THE QEDbaton B2B MARKETING TECHNOLOGY SPEND REPORT

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "THE QEDbaton B2B MARKETING TECHNOLOGY SPEND REPORT"

Transcription

1 - 1 - THE QEDbaton B2B MARKETING TECHNOLOGY SPEND REPORT 2014 To stay ahead in the marketing arena, you need to know what technologies your competitors are investing in.

2 TABLE OF CONTENTS The Marketing Technology Landscape: Holy Cow!... 4 Marketing Experiences: The Front Office... 6 Marketing Operations: The Back Office... 7 Marketing Middleware: The Glue... 8 Marketing Backbone Platforms and Marketing Infrastructure... 9 Internet Services and Social Networking Know Thy Customer Key Takeaways and Trends Wrap-up About QEDbaton... 12

3 To stay ahead in the marketing arena, you need to know what technologies your competitors are investing in. Here is a digest of the latest trends. Every ambitious B2B marketing enterprise is always exploring ways to reach more customers, show them how your capabilities align with their strategies, demonstrate that your services stand out from the pack, and make every dollar you invest carry its weight. Much of this, of course, you re going to do with technology. (We re living in the twenty-first century, right?) So how do you keep up with the technology, which revolutionizes itself every few months or so? The last time we looked, there were more than a thousand technology products and services, which we can evaluate according to the functional areas of marketing experiences, marketing operations, middleware, backbone platforms, infrastructure, and the internet marketing environment. In such a rapidly evolving market, it s easy get confused if you survey it on your own. There are more options than ever before in every category, and even if each one of them were terrific technology, you need to identify the ones that offer the most promise for your specific needs. The good news is all those options and all that rapid evolution mean the technology solutions for your business are out there, and getting better all the time. To gain of view of technologies are doing the most for those who use them, or at least to identify the ones that marketing technology companies are investing in most heavily of late, we polled and received responses from two hundred sixty B2B marketers in the United States and internationally. The report that follows gives you a snapshot of how B2B marketers such as yourself are placing their bets on technology. We think that this information can be a big help to you in identifying your marketing technology requirements, and in delivering successful marketing programs

4 The Marketing Technology Landscape: Holy Cow! The inspiration and foundation for our survey came almost exclusively from the brilliant Scott Brinker and the entries in his blog, Chief Marketing Technologist. Since 2011, Scott has been putting together an ever-more complex, and therefore more thorough and valuable, map of marketing technology companies. Growing from about one hundred companies in 2011 to three hundred fifty in 2012, the latest iteration (January 2014) of his supergraphic catalogues nearly a thousand companies, which he groups into six classes (from marketing experiences to the internet marketing environment, noted above) that represent almost fifty categories. Scott has taken the measure of the marketing technology space, and organized it in a way that makes sense to him and most B2B marketing businesses. Given how fast this space is growing and evolving, it s easy to understand that the categories and classes will also change. New divisions of the landscape will make sense in the years to come. New categories will emerge, and others will combine with each other, and some will simply fade away as the technology advances. We set out to build on Scott s fantastic work, and identify investment trends in the world of marketing technology. It was a fascinating exercise to carry out, and we trust that you will profit from the information and benchmarks that we unearthed in survey

5 -5-

6 Marketing Experiences: The Front Office This class, which features customerfacing technology, has eighteen categories, with social media marketing being by far the most crowded with offerings. All these technologies directly affect prospects and customers across the marketing lifecycle, and include content marketing, testing and optimization, display advertising, , SEO, and marketing apps the front office of modern marketing. In this and all the following sections of our survey, we asked participants to specify for each category their investment plans for the next 12 months: investing more (green), investing the same (blue), investing less (orange), or no investment or undecided (gray) Looking at the green and orange areas in the diagram above, what emerges is an overall migration of B2B marketers away from display advertising toward social media marketing. We also found significantly increasing investments in content marketing, sales enablement, events and webinars, and marketing. A lot of technological innovation is taking place in the content and social marketing space, and these options are tempting B2B marketers to engage their audience in a more interactive manner. In studying this diagram and the ones that follow, it is important to particularly consider the categories that could make the biggest difference in your particular B2B marketing ecosystem. Low overall investments in a category that could be a game changer for you might signal that now is the time to use that type of technology to steal a march on your competition. Amongst the best in class companies surveyed the visible trends were to invest more in Video Ads & Marketing (56%), Social Media Marketing (56%), Sales Enablement (39%) and Events/Webinars (39%).

