Cloud OS Vision. Modern platform for the world s apps

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2 Cloud OS Vision Modern platform for the world s apps transforms the datacenter unlocks insights on any data empowers people-centric IT enables modern business apps Development Management Identity Data Virtualization

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6 What? Eliminate dependency on expensive airport rental service-desk technology and better serve customers by equipping roving agents with mobile devices Why Windows Azure? Decreased startup cost Be able to create other innovative solutions Massive scalability Safely connect to data behind own firewalls

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9 Windows Azure Storage Defend against regional disasters.

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12 workloads

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18 Making storage simple with Hybrid Cloud Storage

19 Introduction Eldert Kops Technical Consultant Simplifying Infrastructure Management and Cloud Solutions

20 Storage trends Storage growth is outgrowing the decline in price % growth per year. TCO grows > IT Budget is under pressure! Storage cost is or is becoming a significant part of IT TCO or even Business Services. Company's not doing something we all do at home. Greater impact, higher on the agenda! Many Storage Vendors Failed with ILM vs just selling the next rack of disks.

21 It is complex and expensive Disaster Recovery Back Up Capacity Archive Management Growth

22 Cloud Storage vs On Premise Storage CIO s are interested in this AND CIO s don t want to lose this Cloud Storage On Premise Storage Cheap $0,01 to $0,30 per GB/month range Pay per Use Flexibility to instant Scale and Decline No Capex Lower Opex No Complex Hardware Replacement Projects Simple Backup, Disaster & Recovery Performance Security Control Integration SSD and SAS Encryption for data stored in cloud Easy access and management Seamless for systems and users

23 Data layout vs current storage configuration Currently 20% of your data dictates your SAN Configuration Archive Working Set D & R Backup Cold

24 Data layout vs hybrid cloud configuration Archive 20% on appliance on-premise HOT DATA Working Set 80% in cloud COLD DATA D & R Backup Archive D & R Backup

25 How StorSimple works Application or File servers StorSimple DATA COLD DATA iscsi SAN (over IP) SSD Internet connection SAS Servers connect to StorSimple instead of SAN Most Active Data on SSD Speed of SSD/SAN + Elasticity of Cloud Inactive Data + Backup Copies on Azure storage Encrypted 256 AES

26 Demo Flow of data with automated tiering Application or File servers Automatically moving data to the next tier occurs when tiers are about 84% full SSD SAS The least recently accessed data in the tier is the first to move to the next tier

27 StorSimple use cases File shares File servers, NAS, CIFS, NFS Large archives Media, engineering, EMR/PACS, logs, legal, construction Use cases that are a great fit SharePoint Collaboration, content & records management Exchange High performance workloads Storage target for backup software

28 StorSimple lowers CapEx and OpEx Capacity CapEx, OpEx of traditional storage Cloud Storage Data grows exponentially (50 60% Annually) CapEx, OpEx of StorSimple Local Storage Time

29 Backup, Restore and Disaster Recovery Backup, Restore & DR Today: Inefficient, Complex, Laborious, and Risky Primary Volume Snapshot Virtual Tape/ Replication Physical Tape Offsite Tape Storage Backup, Restore & DR with StorSimple: Automated, Optimized, Reliable Primary Volume Backup copy of data volume created in cloud Changes to local volume automatically transferred Cloud snapshots mountable for restore Cloud Snapshots Benefits Backup now as easy as snapshots Very fast restores from off-site backups Integrated, easy to test disaster recovery Truly eliminates tape

30 Cloud Snapshots: Data Protection & Recovery Traditional Storage + Data Protection Architecture StorSimple Cloud-integrated Storage Servers Disk Array ($100K; Double if Replicated) Primary Volume Snapshot Servers Primary Volume Media Server ($25K) Disk Backup/ VTL ($100K; double if replicated) VS Encryption Appliance Physical Tape Infrastructure ($50K) Offsite Vault Cloud Snapshots Cloud Clones Traditional Capex driven Azure + StorSimple Opex driven

31 Cloud Snapshots: Up to 100x Faster RTO Recovery Time 90 Days 30 Days Regular Cloud Backup With 100 Mbps WAN Link 7 Days Tape Application Recovery Times from Offsite Backups in a Disaster 1 Day 1 Hour 15 Min. StorSimple Cloud Snapshots With 50 Mbps WAN Link 1 TB 5 TB 20 TB 50 TB 100 TB Primary Data

32 StorSimple choose the right size Scalability / Performance TB* usable local 100TB max capacity TB* usable local 200TB max capacity TB* usable local 300TB max capacity TB* usable local 500TB max capacity Capacity * Denotes usable local storage capacity with compression and de-duplication, varies by use case. 32

33 Take-aways StorSimple take-aways Reclaim 80% of SAN (unstructured data set) Automatic detection of working-set vs cold data (file shares/archives) Benefits of Cloud storage combined with on-premise storage Lower pricing vs traditional storage Lower CapEx and OpEx Scalability is endless and unlimited retention of data in cloud Off-Site backup integrated (no more tapes and handling) Incredibly fast recovery of data Secure: data in cloud is encrypted Simple migration scenario Pay as you grow StorSimple: storage made simple! Rethink What is our high performance data footprint? How big is our unstructured data set? Which of our data is a candidate (working set vs archief/cold/jic data) for StorSimple? How do we keep coping with growth? Is current storage strategy still the best? What are current costs? What is the budget for the future? Wij zijn 3fifty, voor vragen en advies neem contact op www. 3fifty.eu