Tomorrow s Leaders are Aligning Business and IT

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1 Hitachi Data Systems Helps Design Your Cloud: Bring the Best Benefits of Cloud Inside the Enterprise Gary Breder, Cloud Marketing Justin Augat, Services Marketing Hanoch Eiron, Solutions Marketing November 4, 2014

2 WebTech Educational Series Hitachi Data Systems Helps Design Your Cloud: Bring the Best Benefits of Cloud Inside the Enterprise IT leaders are increasingly weighing the benefits and risks of both private and public cloud offerings. With the support of Hitachi Data Systems in designing your cloud, you no longer need to compromise. Our new products, services and programs bring customers the most flexibility and control of their clouds. Join this Hitachi Data Systems webinar to: Learn how Hitachi Unified Compute Platform controls the management of physical and virtual infrastructure from a single pane of glass for Microsoft and VMware environments, increasing business agility and accelerating private and hybrid cloud deployments. Understand how Hitachi Cloud - Compute as a Service brings the best benefits of cloud inside your enterprise firewall. Learn how the Hitachi Cloud Service Provider Program helps expand the choice of trusted cloud services from partners powered by Hitachi Data Systems.

3 HITACHI EXTENDS THE REACH OF BUSINESS-DEFINED IT THE MOST FLEXIBILITY AND CONTROL FOR YOUR CLOUD

4 Tomorrow s Leaders are Aligning Business and IT Mobility Insight Business-Defined IT Focuses Collaboration Overcome the Challenge With Hitachi FLEXIBILITY AND CONTROL IT Economics The Challenge We can t be locked in to long-term technology and huge financial commitments anymore. We can t ask the business to wait when requirements change. And, we can t out source our responsibility to protect and secure the company s data and applications that run our business. Hitachi UCP* Integration with Microsoft and VMware Hitachi Cloud Compute as a Service Cloud Service Provider Program Any HDS Name Any Title What CIOs are saying * UCP = Hitachi Unified Compute Platform

5 Building on Hitachi Cloud Strategy TECHNOLOGY HITACHI C L O U D SERVICES Comprehensive choice Complete HYBRID solutions CLOUD with choices to match your needs Enterprise-grade Private Managed Hyn Public Cloud Trusted Private to support Cloud enterprise Cloud IT requirements in cloud ELASTIC FINANCIAL MODELS PARTNERSHIPS Predictable service level outcome To achieve the best business results from cloud START WITH PRIVATE AND EXTEND TO HYBRID

6 New: Expand Choices with Business-Defined IT Hitachi Unified Compute Unified Platform Compute Platform Gets Better Easy operation of UCP from Microsoft System Center and access to Azure Easy operation of UCP from VMware vcenter and access to vcloud Air Streamlines management across converged infrastructure and cloud Hitachi Cloud Compute as a Managed Service Solutions Get Better Fully managed, secure, onpremises compute solution delivered as a service Elastic financial model Enterprise-grade service levels and optimized TCO Brings the attributes of cloud inside your firewall Cloud Service Provider HDS Program Partnerships Get Better Shared risk and shared reward financing model Enterprise-grade technology for cloud Powered by Hitachi Data Systems, jointly marketed and sold For IT providers or outsourcers with direct sales force

7 Hitachi Unified Compute Platform Flexibility and Control Flexibility to expand to cloud with control from a familiar single pane of glass

8 Making the Best Even Better Unified Compute Platform Director VSP, HUS VM, or HUS storage Hitachi Compute Blades 500 with VMware vsphere Brocade and Cisco networking CR 210 management servers Hitachi Unified Compute Platform SERVERS With Greater VM Density STORAGE With Greater Pool Utilization Accelerates infrastructure deployment Delivers predictable performance Achieves higher utilization on clusters and storage pools One platform for all workloads Single point of support by Hitachi Data Systems Deploy in 5 days or less AUTOMATION for Operational Efficiency

9 Capitalizing on Emerging Needs EXTEND BUSINESS AGILITY Control and manage physical and virtual infrastructure from a single pane of glass Gain flexibility with native integration with VMware vcenter OR Microsoft System Center Optimize your investment with access to VMware vcloud Air OR Microsoft Azure Adapt to changing business needs

10 Extend the Reach of the Tools You Use Today vcloud Air vcenter DO MORE WITH VMWARE VCENTER Monitor, provision, protect, and remediate virtual and physical private cloud Access vcloud Air for bursting or specific uses like disaster recovery Unified Compute Platform Director Storage Server Network

11 Extend the Reach of the Tools You Use Today vcenter DO MORE WITH MICROSOFT SYSTEM CENTER Manage virtual and physical private cloud Access Azure for bursting or specific uses like DevOps vcloud Air Unified Compute Platform Director Storage Server Network

12 Extend the Reach of the Tools You Use Today vcenter vcloud Air just one integrated management tool where historically as many as seven would have been needed Wayne Greene, Sr. Director Product Management, VMware Unified Compute Platform Director Storage Server Network

13 Do More Hitachi Unified Compute Platform More A Familiar Single Productive Pane of Glass More Complete End- Streamlined To-End Management More Extend From Private Resources to Public Cloud

14 Hitachi Cloud Compute as a Service Flexibility and Control Trusted control of private cloud, now with public cloud flexibility and economics

15 Your Cloud Should Not Be a Compromise What are you trying to accomplish? Replace fixed cost with usage based costs? Lower overall costs? Public Private Hitachi Cloud Compute as a Service Have the most resource agility, speed, and flexibility? Range of service levels including mission-critical? Control over your data and its location? Maintain high security for your data?

