Digital transformation partner of the 21 st century enterprise

Transcription

1 Digital transformation partner of the 21 st century enterprise Your Digitalization Journey Begins here! back Beyond Digital Brochure_8x6inch_Cover Front

2 DEFINING THE 21 ST CENTURY ENTERPRISE OUTCOME BASED FOCUS DRIVEN BY EXPERIENCE AND ORCHESTRATION 02 Copyright 2015 HCL Technologies cover inside page_1

3 5 DISTINCT CHARACTERISTICS OF A 21 ST CENTURY ENTERPRISE need for enterprises to go beyondigital tm Adding a dimension of orchestration to a linear approach towards e EXPERIENCE-CENTRIC Strives to offer a unified e e 21 st century enterprises Service Oriented Changes operating model to focus on customer e agile & lean outcome-based orchestration traditional enterprise United Xperience Continuous business model innovation User value chain orchestration born digital companies Optimized in size for fast paced maneuvers ecosystem-driven orchestration Suboptimal or mixed united e Business model innovation missing, rigid Strong orchestrators on process not users User e Business model innovation Single functionality, not orchestration Collaborates to extend the ecosystem beyond the enterprise E page_2 page_3

4 approaching digitalization - sprint vs marathon The My Disney E app was buggy, digital access points would turn blue when they were supposed to turn green, FastPass+ system was unintuitive and difficult to program. Google Glass didn t fail because of the technology, rather because it wasn t clear to the customer what problem it solved or why they needed it. Apple Maps Is so bad it will tell you to drive across an airport runway. what is beyondigital? how conversation what conversation day o sprint day n day -1 marathon day 0 day +1 page_4 page_5

5 a transformational journey to go beyondigital tm beyondigital tm value proposition to deliver business value high orchestration enable reimagine imagine compose offerings design united labs platform managed service xchange people process TECHNOLOGY business transformation customer e transformation enterprise user efficiency low business outcomes low e high page_6 page_7

6 powered by a set of offerings to go beyondigital tm high orchestration low enable reimagine service xchange Analytics as a service Content as a service Marketing as a service Design as a service managed Usability & Technical Analysis DevOps/ Agile Automation Xperience Dashboard united lab Concept to Prototype/DEV Co-Innovation User Value Chain Xperience Network platform Open Source (PAAS) Azure SAP Hana /SAP Fiori Force.com BlueMix imagine compose The BEYONDigital Journey low e high page_8 page_9

7 day -1 day 0 day +1 HOW DO WE DO THIS : SPRINT vs. MARATHON Our approach to solve How DAY 1: United Xperience labs FOR IDENTIFYING PROTOTYPES brainstorming zone USER VALUE CHAIN AND USER PODS prototyping zone EXPERIENCE NETWORK presentation zone UNITED EXPERIENCE DEMONSTRATION jackson mi, USA zurich, switzerland consult & innovate hcl combines its unique approach of user centric design labs with its global ers leadership day -1 united user day 0 build & integrate hcl leads in global consulting and implementation expertise seattle, usa greater manchester, uk london, UK the hague, Netherlands day +1 digital run hcl leads in global leaders in infrastructure services and bpo Chennai, india singapore, singapore expertise dna-engineering technology multi industry/geo exposure prebuilt capabilities (ips/frameworks) 8 United Xperience labs page_10 page_11

8 Leaders in Digital Consulting and Transformation Rated highest amongst IOP s Awards and Recognitions WHY HCL IS BEST PLACED TO DELIVER THE UNITED XPERIENCE Capabilities Cognizant EY Tech Mahindra CSC Accenture IBM PwC HCL Leaders Major players STRENGHTS Buyers rate HCL very highly for its ability to optimize the ratio of onshore/offshore efforts on a project. IDC rates HCL higher in terms of current capabilities compared to future strategy in this IDC MarketScape. Contenders IDC views both the future offering strategy and the future sales and distribution service strategy of HCL as its greatest strengths. Participants Strategies page_12 page_13

9 Most awarded IT provider in Enterprise Digitalization STRATEGIC DIGITAL PARTNER FOR SETTING UP THE UNITED XPERIENCE LABS inegrated 10 awards social media 17 awards web, mobile, content 10 awards The Mashies is a globally acknowledged annual awards program showcasing outstanding digital work in marketing, advertising and social media. Each year, Forrester recognizes the very best social marketing programs from around the world to evaluate the effective use of social technologies to advance an organizational goal. Regarded as the pinnacle of measuring excellence in B2B programs across industries, the BMA B2 Awards recognize and honor business marketers (B2B programs) for innovative digital marketing. The W3 Awards honors outstanding websites, web marketing, web videos, mobile sites/apps and social content created. The DMA International ECHO Awards Competition honors the world s best response marketing campaigns that have raised the bar in terms of strategy, creativity and results. HCL will be setting up a "United Xperience Lab" at Old Trafford, Manchester United s stadium, where it will "explore revolutionary ways in which the club uses technology to create a unified fan e for supporters..." hcl technologies The ABBY is the biggest and most prestigious ad award show in India. It honors creative excellence in advertising across platforms. Man Utd s Ashley Young takes a selfie with fellow players; managing director, Richard Arnold (far right); and HCL boss, Anant Gupta (third right) page_14 page_15

10 $6.5 billion enterprise 110,000 ideapreneurs 31 countries page_16 back_inside