Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Size: px
Start display at page:

Download "Using SugarCRM for a Lead Generation and Inbound Marketing Hub"

Transcription

1 Using SugarCRM for a Lead Generation and Inbound Marketing Hub Copyright 2012, echogravity, Inc.

2 Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3: SugarCRM's Secret Weapon: Marketing Campaigns 3. MAY 17: Maximizing Sales Lead Management with SugarCRM Workflow 2

3 About Me CEO and Co-Founder of echogravity Inbound marketing and public relations firm that builds target market awareness and lead generation for SMB B2B companies. 3

4 Objectives of this Webinar 1. Communicate how content and social media marketing can be a front end mechanism for building your Inbound Marketing Strategy with SugarCRM. 2. Explore how SugarCRM web-to-lead forms capture new prospects and leads. 3. Understand why SugarCRM is the complete foundation for lead generation, marketing automation and sales conversion. 4. Get you coming back for #2 and #3! 4

5 What is Inbound Marketing? Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information. Brian Halligan, cofounder and CEO of HubSpot, claims he coined the usage of the term in this sense. -wikipedia 5

6 Why is it time to pay attention to Inbound Marketing? Social Media distribution vehicles (twitterfeed/social sharing) Interruption marketing is lessening Available content and educational materials are growing at an exponential rate Connection with buyers happens 24/7 SEO s connection with content 6

7 Challenges with CRM Current data is usually fragmented and old Executive management isn t enforcing sales team data input and integrity Contact management and data inquiry is the main use for the system Lack of knowledge of all the capabilities of the tools

8 The Opportunity with SugarCRM Prospect Data Store Lead Collection Automated Lead Routing Nurture Marketing Analytics and Campaign Testing 8

9 SugarCRM Modules 9

10 SugarCRM as the Hub 5 Keys to Implementation: 1. Integration using web-to-lead forms 2. SugarCRM dropdown fields 3. Campaign Management (webinar #2) 4. Segmenting data and using Nurture Marketing 5. Usage of workflow (webinar #3) 10

11 Ideal State Populate SugarCRM Generate Leads Build Content Socialize Content Hit the Target Market Create Revenue 11

12 Integration using Web-to-Lead Forms Contact Us Form Calls to Action Download Form 12

13 Integration using Web-to-Lead Forms 13

14 Integration using Web-to-Lead Forms 14

15 Utilization of Dropdown Fields 15

16 Form to Lead Populate SugarCRM 16

17 Campaign Management More to come in Webinar #2 on Campaign Management 17

18 Segmenting Data for Nurture Marketing There are a number of ways to do this! Campaign Status 18

19 Workflow (webinar #3) 19

20 Recap Using SugarCRM for a Lead Generation and Inbound Marketing Hub 20

21 Step #1: Prepare SugarCRM to Receive Activity 21

22 Step #2: Tie it All Back Through Forms Create Landing Pages with Form 22

23 Step #3: Create Workflow Design Lead Capture Process Build in SugarCRM Test the System 23

24 Step #4: Plant Social and Content Seeds Opt In List Marketing Survey/Respondents/ Prospects Website Landing pages Call to Action Buttons across web site Content Client List Call to Action Buttons across web site Relevant Media Blog Series 3rd Party Channels Social Media Syndication LinkedIn Groups and other social bookmarkings Whitepaper Websites 24

25 Step #5: Results-Lead Capture Watch traffic build Sleep while the engine works 25

26 Step #5: Results-Sales Develop Lead Workflow, Funnel Management and Sales Conversion 26

27 But, there is more! The Domino Effect from Implementing this Strategy 27

28 Site Traffic Blossoms Over Time New prospect traffic grows SEO and rankings climb Increase pageviews, time on site and reduction in bounce rates 28

29 You Become Known in your Space 29

30 SugarCRM s Impact to Your Business Capture new prospects Optimize sales and marketing resources Report more accurate information for executive management Generate clear ROI on marketing campaigns 30

31 What to Remember The foundation is critical- data, systems and web site Frequency and relevance is a must Connection with Buyer Personas is key to the strategy Content must be compelling, intelligent and interesting Pay close attention to detail when using marketing automation in SugarCRM Stay committed to the plan and process 31

32 Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3: SugarCRM's Secret Weapon: Marketing Campaigns 3. MAY 17: Maximizing Sales Lead Management with SugarCRM Workflow 32

