Managing and optimizing global sourcing efforts can be a huge challenge. Typically, recruiters have no choice

More information

Using Movitas to design great mobile landing pages

Using Movitas to design great mobile landing pages Using Movitas to design great mobile landing pages Introduction Mobile is the perfect lead development and customer relationship management vehicle. The personal and persistent nature of the device means

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

Gigya Pricing Proposal

Gigya Pricing Proposal Gigya Pricing Proposal Gigya provides websites and apps with a complete social infrastructure that creates immersive social experiences for users, and provides unparalleled customer insights for businesses.

More information

Recruitment Software 101

Recruitment Software 101 Recruitment Software 101 What is Talent Acquisition? Once upon a time, personnel departments existed to simply find warm bodies to fill vacancies. Today, the best companies realize that success requires

More information

Selection Manager: Quick Start Guide

Selection Manager: Quick Start Guide VERSION 1103 01.24.12 SELECTION MANAGER GUIDE Selection Manager: Quick Start Guide PART 1: GENERAL INFORMATION Selection Manager is the hiring official s interface for USA Staffing. In Selection Manager,

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Responsive Web Design. vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions

Responsive Web Design. vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions Responsive Web Design vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions The New Design Trend: Build a Website; Enable Self-optimization Across All Mobile De vices

More information

The Jumplead Manual. Setting Up and Using Marketing Automation. Matt Fenn. This book is for sale at http://leanpub.com/the-jumplead-manual

The Jumplead Manual. Setting Up and Using Marketing Automation. Matt Fenn. This book is for sale at http://leanpub.com/the-jumplead-manual The Jumplead Manual Setting Up and Using Marketing Automation Matt Fenn This book is for sale at http://leanpub.com/the-jumplead-manual This version was published on 2015-06-25 This is a Leanpub book.

More information

SEM1 3.04 A - Promotion

SEM1 3.04 A - Promotion SEM1 3.04 A - Promotion PE Understand the use of direct marketing to attract attention and to build a brand PI Explain the nature of online advertising PI Discuss types of direct mail tactics Terms Online

More information

INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF

INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet in North America 1 in 7 people around

More information

Best Practices in Enterprise Smartphone Development

Best Practices in Enterprise Smartphone Development Best Practices in Enterprise Smartphone Development Rhomobile White Paper This white paper was written by Adam Blum, Founder and CEO of Rhomobile 12/16/2010 Best Practices in Enterprise Smartphone Development

More information

The revolutionary recruiting solution that keeps your hiring processes in good health.

The revolutionary recruiting solution that keeps your hiring processes in good health. Jobvite Hire: Health & Sciences The revolutionary recruiting solution that keeps your hiring processes in good health. While Health & Science businesses are facing significant growth opportunities, both

More information

Recruiting & Onboarding Steven Jones EMEA Product Sales Manager - Rx

Recruiting & Onboarding Steven Jones EMEA Product Sales Manager - Rx Recruiting & Onboarding Steven Jones EMEA Product Sales Manager - Rx SuccessFactors - Scope Recruiting Execution Onboarding KPIs Attract Engage KPIs Workforce Planning Performance & Goals Select Onboard

More information

Platform Overview! 8 November 2013

Platform Overview! 8 November 2013 Platform Overview! 8 November 2013 About Xtify Allows retailers to employ marketer-focused tools and services when engaging customers! Exclusive focus on the enterprise and their mobile CRM needs! Brands

More information

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.

More information

DomainSherpa.com: The Domain Name Authority. Google AdWords Keyword Planner for Domain Name Investors

DomainSherpa.com: The Domain Name Authority. Google AdWords Keyword Planner for Domain Name Investors Google AdWords Keyword Planner for Domain Name Investors Watch the full video at: http://www.domainsherpa.com/google-adwords-keyword-planner/ The Google Adwords Keyword Tool is dead. Long live the Google

More information

Jobsite business know it better!

