Top 10 Website Pitfalls to Avoid

Size: px
Start display at page:

Download "Top 10 Website Pitfalls to Avoid"

Transcription

1 Top 10 Website Pitfalls to Avoid How exactly does a website fail? Well, to put it simply, if it does not reach or exceed the goals set for it it has failed. You didn t have goals set for your website? Then your website has most likely already failed. But don t get discouraged! There are plenty of ways to breath new life into a website that isn t achieving its goals and I m going to chat about the top 10 pitfalls you should look for in your current website, or you should consider when developing a new one. Start by ensuring you have goals and a strategy set for your website, and then work towards achieving those goals. Otherwise, your website is dead weight and not bringing value to your company and brand. What kind of goals should you have for your website? That depends on your company and needs. Many websites are built as purely informational sources, some are built to sell online, others are built to capture leads and still others are built to drive traffic and sell advertising. What is your website s purpose? Determine that and then set goals, a timeline and a strategy to achieve that goal. These Top 10 Website Pitfalls to Avoid will give you some things to watch out for. Read through them and take note where your website or your new website might be failing and get to work making your web presence an awesome one! Knowledge is power and you can t avoid these pitfalls if you don t know they exist! Here s a quick rundown of the ten: 1. Slow Load Times 2. Poor Presentation 3. No Call-To-Action 4. Boring or Lackluster Visuals 5. No Internet Marketing 6. No Conversion Methods 7. No Search-Ability 8. Outdated Features 9. Difficult Content Management Systems 10. Browser Incompatibilities

2 #1 Slow Load Times A very common problem with websites is slow load times. This can be accounted for by poor coding, attempting to load images with large file sizes into the page, processing large amounts of Javascript, embedding large Flash or video files, executing large amounts of database queries or many other reasons. There are many optimization methods than can be applied to solve this problem and if it is not solved it can mean the difference between a visitor staying on the site or hitting that back button out of frustration. #2 Poor Presentation If the information or resources on a website is poorly presented, the site can be more of a frustration to a user than it is useful. If your information, resources or interactivity is confusing or hard to find, the visitor will hit the back button before you have a second chance. Always ensure elements of the website are in places where the common user would expect them to be and that you clearly communicate the purpose of the website and how to proceed when they arrive. Many great websites are ruined by poor presentation and many users leave a website not realizing it was actually what they were looking for. #3 No Call-To-Action What is a call-to-action? A call to action is really most easily explained as an obvious communication to the user that they are to perform a specific action for a specific result. Many times this might mean Click Here For Your Download! or it may be Call today! or perhaps even Buy Now, Contact Us, Enter Your To Win!. There are many possible call to actions. One very common reason websites can fail is because they lack call to action. Without direction, visitors wander around a website and may or may not actually perform the intended action. Make sure you always give your visitors obvious call to actions to perform, guiding them to the most important areas of the website and urging them to take action.

3 #4 Boring or Lackluster Visuals One of the most critical elements in those first five seconds of a user visiting your website is earning that visual trust. Many websites lack an appealing design and tell visitors indirectly that they are not serious, not important and not well funded if they do not look good. With plenty of internet fraud going on, people want to feel like they can trust the website they just landed on. If you can t earn that trust, you can expect them to hit that dreaded back button. Ensure your website is not boring and does not utilize older styles or colors or low resolution images. Building that initial visual trust is extremely important! #5 No Internet Marketing Many companies have great websites with fantastic visual and call to actions, but they are not seeing the results they expected? Why not? Because there is simply no traffic going to the website! A website can only convert traffic that it receives. So how are people finding your website? Without internet marketing, your website would be like a billboard put out in the middle of the Sahara desert, wouldn t it? If you want traffic, you need to make sure you are doing some sort of effective internet marketing. Be it SEO, PPC, social media, content marketing or even marketing. #6 No Conversion Methods If your website is designed with the idea to sell or generate leads, but has no real method to do so you cannot expect it to meet its goals! Many business owners build a website, put up their information and expect the leads to flow in. When a visitor to the website goes from just a visitor to a lead or sale, this is called conversion. To convert our traffic, we need to ensure we have effective conversion methods in place. Most websites do not have any methods to do this. Common methods would be to have a contact form, perhaps an newsletter signup, a whitepaper download (In exchange for ), a product shopping cart, a registration form or even a quote request form. There are many ways to convert a visitor; make sure you have several setup.