33 Thank You 33

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 Copyright @ennovative 2013 CONTENTS THE GAMPLAN 2 INBOUND MARKETING INFRASTRUCTURE SETUP 3 MONTHLY RETAINER PACKAGES

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

Inbound Marketing Overview. January 26, 2015 BEC 382

Inbound Marketing Overview. January 26, 2015 BEC 382 Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software

CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software 2 CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software Introduction We wrote this ebook for CRM resellers

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Creating & Qualifying Sales Ready Leads

Creating & Qualifying Sales Ready Leads Creating & Qualifying Sales Ready Leads Sell More Outsourcing Series Produced and Sponsored by: Today s Speakers Dan Goodstein Outsourcing Institute Managing Director 3forward.com Dan Hudson 3forward President,

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak

The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak We do the Heavy Lifting for You Today s Speakers Matt Smith @3FORWARD Co-Founder, EVP, 3FORWARD Strategic Sales Expert 25 years sales

More information

LIFECYCLE MARKETING AUTOMATION

LIFECYCLE MARKETING AUTOMATION 1 THE ULTIMATE BUSINESS GUIDE TO LIFECYCLE MARKETING AUTOMATION How to Track Your Customers from Strangers to Evangelists 2 FOREWORD By John Beveridge Lifecycle marketing automation is a process by which

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities

The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities We do the Heavy Lifting for You Today s Speakers Don Wynns @Zoominfo VP, Business Development Responsible for strategic data integration

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Proposal for Inbound Marketing Services for Sample Company XYZ

Proposal for Inbound Marketing Services for Sample Company XYZ Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING

- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

Don t interrupt buyers, attract them!

Don t interrupt buyers, attract them! MARKETING AUTOMATION Don t interrupt buyers, attract them! Turn your website into a magnet. Create content, optimise it for search engines and share it on social media. Then engage your prospects with

More information

Online Marketing Services Industry

Online Marketing Services Industry State of the Online Marketing Services Industry A Publication of HubSpot s Partner Program Table of Contents 4 Executive Summary 5 Breakdown of Agency Size & Structure 15 Size & Types of Agency Clients

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

State of Marketing Measurement Survey Report

State of Marketing Measurement Survey Report 2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing

More information

Building an Effective Approach

Building an Effective Approach White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset

More information

Setting Up Email Marketing Automation

Setting Up Email Marketing Automation Setting Up Email Marketing Automation with MailChimp protocol 80, Inc. :: protocol80.com :: @protocol80 :: +protocol 80 1 If You Haven t Heard of Marketing Automation, You Probably Aren t Actively Marketing

More information

Email Marketing vs Marketing Automation

Email Marketing vs Marketing Automation Email Marketing vs Marketing Automation MARKETING AUTOMATION IS NOT EMAIL MARKETING You ve finally made it. You, as the decision maker are in charge of (among other things) implementing a marketing strategy

More information

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT

FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT 02. TABLE OF CONTENTS STEP 1. TIME TO CALL PAGE 4 STEP 2. EFFECTIVE LEAD QUALIFICATION PAGE 6 STEP 3. CATEGORIZING / DISPOSITIONING LEADS PAGE 8 STEP

More information

Steve Kemish, Managing Partner, Junction, @skemmo B2B DIGITAL MARKETING. @junctionagency

Steve Kemish, Managing Partner, Junction, @skemmo B2B DIGITAL MARKETING. @junctionagency Steve Kemish, Managing Partner, Junction, @skemmo B2B DIGITAL MARKETING @junctionagency Same Same but Different? B2C VS. B2B @junctionagency @junctionagency @junctionagency Business Marketing: A simple

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

How To Lure In and Keep Leads

How To Lure In and Keep Leads How To Lure In and Keep Leads Thank you for joining us! Princess Cornelio Marketing Educator Unbounce @daprincesita Join the discussion! community.unbounce.com How to Get in Touch Join the discussion!

More information

A Quicker, Simpler Path to Lead Management ROI

A Quicker, Simpler Path to Lead Management ROI A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,

More information

MENDOZA COLLEGE OF BUSINESS MENDOZA COLLEGE PROGRAM FOR CATHOLIC LEADERSHIP. Using Technology to Promote and Market Your Business

MENDOZA COLLEGE OF BUSINESS MENDOZA COLLEGE PROGRAM FOR CATHOLIC LEADERSHIP. Using Technology to Promote and Market Your Business MENDOZA COLLEGE OF BUSINESS MENDOZA COLLEGE AN EXECUTIVE PROGRAM FOR CATHOLIC LEADERSHIP OF BUSINESS Nonprofit Executive Development Using Technology to Promote and Market Your Business November 17-18,

More information

HOW TO MARKET A TECHNOLOGY BUSINESS.

