XING demographics Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015

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1 XING demographics Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July

2 Contents XING demographics Page General traffic data 02 Career, industry distribution 03 Age distribution & affinities. 04 XING mobile general traffic data 05 Contact details for DE, AT, CH... 06

3 XING gives you access to an appealing target group: According to AGOF, XING has a high range among business professionals**: 2.2 million unique users (total unique users: 5.23 million) XING also tops the IVW's business site list with million* page impressions - more than the main leading business sites combined On XING you can reach out to affluent multipliers and decision-makers: Almost a third of our members holds managerial positions General traffic data (monthly) Page Impressions Visits Unique User/Visitor Germany mill.* 26.9 mill.* 5.64 mill.* Austria 2.6 mill.* 0.91 mill.* 0.31 mill.* Schwitzerland 10.9 mill mill mill. Number of members: 9.00 million members in the D-A-CH region Of which Total Paying members male female Total in D-A-CH 9.00 mill. 855,000 61% 39% Germany 7.27 mill. 740,000 62% 38% Austria 0.70 mill. 53,000 58% 42% Switzerland 0.70 mill. 70,000 64% 36% *Source: AGOF internet facts & IVW March 2015, OWA All other data is based on information provided by members, and does not account for members withholding any of this information. Number of members (Last updated: July, 2015) **Definition of business professionals: People who are either academics or have a net monthly household income of at least 3,500. 2

4 Career level More than 31% hold managerial positions Educational level* Over 52% have at least a high school diploma and university qualification 20% Executive 11% Senior executive 1% Student/intern 6% Entry level 19% High school diploma and university qualification 33% University degree 18% Manager Career Level Educational Level 44% Professional/ experienced 29% Vocational education 21% No/lower school qualifications Industry distribution Well-represented in almost all industries Net household income* 41% of XING members have a monthly net household income of 3,000 or more Services 23 % Industry 13 % Media 9 % Consulting 7 % IT 7 % Banking & insurance 6 % Trade 7 % Civil service 6 % Traffic 7 % Medicine & pharmaceuticals 6 % Construction & manufacturing 4 % Travel 2 % Telecommunication 2 % Academia 2 % Manufacturing 1 % Less than 1, % 1,000-2, % 2,000-3, % 3,000 or more 40.8 % Size of company 39% of members work in a company with more than 500 employees Sole proprietorship 1 10 employees employees employees employees 501 1,000 employees 1,001 5,000 employees 5,001 10,000 employees >10,001 employees 5% 4% 7% 9% 12% 16% 15% 15% 16% *Source: AGOF internet facts All other data is based on information provided by members, and does not account for members withholding any of this information.

5 The typical XING user... is between 20 and 49 years of age has an above-average income is brand-conscious is an innovator when it comes to technology is an individualist is interested in traveling, financial investments, cars and IT XING user attitudes Statements Affinity index 3 * I'm often one of the first of my friends to try out new technology 161 I usually steer conversations 140 I like products that act as status symbols I'm out and about a lot I consider myself an individualist XING user interests I m very interested in: Affinity index 3 * User share in % Age distribution Rental cars 138 Computer software (excl. games) 134 Financial investments, stocks, securities, funds 130 Other airline tickets 129 Computer hardware and accessories 128 Sporting clothing & equipment 127 Low-cost airline tickets 127 Home cinema/surround sound systems 127 Train tickets 126 Loans % of members are aged between 20 and ** > Germany* 4,1% 21,7% 26,8% 26,4% 21,0% Austria <1% 15% 39% 30% 16% Switzerland <1% 12% 35% 32% 21% *Source: AGOF internet facts **According to XING's GTC, the minimum membership age is 18. *3 Affinity compared to online users in Germany = usage in the last 3 months (broadest online audience) 4

6 XING mobile usage An increasing number of our members use mobile devices to access XING: More than 50% of platform traffic originates from smartphones and tablets. General traffic data XING s mobile offerings are highly popular. Unique mobile users in Germany: 0.84 million* Unique users per device 0,29 million* Android 0,43 million* iphone Gender distribution 61% male 39% female Age* More than half of mobile users are between 20 and 39 years of age. Net household income* More than a third of mobile users have a disposable net household income of more than 3, % Less than 1,000 5,22% % % 1,000-2,000 12,5% % 50 and above 21.3% 2,000-3,000 25,7% 3,000 or more 56,6% *Source: AGOF mobile facts 2015-I 5

7 Contact Do you want to successfully advertise to specific target groups? Do you want to provide XING members with a special offer? If so, then you ve come to the right place! We d be happy to advise you on the display advertising and partnerships. Display Advertising Germany All advertising options are available from our exclusive marketer. Phone: +49 (40) Austria Customers in Austria should contact Goldbach Audience Austria GmbH. Phone: +43 (0) Switzerland Customers in Switzerland should contact Goldbach Audience (Switzerland) AG. Phone: +41 (0) XING Cooperations XING Advertising-Team Phone: +49 (0) https://werben.xing.com

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