How to Engage Your Contacts Using Marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How to Engage Your Contacts Using Email Marketing"

Transcription

1 How to Engage Your Contacts Using Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the hashtag #InboundLearning on Twitter

2 How to Engage Your Contacts Using Marketing 1/15 1/22 How to Manage Your Contacts & Create Lists How to Create Campaigns using HubSpot 1/29 How to Analyze Your Marketing

3 #INBOUNDLEARNING

4 HubSpot Training

5 Mark

6 Will Kavanagh IMC

7 AGENDA Why you must manage your contacts What makes a good list How to segment your contact database Webinar tasks

8 1 WHY YOU MUST MANAGE YOUR CONTACTS

9 Because of lifecycle stages

10 Close Delight

11 To reach your SMART marketing goals

12 Target the right buyer personas

13 Relevant information & messaging

14 Better experience

15 Segment of 1 MARK

16 Better results

17

18 IT S ALL ABOUT BUILDING LASTING RELATIONSHIPS

19 2 WHAT MAKES A GOOD LIST

20 What Makes a Good List? Thorough list hygiene Understanding deliverability Maintaining opt-out lists Managing contact churn Removing unengaged contacts

21 1 THOROUGH LIST HYGIENE

22 PRACTICE GOOD LIST HYGIENE

23 Good List Hygiene Includes: Removing unengaged s based on data such as opens, clicks or website visit data Having an opt-in process Use Subscription Types

24 Why list hygiene is important Maintain reputation of your mailing IPs Avoid getting blocked or blacklisted by ISPs Keep your SenderScore high Boost performance metrics

25

26 2 UNDERSTANDING DELIVERABILITY

27 DELIVERABILITY 101

28 What is Deliverability? The ability to get an into the intended recipient s inbox.

29 Deliverability 101: What you need to know CAN-SPAM Laws SenderScore Honey Pots Spam Traps

30 CAN-SPAM A Federal law created in 2003 that set standards for sending commercial s

31 RULES: 1. Legitimate physical address needs to be visible 2. Tell how one can opt out clearly 3. Even if you're paying someone to do your marketing, you are responsible! Not the person creating and sending for you

32 SPAM = >90% of all sent

33 What is SenderScore? A free service of ReturnPath. It s a reputation rating from for every outgoing mail server IP address.

34 How does SenderScore affect you? SenderScore gets it s data from ISPs like BellSouth, Comcast, etc. A low SenderScore means you have a harder time getting into a person s inbox It can take days or weeks to fix a low SenderScore >90 = Good = Something is wrong <50 =

35 What causes SenderScore to go down? Inconsistent volume of sends Being on one of the known Black Lists (approx. 50) SPAM reports (when someone labels your as SPAM ) Getting caught in a Honey Pot or Spam Trap

36 What s a Honey Pot? An set up for the sole purpose of tracking unsolicited s. If you harvest this in your own database and it, you could get stung! This is one of many reasons why you SHOULD NOT BUY LISTS!

37 What s a Spam Trap? An address that was once valid, but no longer is. REMEMER: 1. For a period of time, any that hits the address will return a hard bounce. 2. The mail server stops returning a hard bounce for the known bad address and instead accepts the message and reports the sender as a spammer.

38

39 3 MAINTAINING OPT OUT LISTS

40 OPT-OUTS: Thanks, but no thanks!

41 Why Do People Opt-Out of Lists? Frequency of Content is no longer relevant or of interest Too much in general Content was never relevant to me Signed-up for one-time offer Found they could get the same or better information elsewhere

42 How to Minimize Opt-Outs Have a clear value proposition in opt-in process Optimize & test all components of your message not just the subject line! Segment your lists to match your priorities

43 4 MANAGING CONTACT CHURN

44 Your List Expires at ~25% / Year Year 1 Year 2 Year 3 50K 21K

45 Hard Bounces vs. Soft Bounces

46 Examples of a Hard Bounce An invalid address Expired or non-existent address or domain Mailing domain is blocked by recipient These are typically irreversible without manual action by mailer or recipient

47 Examples of a Soft Bounce Recipient s inbox is full Mail server is unable to be reached or is not responding at that time Will typically be mailed to again during a future mailing

