Overview of the Airbnb Community in Norway

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1 Overview of the Airbnb Community in Norway Overview of Airbnb Community in Norway / 1 Airbnb Community Profile / 2 Tourism: A Case Study of Oslo / 3 Definitions / 4

2 Overview of Airbnb Community in Norway Airbnb hosts in Norway have been welcoming guests into their homes since The following page captures the Airbnb community in Norway between January 1, 2015 and January 1, Hosts 7, $2,600 Current active hosts Average host age Annual earnings for a typical host 197, nights 205,000 Inbound guests in the past year Average length of stay per guest Outbound guests in the past year Guests Airbnb Listings AIRBNB LISTINGS VISITED IN THE PREVIOUS YEAR 26 Annual nights hosted for a typical listing Note: All data above is drawn from Airbnb proprietary bookings data.

3 47 Airbnb Community Profile Airbnb hosts in Norway are regular community members who share their homes occasionally throughout the year with guests who come from all over the world. Airbnb guests are respectful travelers who chose to stay in Airbnb properties because they are looking for an authentic, local experience. Host Profile 38 19% Average host age Hosts over age 50 HOST GENDER 47% Male % Female Guest Profile 35 Average age of the booking guest 2.4 People in the average travel group 93% Percent of trips that involve 4 or fewer guests GUEST ORIGIN 17% North America 70% Europe 13% Norway 12% U.K. 9% France 1% Africa & Middle East 7% Asia 4.7 Average host rating (out of 5) 1% South & Latin America 3% Australia Note: All data above is drawn from Airbnb proprietary bookings data.

4 Tourism: A Case Study in Oslo Airbnb grows the tourism pie, attracting many guests who might otherwise not have come, or been able to stay as long. The following page captures some of Airbnb s impacts to tourism in Norway s capital, Oslo. Guest Stays in Oslo % 93% Average length of stay per guest (in nights) Guests who would not have come or not have stayed as long without Airbnb Guests who would recommend the listing they stayed in to a friend 53% 60% Guests who spent the money they saved by staying on Airbnb on food, shopping, etc. Guests who visited local businesses based on host recommendations GUEST SPENDING THAT STAYS IN THE LOCAL NEIGHBORHOOD (WHERE GUEST STAYED) Guest Spending in Oslo % AIRBNB LISTINGS VISITED IN OSLO IN THE PREVIOUS YEAR 89% Hosts who rent out space in their primary residence Note: All data above is drawn from Airbnb proprietary bookings data, or based on a survey of hosts and guests in Oslo.

5 Definitions Annual Earnings (Typical Host) Average Length of Stay Guest Host Inbound Guest Listing (Active) Median value of total income earned by host during the one-year study period. Annual earnings are presented for typical hosts. The average length of stay per guest, rather than per trip. Airbnb community members who stay in Airbnb listings. Airbnb community members who rent space on Airbnb. All guests visiting a particular location. Inbound guests includes guests who live in the same location they may have stayed in. A property listed on Airbnb. Listings may include entire homes or apartments, private rooms or shared spaces. Active Listings are all listings that appear on the website during a search. Active listings do not necessarily have availability on a particular date or at all. Entire Home / Apartment A listing where the guest can rent the entire home from the host. The host is Listing not present in the home during the guest s stay. Private Room Listing Shared Room Listing Nights Hosted (By Listing) Outbound Guest Typical Host A listing where the guest can rent a private bedroom within a home. The host may be present in other parts of the home during the guest s stay, and the guest may share common spaces like the kitchen, living room, and/or a bathroom with the host. A listing where the guest can rent a communal space, such as a shared bedroom or a living room sofabed, within a home. The host may be present in the home during the guest s stay, and the guest may share common spaces like the kitchen and/or a bathroom with the host. Median value of total nights hosted per listing during the one-year study period. Only listings that were active as of the start of the study period, and had at least one booking during the study period are included, in order to present the most representative annual values for Airbnb hosting activity. All guests from a particular location who booked an Airbnb listing, regardless of where the listing is. There may be some minor overlap between Inbound Guests and Outbound Guests. All guests associated with a particular reservation are attributed to the location of the booking guest. The median host for all hosts who had at least one active listing as of the start of the study period and at least one booking during the study period. Typical host definitions are used to calculate Annual Earnings and Nights Hosted. Presenting the median value for all hosts who were active as of the start of the study period provides the most representative values for the Airbnb host community.

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