HOW TO MARKET A TECHNOLOGY BUSINESS. HOW TO MARKET A TECHNOLOGY BUSINESS. An Incisive Edge publication CONTENTS. INTRODUCTION. HOW TO MARKET A TECHNOLOGY BUSINESS INTRODUCTION The UK Technology Sector According to KPMG, the UK technology

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics

More information

How UK Companies Can Use Inbound Marketing to Generate More Business

How UK Companies Can Use Inbound Marketing to Generate More Business How UK Companies Can Use Inbound Marketing to Generate More Business Chris Johnson Sr. Inbound Marketing Specialist cjohnson@hubspot.com Prashant Kaw Inbound Lead Gen Manager pkaw@hubspot.com Internet

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Lead management solution. Tobias Kuen SC-Networks GmbH, Managing Director

Lead management solution. Tobias Kuen SC-Networks GmbH, Managing Director Lead management Lead management solution evalanche is now targeting companies that not only want to benefit from a powerful e-mail marketing solution, but also want to support Marketing and Sales with

More information

Generating Lower Cost Leads With Social Media

Generating Lower Cost Leads With Social Media Generating Lower Cost Leads With Social Media Kipp Bodnar Hubspot Christine Whittemore Simple Marketing Now MarketingProfs B2B Forum 2011 - Boston Introductions Christine (CB) Whittemore Chief Simplifier,

More information

Why consider Marketing Automation?

Why consider Marketing Automation? What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet your sales team's goals

Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet your sales team's goals HOW TO FIND, MANAGE AND CLOSE MORE BUSINESS USING THE SOCIAL MEDIA 2-Day Training Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet

More information

Inbound Marketing for College Admissions

Inbound Marketing for College Admissions Inbound Marketing for College Admissions Private Highschools, for profit schools, online education Admissions has 2 fundamental business needs 1. Identify Online Application Process 2. Manipulate Application

More information

Improving Qualified Lead Generation and ROI with Lead Nurturing

Improving Qualified Lead Generation and ROI with Lead Nurturing Improving Qualified Lead Generation and ROI with Lead Nurturing Brian Carroll, Executive Director of Applied Research Kaci Bower, Senior Research Analyst Today, we re going to discuss 1. Key findings from

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

The Partner s Guide to the Best Kept Secrets of Online Lead Generation

The Partner s Guide to the Best Kept Secrets of Online Lead Generation The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online

More information

Marketing Automation Strategy SURVEY SUMMARY REPORT

Marketing Automation Strategy SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Buyer s Guide & Workbook

Buyer s Guide & Workbook SEO SOFTWARE PLATFORM Buyer s Guide & Workbook Data-Driven Insights, Monitoring and Reporting for SEO + Social + Content SEO Software Platform: Buyer s Guide & Workbook Digital marketing professionals

More information

Choosing the Right Marketing Automation Vendor for your Agency

Choosing the Right Marketing Automation Vendor for your Agency Choosing the Right Marketing Automation Vendor for your Agency Marketing Automation CHOOSING THE RIGHT MARKETING AUTOMATION VENDOR FOR YOUR AGENCY 7 questions to ask while researching your options to ensure

More information

A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly)

A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) Page 0 of 7 Landing Pages Webinar Q and A This document summarizes the questions that were asked during

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Social Media Strategy

Social Media Strategy Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

!!! Email Marketing vs Marketing Automation

!!! Email Marketing vs Marketing Automation Email Marketing vs Marketing Automation Marketing Automation is Not Email Marketing You ve finally made it. You -- the decision maker -- are in charge of implementing a marketing strategy that ensures

More information

Measuring Your Online Marketing Success

Measuring Your Online Marketing Success Measuring Your Online Marketing Success WHAT TO LOOK AT, WHAT TO AIM FOR AND HOW TO IMPROVE YOUR RESULTS ALISA MEREDITH SCALABLE SOCIAL MEDIA Unlocking the Secrets to Online Marketing Success We get it

More information

Email Marketing Automation

Email Marketing Automation 1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely

More information

INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com

INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com INBOUND MARKETING: Your Secrets to Success. Kieran Flanagan, Marketing Director (EMEA) @ HubSpot @searchbrat kflanagan@hubspot.com Kieran Flanagan @searchbrat Highly motivated marketing geek high on data