16 Flexibility and Control for Your On-Premises Cloud Your on-premises data center Applications Infrastructure Management FLEXIBILITY Elastic resources and pay-per-use billing Service catalog choice CONTROL In your secure data center Guaranteed service levels Hitachi Cloud Compute as a Service

17 Add Flexibility and Control to Off-Premises Cloud Data Center Hyper Scale Public Cloud Providers Hyper Scale Public Cloud Providers Hitachi Compute and Storage Flexibility Pay per-use-data center hosting Low-latency bursting to public cloud Access to lower-cost service catalog choices Control Expands Hitachi Cloud Compute as a Service to off-premises Single point of accountability from hypervisor to hosting High performance and security

18 Expand Your Cloud Choices Asset and Cost Elasticity Mgmt. and Service Level Responsibility Business Risk and Technology Obsolescence Build Your own Cloud with Hitachi + On Demand Infrastructure + Managed Services Hitachi Cloud Compute as a Service Capitalize on unique 100% Pay capabilities per use created by combining the CAPEX Flex up/down (Purchase within / Lease) Step lease Built flexibility on the highly of public Rapid successful elasticity cloud Hitachi with the control expansion reserve Flex up, of not private down Unified Compute Platform Flex Up for Down a flexible, cloud all with trusted, enterprise quality from Hitachi quality platform for all workloads Price includes HDS Managed services, You Managed Manage Services Managed Services Leverages Hitachi Managed Services with but are service levels a Hitachi proven Data track record Systems HDS helping Operates is the businesses only vendor with guaranteed? such extensively Yours Managed Cloud Solution save flexible over elastic 30% financial of total costs on models and HDS Together HDS takes the Risk average while improving service levels Other Vendors Yours

19 Hitachi Cloud Compute as a Service the Way You Want it Secure, Your Cloud Flexible and Controlled Cloud Reduced Your Costs Costs, Aligned to Business Your Best of Breed, Technology Custom Built Solutions

20 Hitachi Cloud Service Provider Program Flexibility and Control Expands the available choices in trusted cloud services

21 Cloud Service Provider Program A program for success Investing in Partners The Perfect Match Trusted Technologies The Right Go to Market Shared risk and shared reward model. Aligns cost to usage and reduces capital expense For providers with proven success delivering cloud services with a direct sales force Hitachi technology solutions makes your as a Service offering enterprisegrade We co-market and co-sell partner as a Service offerings powered by Hitachi Data Systems

22 U S A G E a n d C O S T U S A G E a n d C O S T U S A G E a n d C O S T Elastic Financial Models for Service Providers Usage/CSP Revenue Capex Opex Profitability T I M E TRADITIONAL Poor match of usage and cost Full asset cost in advance of usage; CSP owns asset and manages infrastructure T I M E FLEX BUY Better match of usage and cost Blend of asset cost and usage fees; CSP owns asset and manages infrastructure CSP PROGRAM B A S E L I N E T I M E AS A SERVICE Best match of usage and cost 100% pay per use for asset owned and managed by Hitachi Data Systems

23 Hitachi Cloud Elastic Financial Models as a Service Flex Buy Service provider benefits Fully elastic aligns cost to your revenue Fully managed with no capital outlay Reduced operational cost and complexity Pay per use based on capacity and VMs Predictable, all inclusive transparent pricing Co-marketed and co-sold by Hitachi Data Systems Service provider commitments Minimum monthly commitment multi-year contract Minimum initial deployment For medium/large service providers Market offerings as powered by Hitachi Data Systems

24 Hitachi Cloud Elastic Financial Models as a Service Flex Buy Service provider benefits Reduced platform price plus usage fee for initial install and all upgrades No monthly minimums Includes all hardware, software, installation, support, and maintenance You own and operate the platform Usage fee based on capacity and VMs Co-marketed and co-sold by Hitachi Data Systems Service provider commitments Multi-year contract Entry-level deployments and above For small to medium Service Providers Market offerings as powered by Hitachi Data Systems

25 More Value Through Partnerships 1, 2, 3, More choice for enterprise-grade cloud services On-premises and offpremises solutions with elastic financial models Cloud providers you know and trust, powered by trusted technology

26 Extend Your Cloud With HDS Flexibility and Control Hitachi Unified Do Compute more with converged Platform infrastructure Hitachi Cloud Compute Control cloud as a economics Service with cost alignment Cloud Service More Provider choice in trusted Program cloud services

27 81% OF THE GLOBAL FORTUNE 100 Trust Hitachi Data Systems with their IT services and solutions Let s extend the reach of your Business-Defined IT USING THE MOST FLEXIBILITY AND CONTROL FOR YOUR CLOUD

28 Questions and Discussion

29 Upcoming WebTechs WebTechs, 9 a.m. PT, 12 p.m. ET Delivering Enterprise-Class Converged Infrastructure With Mid-Market Pricing and Packaging, November 19 Top 10 Business Trends Driving IT in 2015, December 10 Check for Links to the recording, the presentation, and Q&A (available next week) Schedule and registration for upcoming WebTech sessions Questions will be posted in the HDS Community:

30 Thank You

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