7 Marketing Operations: The Back Office This class, which features tools for managing marketing data the back office encompasses nine categories. More vendors are offering solutions for business intelligence and web & mobile analytics than for any of the other categories, which include agile and project management, marketing resource management, marketing data, and marketing analytics. As with practically every aspect of technology today, the trend here is to invest more in marketing analytics and business intelligence. In fact, only an insignificant number of respondents plan to decrease their investment in any of the categories of marketing operations technology. Everywhere you turn these days, you see that companies are seeking to capitalize on big data however they can. The responses to our survey show that marketing technology is no exception. Big data analytics can provide surprisingly valuable insights of astounding precision Among the best-in-class companies surveyed, the trend was to invest more in marketing analytics (39%), web and mobile analytics (39%), and dashboards (39%).

8 Marketing Middleware: The Glue cloud automation/integration products, user management/single sign-on services, and API management are all a part of this important connective tissue." The middleware class contains five categories, of which platforms for data management (DMPs) and customer data (CDPs) is the most vendor-rich. The other categories are cloud connectors, tag management, user management, and Application Programming Interface (API) services. Scott Brinker emphasized the importance of marketing middleware in the introduction to his 2014 report on the marketing technology landscape by saying: "Middleware is the software glue that makes it even easier for multiple... products to work together. Instead of each product needing to explicitly integrate with each other product out there middleware can serve as a common highway...for data between them. DMPs and CDPs are the emerging giants in this role, but tag management, Brinker also notes that marketing middleware facilitates the orchestration of diverse marketing technologies into a cohesive unit, enabling a marketing business to tailor its technology into a portfolio that best serves its mission. We found two significant trends in middleware technology investments among our survey recipients: increased spending on 1) DMPs and 2) cloud connector services. These trends did not surprise us, given the ROI on data centralization, enrichment, and cleansing that DMPs provide, and the competitive advantages that come with building a custom marketing ecosystem in the cloud Amongst the best-in-class companies surveyed the visible trends were to invest more in Cloud Connectors (39%), Data Management Platforms (28%), and User Management (28%).

9 Marketing Backbone Platforms and Marketing Infrastructure Marketing backbone platforms serve as foundational services or data repositories that a business s other systems rely on as a basic resource. Brinker divides this class into four categories: CRM, marketing automation/integrated marketing, website/content management, and e-commerce. Of those four categories, our survey revealed the least amount of new spending planned for e-commerce. CRM, website/ content management, and automation/ integration all appeared to be areas where our respondents see strong reasons to invest more. Infrastructure technology for marketing is all underlying systems that enable the higher orders of technology to work as they do. For our survey, we continued with Brinker s categories of databases, big data, cloud resources, web development, and its subset, mobile application development. As with marketing backbones, the most obvious trend here was a collective decision to invest less in a particular category, in this case, the category of mobile application development. Perhaps marketing technology for e-commerce and mobile has reached a plateau, and several years will elapse before renewed investment makes sense. According to our survey respondents, three infrastructure categories appear to be good prospects for investment: databases, cloud, and web development. The best-in-class companies that responded to our survey said that their biggest backboneinfrastructure investments in 2014 would be in CRM (56%) and cloud solutions (39%).

10 Internet Services and Social Networking In addition to the classes and categories on Brinker s Marketing Technology Landscape, we also surveyed marketing businesses on their projected investments in internet service providers and social networks such as Facebook, LinkedIn, Twitter, and Google. As the graph below makes clear, internet and social will continue to be an important channel of investment for B2B marketers. We then followed up by asking the marketers to rank the elements that make up a 360 degree view, and they responded by saying that content engagement was the most critical element, and that web history, social profile, demographic, and firmographic information bunched up behind it. Know Thy Customer To get a sense of B2B marketers commitment to understanding their prospects and customers, we also asked respondents whether they would like a 360-degree view of them. A whopping 86 percent responded that they would like such a view. Among the best-in-class companies surveyed, the most critical attributes of a 360-degree view of customers and prospects were information about demographics and content engagement