More information

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,

More information

INBOUND MARKETING ANALYTICS

INBOUND MARKETING ANALYTICS An Introduction to INBOUND MARKETING ANALYTICS How to Measure & Optimize Your Marketing Performance A publication of IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below

More information

Introduction to Integrated Marketing: Lead Scoring

Introduction to Integrated Marketing: Lead Scoring Introduction to Integrated Marketing: Lead Scoring Are You Making The Most Of Your Sales Leads? Lead scoring is a key missing link in many B2B marketing strategies. According to a recent Gartner study,

More information

CUSTOMER EXPERIENCE MATURITY MODEL

CUSTOMER EXPERIENCE MATURITY MODEL Lars Birkholm Petersen E: Lpe@sitecore.net T: @LarsBirkholm CUSTOMER EXPERIENCE MATURITY MODEL It used to be so easy... Remember when... It was all about Technology Launch and forget websites Success was

More information

An Introduction to Marketing Automation. The process; The content; The benefits

An Introduction to Marketing Automation. The process; The content; The benefits NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,

More information

Marketing Automation. Improve Efficiency, Lower Costs, and Maximize Revenue

Marketing Automation. Improve Efficiency, Lower Costs, and Maximize Revenue Marketing Automation Improve Efficiency, Lower Costs, and Maximize Revenue MDR s Free Webinar Series October 6, 2011 Copyright 2011 Market Data Retrieval 1 MDR s Free Webinar Series Provide customers added

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

Content Marketing Integration Workbook

Content Marketing Integration Workbook Content Marketing Integration Workbook 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Introduction Like the Molière character who is delighted to learn he has

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Marketing to the Masses with SugarCRM

Marketing to the Masses with SugarCRM Marketing to the Masses with SugarCRM Marketers are facing a more challenging environment than ever. Not only has the number of campaigns and general marketing activities increased inside most organizations,

More information

The integrated solutions available to you

The integrated solutions available to you FINDING CREATE A AN PERFORMING INTEGRATED SOLUTION MARKETING THAT AUTOMATION WORKS FOR YOUR PLATFORM WEBSITE The integrated solutions available to you There are dozens of website analytic tools available

More information

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly

More information

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300%

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300% Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Brought to you by www.dwsassociates.com 651-315-7588 Lead Scoring, Prioritization, Routing & Nurturing Brought to

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Lead Scoring, Prioritization, Routing & Nurturing

Lead Scoring, Prioritization, Routing & Nurturing Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Free Sales and Marketing Audit Call 410-977-7355 Lead Scoring, Prioritization, Routing & Nurturing About the Author

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

B2Best Practice. Landing Pages

B2Best Practice. Landing Pages B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?

More information

Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar

Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar Shrink Buy Cycles With Lead Nurturing & Contagious Content Use Twitter Hashtag #LLwebinar Presenters Lisa Cramer President & Co-founder, Leadlife Solutions Recognized in the top ten of SLMA s 50 Most Influential

More information

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine

White Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Fueling the B2B Revenue Engine Sales and marketing alignment is not new, and it

More information

Inbound Marketing. Why Microsoft Dynamics Solution Providers Need Thought Leadership Content. Cloudworker Writing Services

Inbound Marketing. Why Microsoft Dynamics Solution Providers Need Thought Leadership Content. Cloudworker Writing Services Inbound Marketing Why Microsoft Dynamics Solution Providers Need Thought Leadership Content Cloudworker Writing Services Today s customer is looking to be educated, not just sold to. Building a successful

More information

Software Solutions Digital Marketing Business Services. SugarCRM Community Edition for Small & Medium Enterprises

Software Solutions Digital Marketing Business Services. SugarCRM Community Edition for Small & Medium Enterprises Software Solutions Digital Marketing Business Services SugarCRM Community Edition for Small & Medium Enterprises Contents Introduction... 1 SugarCRM Community Edition (CE)... 1 Basic CRM Workflow... 2

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

8 Ways to Generate More Leads From Online Marketing

8 Ways to Generate More Leads From Online Marketing 8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:

More information

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

REPORT: 2013 DATA-DRIVEN MARKETING SURVEY

REPORT: 2013 DATA-DRIVEN MARKETING SURVEY REPORT: 2013 DATA-DRIVEN MARKETING SURVEY As a marketer, you re busy. We get it. You have a lot of priorities to juggle: How many leads are you bringing in? Which channels are providing the most leads?

More information

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one

More information