LANDING PAGES: THE HEART OF THE CONVERSION PROCESS

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "LANDING PAGES: THE HEART OF THE CONVERSION PROCESS"

Transcription

1 LANDING PAGES: THE HEART OF THE CONVERSION PROCESS INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

2 #INBOUNDLEARNING

3 WEBINAR SCHEDULE 3/11 - Essentials of Landing Page Success 3/18 - Opportunities for Landing Page Optimization 3/25 - Review of Customer Landing Pages

4 Mark

5 Dee Dee de

6 AGENDA 1 Why landing pages are critical to your inbound marketing 2 Landing pages & The Buyer s Journey 3 Clearly conveying your offer 4 Make the conversion process easy

7 1 WHY ARE LANDING PAGES IMPORTANT?

8 THEY ARE THE PATH TO LEADS!

9 Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. (HubSpot). HubSpot

10

11 Landing pages are Business Assets!

12 LANDING PAGES & OFFERS GO TOGETHER LIKE PEANUT BUTTER & JELLY.

13 Landing pages are at the heart of the lead conversion process.

14 Landing pages are the core of the LEAD CONVERSION PROCESS 1 Call-to-Action 2 Landing Page 3 Thank You Page

15 2 LANDING PAGES & THE BUYER S JOURNEY.

16 I ll give you something If you give me something

17 25% of marketers cite reaching the right audience as their top priority for HubSpot, 2013 State of Inbound Marketing Research Report

18 The Buyer s Journey The research process people go through leading up to making a purchase.

19 THE BUYER S JOURNEY

20 Specific offers are more relevant to buyers at specific times during The Buyer s Journey.

21 Have offers & landing pages for each stage of the Buyer s Journey.

22 But how do I know which offers relate to the stages of The Buyer s Journey?

23 CONDUCT A CONTENT AUDIT

24

25 Customer Example

26 PRO TIP Republish content offers with new data, information, best practices, etc.

27 3 CLEARLY CONVEYING YOUR OFFER.

28

29 CREATE A COMPELLING VALUE PROPOSITION FOR THE OFFER Give your offering relevancy to by saying what problem it solves or how it will improve the person s situation. Quantify the value for your visitors by listing specific benefits of the offer Example: Instead of saying It ll save you money, say You ll save $50/month on your electricity costs.

30

31 PRO TIP Use the language your buyer personas use Jargon is the antithesis of an effective value proposition.

32 Write clear, action-oriented headers

33 Explain the offer and its value 1-3 sentences about what the offer is. 3-5 bullet points about how the offer will benefit you. Use bullets, numbers and bolding.

34 Include a relevant image The image should clearly depict what the offer is.

35 PRO TIP Use video!

36 4 MAKE THE CONVERSION PROCESS EASY.

37 Create a short form 3-7 fields, 15 max Form length should mirror the value of the offer.

38 Use Smart Fields Smart Fields, a pro & enterprise feature, automatically remove themselves when you already have information they re asking for. Making forms cleaner and faster to fill out.

39 Place content above the fold

40 No menu navigation and links

41 Redirect to a Thank You Page Delivering the offer on the thank you page allows for an optimal user experience

42 Redirect to a Thank You Page

43 THANK YOU PAGE TIPS: Thank the lead for their interest Bring back the navigation Set great expectations Suggest they follow you Analyze the page bounce rate

44

45 Perform a blink test Visitors decide in 5 seconds if they will submit their information

46 Perform a Blink Test (continued) Test your landing page on coworkers, friends and family. Display the landing page for 5-8 seconds Ask: - What was the offer? - Benefit of offer? - Action required?

47 TRY IT NOW!

48 Do not forget about mobile devices!

49 DO IT NOW!

50 WATCH FOR FRICTION!

51 DESIGN ELEMENTS THAT CAN CAUSE LENGTH-ORIENTED FRICTION: Length of landing page Number of form fields Form field layout Steps in a process

52 COMING SOON: Multi-column forms!

53 DESIGN ELEMENTS THAT CAN CAUSE DIFFICULTY-ORIENTED FRICTION: Eye-path Button design Organization Flash video

54 The conversion rate of each landing page should be 20%

55 CONVERSION PROCESS TIPS

56 Write clear, action-oriented headers Explain the value + benefits of the offer in 3-5 sentences. Include a relevant image Create a form with 3-7 relevant fields Place content above the fold No menu navigation or links Perform the blink test

