Hybrid Enterpriseto-Cloud. Services. Francisco Salinas, Cloud Services Engineering Adam O Dwyer, Services Marketing. June 24, 2015

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1 Hybrid Enterpriseto-Cloud Services Francisco Salinas, Cloud Services Engineering Adam O Dwyer, Services Marketing June 24, 2015

2 Agenda Cloud Industry Trends and Analyst Viewpoints Hitachi Cloud Services Overview Hybrid Enterprise to Cloud Use Cases Hitachi Cloud Partners and Programs Next Steps

3 Hybrid Enterprise Cloud: Industry Trends and Analyst Viewpoints 451 Group Broadly speaking, cloud storage on-ramps enable enterprise IT to embrace cloud storage as one level in a tiered storage environment. They offer an IDC On-ramps provide functions such as Gartner Faced with rapid data growth and stagnant IT budgets, organizations are looking to implement hybrid cloud storage by storage services. ESG On-ramps enable the cloud to be used for less active data and as an easily as well as for more and capabilities.

4 81% OF GLOBAL FORTUNE 100 Trust Hitachi Data Systems with their IT services and solutions Leverage the strength and trust with HDS Services to extend the reach of your Cloud Solutions

5 Hitachi Cloud Services Overview

6 What s the Difference? Enterprise Onsite Platforms Object Storage System & SW Vendors Cloud Offsite Services Public Cloud Object Storage Services HDS Hitachi Content Platform EMC Atmos IBM (Openstack SWIFT) AMPLIDATA Hitachi Cloud Services Traditional storage vendors build AT&T storage Synaptic platforms Storage designed IBM SoftLayer with Cloud (SWIFT) in mind Verizon Cloud Storage New Object Storage As-A-Service Meanwhile, mega cloud providers have cloud, but they lack enterpriseclass platforms, software, security, functionality, and capabilities enterprise customers require transforming their platforms into Mega Cloud Providers Leaving only one choice of HYBRID public ENTERPRISE Google cloud services TO CLOUD Cloud Storage SERVICE provider who can provide a single Amazon solution S3 for all of your hybrid cloud needs HITACHI CLOUD SERVICES Microsoft Azure

7 Hybrid Enterprise to Cloud Service TIER 1 TIER 2 TIER 3 TIER 4 Cloud On-Ramp Use case #1. Unstructured data archive Firewall Firewall Use case #2. Enterprise application Internet Layer Primary HA Path Secondary HA Path Open Internet (HTTPS/REST) Hitachi Cloud Services Phoenix Data Center Replication Services Hitachi Cloud Services New Jersey Data Center

8 Hybrid Enterprise to Cloud Service Only available in online subscription Hybrid cloud service moves file and content data offsite Single to Hitachi-managed subscription environment Replicated subscription Maintain security and control while improving scalability and efficiency Use Single for: Application data center integration, (Arizona or reducing New Jersey) backup, long-term archive/retention, DR, and more Dual data centers (1 active, 1 read-only, Meet Arizona recovery & NJ) SLAs, Disaster reduce recovery footprint, scenarios lower costs Photo and Imaging Example Company Edison, NJ Denver, CO Phoenix, AZ TWO SIMPLE SUBSCRIPTIONS

9 Hitachi Cloud On-Ramps Onsite Enterprise Ecosystem Customer B Customer A More On-Ramps Available Through Our TAP Program HDS Cloud

10 Data Tiering Continuum Add Value to Your Information Lifecycle Why do you care? Balances cost, up-front investment, outsourcing, performance, security, space, power, personnel, and manageability Extend Your Strategy for the Enterprise to the Cloud Application Integration and Archive Tiering Capacity Placement Information Lifecycle When cloud storage options become viable Fast response time not needed Better cost model for aged, large data assets 5% + 20% + 60% or more % Data Onsite Offsite

11 Hybrid Enterprise to Cloud Use Cases

12 Use Case: Enterprise Application Integration and Web Services with PhotoBucket Photo and Imaging Company Denver, CO Edison, NJ Phoenix, AZ About Photobucket: 20PB of data 60M unique visits/month 2-4B images shared daily 15B photos Default photo sharing platform for Twitter >1.25% of Tweets posted Challenges: Move from onsite NAS infrastructure to objectbased storage, on premise or in the cloud. Stop paying for storage before consumed With 20PB in 3-DC they carried significant costs HDS Solution: Hitachi Cloud Service replicated multitenant infrastructure with HCP Lets PB integrate their patented applications to store two copies of original media in HCS in AZ and NJ. Results: Single vendor for allcloud solution, fully managed and owned HDS cloud offering. Entirely flexible, OPEX solution with predictable costs based on consumption, and no over-subscription of storage