Jobsite business know it better! Jobsite business know it better! What is Job site? Job site is a web site dealing with employment and career. It is also commonly known as employment website, Job boards or Job portals. Many Job sites

More information

Information for Job Seekers

Information for Job Seekers Information for Job Seekers The Workforce Planning Board and Conestoga College would like to invite you to participate in Today's Portal for Tomorrow's Job, a Virtual Job Fair from November 18th 22nd.

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

PMO Mobile Application Wireframe Document

PMO Mobile Application Wireframe Document 1. Introduction: The purpose of this document is to provide wireframe details with structure of the pages and functionality available along with the flow of the screens for PMO mobile application. 2. Overview

More information

Cisco Jabber IM for iphone

Cisco Jabber IM for iphone Data Sheet Cisco Jabber IM for iphone Cisco Collaboration Solutions improve team and customer experiences to help organizations encourage innovation and improve decision making while building trust and

More information

Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

More information

RENOVATE, Don't Replace Your HR Systems

RENOVATE, Don't Replace Your HR Systems RENOVATE, Don't Replace Your HR Systems Kenexa Open HR Strategy and Roadmap! Rob Ingram Principal Product Manager IBM Kenexa Open HR Initiative What we will cover Why does Kenexa Open HR matter to you?

More information

ORACLE TALEO: COMPLETE CLOUD TALENT MANAGEMENT SOLUTION. Cyril Kayem HCM Principal Sales Consultant Oracle Middle-East & Africa Operations

ORACLE TALEO: COMPLETE CLOUD TALENT MANAGEMENT SOLUTION. Cyril Kayem HCM Principal Sales Consultant Oracle Middle-East & Africa Operations ORACLE TALEO: COMPLETE CLOUD TALENT MANAGEMENT SOLUTION Cyril Kayem HCM Principal Sales Consultant Oracle Middle-East & Africa Operations Why Should You Care? Oracle Acquires The #1 HCM Recruiting Cloud

More information

5 Signs Your ATS is Dying

5 Signs Your ATS is Dying 5 Signs Your ATS is Dying Introduction Applicant Tracking Systems (ATS s) come in a variety of manifestations touting a variety of features and claims. What they all have in common is that they aggregate

More information

Mobile Marketing Best Practices

Mobile Marketing Best Practices Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile

More information

Hitachi Consulting Growing to $1 Billion Organization Leveraging the Power of the Oracle Cloud. March 27, 2015. Better

Hitachi Consulting Growing to $1 Billion Organization Leveraging the Power of the Oracle Cloud. March 27, 2015. Better Hitachi Consulting Growing to $1 Billion Organization Leveraging the Power of the Oracle Cloud March 27, 2015 Better Chris Buri Chris Buri is the Vice President and CIO of Hitachi Consulting and joined

More information

CRM. itouch Vision. This document gives an overview of OneTouch Cloud CRM and discusses the different features and functionality.

CRM. itouch Vision. This document gives an overview of OneTouch Cloud CRM and discusses the different features and functionality. itouch Vision CRM This document gives an overview of OneTouch Cloud CRM and discusses the different features and functionality. For further information, about implementation and pricing please contact us.

More information

Smartphone Marketing

Smartphone Marketing Smartphone Marketing Mobile Marketing Platform We now offer an affordable but sophisticated smartphone marketing solution. It focuses on location based technology, revenue, rich push messaging and user

More information

Directory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012

Directory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012 Directory Publishers and Mobile Unlocking the Formula for Driving Revenue Dec. 12, 2012 Welcome Thank you for joining us today Topic at center of discussion today: 73% of directory publishers expect mobile

More information

The process or set of processes that links the consumers, customers, and end

The process or set of processes that links the consumers, customers, and end MARKETING SERVICES 1. MARKETING RESEARCH The process or set of processes that links the consumers, customers, and end users to the marketer through information information used to identify and define marketing

More information

Meltwater Buzz Social Suite. Anna Pieh-Jankowska

Meltwater Buzz Social Suite. Anna Pieh-Jankowska Meltwater Buzz Social Suite Anna Pieh-Jankowska June 2012 Meltwater Buzz Social Suite Turning Conversations into Customers 1 Listen +Engage Connect Meltwater Buzz Social Suite A powerful suite of tools

More information

Mobile Marketing. Trends and Perspective by AT&T

Mobile Marketing. Trends and Perspective by AT&T Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%

More information

Web Development Life Cycle

Web Development Life Cycle Web Development Life Cycle Any software development project, a methodology should be followed to ensure project consistency and completeness. The Web development life cycle includes the following phases:

More information

Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION

Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Hey, SMS. How are you? Serious Marketing.