4 #7 No Search-ability Another big reason websites fail to perform is they lack search-ability. This means search engines cannot read or index them. Common reasons for this are poor coding (many w3c errors), use of Flash for content or navigation, lack of links to pages containing important content, lack of content or textual content posted as images instead of HTML text. If search engines like Google, Yahoo or Bing cannot read your website, they cannot list your website or if they do, you will not rank high. Should you wish to be found in search engines, ensure your searchability is top-notch or you may be wasting your SEO efforts or budget. #8 Outdated Features Outdated features can quickly lead to a failed website. In some cases it just shows the website s age and can lose the trust of the visitor, however in other cases this can mean the website does not work properly, displays improperly on modern browsers or, even worse, is open to hacking by not only malicious hackers, but automatic hijack scripts designed to redirect traffic from your website. Always make sure your website is up to date and any software updates are made. Websites left dormant or un-updated for long periods of time can become virus-ridden or even removed or destroyed altogether. Keep your website up to date. #9 Difficult Content Management Systems A content management system allows the website owner or administrator to quickly and easily make updates to the site content without needing to open up the code and work on the HTML. This is done using databases to store the data and common CMS systems for websites are Wordpress, Joomla, Drupal and a host of others. If your content management system is difficult to use or you have not received the training to use it, your website can quickly become outdated or irrelevant to your visitors. Fresh and accurate content is key to a website s success and if you or your webmaster are unable to make changes to the website, it can become useless very quickly.

5 #10 Browser Incompatibilities One of the most common problems websites run into is browser incompatibilities. HTML is a language and web browsers interpret that language. The trick is many of these browsers interpret various HTML/CSS elements differently than other browsers. Having a website work and display properly in all major browsers can be quick difficult and is one of the key elements of a professionally built website. Even more difficult is having the website display properly on mobile browsers as well. Ensure your website displays properly on all the major browsers: Internet Explorer, Chrome, FireFox, Safari and even Netscape and Opera can be good to test your site on. Beyond those, check ipad, iphone and Android phones as they all display your website differently. Thanks! I certainly hope this gives you some insight into some of the common mistakes made on the web. Of course, there are dozens more I could go into, but these are the big ones we run into on a daily basis and ones that can make a huge difference if addressed. Be sure to visit our blog at rockpapersimple.com/blog for more great information and to learn what we are up to over here at Rock Paper Simple. Written by Joshua Adams at Rock Paper Simple Joshua lives and breathes web development and internet marketing and is passionate about not only providing quality service, but also educating fellow business owners about internet marketing and web presence.

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Module 1. Internet Basics. Participant s Guide

Module 1. Internet Basics. Participant s Guide Module 1 Internet Basics Participant s Guide Module 1: Internet Basics Objectives By the end of this training, you will be able to: Computer & Internet Basics Know the basic components of a computer and

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

A-LINE S GUIDE TO GOOGLE MY BUSINESS. Using Google s My Business, Maps and Google+ to increase your organization s visibility online.

A-LINE S GUIDE TO GOOGLE MY BUSINESS. Using Google s My Business, Maps and Google+ to increase your organization s visibility online. A-LINE S GUIDE TO GOOGLE MY BUSINESS Using Google s My Business, Maps and Google+ to increase your organization s visibility online. A-LINE s Strategic Guide to Google My Business When it comes to reaching

More information

Initial research provides the bedrock for all good decision making and drives your digital marketing across all disciplines.

Initial research provides the bedrock for all good decision making and drives your digital marketing across all disciplines. Example report Research Initial research provides the bedrock for all good decision making and drives your digital marketing across all disciplines. Without the data a research project provides, you will

More information

Pizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo.

Pizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo. 1 Table of Contents 1 (X)HTML Code / CSS Code 1.1 Valid code 1.2 Layout 1.3 CSS & JavaScript 1.4 TITLE element 1.5 META Description element 1.6 Structure of pages 2 Structure of URL addresses 2.1 Friendly

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

Web Development QUESTIONNAIRE. Version: 1.0 BIG!

Web Development QUESTIONNAIRE. Version: 1.0 BIG! Web Development QUESTIONNAIRE Version: 1.0 BIG! TABLE OF CONTENTS 1. Client Details... 3 2. Basic Site Info... 4 3. Site Layout and Design... 6 4. Public Features... 7 5. Admin Features...8 6. Ecommerce

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Prepared for Northwest Flower & Garden Show. http://www.gardenshow.com

Prepared for Northwest Flower & Garden Show. http://www.gardenshow.com Prepared for Northwest Flower & Garden Show http://www.gardenshow.com June 16, 2010 Table of Contents Project Team...3 Project Summary...3 Challenges and Solutions...3 Project Goals...4 Company Background...4

More information

Landing Page 101: Learn the Top 100 Tips to Landing Pages - Improve your ROI with Quality Landing Pages, Now Create Landing Pages that truly convert.

Landing Page 101: Learn the Top 100 Tips to Landing Pages - Improve your ROI with Quality Landing Pages, Now Create Landing Pages that truly convert. Landing Page 101: Learn the Top 100 Tips to Landing Pages - Improve your ROI with Quality Landing Pages, Now Create Landing Pages that truly convert. Landing Pages 100 Success Secrets Copyright 2008 Notice

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

Description of Services for ecommerce Website Package

Description of Services for ecommerce Website Package Description of Services for ecommerce Website Package We provide this document to define services covered in our ecommerce website package. It is very important you understand exactly what you are purchasing.

More information

Costing a Website. This document illustrates a few examples of websites and the costs.

Costing a Website. This document illustrates a few examples of websites and the costs. 0800 0432 832 Costing a Website How much is a website? To answer that, we need to know the full details of what exactly is required by the business. The requirements of the system will ultimately dictate

More information

The 7 Key Search Engine Optimization Tasks You Must Do

The 7 Key Search Engine Optimization Tasks You Must Do The 7 Key Search Engine Optimization Tasks You Must Do In Order To Increase Website Traffic www.profitworks.ca Table Of Contents 1. A Case For Search Engine Optimization 2. The 7 Key Search Engine Optimization

More information

Low Cost Traffic Heaven. How To Generate Low Cost Traffic To Your Websites Find The Perfect SEO Outsourcing Source

Low Cost Traffic Heaven. How To Generate Low Cost Traffic To Your Websites Find The Perfect SEO Outsourcing Source Low Cost Traffic Heaven How To Generate Low Cost Traffic To Your Websites Find The Perfect SEO Outsourcing Source What Methods Are Covered My secret SEO outsourcing solution. How to start your own SEO

More information

The beginner s guide to online business

The beginner s guide to online business E-book The beginner s guide to online business Creating a successful online business can seem a complex and time consuming process. Yet, it is possible for all businesses to achieve online success. In

More information

INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING

INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING Overcoming the Intrinsic Problems of Content Match Advertising www.suasion.com INCREASING THE EFFECTIVENESS OF CONTEXTUAL ADVERTISING Contextual advertising

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,

More information

WompMobile Technical FAQ

WompMobile Technical FAQ WompMobile Technical FAQ What are the technical benefits of WompMobile? The mobile site has the same exact URL as the desktop website. The mobile site automatically and instantly syncs with the desktop

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

YOUR FIRST WEBSITE 5 EASY STEPS WEBSITE QUICKSTART

YOUR FIRST WEBSITE 5 EASY STEPS WEBSITE QUICKSTART YOUR FIRST WEBSITE WEBSITE QUICKSTART 5 EASY STEPS Anyone can do to get their first website up and running with wordpress the right way in just a few minutes. 5 STEPS TO YOUR FIRST WEBSITE WAVE NETWORKS

