Super Charge your Sales through Inbound Marketing: A Complete Guide. Gabe Wahhab President - Savvy Panda

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1 Super Charge your Sales through Inbound Marketing: A Complete Guide Gabe Wahhab President - Savvy Panda

2 Nice to Meet You! I m Gabe

3 In My Free Time. Combat Sports

4 In My Free Time. Spoil These Guys

5 In My Free Time. Travel

6

7 Ninja Marketing Wushu

8 What We Are Going to Cover Twitter Hash: #JAB12SPanda

9 Key Takeaways Inbound Marketing Process Methodology for Traffic Generation How to run Lead Nurturing Campaign Optimizing Landing Pages & CTAs A/B Testing & Data Analysis

10 Things of Old = Leads

11 Then Came the Internet

12 The balance of power shifted mere mortal

13

14 What is Inbound Marketing? A Concept Earn your way in VS Buy, Beg or Bug your way in

15 Benefits of Inbound Marketing Increased Leads More Qualified Leads Reduced Cost Per Lead Shorter Sales Cycle Increased Conversion Rates Increased Traffic

16 The Inbound Marketing Blueprint

17 3 Steps Get Found Convert Measure What Matters

18 Inbound Marketing Create Optimize Analyze Convert Promote Convert 18

19 1 Get Found

20 Step 1. Get Found SEO Blogging Guest Blogging Social Media Marketing

21 SHARE OF CLICKS 60% of all organic clicks go to the top three organic search results. 27% 20% 13% 10% 9% 7% 5% 3% 4% 3% RANKING ON SEARCH RESULTS PAGE SOURCE: MARKETINGSHERPA, FEBRUARY

22 You guys know this already!

23 But..

24 2 Convert

25 Step 2. Convert Create Content Call To Action s Landing Page s Lead Nurturing Offer

26

27 A Smart Website Is Visitors Conversion with CTA s Top of Funnel (TOFU) Lead nurturing & CTA for mofu Middle of Funnel (MOFU) Lead nurturing & CTA for bofu Bottom of Funnel (BOFU) Conversion to customer :-D

28 Premium Content ebooks or Whitepaper Top Industry Trends How to Guides Products Demo Video Product Tip Sheet etc

29 But First Target Audience Pain or Problem Solution

30 Premium Content Examples Top of the Funnel Offer (TOFU) Savvy Panda: The Essential Guide to Inbound Marketing and SEO Redshop: The Ultimate Developers Checklist for Every Joomla! Web Store Site Ground: A Joomla! Developers Guide to Web Hosting

31 Premium Content Examples Middle of the Funnel Offer (MOFU) Savvy Panda: The Ultimate Guide to Hiring a Inbound Marketing Agency Redshop: The Ultimate Guide to Creating a Joomla! Web Store using Redshop Site Ground: The Ultimate Guide to choosing a Joomla! Web Host

32 Premium Content Examples BOFU - Offer Savvy Panda: Schedule Consultation Redshop: Coupon with Rapid Expiration Site Ground: Coupon with Rapid Expiration

33 Call s to Action TOFU BOFU MOFU

34 Call s to Action - Tips 1. Make it clear what the offer is 2. Make it actionable 3. Keep it above the fold 4. Make it stand out 5. Match your CTA and Landing Page Headline 6. Include CTA s for each stage of the buying cycle 7. Place CTA s on most relevant pages 8. Test, Test, Test

35 Landing Pages

36

37

38 Lead Nurturing What is it?

39 Lead Nurturing 1. Research Buying Cycle with Sales Team 2. Set Campaign Goals 3. Write Each 4. Test Campaign 5. Measure Results 6. Optimize

40 Lead Nurturing Sample Campaign

41

42 3 Measure What Matters

43 43 In God We Trust. All others bring data. ~Deming

44 A/B Testing CTA s

45 A/B Testing CTA s

46 Lead Nurturing Campaigns

47 Total CTA Performance

48 Landing Page Conversion Check our blog for more tips on building high converting landing pages!

49 METRICS DON T MEAN SQUAT IF SOMEONE DOESN T ACT.

50 Putting it all together!

51 Have fun with Marketing!

52 Your Homework #1 Download Presentation at:

53 Your Homework #2 Download Free ebook This guide will educate you on eight keys to internet marketing success: Defining a keyword strategy Optimizing your website for SEO Blogging and content creation Social media marketing & engagement Converting website visitors into leads marketing Mobile marketing Analyzing & refining strategies SavvyPanda.com/MarketingGuide

54 Additional Resources Twitter Links: Posting related articles Twitter.com/SavvyPanda Our Daily Blog: Daily Inbound Marketing & Joomla! SavvyPanda.com/Blog.html Increasing landing page conversion How to Create Effective CTA s Creative Ideas for Blogging for SEO Etc

55 Questions

56 Connect With Us We post educational marketing resources, links and content daily: /SavvyPanda /GetSavvyPanda /SavvyPandaWeb Follow Us Now! Have More Questions? Tweet them to Or

57 Thank You!

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