Cloud Services for DevOps: Next-gen PaaS Through MBaaS

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1 Cloud Services for DevOps: Next-gen PaaS Through MBaaS September 2013 Presented by: Brad Shimmin Research Director, Business Technology and Software Charlotte Dunlap Sr. Analyst, Application Platforms Washington, D.C./London/Paris

2 Mobile App Development Intro and Challenges Mobile app developers rethink the development process, under pressure to provide broader backend integration Focus shifts from UI to backend integration, currently their greatest challenge Operations needs to centralize mobile development/deployment, ensure security, management 3

3 Mobile Development: Back End Challenges What Lies Beyond Front End SDKs? Authentication Systems Private Data Internal Solutions External Solutions Consumer Services Current Analysis Inc. Inc. All All rights reserved. 44

4 Solving Mobile Back End Integration Challenges How It's Been Done Cobbling Together Multiple Tools Rationalizing Services from Multiple Platforms What it Looks Like Application Middleware On Premises Exclusive Current Analysis Inc. Inc. All All rights reserved. 55

5 Solving Mobile Back End Integration Challenges Downsides Rinse and Repeat Brittle Architecture Who's to Blame? Current Analysis Inc. Inc. All All rights reserved. 66

6 Benefits of a Cloud-based Approach to App Dev--PaaS PaaS delivers: The middleware stack Self-service capability Auto-scaling support for developers applications Multi-tenancy PaaS benefits: Best of breed middleware on demand for developers Auto-scale takes guess work out of infrastructure support for IT Ops Paves way for big data technologies 7

7 Benefits of a Cloud-based Approach to App Dev--MBaaS MBaaS delivers: Cloud integration services Push notifications Security/authentication Access control management API libraries SDK Management MBaaS benefits: Pre-packaged services format Ease mobile lifecycle complexity Front end decoupling Emphasis on connecting apps securely to backends Supports centralization of mobile app development 8

8 Working Definitions for Mobile Platform Services PaaS A developer-oriented cloud service which offers the middleware stack along with the automated provisioning, including elasticity, to support the infrastructure required to develop and deploy enterprise applications with significantly increased ease and agility. MBaaS A collection of cloud services for integrating mobile and web applications to backend cloud storage (ie database), and other data sources. It sits alongside additional services that are commonly used for Web and mobile applications including push notifications, server code, security/authentication and user management to support access control, as well as other capabilities such as integration with social networking services and geolocation. These services are accessed through a unified API and SDKs. MEAP A development platform for applications that support B2B, B2E, and B2C through middleware technology that provides connectors between some backend systems with mobile devices. These platforms focus primarily on the building and management of the apps throughout the app lifecycle, including the cross-platform aspects associated with the diversity of mobile devices. 9

9 State of the Market Four Simple Goals Simplify Development Expedite Deployment Facilitate Management Encourage Integration 1 Current Analysis Inc. Inc. All All rights reserved. 10 0

10 A Complex and Ever Changing Competitive Landscape 1 Current Analysis Inc. Inc. All All rights reserved. 11 1

11 A Complex and Ever Changing Competitive Landscape 1 Current Analysis Inc. Inc. All All rights reserved MBaaS MEAP SaaS PaaS SPs IaaS

12 A Complex and Ever Changing Competitive Landscape PaaS Mobilizing with MBaaS Azure Force.com MEAP Prioritizing MBaaS IBM SPs Adopting PaaS/IaaS Verizon MBaaS Scaling with IaaS Kinvey 1 Current Analysis Inc. Inc. All All rights reserved. 13 3

13 A Complex and Ever Changing Competitive Landscape SaaS Expanding via PaaS Facebook PaaS Embracing IaaS Oracle Salesforce IaaS Going PaaS Amazon 1 Current Analysis Inc. Inc. All All rights reserved. 14 4