11 Key Takeaways and Trends Wrap-up Marketing technology is only going to expand as more products and services encompass further capabilities to store, analyze, and display marketing information. On that foundation, our survey and analysis revealed the following trends: 1B2B marketers are moving away from display advertising, placing their bets instead on social media and content marketing initiatives. These investments address the essential need to engage with the prospect. Doing so allows B2B marketers to facilitate the prospect/buyer s engagement with the brand, and educate the prospect/ buyer throughout the buying journey, all of which leads to making an informed decision. 2We also see that marketing analytics, delivered over the web/ mobile, as an area of strong interest to B2B marketers. Given the unparalleled value of granular and reliable market information available in real time, this makes sense. Like everyone else, marketers need to demonstrate ROI on the campaigns they execute, and analytics provides all the variables of the ROI equation. 3Apparently, one of the biggest trends is the emergence of customer data platforms. These are central repositories of marketing data that not only keep marketing data clean and up to date, an ageold problem, but also push that data out to other systems, such as platforms for ads and/or marketing automation. The customer data platform could also start to play a key role in pulling together 360-degree views of individual prospects as they travel across town and navigate the web, engage with brand content, and interact on social media

12 About QEDbaton QEDbaton Inc. is an award-winning, innovative, demand generation agency that enables its global client base of technology companies to achieve highperformance prospecting across the entire sales and marketing funnel. Our in-house team of 350 tele-prospecting agents assist B2B tech companies in driving impactful programs that include: 1Audience Generation: Webinar registrations/on-demand webcasts 2Lead Generation: Content syndication/ lead profiling 3Sales Appointment Setting: Highly qualified sales appointments to help drive revenue Join the world s largest LinkedIn group for sales, marketing & business development professionals. This group is moderated by QEDbaton and currently has over 190,000 members from across the globe. Copy and paste the following link into your web browser: Business-Development-25005/about To learn more, please visit: Corporate Website Our Customer Data Management Platform Our Key Account Management Platform Furthermore, LeadEnrich, our customer data management platform, helps automate data aggregation, deduplication, and standardization, and fulfil new contactdiscovery requirements

Get results with modern, personalized digital experiences

Get results with modern, personalized digital experiences Brochure HP TeamSite What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements in usability and performance: Modern graphical interface: Rely on an easy and intuitive

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

SALES ENABLEMENT. Marketing Software Survey 2014

SALES ENABLEMENT. Marketing Software Survey 2014 Marketing Software Survey 2014 SALES ENABLEMENT A snapshot of the current software products & platforms made for and used by marketers across industries CONTENTS The Equipped Salesman : Mini Report 2 on

More information

WEB & MOBILE ANALYTICS. Marketing Software Survey 2014

WEB & MOBILE ANALYTICS. Marketing Software Survey 2014 Marketing Software Survey 2014 WEB & MOBILE ANALYTICS A snapshot of the current software products & platforms made for and used by marketers across industries. CONTENTS Web & Mobile Analytics: Mini Report

More information

A TechTarget Research Brief The Digital Convergence of Content, Communities and Social Media

A TechTarget Research Brief The Digital Convergence of Content, Communities and Social Media ad A TechTarget Research Brief The Digital Convergence of Content, Communities and Media ad The Digital Convergence of Content, Communities and Media The socialization of the How and where does the IT

More information

Buyer s Guide & Workbook

Buyer s Guide & Workbook SEO SOFTWARE PLATFORM Buyer s Guide & Workbook Data-Driven Insights, Monitoring and Reporting for SEO + Social + Content SEO Software Platform: Buyer s Guide & Workbook Digital marketing professionals

More information

MARKETING ANALYTICS. Marketing Software Survey 2014

MARKETING ANALYTICS. Marketing Software Survey 2014 Marketing Software Survey 2014 MARKETING ANALYTICS A snapshot of the current software products & platforms made for and used by marketers across industries. CONTENTS Marketing Analytics : Mini Report 1

More information

SCALABLE ENTERPRISE CRM SERVICES

SCALABLE ENTERPRISE CRM SERVICES SCALABLE ENTERPRISE CRM SERVICES Scalable Systems Email: info@scalable-systems.com A majority of customer relationship management solutions have been designed and tested to solve yesterday's problems and

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Marketing automation is a buzzword in the marketing world. This chapter

Marketing automation is a buzzword in the marketing world. This chapter In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

ON24 WEBCASTING. Marketing Performance Suite

ON24 WEBCASTING. Marketing Performance Suite ON24 WEBCASTING Marketing Performance Suite The New Marketing Challenge Buyer behavior is changing Business decision makers are increasingly self-educating before they engage in a sales conversation. In

