How to Do a Website Redesign in 2 Minutes
|
|
|
- Bernard Foster
- 5 years ago
- Views:
Transcription
1 WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
2 @HubSpotAcademy #InboundLearning
3 Mark #InboundLearning
4 Angela
5 AGENDA 1 How to evaluate and audit a website 2 Pro tips for minor website updates 3 What to do in preparation of a website redesign 4 Next Steps and Resources
6 1 HOW TO EVALUATE AND AUDIT A WEBSITE
7 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN
8 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN
9 CAN YOU EASILY EVALUATE YOUR WEBSITE S OVERALL PERFORMANCE?
10 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?
11 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?
12 Visit the Dashboard in HubSpot. Check on your SMART goals and marketing performance over time.
13 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?
14 Visit the Page Performance tool. Evaluate high page views and CTA views-to-clicks percentages.
15 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?
16 Analyze your Lists of contacts and customers. Evaluate how your contacts and customers interact with your content.
17 WEBSITE EVALUATION Are you reaching your overall website goals? Is your content helpful to your visitors? Are you gaining new business from your website? How do you fair amongst your competitors?
18 How do you fair against the competition? Compare your marketing efforts against others in your industry.
19 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN
20 CONSIDER TWO SEPARATE PARTS OF YOUR WEBSITE: CONTENT DESIGN
21 2 PRO TIPS FOR MINOR WEBSITE UPDATES
22 PRO TIP #1 Make sure that your website performs well overall. A great user experience is just as important as a pleasing design.
23 For quick wins, use the website grader.
24 For quick wins, use the website grader. Evaluate page speed, mobile performance and get improvement suggestions.
25 PRO TIP #2 Be smart with template updates. Change templates that are used on the most pages, with the highest views to have a significant impact on your website.
26 There s a quick way to get to the template layout.
27 NOT SURE HOW TO EDIT A TEMPLATE? Take the HubSpot Design Certification to learn how to modify or create your own templates.
28 HUBSPOT DESIGN CERTIFICATION Learn how to create and modify landing page, website page, blog and templates Understand all of the different modules and when to use them Get started with customizing HubL code for dynamic template design.
29 Try the first class of the design certification if you aren t a designer by trade.
30 COMING SOON: WEBSITES TRAINING A new course to help all marketers with their inbound website. No coding required.
31 3 WHAT TO DO IN PREPARATION OF A WEBSITE REDESIGN
32 2 years is the average timeframe for a complete website redesign for most companies. SOURCE: HUBSPOT RESEARCH, 2014
33 FLICKR USER MIKE HYDE Think of a website redesign like remodeling a home. There s lots of planning to do and you might have to change your plans as you go.
34 CONSIDER YOUR BUDGET Plan and group your must-haves and nice to haves for your website redesign. MUST HAVE New homepage design New design for CTAs Addition of blog sidebar New 3-column landing page template NICE TO HAVE Styling for video content Completely new blog design New blog subscriber template
35 WEBSITE REDESIGN STRATEGY
36 4 NEXT STEPS AND RESOURCES
37 NEXT STEPS 1 Evaluate your website content and the design of your website 2 Use the Website Grader and Page Performance tools to analyze your website s performance 3 Take the HubSpot Design Certification to improve your website s design 4 Start the website redesign strategy project
38 RESOURCES 1 HubSpot s Website Grader 2 Website Redesign Strategy Project 3 HubSpot s Design Certification Course
39 HAVE A QUESTION? Type it in the chat pane, now!
40 THANK YOU.
HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE
HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE ADVANCED We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question
How to Coach Sales to Close Your Inbound Leads
How to Coach Sales to Close Your Inbound Leads We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the hashtag
THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED
THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2
CONTENT + CONTEXT = INBOUND EMAIL MARKETING
CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT
WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question
How to Create Qualified Leads with Lead Nurturing #InboundLearning
How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use
How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Marketing Analytics 101 How to Measure the Effectiveness of Your Website Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
CONTENT + CONTEXT = INBOUND EMAIL MARKETING
CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
How To Get The Most From Pay Per Click Marketing
How to Get the Most From Pay Per Click Marketing Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog SEO Social Media Rethinking
Don t interrupt buyers, attract them!