48 5 REMOVING UNENGAGED CONTACTS

49 Cut the fat from your lists

50 Cut the Fat from Your Lists Remove unengaged contacts from your lists based on metrics such as: Opens, Clicks & Website Visits If they haven t interacted in any way with you in more than a year* good chance they never will

51 3 HOW TO SEGMENT YOUR CONTACT DATABASE

52 Any successful segmentation strategy should reflect two things: 1 Your core business strategy 2 What you know about your typical buyers purchasing decisions

53 How to Segment for Relevant s 1 By what criteria? 2 Types of lists (dynamic, static) 3 subscription types

54 You Can Create Lists Based on ANY Contacts Property

55 1 WHAT CRITERIA TO SEGMENT ON

56 Start with Buyer Personas Criteria to segment by: Title, Industry, Size of company Product interest Geography Brand Advocacy Content interest download or page view Behavior opens/clicks, number of page views

57 Create a segment of ONE!

58 Creating a segment of one will establish trust with your contacts

59 2 TYPES OF LISTS TO CREATE

60 Static Lists are a way to manually group a set of contacts together. SMART Lists are automatically updated with new contacts that match your selected criteria.

61 When to use a Static List Static Lists are for a one time send of a message When to use a Smart List Smart Lists are for ongoing marketing mailings or Marketing Automation

62 Why use Subscription Types? Allow users to choose what kind of s they want Send more targeted messages Save customers who would otherwise unsubscribe from all types

63 How do we find the right subject line, message & call to action for our list?

64 4 WEBINAR TASKS

65 Webinar Tasks Make sure your lists are clean & have been scrubbed for unengaged addresses Identify the criteria you will use to segment your database Segment your database to ensure relevancy when ing your contacts

66 Webinar Resources Contacts & Lists Training Class How to segment your contacts to create lists The complete guide to optimizing marketing for conversions 4 Additional HubSpot Help articles

67 QUESTIONS?

68 Want to Watch Previous Webinars? Watch webinar recordings Download webinar slides 4 Download webinar resources

69 HubSpot Resources Settings > My Notifications

70 Download the HubSpot iphone App!

71 THANK YOU.

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making

More information

Email deliverability: The good, the bad and the ugly

Email deliverability: The good, the bad and the ugly Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

e-shot Unique Deliverability

e-shot Unique Deliverability e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010 Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not

More information

10 Ways to Improve B2B Email Deliverability:

10 Ways to Improve B2B Email Deliverability: From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how

More information

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render

More information

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

SPAM TRAPS AND HONEY POTS: DEFINITION, PREVENTION, AND ELIMINATION

SPAM TRAPS AND HONEY POTS: DEFINITION, PREVENTION, AND ELIMINATION SPAM TRAPS AND HONEY POTS: DEFINITION, PREVENTION, AND ELIMINATION EMAIL DELIVERABILITY SPAM TRAPS AND HONEY POTS: DEFINITION, PREVENTION, AND ELIMINATION A spam trap is a special email address designed

More information

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through

More information

Inbound Marketing Makin The Email/Phone Ring. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.

Inbound Marketing Makin The Email/Phone Ring. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Inbound Marketing Makin The Email/Phone Ring Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Inbound Marketing? Prospects Leads Moving Leads Through The Sales Funnel Via Semi- Automation

More information

5 tips to improve your email database. An Experian Data Quality white paper

5 tips to improve your email database. An Experian Data Quality white paper 5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers

More information

The Complete Guide to Optimizing Email Marketing for Conversions. How to Grow Your Email List, Increase Engagement & Ensure Deliverability

The Complete Guide to Optimizing Email Marketing for Conversions. How to Grow Your Email List, Increase Engagement & Ensure Deliverability The Complete Guide to Optimizing Email Marketing for Conversions 2 How to Grow Your Email List, Increase Engagement & Ensure Deliverability his is a HubSpot partner document that we modified. Contents

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation.

