Did you know? 53% of website redesign projects are done internally.
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- Jasper Hunter
- 3 years ago
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From this document you will learn the answers to the following questions:
Who is more happy with their last website redesign?
What is the main source of information about the website redesign?
Transcription
1 Did you know? 53% of website redesign projects are done internally. The webinar will begin shortly. Twitter: Hashtag #WebSci
2 Did you know? People now spend more time on social media than in their inbox. The webinar will begin shortly. Twitter: Hashtag #WebSci
3 Did you know? 68% of marketers did a website redesign in the last 12 months. The webinar will begin shortly. Twitter: Hashtag #WebSci
4 Did you know? 78% of internet users conduct product research online. The webinar will begin shortly. Twitter: Hashtag #WebSci
5 Did you know? 91% of people unsubscribe from lists. The webinar will begin shortly. Twitter: Hashtag #WebSci
6 Did you know? 86% of people skip over TV ads using a DVR. The webinar will begin shortly. Twitter: Hashtag #WebSci
7 Did you know? 76% of consumers want a website that makes it easy to find what they want. The webinar will begin shortly. Twitter: Hashtag #WebSci
8 Did you know? 37% of marketers did not measure any metrics for their last website redesign. The webinar will begin shortly. Twitter: Hashtag #WebSci
9 Did you know? About 1/3 of marketers were not happy with their last website redesign. The webinar will begin shortly. Twitter: Hashtag #WebSci
10 Did you know? Inbound marketing focused companies have a 61% lower cost per lead. The webinar will begin shortly. Twitter: Hashtag #WebSci
11 Did you know? Over 44% of direct mail is discarded before people even look at it. The webinar will begin shortly. Twitter: Hashtag #WebSci
12 Did you know? There are over 200,000,000 people on the US do not call list. The webinar will begin shortly. Twitter: Hashtag #WebSci
13 Did you know? Only 49% of website redesign projects finish and launch on time. The webinar will begin shortly. Twitter: Hashtag #WebSci
14 Did you know? The marketing team initiates 55% of website redesign projects. The webinar will begin shortly. Twitter: Hashtag #WebSci
15 Did you know? Over 4,500 companies use HubSpot for their all-in-one marketing system. The webinar will begin shortly. Twitter: Hashtag #WebSci
16 Did you know? Websites with blogs get 55% more traffic. The webinar will begin shortly. Twitter: Hashtag #WebSci
17 Did you know? HubSpot customers have generated over 5 million leads. The webinar will begin shortly. Twitter: Hashtag #WebSci
18 Did you know? The average HubSpot customer grows their lead generation 12% every month. The webinar will begin shortly. Twitter: Hashtag #WebSci
19 Did you know? The average HubSpot customer gets 4 times more leads after 5 months. The webinar will begin shortly. Twitter: Hashtag #WebSci
20 Did you know? Companies who blog get 79% more followers on Twitter. The webinar will begin shortly. Twitter: Hashtag #WebSci
21 Did you know? Both Google and Salesforce.com have invested $ in HubSpot. The webinar will begin shortly. Twitter: Hashtag #WebSci
22 Are you ready? The webinar will begin in 2 minutes or less.
23 Before We Begin Questions? Use webinar interface, or Twitter #WebSci Afterparty! Use Twitter #WebSci after the webinar, or Facebook.com/HubSpot We will make a video recording and slides available for download in ~24 hours
24 The Science of Website Redesign
25 Today s Presenter Mike Volpe Chief Marketing Officer HubSpot mvolpe@hubspot.com HubSpot.com/MikeVolpe Twitter.com/mvolpe LinkedIn.com/in/MikeVolpe Facebook.com/mvolpe MikeVolpe.com
26 Methodology The data in this webinar came from: Surveys of 100+ consumers, 100+ marketers, 100+ agencies Interviews with marketers and consumers User testing of homepage designs 12 years of marketing experience
27 Which website is better? Website traffic has doubled Lead flow has doubled -- Noel Huelsenbeck, CEO, Vocio
28 Which website is better? Website traffic has doubled Lead flow has doubled -- Noel Huelsenbeck, CEO, Vocio
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31 1 WHEN How often should you do a website redesign? When is the right time to redesign your website?
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35 TAKEAWAY: Most people think you should redesign your website every 1-2 years. Who cares what they think? #WebSci
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41 TAKEAWAY: Your website should be a living, breathing, changing being. Edit and improve constantly. #WebSci
42 2 WHO Who does the work on website redesign projects? Who initiates website redesign projects?