MARKETING AUTOMATION Don t interrupt buyers, attract them! Turn your website into a magnet. Create content, optimise it for search engines and share it on social media. Then engage your prospects with
HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI
HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of
VP Inbound Marketing HubSpot. Twitter: @mvolpe
Inbound Marketing: SEO+Blogs+SocialMedia + Social Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog
CONTENT + CONTEXT = INBOUND EMAIL MARKETING
CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
Super Charge your Sales through Inbound Marketing: A Complete Guide. Gabe Wahhab President - Savvy Panda
Super Charge your Sales through Inbound Marketing: A Complete Guide Gabe Wahhab President - Savvy Panda Nice to Meet You! I m Gabe In My Free Time. Combat Sports In My Free Time. Spoil These Guys In My
Social Media & Business Marketing. Mike Volpe VP Marketing HubSpot
Social Media & Business Marketing Mike Volpe VP Marketing HubSpot Agenda 1. Why is Social Media Important? 2. Social Media State of Mind 3. 3 Types of Social Media 4. Measuring Results Marketers Doing
Inbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
SEO & Social Search for Lead Generation. Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
SEO & Social Search for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe Marketing is Changing 1950-2000 2000-2050 Outbound Marketing Outbound Marketing is Harder 800-555-1234 Annoying
Individual Services Pricing
Individual Services Pricing Thank you for your interest in Inbound Central s services. We are committed to providing the highest quality marketing services to help you, as an agency, get more done for
#contentcamp. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console
We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console #contentcamp Use the Question Pane in the GoToWebinar Console to Ask Questions!
HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements
HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the
USING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
Administrator & End User 1 or 2 Day Training Course
Administrator & End User 1 or 2 Day Training Course Falcon Software Company, Inc. 800 707 1311 USA/Canada 250 480 1311 Local 250 480 1322 Fax www.falcon software.com Copyright Protected Falcon Software
10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
How to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
For Lead Generation. Rick Burnes. Twitter: @RickBurnes
Using Social Media For Lead Generation Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes Agenda I. About HubSpot & Inbound Marketing II. Why yyou need social media III. How to build social media
5 Proven Components of a B2B Online Lead Generation Campaign
www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can
UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages
UGA Inbound Week 7 Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 1. SOCIAL MEDIA UGA Inbound Week 7 How is social media used in the attract phase of the Inbound Methodology? 1.
Modern Marketing Playbook
The Modern Marketing Playbook REVENUE RIVER copyright 2014 Introduction: If your business has struggled to find your digital marketing identity, the problem is likely in the plan or the execution. Or both.
GREATEST LEAD GENERATION
THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE 22 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS 2 #1 Use the Element of Scarcity If you look at the principle of supply and demand, you ll notice
Using Curata with Marketo
Why use Curata with Marketo? Using Curata with Marketo If you are both a customer of Curata and Marketo, you can greatly benefit from using both systems together. Here s a list of reasons why you may choose
Marketing Automation RFP and Planning Guide
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!
1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description
2014 Advertising Kit
2014 Advertising Kit SUMMARY UltimateSurvivalTips.com is the companion website to our highly successful YouTube Channel ranked #3 in the category of Survival and Bushcraft in the June 2014 Touchstorm Report.
HOW TO GET. 1,000+ Followers ON TWITTER
HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.