A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation. 1 A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation. With INinbox email marketing tools and expert services from you can make every email count, receive the

More information

How to Coach Sales to Close Your Inbound Leads

How to Coach Sales to Close Your Inbound Leads How to Coach Sales to Close Your Inbound Leads We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the hashtag

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

Deliverability Counts

Deliverability Counts Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

INBOX. How to make sure more emails reach your subscribers

INBOX. How to make sure more emails reach your subscribers INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes

More information

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS 10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information

1.M4: Email Marketing

1.M4: Email Marketing 1.M4: Exercises A series of practical exercises is provided below: Module Domain DMI_PDDM_PE_M4_00001 Goals and KPI s Using the goals listed for a business of your choosing, select specific KPI s for each,

More information

Reputation Monitor User Guide

Reputation Monitor User Guide August 18, 2015 Return Path, Inc. Table of Contents What is Reputation Monitor... 3 How Reputation Monitor Works... 4 What is a Sender Score... 5 How is a Sender Score Calculated... 5 Reputation Measures

More information

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

TAKE YOUR MARKETING MOBILE WITH HUBSPOT

TAKE YOUR MARKETING MOBILE WITH HUBSPOT TAKE YOUR MARKETING MOBILE WITH HUBSPOT We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 2 Use the hashtag #InboundLearning on Twitter Why are you interested

More information

Deliverability Debunked: A Do s and Don ts Guide

Deliverability Debunked: A Do s and Don ts Guide Deliverability Debunked: A Do s and Don ts Guide According to the latest studies, an estimated 20 percent of all emails sent in North America never reach the inbox of intended receivers. As such, the deliverability

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research

More information

Optimizing Email Marketing for Conversions

Optimizing Email Marketing for Conversions THE COMPLETE GUIDE TO Optimizing Email Marketing for Conversions 2014 with CASL Information Optimizing Email Marketing for Conversions 1 Introduction As a marketing channel, email isn t going anywhere.

More information

THE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING?

THE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING? THE 2015 NONPROFIT EMAIL DELIVERABILITY STUDY HOW MUCH DOES SPAM HURT ONLINE FUNDRAISING? ABOUT THE AUTHOR With more than a dozen years managing and consulting for some of the largest issue advocacy organizations

More information

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session

More information

The best ways to ensure that your newsletters reach their recipients

The best ways to ensure that your newsletters reach their recipients The best ways to ensure that your newsletters reach their recipients An issue of paramount importance to any email campaign marketing is the delivery rate of one's sent messages, which means the percentage

More information

email deliverability

email deliverability There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong

More information

8/4/2015 Sphere 9.4.6 Sphere Email US

8/4/2015 Sphere 9.4.6 Sphere Email US Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,

More information

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst : Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...

More information

Not Your Mother s email. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.

Not Your Mother s email. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Not Your Mother s email Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Your Mother s email? Using Outlook, Gmail or Kerio Server groups Being restricted to 50 500 emails/24 hours

More information

The Grande Guide To Email Deliverability and Privacy

The Grande Guide To Email Deliverability and Privacy The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu

More information

CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012

CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 SLIDES WILL BE AVAILABLE Just go to www.jackiewalts.com for slides And additional articles on email marketing MY BACKGROUND Over 25 years in direct

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

Ensure holiday emails reach the inbox

Ensure holiday emails reach the inbox Ensure holiday emails reach the inbox 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information

More information

Spam: What Consumers Really Think

Spam: What Consumers Really Think From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best

More information

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never

More information

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing

More information

Creating Effective Email Marketing Programs 11/15/2011

Creating Effective Email Marketing Programs 11/15/2011 Creating Effective Email Marketing Programs 11/15/2011 Slides will Be Available Just go to www.jackiewalts.com for slides And additional articles on email marketing My Background Over 25 years in direct

More information

How to Manage Your Email List Effectively

How to Manage Your Email List Effectively How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:

More information

Data is at the heart of deliverability

Data is at the heart of deliverability FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management

More information

Managing Your Email Reputation

Managing Your Email Reputation Managing Your Email Reputation For most companies and organizations, email is the most important means of business communication. The value of email today, however, has been compromised by the rampant

More information

Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER

Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Discussions of best practices for email marketing can be a confusing array of one- size- fits- all suggestions

More information

Email Marketing Workshop

Email Marketing Workshop Email Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Email Laws & Regulations 1 Laurence Rothman Nationwide Senior Consultant, Brand Reputation

More information

Deliverability Best Practices by Tamara Gielen

Deliverability Best Practices by Tamara Gielen Deliverability Best Practices by Tamara Gielen Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved

More information

Improve Email Deliverability with a Dedicated IP

Improve Email Deliverability with a Dedicated IP WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary

More information

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107 A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

Before you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date.

