CAPITALIZE ON BIG DATA

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1 CAPITALIZE ON BIG DATA SARA GARDNER, SENIOR DIRECTOR OF SOFTWARE PRODUCT MARKETING 1 Hitachi Data Systems Corporation All Rights Reserved.

2 WEBTECH EDUCATIONAL SERIES CAPITALIZE ON BIG DATA We are creating more digitized data than ever before. Big data is about gaining new business insight from expanded and previously untapped sources of information, including unstructured content, machine data logs and social media. This presentation will explain how Hitachi Data Systems delivers the infrastructure, services, content and partner solutions like SAP HANA to help you capitalize on this opportunity today. The presentation will also show how the combined companies of Hitachi, Ltd. are at the forefront of innovation for the world of big data of tomorrow. By attending this webcast, you ll learn how to Use HDS infrastructure to better manage data centers for big data. Analyze content for enterprise dark data. Work with HDS partners and services to develop a comprehensive big data solution.

3 CAPITALIZE ON BIG DATA TOPICS Capitalize on big data today Introduction How we can help you get started Our integrated strategy for big data Capitalize on big data tomorrow How requirements are different Machine data. The Internet of Things The unique Hitachi value proposition Drive innovation today!

4 TECHNOLOGY HAS TRANSFORMED BUSINESS RAPID GROWTH OF APPLICATIONS AND MOBILE DEVICES EMERGENCE OF BIG DATA AND ANALYTICS GROWTH OF UNSTRUCTURED DATA UNSTRUCTURED DATA STRUCTURED VIRTUALIZATION IS EVERYWHERE DATA LIVES FOREVER, BUT IN APPLICATION AND INFRASTRUCTURE SILOS CLOUD AND CONSUMPTION MODELS 4

5 SOURCES OF BIG DATA GROWTH THE DATA MULTIPLIER EFFECT MACHINE SENSOR DATA, COMPLEX DATA VIDEO SENSORS HUMAN ENTERPRISE CONTENT, EXTERNAL SOURCES RECORDING M2M LOG FILES SATELLITE IMAGING VARIETY VOLUME VELOCITY WEB LOGS VARIETY VOLUME VOLUME BUSINESS PROCESS DATABASE DATA 1X 10X 100X More Data with More Complex Relationships in Real Time and At Scale To manage, govern and analyze OLTP DOCUMENTS SOCIAL BIO- INFORMATICS 5

6 BIG DATA INSIGHT 6

7 BIG DATA IS BRIDGING THE GAP HUMAN DATA Capture Analyze STRUCTURED DATA Store and manage Combine and correlate INSIGHT! 7 MACHINE DATA

8 HDS INTEGRATED STRATEGY FOR BIG DATA ONE PLATFORM FOR ALL DATA INFORMATION CLOUD ANALYTICS UNLOCKING ENTERPRISE DARK DATA CONTENT CLOUD SEARCH, DISCOVER AND INTEGRATE INDEPENDENT OF APPLICATIONS ON-DEMAND CONTENT ARCHIVING AS A SERVICE INFRASTRUCTURE CLOUD VIRTUALIZATION, MOBILITY INTEGRATED MANAGEMENT DATA CENTER CONVERGENCE INFRASTRUCTURE ON DEMAND 8 SINGLE VIRTUALIZATION PLATFORM FOR INFRASTRUCTURE, CONTENT AND INFORMATION

9 ONE PLATFORM FOR ALL DATA MANAGE BIG DATA AT SCALE ALL DATA TYPES BIG DATA Dark Data HDI / HCP HNAS Hadoop UCP SAP, Oracle, Microsoft VIRTUALIZED MULTI-PROTOCOL/ MULTI-DATA TYPE SINGLE MANAGEMENT INFRASTRUCTURE ON DEMAND DATA MOBILITY 9

10 PUT BIG DATA VOLUME IN PERSPECTIVE 1 HD Movie = 50GB It would take 4,566 years to watch 20 4 HD Movies = 200GB million movies! 20,000 HD Movies = 1PB 20,000,000 HD Movies = 1EB 10

11 CONTENT INFORMATION HITACHI CONTENT CLOUD Search Repurpose Store Analyze 11

12 ENTERPRISE DARK DATA BRING STRUCTURE TO UNSTRUCTURED DATA 12

13 HITACHI CONTENT PLATFORM A METADATA BUSINESS EXAMPLE <claim id=1203 date= > <policy id=101> <party id=1 type=car plate=509445> <tow plate=454756> <policy id=101> <object type=car plate=454756> <claim id=1203 date= > <customer id=2355> <policy id=101> <estimate id=2344 estimator=124 date= > <claim id=1203 date= > <policy id=101> <invoice id= vendor=2833> 13

14 BIG DATA IS EVERYWHERE LOG MARKETING OPERATIONS DISTRIBUTION CALL CENTER LOG R&D SENSOR DATA YOU HAVE BIG DATA! LOG MANU- FACTURING LOG IT STORES AND SALES SENSOR DATA 14 SENSOR DATA

15 WHERE DO I START? TOP 5 CEO QUESTIONS How is big data going to help the business? How much will it cost? How risky is it? How will we measure the return? How long will it take to see results?

