Copyright 2016 EMC Corporation. All rights reserved.

Transcription

1 1

2 JOIN THE CONVERSATION! #MMTM16 ECD SERVICES Sign up for a Complimentary Consulting Session! Genius Labs Casanova 601 Connect with us 2

3 THE EMC WORLD APP AND WIN! VIRTUAL REALITY GIVEAWAY DAILY DRAWING FROM APP MOMENTUM LEADERBOARD 3

4 How to Transition Your Existing ECM Solution into a Digital Enterprise Infrastructure Patrick McGrath Product Marketing 4

5 Agenda Business Context of Digital Transformation Group discussion on Digital Leaders ECD Digital Maturity Model How ECD products help move towards Digital Maturity Q&A (10 minutes) 5

6 Digital Transformation Companies that lead in using digital technology we call them digital masters differ not only in their capability but also in the clarity of their vision. They see digital not as a technology challenge but as a transformation opportunity. Rather than incrementally adjusting current practices, they search for ways to use today s fast-moving technologies to transform the way they do business. George Westerman and Didier Bonnet MIT Sloan Management Review 6

7 Driven by the Business NOT Technology 7

8 BUSINESS MODEL CANVAS SAMPLE 8

9 9

10 Partners Hardware Supply Chain Advisors Payables Marketing Manufacturing Engineering HR Facilities Purchasing General Ledger Support Self Service Website Partner Storefronts Order Management Billing Social 10

11 All in the context of external communities and data Customers Suppliers Prospects Partners 11

12 Examples of Digital Leaders (Who, What, Why) Audience Participation 12

13 Capability Maturity Model 13

14 Introducing the ECD Digital Maturity Model DIGITAL PROGRESSION BUSINESS MODEL INNOVATION AGENDA ORGANIZATIONAL READINESS CONTENT & PROCESS AUTOMATION CUSTOMER EXPERIENCE & ENGAGEMENT BACK OFFICE INTEGRATION PLATFORM MODEL ANALYTICAL CAPABILITY Defines a company s journey from digital awareness to digital enterprise. Defines the degree to which a company has oriented its business toward digital customers. Defines the extent to which a company prioritizes innovation as a core business strategy. Defines how from an organizational perspective, a company is prepared for digital innovation. Defines the degree to which a company has digitized and automated workflows and document-centric processes. Defines the degree to which a company uses digital technology to optimize the customer (or workforce) experience. Defines the level of integration across applications such as ERP, CRM, and ECM. Defines the extent to which a company takes advantage of capabilities such as cloud and mobile to empower its workforce outside the corporate walls. Defines a company s ability to process and analyze data, especially customer data, to make strategic decisions. Transitional Innovators Arrested Siloed Integrated Analog Digitally Aware Digitally Visionary Stunted Incremental Continuous Digitally Challenged Digital Novices Digital Native Fragmented Implemented ECMs Implemented a Digital Platform Disappoints Caters Embraces Generic Personalized Real Time On Premise Virtualized / Private Hybrid / Converged Logs Data Measures Delivers Insight Learns 14

15 But We often maturity think and of value linear is progressions driven by recursion of value Identify / Capture Collect Ingest Managed Information & Process Context Governance Integration & Automation Insights Learning and adaptation Information Injection from of Derived new other information business Insights functions (e.g. IoT) 15

16 Themes that drive maturity Not just about content. Its about all relevant digital information available Digital businesses leverage internal and external ecosystems and communities Employees, Customers, Partners/Suppliers Data sources and services Journey often starts with a function, to a department, to an enterprise. Integration between data silos and business functions Business rules and automation drives insights, learning and adaptation ECD Products provide different value at throughout maturity levels 16

17 Capture View Paper Documents File Servers & Other systems OCR Mapped extraction Rules and routings Initiation of business workflows & events Integrated Validation Capture as A Service (REST) Real time capture & validation Mobile Capture Real Time Analytics NLP Active recognition & learning 17

18 Library and Records View & Other systems File Servers Search & content intelligence Metadata extraction assignment & doc relationships Governed access & Facets Governance & Compliance policies Rules based routing and auto-filing Mobile Integrated validation and document access (REST) Real time access & validation Real Time Analytics NLP Active recognition & learning 18

19 Process View File Servers & Other systems eforms and BPM Case mgmt, metadata extraction & doc relationships Governance & Compliance policies Shared rules, routing and automation Dashboards Integrated validation and process access (REST) Mobile Real time process BAM Active Analytics Learning & adaptation 19

20 InfoArchive View File Servers Other systems Search Relationships between archive holdings Compliance rules & behavior Format assertion & transformation upon ingest Governed access to users reuse for other systems (REST) Data presented as HDFS for analytics Real Time Analytics NLP Learning & adaptation 20

21 Managing Customer Interactions COURIER SNAP CONCERT EXPRESS FOCUS Customer engagement Engaging, conversational environments to create, capture and collect content Inbound communication Captiva manages inbound omni-channel communications 360 View of the Customer Outbound communication xpression manages outbound generated omni-channel communications Orchestration Documentum xcp orchestrates the request / response cycles and connects in/outbound communications within a process. 21

22 Customer Experience View Some digital info available Generated Outbound Comms Mailroom Capture Centralized Coordinated Outbound Access to historical info Conversational Bidirectional Orchestrated Mobility Omni Channel Communications Integration with related systems (REST) Web Syndication Real time validation & engagement BAM Real Time Analytics Learning & adaptation 22

23 See more at 23

24 24

25 Open Discussion Audience Participation 25

26 THANK YOU! 26

27