Before you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date. with Maxmail What s Inside Before you think about sending another email campaign, it s time to spring clean your list of subscribers and make sure they re up to date. Cleaning your lists on a regular basis

More information

Email Reputation Metrics Troubleshooter. Share it!

Email Reputation Metrics Troubleshooter. Share it! Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Active Carrot - Avoiding Spam Filters

Active Carrot - Avoiding Spam Filters Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS

HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS Deliverability Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

BEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results

BEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results BEST PRACTICES IN EMAIL MARKETING Get Delivered, Get Read, and Get Results 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other

More information

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and

More information

Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time

Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time By Angela McKay E mail Marketing Consultant, Lasso Data Systems Inc. Published: September 2008 Copyright

More information

Email Deliverability. Best Practices for Getting to the Inbox

Email Deliverability. Best Practices for Getting to the Inbox Email Deliverability Best Practices for Getting to the Inbox About Real Magnet Real Magnet develops digital marketing technologies with a focus on Email and Marketing Automation. Its full-featured platform

More information

Emailserving Email Marketing Best Practices Quick Guide

Emailserving Email Marketing Best Practices Quick Guide Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,

More information

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.

More information

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:...

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:... Table of Contents Recommendation Summary... 3 Technical:... 3 Creative:... 3 Introduction... 4 Formatting Recommendations... 5 JavaScript:... 5 Forms:... 5 Background Tags and Colors:... 5 Html Text:...

More information

a white paper Email Deliverability The Informz Way

a white paper Email Deliverability The Informz Way a white paper Email Deliverability The Informz Way Table of Contents Introduction... 1 The Basics of Email Deliverability... 2-5 Trends in Deliverability... 6-7 Tips to Improve Deliverability... 8-9 Conclusion...

More information

You ve got. Best practices for email deliverability. Microsoft Dynamics Marketing

You ve got. Best practices for email deliverability. Microsoft Dynamics Marketing You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms

More information

Confirmed Opt-In Guide

Confirmed Opt-In Guide Confirmed Opt-In Guide 1601 Trapelo Road Suite 329 Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication

More information

A Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers

A Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers A Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers Page 0 of 10 Introduction This whitepaper is in a Question and Answer format and covers

More information

Email Validation. for Improved Deliverability & Marketing Results

Email Validation. for Improved Deliverability & Marketing Results Email Validation for Improved Deliverability & Marketing Results Table of Contents: Overview...Page 2 Mailing to bad emails reduces inbox delivery and sender reputation...page 2 Improving reputation and

More information

The dark side of deliverability -

The dark side of deliverability - The dark side of deliverability - email marketing benchmarks An Experian Data Quality white paper Email remains the number one communication channel for marketers. However, organizations face many issues

More information

Blackbaud Communication Services Overview of Email Delivery and FAQs

Blackbaud Communication Services Overview of Email Delivery and FAQs Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers

More information

Email Marketing for Beginners Module 2: Subscriber List Building

Email Marketing for Beginners Module 2: Subscriber List Building Email Marketing for Beginners Module 2: Subscriber List Building The best marketing emails use the power of words and images to draw a response from the reader. Contents 1. Building your email address

More information

THE COST OF POOR EMAIL DELIVERABILITY

THE COST OF POOR EMAIL DELIVERABILITY THE COST OF POOR EMAIL DELIVERABILITY How Much Does it Cost to Not Clean Your Email List? Despite rumors of its death, email is alive and well. With an average ROI of $44 per dollar spent 1, email as a

More information

Email Marketing. Frequently Asked Questions

Email Marketing. Frequently Asked Questions Email Marketing Frequently Asked Questions Q: Why expand my email marketing initiatives? A: Email marketing offers flexibility and versatility to more effectively reach customers. Marketers can design

More information

Enterprise Email Marketing: The 8 Essential Success Factors

Enterprise Email Marketing: The 8 Essential Success Factors Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing

More information

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2

More information