16 BIG DATA SERVICES HITACHI CONSULTING AND HITACHI GLOBAL SOLUTIONS SERVICES Portfolio Consulting Advisory and architecture services to empower customers to make business and technical decisions Transition Implementation and integration services to develop, test and successfully deploy big data solutions Support Comprehensive maintenance and support services to ensure customer success and satisfaction with big data solutions Analytics strategy service Analytics reference architecture service 16 Analytics solution evaluation and business case service

17 HITACHI UNIFIED COMPUTE PLATFORM SELECT FOR THE SAP HANA PLATFORM SAP HANA processes and calculates real-time analytics, which leverage data in-memory for actionable and predictive insights Key benefits of UCP Select for SAP HANA Scalability and efficiency Up to 4 Hitachi CB 2000 blades delivering a single HANA node with up to 80 cores and 1,024GB of memory Availability Fibre Channel storage for % data availability (HUS 130) Performance Well-balanced system with Fibre Channel storage SIZE MEMORY # BLADE SOCKETS CORES SAP HANA preloaded by HDS SMALL 256 GB MEDIUM 512 GB LARGE 1,024 GB BALANCED SYSTEM OF COMPUTE, SSD, AND STORAGE 17

18 BEYOND THE APPLIANCE: BIG DATA, HITACHI, AND SAP A SCENARIO Capture 2 Unstructured data repository ETL process Transform Existing structured data from SAP (POS, CRM) WEB HANA 1 Real-time data from customers and social media GOAL: Leverage loyalty program for more revenue Analytics Combine 3 MOBILE Publish 5 Individualized marketing and retention programs 4 Analyze buying preferences and customer loyalty Decisions 18

19 BIG DATA PARTNERS Analytics and Visualization Data Integration Services 19 Converged Platform

20 CAPITALIZE ON BIG DATA TOPICS Capitalize on big data today Introduction How we can help you get started Our integrated strategy for big data Capitalize on big data tomorrow How requirements are different Machine data. The Internet of Things The unique Hitachi value proposition Drive innovation today! 20

21 WHY BIG DATA OF TOMORROW IS DIFFERENT ORDERS OF MAGNITUDE BIGGER AND POTENTIALLY MORE COMPLEX Vastly more volume Machine data expected to exceed current data 100fold Increased velocity High-speed ingest More real-time decision making Complex data (variety) Such as image processing from satellites, video surveillance, and medical imaging 21 Highly verticalized Deep industry skills needed to develop solutions

22 HITACHI BIG DATA DRIVING BIG INNOVATION THE FUTURE OF BIG DATA Machine data is in our DNA We think more like users

23 BIG DATA DRIVING BIG INNOVATION TODAY Hitachi Transportation: Bullet Trains Demand-based maintenance Early warning improves safety More efficient asset utilization Hitachi Power: Power Stations Telemetry from seismic sensors Efficient capture time series data 23 Hitachi Construction: Excavators Operational data from sensors Insight for fleet managers Competitive differentiation

24 HITACHI VISION FOR SOCIAL INNOVATION THROUGH BIG DATA SOCIAL INNOVATION SOLUTIONS MEDICAL TRAFFIC SECURITY FINANCIAL ENERGY RAILWAY PUBLIC DISTRIBUTION MACHINE DATA INFRASTRUCTURE HUMAN DATA CONTENT BUSINESS DATA INFORMATION

25 QUESTIONS AND DISCUSSION

26 UPCOMING SESSIONS BIG DATA SERIES Big Data in Oil and Gas - How to Tap Its Full Potential, Feb 6, 9am PT, 12pm ET Featuring IDC Energy Insights analyst Jill Feblowitz. A High-Performance, Scalable Big Data Appliance, Feb. 20, 9am PT 12pm ET Big Data Shining the Light on Enterprise Dark Data, Apr 17, 9am PT, 12pm ET Plus more to come. Check for Links to the recording, the presentation and Q&A (available next week) Schedule and registration for upcoming WebTech sessions

27 THANK YOU

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