14 State of the Market PaaS Players Cloud Offerings Microsoft Azure VMware/Pivotal Cloud Foundry Details and Differentiations Entered PaaS space over two years ago, has since cloud-enabled core products. Recently partnered with Oracle to cater to customers of both shops, partnership also illustrates increased competitive threat to Microsoft. Azure includes emerging MBaaS technology. Available through Pivotal as a commercial offering later this year, emphasizes open, portable, and lightweight approach to app development. Ecosystem of over 30 tech partners. Private CF PaaS available via VMware partnership year-end. IBM SmartCloud Application Services Red Hat OpenShift Released Dec Subscription service (hosted environment), pre-integrated software pattern engine eases app dev/deployment. Faces pressure from open source PaaS. Open PaaS supports lower TCO and flexibility in platform development. Now includes both private and public PaaS options. Lacking key integrations (in-memory, messaging, MEAP) SAP HANA Cloud Oracle Java Cloud Service In May, SAP melds NetWeaver PaaS with next-gen HANA database technology, and soon mobile platform. Open source platform supports multiple dev environments. Highlights strength as app, mobile leader. Released Dec Subscription service, includes Fusion Middleware, WebLogic app server, Oracle database. WebLogic just refreshed to enhance PaaS. Lacking mobile services on PaaS.

15 State of the Market MEAP Players Vendor brands Details and Differentiations SAP Mobile Platform (SMP) Rebrand integrates Sybase SUP, Syclo Agentry, and eventually all of Mobiliser. Recognized as leader in Mobile app platform solutions space. Integrating mobile service into its PaaS, SAP HANA Cloud. IBM MobileFirst Antenna AMPchroma Appcelerator Also rebranded, includes Worklight, Tivoli Endpoint Manager, Rational lifecycle management, Cast Iron integration technology. IBM s invested heavily into its mobile offering, a comprehensive offering, also integrated with its PaaS. MobileFirst to be offered on Cloud Foundry as well. AMPchroma includes a development toolkit (AMP Studio); middleware (AMP Client, AMP Server); management (AMP Manager). Now includes AMP Services Engine for MBaaS capabilities. Leading brand recognition, continues to innovate. A leader in the pure play MEAP space, Appcelerator Titanium supports JavaScript code development. Appcelerator Cloud Services is an MBaaS. Kony Newest release of KonyOne Platform now supports JavaScript, MDM, MAM, prepackaged apps. Maintains key high-profile partnerships with AT&T and others.

16 State of the Market MBaaS Players Vendor brands StackMob Kinvey Details and Differentiations API creation and management services, and through StackMob Marketplace can sync up with popular mobile frameworks. New partnership with Rackspace to extend its mobile app platform to the open cloud. Launched Sept 2010, supports JavaScript, executes in multi-tenant virtualized environment based on node.js. Numerous partnerships including Google App Engine. Appcelerator FeedHenry AnyPresence Appcelerator Cloud Services is MBaaS service, includes library of 20 pre-built common services include push notifications, status updates, photo storage, and social integration. The service also lets developers create their own custom cloud services. Just acquired Singly for its API gateway. Mobile platform service supports JavaScript, HTML5, and CSS, and server-side code based on Node.js. It has garnered interest from leading cloud providers including VMware and HP. Earlier this year it received $9 million in funding. Pure play BaaS provider, recently partnered with PaaS provider Heroku (in addition to AWS), to cloud enable AnyPresence s backend services which include a backend server and API management solution, which supports mobile SDK libraries and front end code. Customers can use any MEAP, and AnyPresence offers its technology in the cloud or on-premises. Parse Acquisition by Facebook in April helped highlight emerging mobile technology. Acquisition will allow developers to work with native objects that provide backend services for data storage, push notifications, social integration, and user management

17 Trends and Opportunities PaaS initiatives finally ready for launch MBaaS will be a disruptor to MEAP, PaaS MBaaS vendors seek partners MEAP players restructure portfolios IT ops will centralize mobile dev Focus on open standards in the cloud Service providers see opportunity in PaaS Consolidation in mobile platform services to continue 18

18 Thank you for your time. Questions? Brad Shimmin Research Director, Business Technology and Software Charlotte Dunlap Sr. Analyst, Application Platforms Current Analysis helps clients win more business by providing continuous, in-depth competitive intelligence. We enable sales teams, marketing professionals, product managers, and executives to anticipate and quickly respond to competitor threats 19

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