More information

Presented by SitesByDerek

Presented by SitesByDerek Presented by SitesByDerek Table of Contents Is Free Hosting Reliable? 2 Why You Need a Good Hosting Service 2 Understanding Hosting Fundamentals 2 What is Dedicated Hosting? 2 Understanding Virtual Hosting

More information

12 Techniques to receive more enquires from your website

12 Techniques to receive more enquires from your website 12 Techniques to receive more enquires from your website At Flow20, approx. 70% of our work involves designing and developing websites for our clients. And, if there s anything else we love as much as

More information

Important Features of an Ecommerce Website

Important Features of an Ecommerce Website Important Features of an Ecommerce Website There are some important ecommerce site features you should consider which will ensure you re your ecommerce platform will provide excellent usability and accessibility

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

Benefits of Mobile Responsive Website Design https://www.bluesoap.com.au

Benefits of Mobile Responsive Website Design https://www.bluesoap.com.au Benefits of Mobile Responsive Website Design https://www.bluesoap.com.au MOBILE RESPONSIVE WEBSITE DESIGN RESPONSIVE WEBSITE DESIGN IMPROVES USER EXPERIENCE! Quality website design caters for website visitors

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? Moreandmoreofyourtargetaudienceis viewingwebsitesusingsmartphonesand tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business, brand, products

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

Presentation: Online Marketing Best Practices

Presentation: Online Marketing Best Practices Presentation: Online Marketing Best Practices Web Design & Development Best Practices: Design/Development Intro: Cohesive branding, user experience, responsive design, web standards Point 1 - Present a

More information

$920+ GST Paid Annually. e-commerce Website Hosting Service HOSTING:: WHAT YOU GET WORDPRESS:: THEME + PLUG-IN UPDATES

$920+ GST Paid Annually. e-commerce Website Hosting Service HOSTING:: WHAT YOU GET WORDPRESS:: THEME + PLUG-IN UPDATES e-commerce Website Hosting Service HOSTING:: WHAT YOU GET Where you host your website is an extremely important decision to make, if you choose simply on price, you may be making a huge mistake. We encourage

More information

Search Engine Optimisation workbook

Search Engine Optimisation workbook Search Engine Optimisation workbook Sub-title here Search Engine Optimisation workbook SEO: Getting Started When referring to SEO the focus is on organic search results not paid for traffic from Google

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

Email Marketing Methods

Email Marketing Methods Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

Mobile Responsive Web Design

Mobile Responsive Web Design Mobile Responsive Web Design By InternetMarketingDirect Mike Mckay mikem@imarkdirect.com http://imarkdirect.com 1 Recommended Resources Social Media Marketing Done For You! SocialGratification.com You

More information

WebRecSol Pvt Ltd. WebRecSol is a web development company that. offer affordable SEO services to their clients. designing, web application development

WebRecSol Pvt Ltd. WebRecSol is a web development company that. offer affordable SEO services to their clients. designing, web application development WebRecSol Pvt Ltd We are your one stop IT Solution Company WebRecSol is a web development company that W e b r e c s o l P v t l t d 1 6 0 V i s t a O a k D r L o n g w o o d FL - 3 2 7 7 9 3 2 1 4 4 5

More information

How to Get Started in Mobile Marketing. By Jamie Turner Co-author of Go Mobile and Founder of 60SecondMarketer.com

How to Get Started in Mobile Marketing. By Jamie Turner Co-author of Go Mobile and Founder of 60SecondMarketer.com How to Get Started in Mobile Marketing By Jamie Turner Co-author of Go Mobile and Founder of 60SecondMarketer.com If you re like most business owners, you ve heard a lot about mobile marketing and how

More information

Generate 2-4 Times more Traffic, Leads and Sales Through Online Lead Generation

Generate 2-4 Times more Traffic, Leads and Sales Through Online Lead Generation Generate 2-4 Times more Traffic, Leads and Sales Through Online Lead Generation What You Will Find in This Report Keyword Research & Strategy... 3 Search Engine Results... 4 Local Search... 5 Pay Per Click

More information

Get the right advice now. What we can offer?