57 We want to review your landing page! Send us your landing page link in the question pane.

58 NEXT STEPS 1. Create (or use an existing) a piece of content that you will use as your landing page offer. 2. Create a landing page following all best practices. 3. Conduct a content audit of your existing offers 4. Update your existing landing pages using our pro tips & best practices

59 CLASS RESOURCES Content Creation Class The Buyer's Journey webinar How to create a landing page HubSpot Customer Landing Page Examples 8 World Class Landing Pages with 50% Conversion

60 QUESTIONS?

61 THANK YOU.

WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN

WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN WEBSITE DESIGN: WHAT YOU NEED TO KNOW BEFORE A REDESIGN We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED

THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED THE BUYER'S JOURNEY: THE MARKETING FUNNEL EVOLVED INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT

WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

TAKE YOUR MARKETING MOBILE WITH HUBSPOT

TAKE YOUR MARKETING MOBILE WITH HUBSPOT TAKE YOUR MARKETING MOBILE WITH HUBSPOT We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 2 Use the hashtag #InboundLearning on Twitter Why are you interested

More information

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS

10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS 10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the

More information

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE ADVANCED We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages

UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 1. SOCIAL MEDIA UGA Inbound Week 7 How is social media used in the attract phase of the Inbound Methodology? 1.

More information

How to Create an Effective Inbound Marketing Campaign

How to Create an Effective Inbound Marketing Campaign How to Create an Effective Inbound Marketing Campaign TwinEngine is proud to partner with HubSpot, makers of all-in-one marketing software another tool to help our clients online marketing take off! Visit

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of

More information

DIGITAL DEMAND GENERATION

DIGITAL DEMAND GENERATION THE MARKETER'S GUIDE TO DIGITAL DEMAND GENERATION A How-to Guide for Creating an Effective Inbound Marketing Campaign to Create Leads & Drive Sales TABLE OF CONTENTS INTRODUCTION...... 3 CHAPTER 1: Characteristics

More information

HOW TO USE LANDING PAGES FOR BUSINESS.

HOW TO USE LANDING PAGES FOR BUSINESS. INTRODUCTORY HOW TO USE LANDING PAGES FOR BUSINESS. Learn how you can create, design, and optimize effective landing pages to drive traffic to your website and bring in more leads for your business. A

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

THE ABCs OF A/B TESTING

THE ABCs OF A/B TESTING THE ABCs OF A/B TESTING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day @HubSpotAcademy #InboundLearning

More information

Designing Your Landing Pages! Setting Up Your Email Marketing

Designing Your Landing Pages! Setting Up Your Email Marketing Review Identify and analyze a profitable niche market! Identify and analyze the competition! Develop a Unique Value Proposition! Create a pre-listing presentation! Build a database of homeowners! Types

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT

More information

Google Month for Irish Tourism Businesses October 2014 Tips Toolkit

Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Page 1 of 5 Google Month: Tip 1 - Align your landing page with your advertisement It is important to align your landing page with your

More information

How to Coach Sales to Close Your Inbound Leads

How to Coach Sales to Close Your Inbound Leads How to Coach Sales to Close Your Inbound Leads We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the hashtag

More information

GREATEST LEAD GENERATION

GREATEST LEAD GENERATION THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE 22 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS 2 #1 Use the Element of Scarcity If you look at the principle of supply and demand, you ll notice

More information

Hubspot Inbound Certification

Hubspot Inbound Certification 1 / 7 Hubspot Inbound Certification Introduction: Below is the study notes for the Hubspot Inbound Certification exam. Hubspot offers if for free and this certification is considered to be one of the most

More information

How to Create Qualified Leads with Lead Nurturing #InboundLearning

How to Create Qualified Leads with Lead Nurturing #InboundLearning How to Create Qualified Leads with Lead Nurturing #InboundLearning We will be starting at 2:00pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane 2 Use

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

Optimizing Landing Pages

Optimizing Landing Pages 1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS 1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

Small Business Growth

Small Business Growth 5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

How to Drive Leads and New Business With Your Website

How to Drive Leads and New Business With Your Website How to Drive Leads and New Business With Your Website Presented by: Sylvia Montgomery & Teresa Slider Branding and Marketing for Professional Services Firms Chat Live on Twitter! Follow us: @HingeMarketing

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

Did you know? 53% of website redesign projects are done internally.

