SHORT, August THE KLEINE ZEITUNG INTRODUCES ITSELF. From the two-shilling daily to a multimedia brand

Transcription

1 SHORT, August 2015 THE KLEINE ZEITUNG INTRODUCES ITSELF. From the two-shilling daily to a multimedia brand

2 KLEINE ZEITUNG A CONSTANT PRESENCE IN THE WORLD OF MEDIA SINCE 111 YEARS INDEPENDENCE The Kleine Zeitung first appeared on the 22nd of November 1904 as a party-independent newspaper for all people. CONCEIVED IN A SMALL FORMAT and with a circulation of copies, it reported the events of everyday life with rich and interesting content. DEMOCRATISATION OF READING A newspaper affordable by all. THE DIALECTIC PRINCIPLE Breadth and depth, mass and claim, rationality and internationality. The announcement back then on the title page merits special attention.

3 7 GOOD REASONS WHY YOU SHOULD READ KLEINE ZEITUNG 1 THE NUMBER ONE IN THE SOUTH With a reach of 52.5 % it is the strongest daily newspaper in its distribution area.* 2 REGIONALLY ROOTED Regional reporting with 18 regional issues counts amongst our core competences 3 SUBSCRIBER SHARE: 96 % 96 % of the issues sold are delivered each day to loyal subscribers.** 4 YOUR COMPANION THROUGHOUT THE DAY Connect with your customers early in the morning, during the day or late in the evening with the multimedia platforms of Kleine Zeitung via tablet, PC, smartphone or the classical newspaper channel. Source: *MA 2014, Based: Styria and Carinthia., **ÖAK, 2. HY 2014, ***LAE READERS WITH PURCHASING POWER 75.7 % of the decision-makers in Carinthia and Styria read Kleine Zeitung every day. *** Overproportional representation of Kleine Zeitung in social classes A and B.* YEARS TRUST Kleine Zeitung has been a reliable partner on the Austrian media scene for 111 years. A ONE-STOP SHOP Kleine Zeitung is the regional contact for communication solutions from classical advertising and online auctions to dialogue marketing. If you need advice, we are here to help!

4 BENEFIT FROM OUR EXTENSIVE REACH IN THE PRINT AND DIGITAL SEGMENTS KLEINE ZEITUNG readers KLEINEZEITUNG.AT Unique User National 11.9 % National 14.5 % Styria 52.9 % Steiermark 43.9 % Carinthia incl. East Tyrol 51.4 % Kärnten 32.1 % Source: MA 2014, ÖWA Plus 2014-IV, EA per month

5 THE REACH OF REGIONAL NEWSPAPERS IN THEIR MAIN DISTRIBUTION AREAS Reach of provincial newspaper in their main areas of circulation with a reach of 11.6% and 839,000 readers in its area of circulation, Kleine Zeitung is the largest provincial newspaper in Austria. Based on the figures for each province. Reach is indicated in percent, the number of readers in absolute figures. Upper Austria readers 30.5 % reach NÖ + Vienna readers 28.8 % reach National: readers 31.6 % reach NÖ + Vienna readers 15.4 % reach National: readers 8.2 % reach Vorarlberg readers 47.5 % reach Tyrol readers 47.3 % reach Salzburg readers 38.7 % reach Carinthia + Eastern Tyrol readers 51.4 % reach Styria readers 52.9 % reach Burgenland readers 16.4 % reach Styria + Carinthia + Eastern Tyrol readers 52.4 % reach Source: MA 2014 (Mo Sa), Based on the figures for each province. Reach is indicated in percent, the number of readers in absolute figures. Sales development/ Anzeigen und Marketing Kleine Zeitung

6 KLEINE ZEITUNG A PAPER WITH STRONG REGIONAL ROOTS 10 regional offices in Styria, 6 regional offices in Carinthia and Eastern Tyrol as well as a representative office in Vienna provide comprehensive coverage of all regional and political events. Vienna** 10 Regional issues in Styria 8 Regional issues in Carinthia and Eastern Tyrol * sale of own products through Vorteilsclub, Ö- Ticket, books,. in 2014 ** Diagram not to scale

7 STANDING STRONG THE KLEINE ZEITUNG CIRCULATION OVERVIEW CIRCULATION OVERVIEW The Kleine Zeitung is the clear number 1 in its main distribution area of Styria, Carinthia and Eastern Tyrol! National Styria Print circulation Sold circulation Subscriber circulation Carinthia Source: ÖAK 1. Half year 2015

8 STRONGLY REPRESENTED IN ALL AGE GROUPS The readers and users of Kleine Zeitung REACH IN THE AGE GROUPS (!) (!) 48.2 % 49 % 38.4 % 39 % 44.7 % 41.3 % 51.3 % 40.7 % 55.5 % 36.9 % 61.7 % 32.5 % 63.7 % 21.3 % years and older KLEINE ZEITUNG readers KLEINEZEITUNG.AT Unique User Source: MA 2014, Kombi, ÖWA Plus 2014-IV, EA per month

9 GET THROUGH TO THE TOP TARGET GROUPS SOCIAL CLASSES Persons belonging to the A and B social classes are grammar school or university graduates and dispose over a household income of more than STYRIA 45.3% 54.0% 58.9 % 69.1 % CARINTHIA KLEINE ZEITUNG Readers-reach 39.1 % 47.5 % 63.9 % 69.8 % KLEINEZEITUNG.AT User-reach Source: MA 2014, Basis: Steiermark bzw. Kärnten; ÖWA Plus 2014-IV, EA per month, Basis Steiermark bzw. Kärnten, pro Quartal