13 Use Case: Archive with Large Financial Institution HDS SOLUTION Archiving to extend onsite solution into hybrid cloud Flexible, offsite alternative On-demand subscription for expense control 1 Customer Data Center 2 Minimize Existing Onsite Tape Solution Enable E-Discovery Hitachi Cloud Services 3 4 Offsite Cloud Archiving Primary Copy 250TB, Data Center 1 Secondary Copy 250TB, Data Center 2

14 Hitachi Cloud Partners and Programs

15 Enable CSP s and GSI s Single HDS Cloud Service CLOUD SERVICE PROVIDER PARTNERS POWERED BY HDS extends to ecosystem of HDS Cloud Partners Marketplace

16 Ease of use Partner Ecosystem HDS maintains customer data remotely Customers use partner application to retain easy access to data Customizable based on any application integration or content requirements Enables applications to index and search across multiple data types. Future customization options enable more value-added content, compute and analytics capabilities Want to get started? Visit PartnerXchange in the HDS TAP Portal. Resources include: User Guide Quick Start Guide Technical Documentation Test Plan Validation Brief

17 One Hitachi Social Innovation Cloud Hitachi Cloud Services One Cloud For Social Innovation Applications CLOUD TELECOM HEALTHCARE BUSINESS ANALYTICS PUBLIC SAFETY OIL & GAS AUTOMOTIVE Software as a Service Application Partners Index Analyze Realize Hitachi Cloud Services Cloud Compute Virtual Bare Metal Scripts Orchestration Hitachi Cloud Services Cloud Storage Multi-PB Scale Global Ingest High Availability Hybrid On- Ramps

18 Next Steps

19 Take the Next Steps Gain new levels of storage performance through Hitachi Cloud Services Let us help you successfully design cloud solutions for increased levels of availability, efficient resource utilization, lower cost of ownership, and meeting business requirements Visit us at hds.com: SIMPLIFY TRANSFORM INNOVATE

20 Questions and Discussion

21 Upcoming WebTechs WebTechs, 9 a.m. PT, 12 p.m. ET We will resume WebTechs in August. Check for Links to the recording, the presentation, and Q&A (available next week) Schedule and registration for upcoming WebTech sessions Questions will be posted in the HDS Community:

22 Thank You

23 Hitachi Cloud Services for Content Archiving List Pricing USA April 2015 Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 First 50 TB $0.0450/GB/Month Single Archive $0.0900/GB/Month Replicated Archive (DR Includes 2 copies) Next 200 TB ( TB) $0.0422/GB/Month Single Archive $0.0844/GB/Month Replicated Archive (DR Includes 2 copies) Next 750 TB ( TB) $0.0394/GB/Month Single Archive $0.0788/GB/Month Replicated Archive (DR Includes 2 copies) Next 2000 TB ( TB) $0.036/6GB/Month Single Archive $0.0732/GB/Month Replicated Archive (DR Includes 2 copies) Above 3000 TB (3001 and beyond) $0.0338/GB/Month Single Archive $0.0676/GB/Month Replicated Archive (DR Includes 2 copies) All services plans include service, request charges, up to 15% recall* * Average object size of 3MB or more. Excess recalls $0.08 per GB

24 Why Hybrid Cloud Solutions From Hitachi Data Systems? Beyond price, enterprises are looking for 5 key attributes Tiered service classes that offer a continuum of service Robust architecture and technology to provide high availability Seamless high-quality support Support must integrate cloud storage like onsite storage Transparency and predictability of pricing Pricing model must be simple and all-inclusive Data security and data sovereignty Data must be secure and not leave the country Understanding by the provider of the customer environment Cloud storage must be part of the customer storage And the ability to create value from the data Hitachi Cloud Services Are Designed To Meet These Attributes CONFIDENTIAL For use by Hitachi Data Systems employees and other audiences under NDA only.

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