Did you know? 53% of website redesign projects are done internally. Did you know? 53% of website redesign projects are done internally. The webinar will begin shortly. Twitter: Hashtag #WebSci Presenter @mvolpe Did you know? People now spend more time on social media than

More information

8 Ways to Generate More Leads From Online Marketing

8 Ways to Generate More Leads From Online Marketing 8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Continuum increases leads by 22% with BrightInfo Content Targeting for Blogs and Landing Pages CASE STUDY

Continuum increases leads by 22% with BrightInfo Content Targeting for Blogs and Landing Pages CASE STUDY Continuum increases leads by 22% with BrightInfo Content Targeting for Blogs and Landing Pages CASE STUDY July 2014 The Challenge Continuum is the technology industry's only channel-exclusive provider

More information

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent Inbound Recruiting Using Inbound Marketing Strategies To Recruit Top Talent Attracting the right job candidate to your company is like attracting the right customer to your products. If you can find the

More information

THE ART OF INBOUND STORYTELLING

THE ART OF INBOUND STORYTELLING THE ART OF INBOUND STORYTELLING INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in Cisco WebEx to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

LEAD GENERATION. October 2014. Do not reproduce or redistribute without previous consent from VeMedia Limited

LEAD GENERATION. October 2014. Do not reproduce or redistribute without previous consent from VeMedia Limited LEAD GENERATION October 2014 A little about me Vanessa Araujo is currently managing director at VeMedia Online a full service marketing agency focusing on digital strategies that drive business objectives

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

CREATING A WEBSITE REDESIGN STRATEGY

CREATING A WEBSITE REDESIGN STRATEGY 1 THE ULTIMATE GUIDE TO CREATING A WEBSITE REDESIGN STRATEGY HubSpot All-in-one marketing software. A Step-by-Step Strategy Guide to a New and Improved Website A publication of 2 IS THIS BOOK RIGHT FOR

More information

HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS

HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

The Foolproof Guide to An Effective Landing Page

The Foolproof Guide to An Effective Landing Page The Foolproof Guide to An Effective Landing Page 10 EASY TIPS TO BOOST CONVERSIONS reachlocal.com 888.861.6378 2012 ReachLocal. All Rights Reserved. No reproduction without permission. Bonus Checklist

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

VP Inbound Marketing HubSpot. Twitter: @mvolpe

VP Inbound Marketing HubSpot. Twitter: @mvolpe How to Get the Most From Pay Per Click Marketing Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog SEO Social Media Rethinking

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

Should You Lock Marketing Content Behind Forms? White Paper

Should You Lock Marketing Content Behind Forms? White Paper Should You Lock Marketing Content Behind Forms? White Paper Executive Overview It s estimated that 91% of B2B marketers are using content marketing, and they now spend 33%1 of their marketing budgets on

More information

INBOUND MARKETING PROGRAMME. RESERVOIR DIGITAL LTD February, 2016 CONTENTS:

INBOUND MARKETING PROGRAMME. RESERVOIR DIGITAL LTD February, 2016 CONTENTS: INBOUND MARKETING PROGRAMME RESERVOIR DIGITAL LTD February, 2016 CONTENTS: SUMMARY... 2 THE PROGRAMME... 3 COSTS... 4 ABOUT RESERVOIR DIGITAL... 4 INTRODUCTION TO THE INBOUND MODEL... 5 1 2016 Reservoir

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

GREATEST Lead Generation Tips

GREATEST Lead Generation Tips 30 GREATEST LEAD GENERATION TIPS FOR REAL ESTATE AGENCIES 1 GREATEST Lead Generation Tips for Real Estate Agencies 30 GREATEST LEAD GENERATION TIPS FOR REAL ESTATE AGENCIES 2 30 Greatest Lead Generation

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE Your Exam Study Guide The following guide walks through key lessons from each of the twelve certification classes. Use this as a guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS

More information

linkedin s new company pages

linkedin s new company pages 1 a step-by-step guide to linkedin s new company pages How to Use LinkedIn Company Pages for Marketing A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the

More information

Optimizing Landing Pages for Lead Generation and Conversion

Optimizing Landing Pages for Lead Generation and Conversion Optimizing Landing Pages for Lead Generation and Conversion Web Marketing Services Optimizing Landing Pages for Lead Generation and Conversion CONTENTS Review of Landing Page Basics.................................

More information

15 Features Every Great Website Needs

15 Features Every Great Website Needs + 15 Features Every Great Website Needs Introduction Whether you re yet to build your first website or you have a site that isn t performing, you might be wondering what it takes to make a great website.