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50 TAKEAWAY: Leverage an expert to improve your website. You might be more of an expert than you think. #WebSci
51 3 WHY Why does your website exist? Why should you redesign your website?
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60 TAKEAWAY: Have a clear purpose for your website, and a clear goal for your website redesign project. #WebSci
61 4 COST How much should a website redesign cost? How long should a website redesign take?
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64 Cost of Website Redesign Cost of Website Redesign in Dollars Average $54,596 Average (w/o $1m project) $38,572 Median $10,000 High $1,000,000 Low $0 Sample size 60
65 Cost by Internal / External Cost of Website Redesign Project by Internal or External Project Internal Project External Project Average $30,106 $69,586 Median $10,000 $13,000 Sample size 18 39
66 TAKEAWAY: Spend as much or as little on your website redesign as you like. #WebSci
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69 Time to Complete Time to Complete Website Redesign in Months Average 5.1 Median 4 High 24 Low 1 Sample size 116
70 TAKEAWAY: Expect a website redesign project to take 4-5 months. Plan accordingly. #WebSci
71 5 WHAT What should I focus on during a website redesign? What should my homepage look like?
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73 Consumers: If you could offer advice to someone who is about to design a new website, what would be the ONE most important thing you would tell them?
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75 TAKEAWAY: What consumers want most is a website that is easy to use. Not flash, not design, not artwork. #WebSci
76 CTA Buttons: One vs Two (test 1) Multiple call-to-action (CTA) buttons: Less stray clicks More clicks on CTA buttons
77 CTA Buttons: One vs Two (test 2) Multiple call-to-action (CTA) buttons: Slightly more clicks on CTA buttons?
78 CTA Buttons: Right vs Left (test 1) Putting the call-to-action (CTA) button on the right: More clicks on CTA
79 CTA Buttons: Right vs Left (test 2) Putting the call-to-action (CTA) button on the left: More clicks on CTA
80 Usability Testing Tools FiveSecondTest.com FeedbackArmy.com UserTesting.com Loop11.com Your friends & coworkers Your customers Craigslist
81 Seth Godin on Website Redesign I'm going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there's one that you can start with? Your car isn't unique, and your house might not be either
82 TAKEAWAY: Opinions about usability are useless. Watch your users as they complete tasks on your website. #WebSci
83 6 METRICS What are the best metrics to use for my website? Are metrics important to a website redesign project?
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91 TAKEAWAY: Measuring stats with a website redesign gives better results and you re more likely to be happy. #WebSci
92 Marketers and Agencies: What statistics did you track before and after a website redesign? (list up to 5 metrics)
93 Good and Bad Metrics Better Metrics Visitors Leads Sales Conversion % All of the above, but by source Worse Metrics Bounce rate Time on site Page views Pages / visit Hits Google rank
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99 TAKEAWAY: If you measure stats, and they improve, you re happy. If they don t improve, you re just not done yet. #WebSci
100 7 HOW TO DO A WEBSITE REDESIGN (Driven by science)
101 Before the Redesign Know your website s purpose Get metrics in place Set a goal for the redesign have metrics for that goal Benchmark vs. competitors Audit your website assets to protect them
102 Website Redesign Pitfalls Removing valuable content Losing value of inbound links Losing SEO rankings Losing social media mojo Changing good conversion points
103 Use HubSpot to Find Your Assets
104 Use HubSpot to Find Your Assets
105 Use HubSpot to Find Your Assets
106 Measure Your Website w/hubspot
107 Measure Your Website w/hubspot
108 During the Redesign Protect your marketing assets Test usability with real users Build the new website with tools to empower your team (CMS, LP, blog, analytics)
109 Use HubSpot to Edit Your Website
110 Use HubSpot to Blog
111 Use HubSpot to Blog
112 Track Conversions HubSpot
113 Use HubSpot to Build Landing Pages
114 HubSpot to Build Landing Pages
115 HubSpot to Build Landing Pages
116 After the Redesign Continue to test and optimize Measure against goals Keep building your website more content, more offers, etc.
117 Measure Marketing w/hubspot
118 SEO Measure Marketing w/hubspot Visitors Leads Sales Social Media
119 Website Redesign Cheat Sheet Before Know your website s purpose Get metrics in place Set a goal for the redesign have metrics for that goal Benchmark vs. competitors Audit website assets to protect them During Protect your marketing assets Test usability with real users Build the new website with tools to empower your team (CMS, LP, blog, analytics) After Continue to test and optimize Measure against goals Keep building your website more content, more offers, etc.
120 Thank You! Mike Volpe Chief Marketing Officer HubSpot Your Next Step: Free website assessment
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