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

STATE OF DIGITAL MARKETING REPORT

STATE OF DIGITAL MARKETING REPORT 2011 STATE OF DIGITAL REPORT Executive Summary This report contains results of the first annual Webmarketing123 State of Digital Marketing Survey, which spans across the areas of Search Engine Optimization

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Revenue Opportunities

Revenue Opportunities revenue + associates Revenue Opportunities Created by Low Adoption Rates of Modern Sales and Marketing Programs A study of 196 New England B2B companies revenue + associates page 0 Revenue Gap Study The

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

Digital Asset Management: Three Tickets To The Blockbuster Content Marketing Show

Digital Asset Management: Three Tickets To The Blockbuster Content Marketing Show Digital Asset Management: Three Tickets To The Blockbuster Content Marketing Show By RobeRt Rose, Chief Strategist, Content Marketing Institute welcome North Plains are delighted to sponsor Digital Asset

More information

Marketing Tech 101: An Executive Guide to Understanding and Applying Emerging Technologies

Marketing Tech 101: An Executive Guide to Understanding and Applying Emerging Technologies Marketing Tech 101: An Executive Guide to Understanding and Applying Emerging Technologies For modern B2B marketers, the ability to understand and use technology is a basic survival skill. Marketers now

More information

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

WHITE PAPER 7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST

WHITE PAPER 7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST 7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST PUBLISHED SEPTEMBER 2013 The evolution of the Web over the years has deeply immersed us into a new era of engagement, and enterprises are striving

More information

Digital Marketing. SiMplifieD.

Digital Marketing. SiMplifieD. Digital Marketing. Simplified. DIGITAL MARKETING PAIN POINTS Research indicates that there are numerous barriers to effective management of digital marketing campaigns, including: Agencies and vendors

More information

ez Marketing Automation

ez Marketing Automation ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase

More information

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net

More information

Case Study: Closing The Loop

Case Study: Closing The Loop Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Five Strategies for Increasing the ROI of Marketing Events

Five Strategies for Increasing the ROI of Marketing Events Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

CUSTOMER-CENTRIC ERP: INTEGRATED SYSTEMS FOR CUSTOMER SATISFACTION

CUSTOMER-CENTRIC ERP: INTEGRATED SYSTEMS FOR CUSTOMER SATISFACTION CUSTOMER-CENTRIC ERP: INTEGRATED SYSTEMS FOR CUSTOMER SATISFACTION December, 2014 Nick Castellina, Research Director, Business Planning & Execution Omer Minkara, Research Director, Contact Center & Customer

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool. MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

Delivering Great Customer Experience. Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013

Delivering Great Customer Experience. Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013 1 Delivering Great Customer Experience Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013 Daniel Burian CX Solution Architect 2 1 Proč vlastně? 3 Customer Advocacy In

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

ebook 10 TIPS FOR USING FOR LEAD GENERATION

ebook 10 TIPS FOR USING FOR LEAD GENERATION ebook 10 TIPS FOR USING FOR LEAD GENERATION 10 Tips for Using SlideShare For Lead Generation The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

AN INTRO TO DATA MANAGEMENT

AN INTRO TO DATA MANAGEMENT AN INTRO TO DATA MANAGEMENT HOW TO USE DATA TO SUCCEED AT YOUR JOB by: TABLE OF CONTENTS Chapter 1: The Rise of Global Data Chapter 2: Taking Advantage of Big Data Chapter 3: Data Projects from Start to

More information

A Customer Data Platform Built For Marketers

A Customer Data Platform Built For Marketers 720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.

More information

Digital Marketing Practices

Digital Marketing Practices SURVEY Digital Marketing Practices at Asset Management Firms SUMMER 2015 Copyright 2015. Kurtosys. All rights reserved Executive Summary Introduction In 2012, Kurtosys conducted a survey amongst investors

More information

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

WHITE PAPER. Social media analytics in the insurance industry

WHITE PAPER. Social media analytics in the insurance industry WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,

More information

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience

More information

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise

More information

Social Media Monitoring in Fifteen Minutes

Social Media Monitoring in Fifteen Minutes Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring

More information

Digital content is emerging as the newest strategic

Digital content is emerging as the newest strategic For Building the B2B Sales Pipeline One of the biggest challenges facing B2B organizations is how to efficiently scale digital content production to reach and engage prospective new buyers. Savvy marketing

More information

Going Beyond The Obvious With Predictive Analytics

Going Beyond The Obvious With Predictive Analytics Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting

EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting AT A GLANCE Who We Are We are the franchise growth specialists. We have a deep understanding of what works in Franchising today, based on our success in Franchise recruiting, marketing and operations with

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

STATE OF B2B MARKETING 2015. B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014

STATE OF B2B MARKETING 2015. B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014 STATE OF B2B MARKETING 2015 B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014 WHO WE SPOKE TO We surveyed CXOs and senior marketing executives in companies ranging in size from under

More information

THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA

THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA Shaheen Khan Anis Mahomed Karodia Abstract The purpose of this article is to investigate and understand the effectiveness

More information

Predictive Analytics Enters the Mainstream

Predictive Analytics Enters the Mainstream Ventana Research: Predictive Analytics Enters the Mainstream Predictive Analytics Enters the Mainstream Taking Advantage of Trends to Gain Competitive Advantage White Paper Sponsored by 1 Ventana Research

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

EMAIL MARKETING. Marketing Software Survey 2014

EMAIL MARKETING. Marketing Software Survey 2014 Marketing Software Survey 2014 EMAIL MARKETING A snapshot of the current software products & platforms made for and used by marketers across industries. CONTENTS The Practice of E-Mail Marketing : Mini

More information

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software Index Recruitment Software: Helping You Find the Purple Squirrel Tools for Individuals Tools for Companies Sales Software:

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME.

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. 2 THE MARKET HAS CHANGED. DOES YOUR FIRM HAVE THE TOOLS TO KEEP UP? Person-to-person contact with

More information

Corporate websites, the cornerstone of your digital marketing strategy.

Corporate websites, the cornerstone of your digital marketing strategy. Corporate websites, the cornerstone of your digital marketing strategy. Never before have companies had so many different ways of reaching their target audience. Social networks, new technologies and the

More information

Align Sales and Marketing to Increase Sales

Align Sales and Marketing to Increase Sales Align Sales and Marketing to Increase Sales Using an integrated marketing platform makes the lifecycle of the customer experience visible and measurable, allowing sales and marketing to share real-time

More information

Social Media Analysis and Audience Engagement

Social Media Analysis and Audience Engagement Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

Digital Publishing Benchmarks Report Snapshot: Monetization

Digital Publishing Benchmarks Report Snapshot: Monetization Digital Publishing Benchmarks Report Snapshot: Monetization As media companies shift their focus from print to digital, publishers have had to transform many different aspects of their business. One of

More information

Digital Marketing. Simplified. www.infosys.com/brandedge

Digital Marketing. Simplified. www.infosys.com/brandedge Digital Marketing. Simplified. www.infosys.com/brandedge DIGITAL MARKETING PAIN POINTS Infosys research indicates that there are numerous barriers to effective management of digital marketing campaigns,

More information

Research. Pre-Sales Content Marketing Trends 2013

Research. Pre-Sales Content Marketing Trends 2013 Research Pre-Sales Content Marketing Trends 2013 Rethinking Pre-Sales Content Marketing Survey Report May 2013 2013 Pre-Sales Content Marketing Trends Rethinking Content Marketing; Survey Report Q2 2013

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

State of Search Marketing 2014

State of Search Marketing 2014 Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes

More information

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation Chapter 2: Lead Generation - overview Introduction...3 The Modern Marketer...4 Lead Generation basics...5 Modern Marketing

More information

2016 Mobile Social Ticketing Survey. Conducted by:

2016 Mobile Social Ticketing Survey. Conducted by: 2016 Mobile Social Ticketing Survey Conducted by: other Introduction As we enter 2016 there are several questions hanging above the future of the live entertainment ticketing industry. What are today's

More information

Modern Marketing Transformation

Modern Marketing Transformation Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

FUTURE OF DIGITAL MEDIA CONTENT

FUTURE OF DIGITAL MEDIA CONTENT WHITE PAPER FUTURE OF DIGITAL MEDIA CONTENT Authors: Sudhakar Kamalakar Practice Head, Enterprise Collaboration Aspire Systems Rupak Jana Enterprise Collaboration Consultant Aspire Systems 1 The digital

More information