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying

More information

Professor: Dee Dee de Kenessey

Professor: Dee Dee de Kenessey CLASS 02 Optimizing Your Website for Search Engines Professor: Dee Dee de Kenessey Inbound Certification Brought to you by HubSpot Academy 1 WHAT IS SEARCH ENGINE OPTIMIZATION? WHAT IS SEARCH ENGINE OPTIMIZATION

More information

The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses

The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses Defining a Home Care Lead, Assisted Living Lead or Senior Service Business Lead A name and an email

More information

Don t interrupt buyers, attract them!

Don t interrupt buyers, attract them! MARKETING AUTOMATION Don t interrupt buyers, attract them! Turn your website into a magnet. Create content, optimise it for search engines and share it on social media. Then engage your prospects with

More information

Marketing. campaigns

Marketing. campaigns 1 Step-by-step guide to creating lovable marketing campaigns How to Run a Holistic Marketing Campaign A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the

More information

OPTIMIZING YOUR WEBSITE. Inbound Certification Class #2

OPTIMIZING YOUR WEBSITE. Inbound Certification Class #2 OPTIMIZING YOUR WEBSITE. Inbound Certification Class #2 #INBOUND AGENDA 1 Website optimization and inbound marketing 2 How to optimize a website: best practices 3 What website optimization in execution

More information

Special Report. No Unsupervised Thinking: How to increase conversions by guiding your audience

Special Report. No Unsupervised Thinking: How to increase conversions by guiding your audience Special Report No Unsupervised Thinking: How to increase You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

MCALLISTER CONSUMER FOCUSED MARKETING. Take A Closer Look. greatest TIPS, TRICKS & IDEAS. A Publication of

MCALLISTER CONSUMER FOCUSED MARKETING. Take A Closer Look. greatest TIPS, TRICKS & IDEAS. A Publication of Take A Closer Look MCALLISTER CONSUMER FOCUSED MARKETING greatest GENERATION 30LEAD TIPS, TRICKS & IDEAS A Publication of THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 TABLE OF CONTENTS INTRODUCTION

More information

unlock the roi of your marketing with analytics

unlock the roi of your marketing with analytics 1 how to unlock the roi of your marketing with analytics Monitoring the Right Metrics for Business Growth A publication of 2 COntents Improving Landing pages with marketing analytics /8 Improving SEO with

More information

SEO Toolkit Magento Extension User Guide Official extension page: SEO Toolkit

SEO Toolkit Magento Extension User Guide Official extension page: SEO Toolkit SEO Toolkit Magento Extension User Guide Official extension page: SEO Toolkit Page 1 Table of contents: 1. SEO Toolkit: General Settings..3 2. Product Reviews: Settings...4 3. Product Reviews: Examples......5

More information

Proposal for Inbound Marketing Services for Sample Company XYZ

Proposal for Inbound Marketing Services for Sample Company XYZ Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Top 5 Online Lead Generation Techniques

Top 5 Online Lead Generation Techniques Top 5 Online Lead Generation Techniques Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Chat live on Twitter! Today s Hashtag: #hingeonline SMPS CEUs Hinge is an SMPS Approved

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI

HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of

More information

An Advanced SEO Website Audit Checklist

An Advanced SEO Website Audit Checklist An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the

More information

For Lead Generation. Rick Burnes. Twitter: @RickBurnes

For Lead Generation. Rick Burnes. Twitter: @RickBurnes Using Social Media For Lead Generation Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes Agenda I. About HubSpot & Inbound Marketing II. Why yyou need social media III. How to build social media

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

The Ultimate Guide to Optimizing Landing Pages

The Ultimate Guide to Optimizing Landing Pages 1 The Ultimate Guide to Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A Publication of 2 FOR LEAD GENERATION & CONVERSION By Sarah Goliger

More information

The Eight Characteristics of the Best B2B Websites

The Eight Characteristics of the Best B2B Websites RainCastle White Paper The Eight Characteristics of the Best B2B Websites From Messaging to Measurement By Paul Regensburg President and Creative Director Differentiated Brand Strategy 3 Customer-Focused

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS

THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS TABLE OF CONTENTS INTRODUCTION // 1 MECHANICS OF LEAD GENERATION // 2 THE 30 GREATEST TIPS, TRICKS AND IDEAS // 3 CHAPTER 1: CONTENT AND OFFERS // 3 CHAPTER

More information

DIGITAL MARKETING 101:

DIGITAL MARKETING 101: DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Top 10 Lead Generation Ideas for Professional Services Firms

Top 10 Lead Generation Ideas for Professional Services Firms Top 10 Lead Generation Ideas for Professional Services Firms PRESENTED BY Lee Frederiksen and Elizabeth Harr Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing

More information