OpenStack Benelux. Dan Chester. Seagate Cloud Systems & Solutions

Transcription

1 OpenStack Benelux Dan Chester Seagate Cloud Systems & Solutions

2 Agenda A (brief) introduction to Seagate & the new CSS division The role of storage in the cloud Economics of cloud object storage Conclusions Seagate, Inc. All Rights Reserved. Seagate Confidential. 9/26/2014

3 Introduction

4 Market Trends Capacity growth is in unstructured data and stored in (private and public) cloud architectures You don t build cloud storage using a traditional Enterprise SAN 4

5 Seagate: At a Glance of the world s digital information End-to-end cloud solutions: mobile > desktop > data center Nearly 1 million hard drives a day Complete hard drive portfolio: HDD, SAS, SATA, SSD, hybrid Technology leader: 1st in SMR*, 14,000+ patents, $900M R&D Supplier to 8 of the 10 world s largest cloud service providers World-class integrated supply chain in 100+ locations 2014 Seagate, Inc. All Rights Reserved. Seagate Confidential. 9/26/

6 Seagate: A Truly Open Approach to Data Management Advanced Storage: Open Source Software and Hardware Example: Core Technology: Devices, Features And Platforms Example: Partner Solutions: Server and Storage Hardware, Software and Services Example: Partner Program 2014 Seagate, Inc. All Rights Reserved. Seagate Confidential. 9/26/

7 The role of storage in the Cloud

8 Google Amazon Facebook Microsoft Rackspace Telco Carrier Web-scale Application Co. Managed Service Provider Enterprises A simple cloud taxonomy Cloud delivers metered, flexible, access to services, delivered from shared infrastructure Private cloud is owned and operated by a single enterprise, shared within a single organization Public cloud is owned and operated by service providers, shared by many organizations Scale of deployment changes, but similar compute, storage & networking building blocks Cloud Services (IaaS, PaaS, SaaS, BPaaS, StaaS) Storage Processing Network Storage Hyperscale Scale Public Service Providers Public Private IT Departments

9 What makes an XaaS service (provider) sticky? Value Appeal of service Uniqueness of service Availability of service Cost of change Price Migration inertia Billing relationships Data locality Porting complexity Walled gardens/unique content What does competitive look like? 9

10 If everything is virtual, how do IaaS providers compete/differentiate? Virtualized infrastructure becomes a weightless commodity You can create (and destroy) thousands of compute nodes in seconds Compute competition on price alone? With Amazon and Google? But customers data has mass, value and therefore stickiness Storage infrastructure can be virtualised but you cannot virtualise data It takes 2.5 years to copy 1PB (1000TB) across a 100Mbps WAN connection Data is key to creating sticky cloud services it anchors customers Cost effective data storage is key to delivering profitable cloud services 10

11 Key differentiators for Regional CSPs from Hyperscale providers Existing customer relationships Trust Convenience (bolt-on services, existing billing account) Loyalty Inertia.. Geographical proximity Latency Data Protection Compliance And, gaining customers (and their data) for any of these reasons provides ongoing disincentive to change Increase ARPU/reduce churn 11

12 Build services increase value of data Data (storage) centric services IPTV/VoD File sync-and-share Photo storage Backup as a service Network DVR Messaging Document management Deep archival storage with instant access Tiered retention policies Data analytics (stream and batch) Medical record management Deep Archival & Tiering Streaming Analytics Batch Analytics Integrated Applications StaaS Core Store 12

13 Cloud storage block and object Block storage Traditional block storage protocol Attached to servers Offered by Cinder Can be used for anything at the application layer Root File systems Databases Object storage Scale-out storage Application-level protocol (REST) Offered by Swift Used for VM images (repository for Glance) or pretty much any other type of content Basis for most Storage-as-a- Service (StaaS) offerings Storage for the compute cloud Storage for the content cloud 13

14 Economics of Cloud Object Storage

15 Amazon the 800lb IaaS Gorilla Amazon has 5 times the Cloud Infrastructure capacity as the next 14 vendors combined, yet has spent less on infrastructure than its two nearest competitors [Gartner] Source: 15

16 Amazon Market Impact AWS has become a de-facto standard for public cloud Storage (S3) production launch in Mar 2006 Over 2 trillion objects stored in S3 in Q2 2013

17 Cloud Storage (StaaS) economics Amazon, Microsoft and Google offer similar at rest" pricing <3 /GB/month Data at rest is a fixed cost that the service provider must bear

18 Factors that affect StaaS TCO Target TCO Amazon sets the benchmark price at 2.5 /GB/month Lots of freemium offerings with 5-25GB free bundle Cost of delivered service <1.5 /GB/month? TCO = CAPEX (amortised) + OPEX 3 year amortisation period typical (in-service life may be longer) CAPEX Price of system ($/GB raw ) Replication/redundancy factor ($/GB billable ) OPEX License fees (software) Support fees (software/hardware) Power and cooling Administration (human) Data center space/lease Figures in the above example are for illustration purposes only 18

19 Seagate Cloud Systems and Solutions Portfolio Engineered to optimize capacity and performance 40% fewer racks required Engineered solutions for object storage Reference architectures for open source and software-defined storage Private cloud appliances for backup and recovery Modular, scalable components for DIY customers 2+ million enclosures 17+ exabytes storage Drives (HDD, SAS, SATA, SSD, hybrid), enclosures, controllers Customer-driven partnership Services: Logistics, fulfillment, warranty, design, supply chain Backup as a service Disaster recovery as a Service Archive as a service Endpoint backup Managed services 2014 Seagate, Inc. All Rights Reserved. Seagate Confidential. 9/26/

20 Conclusions & Calls to Action Cloud operators (service providers and enterprises) can create differentiated, valuable services from a competitive cost base using Seagate offerings Capacity tier ( content, object ) storage is about economics (TCO) Own the billing/service delivery relationship, and the data Store in-house: Deploy Seagate Information Infrastructure Out-source storage: White-label Seagate Cloud Storage Services

21 Thank You