Additional Revenue Opportunities: Flat Fee Offers, Pay-Per-Call, Email Marketing & Paid Placements
Additional Revenue Opportunities: Flat Fee Offers, Pay-Per-Call, Email Marketing & Paid Placements Host: Sally Anne Dishong +Office Hours Senior Education Strategist San Francisco Brooke Ray Senior Network
Capture Leads With Effective Call To Action Buttons
1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who
How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS
1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented
Page 1 of 14 www.experttraining.in Youtube.com/ViralJadhav [email protected] +91 9558821174
Page 1 of 14 www.experttraining.in Youtube.com/ViralJadhav [email protected] +91 9558821174 About Course This covers Module 1, 2 and 3 from Digital Marketing Full Certification Course. If you just
Creating a Social Media Strategy
Creating a Social Media Strategy SCMD 150 Courseware Social Media Strategy Template To create a social media strategy is to bridge the gap between where you currently are in social media and where you
CREATING A WEBSITE REDESIGN STRATEGY
1 THE ULTIMATE GUIDE TO CREATING A WEBSITE REDESIGN STRATEGY HubSpot All-in-one marketing software. A Step-by-Step Strategy Guide to a New and Improved Website A publication of 2 IS THIS BOOK RIGHT FOR
SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8
SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 #INBOUND AGENDA 1 Why email marketing is (still) important 2 How to send the right email to the right person 3 What makes an
GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2
THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT
THE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
GUIDE Social Media Strategy Guide. How to build your strategy from start to finish
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757
INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 Copyright @ennovative 2013 CONTENTS THE GAMPLAN 2 INBOUND MARKETING INFRASTRUCTURE SETUP 3 MONTHLY RETAINER PACKAGES
How to Drive Leads and New Business With Your Website
How to Drive Leads and New Business With Your Website Presented by: Sylvia Montgomery & Teresa Slider Branding and Marketing for Professional Services Firms Chat Live on Twitter! Follow us: @HingeMarketing
the ultimate guide to email marketing for insurance agents
the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc
Lead Generation For Lawyers. A HubSpot study based on real data from 4,000 businesses
Lead Generation For Lawyers A HubSpot study based on real data from 4,000 businesses The Lead-Gen Challenge for Lawyers Attorneys face special challenges in Lead Generation. These include: Restrictive
Inbound Marketing - A Practical Application
INBOUND MARKETING PROGRAMME RESERVOIR DIGITAL LTD February, 2016 CONTENTS: SUMMARY... 2 THE PROGRAMME... 3 COSTS... 4 ABOUT RESERVOIR DIGITAL... 4 INTRODUCTION TO THE INBOUND MODEL... 5 1 2016 Reservoir
How-to Guide: Creating a Mobile Website Using bmobilized
Mobile Websites How-to Guide: Creating a Mobile Website Using Content Provided by Mobile Websites Content 1. What is a mobile website? 2. Why you need a mobile website? 3. Who is? 4. How to create a mobile
Centralized Content Marketing. A Valuable Tool for Higher Education Analytics and Online Activity
Spectate Centralized Content Marketing A Valuable Tool for Higher Education Analytics and Online Activity 1720 Peachtree Street, Suite 405 Atlanta, GA 30309 678-904-6900 spectate.com @TeamSpectate facebook.com/spectatewebmarketing
CASE STUDY: VIVASTAY WEBSITE REDISIGN. 01. Introduction
Almir Atlic: Vivastay, Case Study Page 1 CASE STUDY: VIVASTAY WEBSITE REDISIGN 01. Introduction Vivastay, a leading independent travel operator providing worldwide accommodation with strong focus on customer
to get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!
Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram
ACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
Aspect WordPress Theme
by DesignerThemes.com Hi there. Thanks for purchasing this theme, your support is greatly appreciated! This theme documentation file covers installation and all of the main features and, just like the
Proposal for Inbound Marketing Services for Sample Company XYZ
Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but
Top 5 Online Lead Generation Techniques
Top 5 Online Lead Generation Techniques Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Chat live on Twitter! Today s Hashtag: #hingeonline SMPS CEUs Hinge is an SMPS Approved
T I G 8. www.wolfinteractive.co
Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace
3 Keys to a Successful Lead Generation Campaign
3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture
Attract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
Muscle OxyGen Monitor CASE STUDY
Muscle OxyGen Monitor CASE STUDY The Client About Moxy: Fortiori Design has developed the Moxy Muscle Oxygen Monitor system to measure the oxygen levels of muscles in athletes while they exercise. Its
The Essential Step-by-Step Guide to Internet Marketing. The Building Blocks for Succeeding With Marketing on the Web
The Essential Step-by-Step Guide to Internet Marketing The Building Blocks for Succeeding With Marketing on the Web 2 The Essential Step-by-Step Guide to Internet Marketing Table of Contents Introduction
HOW TO BUILD AND MANAGE AN INBOUND MARKETING TEAM
HOW TO BUILD AND MANAGE AN INBOUND MARKETING TEAM Mike Volpe CMO @ HubSpot #INBOUND13 MIKE VOLPE @mvolpe Employee #5 at HubSpot. I also eat M&Ms one color at a time, saving orange for last of course. AGENDA
How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates
How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction
HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING
advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A