Get the right advice now. What we can offer? Get the right advice now What we can offer? 1. A smart simple Design will convert searches into Phone calls. Let s start with the design of your site The reason why many websites fail other than the searcher

More information

Product description version 1.0 16-12-2013

Product description version 1.0 16-12-2013 Product description version 1.0 16-12-2013 Table of content 1. Introduction 2. Target customer 2.1. Validated needs of customer 2.2. Top USPs 3. Core Features 3.1. Feature description 4. System requirements

More information

Fully Qualified Marketing Company

Fully Qualified Marketing Company Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation

More information

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards.

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. By David Roche, Pixelghetto. 31 May 2015. Introduction: Sometimes it really does feel as if Google is deliberately trying to make

More information

Search Engine Optimisation (SEO) Factsheet

Search Engine Optimisation (SEO) Factsheet Search Engine Optimisation (SEO) Factsheet SEO is a complex element of our industry and many clients do not fully understand what is involved in getting their site ranked on common search engines such

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

The Basics of Promoting and Marketing Online

The Basics of Promoting and Marketing Online How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start

More information

6 HUGE Website Mistakes that could Cost You Thousands

6 HUGE Website Mistakes that could Cost You Thousands Websites with Purpose 6 HUGE Website Mistakes that could Cost You Thousands Table of Contents Buying a Website...2 HUGE MISTAKE NUMBER 1...3 Buying on Price Alone...3 Spending Too Much...3 The Real Cost

More information

8 Steps to Start Selling Online. WebFX

8 Steps to Start Selling Online. WebFX 8 Steps to Start Selling Online WebFX 8 Steps to Start Selling Online In 2006, consumers spent $102.1 billion online at U.S. based e commerce sites, which does not include online auction sites, travel

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

How to Choose the Right Web Design Company for Your Nonprofit

How to Choose the Right Web Design Company for Your Nonprofit How to Choose the Right Web Design Company for Your Nonprofit wiredimpact.com 1 A new website can very easily be the kind of can that gets kicked down the road. Many nonprofits are swamped with things

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

Get Found. Sell More Homes.

Get Found. Sell More Homes. Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet

More information

Small Business SEO Marketing an introduction

Small Business SEO Marketing an introduction Small Business SEO Marketing an introduction Optimax May 2012 www.optimaxads.com 1 CONTENTS Introduction 3 On Page Optimisation 3 How Google views your Web Site 5 How to check your web page code for SEO

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

Cost Per Action Marketing 101

Cost Per Action Marketing 101 1 Cost Per Action Marketing 101 By Duncan Wierman 2 CONTENTS Contents... 2 Introduction: What is Cost Per Action Marketing?... 4 The Benefits Of CPA Marketing... 5 The Top CPA Marketing Networks... 5 Applying

More information

Great Agency Websites

Great Agency Websites www.independentagent.com/act Great Agency Websites Marty Agather, CPCU, ARM Marty Agather is Senior Vice President, Client Development at Consumer Agent Portal, LLC. Marty wrote this article for ACT and

More information

Advertising online. Where to advertise online

Advertising online. Where to advertise online Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

More information

Web Design & SEO Brochure

Web Design & SEO Brochure Echo Web Solutions Regus Business Centre Stuart House East Wing St Johns Road, Peterborough PE1 5DD 01733 286 646 info@echocomputing.co.uk www.echocomputing.co.uk Web Design & SEO Brochure Content About

More information

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns Building Effective Landing Pages Get more conversions with lower bids in your online marketing campaigns The Fish are Biting Early Research shows that just as in the consumer market, B2B buyers now use

More information

A Step- by- Step Guide for Building a Website for Your Business

A Step- by- Step Guide for Building a Website for Your Business 1 A Step- by- Step Guide for Building a Website for Your Business 2 Ge#ng Started With Your Website A well-built website is the foundation of your business And as we ve mentioned before, there s no better

More information

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics 1 SEO Education 101 By Matt Bush 2 CONTENTS SEO: Search Engine Optimization Introduction... 4 The Advantages of SEO... 5 Search Engine Basics... 5 The Importance Of The Domain Name... 6 The Importance