More information

app design & development

app design & development FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App

More information

THE RECRUITMENT INDUSTRY ONLINE

THE RECRUITMENT INDUSTRY ONLINE THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND

More information

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

How To Choose The Right Affiliate Tracking Software

How To Choose The Right Affiliate Tracking Software How To Choose The Right Affiliate Tracking Software Affiliate Software Ebook Table of Contents About this guide Affiliate Marketing Main criteria Tracking reliability Integration methods Feature set Mobile

More information

USE OF SOCIAL NETWORKING SITES FOR RECRUITMENT

USE OF SOCIAL NETWORKING SITES FOR RECRUITMENT USE OF SOCIAL NETWORKING SITES FOR RECRUITMENT Prof. Sharayu Patil Asst. Professor Institute of Professional Studies Pune,Maharashtra,India Dr.G.B.Patil Director Institute of Professional Studies Pune,Maharashtra,India

More information

Virtual HR. Trends and insights on how organizations are now recruiting, on-boarding and training employees.virtually.

Virtual HR. Trends and insights on how organizations are now recruiting, on-boarding and training employees.virtually. Business Report Virtual HR Trends and insights on how organizations are now recruiting, on-boarding and training employees.virtually By: Eric Vidal www.intercall.com September 2011 Virtual Human Resources

More information

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice

More information

Grow Your Business wi w t i h a a Mobil i e l A p A p

Grow Your Business wi w t i h a a Mobil i e l A p A p Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more

More information

Today s Presentation

Today s Presentation Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson

More information

A Best Practices Guide to Successful Landing Pages

A Best Practices Guide to Successful Landing Pages A Best Practices Guide to Successful Landing Pages www.pardot.com 2008 Pardot, LLC. All rights reserved worldwide Executive Summary For B2B marketers with long, complex sales cycles, conversion typically

More information

THE PROFESSIONAL PASSPORT JOBS NETWORK

THE PROFESSIONAL PASSPORT JOBS NETWORK THE PROFESSIONAL PASSPORT JOBS NETWORK HOW TO GET THE MOST FROM HAVING YOUR OWN WHITE LABEL JOB SITE THE NETWORK The Professional Passport Jobs Network The Professional Passport Jobs site has been specifically

More information

DG MediaMind Mobile Benchmarks

DG MediaMind Mobile Benchmarks DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile

More information

Sizmek Mobile Benchmarks

Sizmek Mobile Benchmarks Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion

More information

Hiring without hassle

Hiring without hassle Hiring without hassle Workable is everything you need to hire, in one place. From posting your job ad to managing candidates, it saves time on admin and creates time for people. WORKABLE IN BRIEF POST

More information

Reviewer Guide Core Functionality

Reviewer Guide Core Functionality securing your personal data Sticky Password Reviewer Guide Core Functionality Sticky Password is the password manager for the entire lifecycle of your passwords. Strong passwords the built-in password

More information

Grow Your Business with a Mobile App

Grow Your Business with a Mobile App Grow Your Business with a Mobile App About Us» Web Source International develops Apps and full e-commerce websites for small to intermediate size businesses and K-12 Schools. We Provide Custom Merchant

More information

Time to stop departmentalising Start thinking integration. ud it s time to start thinking

Time to stop departmentalising Start thinking integration. ud it s time to start thinking ClarksClou Time to stop departmentalising Start thinking integration ud it s time to start thinking Integrate all your IT systems to make everything work together. Streamlining means benefits in system

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

How Business People can Create Mobile Apps without Programmers

How Business People can Create Mobile Apps without Programmers How Business People can Create Mobile Apps without Programmers Today over 90% of Americans own a Smartphone, and close to half own a Tablet. These mobile devices have become the de facto standard devices

More information

THE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015

THE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015 THE POWER OF MOBILE FOR RECRUITMENT Barb Osier Breeser February 19, 2015 Celebrating 25 Years in Business Our Services SMS & MMS Texting DIY Texting Platform 84444.com Mobile Advertising Mobile Websites

More information

Login/ Logout RMS Employer Login Go to Employer and enter your username and password in the Employer Login section. Click on the LOGIN NOW button.