10 BIGGEST REACH AMONG DECISION-MAKERS STYRIA Kleine Zeitung Kronen Zeitung Der Standard Die Presse Wirtschaftsblatt Kurier CARINTHIA Kleine Zeitung Kronen Zeitung Der Standard Die Presse Wirtschaftsblatt Kurier Managers and decision makers in Southern Austria prefer to read the Kleine Zeitung. The current reader analysis for decision makers (LAE 2.0/2013) indicates that it has a reach of 75.7 per cent at the managerial level in Carinthia and Styria The average Austrian decision maker is 46 years old, has worked for 15 years at a cothe average Austrian decision maker is 46 years old, has worked for 15 years at a company, is married and has a net monthly household income of 4500 Euro.* Decision-makers in enterprises with five employees and more are included in the survey for the reader analysis. (Population 2013: 331,000 decision-makers) Source: readers analyse , Based; Styria and Carinthia *Source: horizont.at [Stand: ]

11 ORIENTATION on all plattforms reader & user per month KLEINE ZEITUNG KLEINEZEITUNG.AT KLEINE ZEITUNG APPS reader Unique Clients Unique Clients 2 FACEBOOK-PAGES Fans 3 DESKTOP: 49,23 % ( UC 2 ) MOBILE: 50,57 % ( UC 2 ) SMARTPHONE APP: UC 2 TABLET APP: UC 2 VISITS FROM FACEBOOK TO KLEINEZEITUNG.AT PER DAY: WILLHABEN.AT Unique Clients 2 More than 1 Million registered user! 5 WOGIBTSWAS.AT Unique Clients App Downloads 6 GUTGEMACHT.AT Unique Clients 7 More than ratings! 8 1 MA 2014, national 2 ÖWA Basic, July Facebook, per Internal Analysis, Xiti, July Internal Analysis, willhaben.at, March Apple App Store & Google Play Store 7 Internal Analysis, google Analytics, July Internal Analysis, gutgemacht.at, July 2015

12 THE MOBILE REVOLUTION ACCESS TO KLEINEZEITUNG.AT & APPs Smartphone & Tablet (Apps) Smartphone & Tablet (Website) 18 % 42 % 40 % Desktop THE TREND IS CLEAR! More and more Kleine Zeitung readers use their mobile terminals to be up to date and have instant access to the latest news instantly. Source: XITI May 2015, Visits in %

13 KLEINE IS A STRONG BRAND The pillars of the Kleine Zeitung brand 1. QUALITY Kleine Zeitung offers news, background and opinions about relevant, interesting and entertaining regional, national and international developments and events, always applying the same consistently high quality standard on all of its platforms. 2. INDEPENDENCE Kleine Zeitung is independent. It explains understandably and discusses openly how events are linked. 3. REAL-LIFE IMPACT Kleine Zeitung offers orientation for real life. This involves taking up a stance, explaining the background, offering service and inspiring people. 4. RESPONSIBILITY Kleine Zeitung feels responsibility for people and champions a differentiated social, economic and cultural development in the regions. 5. ABREAST OF THE LATEST TRENDS Kleine Zeitung is abreast of the latest trends in terms of topic selection, journalistic representation and the application of technologies without bowing to fashion. 6. DIALOGUE Kleine Zeitung engages in and promotes a continuous dialogue with the people. All possibilities are leveraged to create communities.

14 THE PRODUCT PORTFOLIO OF KLEINE ZEITUNG Crossmedia competence from a single source MAIN NEWSPAPER DIGITAL BROCHURES & SPECIAL FORMS OF ADVERTISMENT TARGET GROUP PRODUCTS COOPERATIONS & COMPETITIONS Exclusive placement Top placement politics Thematic placement Base placement Automotive Real estate Career The regions of Styria The regions of Carinthia Marketplace Classical forms of advertisement PR advertisement Interactive advertisements Thematic foci in the main newspaper / as magazine / as a source of advice Display advertisement kleinezeitung.at Advertorial Special PR-Video Newsletter Automotive network Real estate Careers network Online voting Online competition Display advertisement smartphone Display advertisement tablet Online Auction Have a good trip wogibtswas.at gutgemacht.at Styria Digital one Brochure supplements Customer magazine Ancillary distribution Employee newspaper Tip-On Card Memostick Envolpe Banderole Top-In Silent sales Dialogmarketing Primus Kleine Kinderzeitung Wohin Bonus Club Tester promotions Trade fair competition University promotion Small academy Book projects Media cooperation Own events

15 KLEINE ZEITUNG IS THE REGIONAL CONTACT FOR COMMUNICATION EVERYTHING FROM A SINGLE SOURCE From the print campaign, advertising supplements and online advertising to dialogue marketing Boundless possibilities Targeted advertising The Kaufhaus Hubmann implemented the tip-on-card and marketplace. The further channels are possibilities to increase the effect of the advertisement.

16 Verkaufsentwicklung / Anzeigen und Marketing Kleine Zeitung "Dies ist ein Produkt der Anzeigen und Marketing Kleinen Zeitung GmbH & Co KG. Sämtliche Texte, Grafiken, Bilder, Ideen, Konzepte, Unterlagen, etc. sind urheberrechtlich geschützt. Jegliche Verwendung, Vervielfältigung, Verbreitung oder sonstige Verwertung, auch von Teilen hiervon, im Sinne des Sales Urheberrechts development oder / sonstiger Anzeigen in und Betracht Marketing kommender Kleine Zeitung rechtlicher Bestimmungen bedarf der vorherigen ausdrücklichen schriftlichen Zustimmung der Anzeigen und Marketing Kleinen Zeitung GmbH & Co KG.