More information

20 Questions. to Ask an SEO Agency Before You Sign a Contract

20 Questions. to Ask an SEO Agency Before You Sign a Contract 20 Questions to Ask an SEO Agency Before You Sign a Contract 1 What s Inside Get To Know The Basics...4 How They Do What They Do...7 All About The Results...10 Making Improvements...12 2 What s Inside

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website) 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use

More information

Best graduate school admissions essay writing psychology >>>CLICK HERE<<<

Best graduate school admissions essay writing psychology >>>CLICK HERE<<< Best graduate school admissions essay writing psychology. And you can do it quickly and easily if you do it the right way. Best graduate school admissions essay writing psychology >>>CLICK HERE

More information

101 Basics to Search Engine Optimization

101 Basics to Search Engine Optimization 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) By SelfSEO http://www.selfseo.com For more helpful SEO tips, free webmaster tools and internet

More information

Get Started with LeadSquared Guide for Marketing Users. Complete lead to revenue platform

Get Started with LeadSquared Guide for Marketing Users. Complete lead to revenue platform Get Started with LeadSquared Guide for Marketing Users Complete lead to revenue platform Bookmark LeadSquared Login Page Login to LeadSquared at https://run.leadsquared.com (Bookmark the URL) LeadSquared

More information

Bernardus. adventures in SEO land

Bernardus. adventures in SEO land Bernardus adventures in SEO land adventures in SEO land Page 2 of 7 the most asked question of my life? Why would anyone attend a SEO seminar? Just search for SEO tip and Google will return over 74 million

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

Internet, Intranet, or Extranet Define Your Audience and Establish Communication Goals

Internet, Intranet, or Extranet Define Your Audience and Establish Communication Goals PLANNING AND KEY CONSIDERATIONS FOR A NEW WEB SITE: Your Guide To Understanding What It Takes To Create A Winning Solution By: Rock Multimedia Solutions February, 2003 Rock Multimedia Solutions offers

More information

Vs.PPC ADVERTISING ORGANIC SEO

Vs.PPC ADVERTISING ORGANIC SEO ORGANIC SEO Vs.PPC ADVERTISING Search engine optimization is a key component of online marketing. It offers strong benefits for virtually any business and costs much less than conventional advertising.

More information

Best Practice in Web Design

Best Practice in Web Design Best Practice in Web Design Irrespective of whether you are intending to use a flat 'brochureware' website or an interactive e- commerce site, the overall look and feel of your website will play an important

More information

Bing Ads for Realtors: Get $100 FREE

Bing Ads for Realtors: Get $100 FREE Click here for your free $100: https://advertise.bingads.microsoft.com/en us/holidayoffer Bing Ads for Realtors: Get $100 FREE Are you a realtor who needs more clients in less time? Do you want a predictable

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION S E A R C H E N G I N E O P T I M I S AT I O N - PA G E 2 SEARCH ENGINE OPTIMISATION Search Engine Optimisation (SEO) is absolutely essential for small to medium sized business owners who are serious about

More information

Search Marketing By Design

Search Marketing By Design Website Creation Package: The architecture of your new organic site is designed with SEO friendly features and functionality. It allows new potential customers to navigate directly to your site when looking

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Nursing school help denver >>>CLICK HERE<<<

Nursing school help denver >>>CLICK HERE<<< Nursing school help denver. Do yourself a favor and thank me later. Nursing school help denver >>>CLICK HERE

More information

STEP 1: Create a low-branded lead generation website

STEP 1: Create a low-branded lead generation website In today's real estate world, technology plays a key role. If you want to generate online leads, it is more important than ever to be well positioned on the internet. Attract more internet leads using

More information

Web Hosting Tips & Tricks For Affiliates

Web Hosting Tips & Tricks For Affiliates Web Hosting Tips & Tricks For Affiliates References http://hagency.com/top-web-hosts.php http://minisitemanager.com http://hagency.com/enom Introduction Hosting a website can be a very confusing experience

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

Search Engine Optimisation (SEO) Guide

Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website

More information