Login/ Logout RMS Employer Login Go to Employer and enter your username and password in the Employer Login section. Click on the LOGIN NOW button. Recruitment Management System Version 8 User Guide What is Recruitment Management System (RMS)? Recruitment Management System (RMS) is an online recruitment system which can be accessed by corporate recruiters

More information

Onboarding for Administrators

Onboarding for Administrators This resource will walk you through the quick and easy steps for configuring your Paylocity Onboarding module and managing events. Login Launch Events Complete Tasks Create Records Configure Events Module

More information

MOVE FAST AND BREAK THINGS WITH STABLE INFRA

MOVE FAST AND BREAK THINGS WITH STABLE INFRA FACEBOOK f8 Developer Conference What do Facebook s f8 announcements mean for your brand? Nick Burcher Head of Social Media, MediaCom EMEA San Francisco, 30th April 2014. The f8 Developer Conference saw

More information

Case Study: AT&T. AT&T has taken its Recruitment Brand Back

Case Study: AT&T. AT&T has taken its Recruitment Brand Back AT&T has taken its Recruitment Brand Back Industry Communications Location Headquartered in Dallas, TX Employees Approximately 250,000.JOBS Microsite Implementation March 2011 Did you know? Facts about

More information

Everything you need to know to fill job vacancies and communicate with applicants using SMS.

Everything you need to know to fill job vacancies and communicate with applicants using SMS. Everything you need to know to fill job vacancies and communicate with applicants using SMS. No magic. Just tips, ideas and success stories. page 1 www.firetext.co.uk Tel. 01326 620000 Hello... As mobile

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

Get results with modern, personalized digital experiences

Get results with modern, personalized digital experiences Brochure HP TeamSite What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements in usability and performance: Modern graphical interface: Rely on an easy and intuitive

More information

Welcome to Mobile Roadie Pro. mobileroadie.com

Welcome to Mobile Roadie Pro. mobileroadie.com Welcome to Mobile Roadie Pro mobileroadie.com Welcome The purpose of this manual is to aquaint you with the abilities you have as a Pro customer, and the additional enhancements you'll be able to make

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Appscend Mobile Platform Whitepaper

Appscend Mobile Platform Whitepaper A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application

More information

B2B ecommerce Web Analytics for B2B App Stores. Nadim Razvi, SAP AG November 2012

B2B ecommerce Web Analytics for B2B App Stores. Nadim Razvi, SAP AG November 2012 B2B ecommerce Web Analytics for B2B App Stores Nadim Razvi, SAP AG November 2012 Web Analytics for B2B App Stores Agenda 1. Market Environment 2. Introduction SAP Store 3. Web Analytics (B2B vs. B2C) 4.

More information

KEY PHASES. In Creating a Successful Mobile App

KEY PHASES. In Creating a Successful Mobile App 1 KEY PHASES In Creating a Successful Mobile App Strategy Design Development Marketing Maintenance Developing a Plan for Success In a Competitive Environment 2 table of contents introduction... 3 Strategy...4

More information

Landing page copy. Web design & Development. Tagline: Heading 2: Sub-text: Page copy: +353 1 557 13 21 hello@friday.ie www.friday.

Landing page copy. Web design & Development. Tagline: Heading 2: Sub-text: Page copy: +353 1 557 13 21 hello@friday.ie www.friday. +353 1 557 13 21 hello@friday.ie www.friday.ie 28 Great Strand Street Dublin 1 Ireland Landing page copy Web design & Development Intelligent design and development can change how you do business online

More information

Stand OUT Stay TOP-of-mind Sell MORE

Stand OUT Stay TOP-of-mind Sell MORE Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5

More information

How do you compare with mobile leaders? Adobe Mobile Marketing Survey

How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy

More information