2 INTRODUCTION Trovolavoro is a multimedia recruitment system issued by Corriere della Sera, leading newspaper in Italy since Trovolavoro is an incorporated company belonging to RCS MediaGroup. It is an Employment Agency that, thanks to a team comprising more than 30 professionals, provides high quality Recruitment Services. Besides the dedicated website, Trovolavoro is on press every Friday on the Economics pages of Corriere della Sera, displaying job-ads as well as Job-realated articles. Doing so, it positions itself as a Unique Recruiting Tool able to exploit the visibility of the two most reliable Italian media: Corriere della Sera and Corriere.it. Trovolavoro: every day online, each Friday on press.
3 THE WEBSITE The website is easy to use and offers a wide range of job-related editorial content, the best job advertisements and company profiles. In order to make the use experience as easy and fast as possible, the website has been designed following the usability principles of the main e-commerce platforms. The entire application process has been conceived as a flow similar to the purchasing one: fluid and immediate. RE - BRANDING New website released on february 2012 Videochannel (coming soon) Jobchannel (coming soon) Cv Clinique (coming soon)
4 TROVOLAVORO.IT SOME METRICS CV DB: More than 1,4 millions CVs Unique users: 1 million per month Pages viewed: 8 millions per month Visits per month: 1,7 millions Subscriptions to newsletter: 1,5 millions Number of online ads: over 6.000
5 ONLINE AUDIENCE MARKET SHARE +48% Average 2012 Δ % vs average % + 7 % + 20 % -29% + 6 % -12% - 5 % - 10 % - 19 % Audiweb Data- delta vs 2011
6 CANDIDATES SOCIO-DEMOGRAPHIC PROFILE AGE 3% Our database is mainly composed by young candidates whose age range between 26 and 35 years old (41%) and professionals aged between 36 and 45 (33%). 33% 14% 9% 41% % 19% 9% Laurea specialistica Vecchio ordinamento 59% Laurea triennale Licenza media Master EDUCATION Most of those who subscribed to our services have either a Master of Science (59%) or a Bachelor degree (19%)
7 PROFESSIONAL SECTORS AND FUNCTIONS Commerciale Vendite 19,0% Varie 11,4% Amministrazione e Controllo 9,4% Produzione 7,1% Acquisti Logistica Magazzino Marketing Comunicazione 6,2% 6,1% Segreteria Tlc Ict Laureati e Studenti Prof. Tecnico Ingegneristiche HR Formazione Turismo Assistenza Clienti e Tecnica R&D Banche Finanza Assicurazioni Legale Top Management Vigilanza e Sicurezza Call Center Internet 4,8% 4,5% 4,5% 4,3% 3,7% 3,5% 3,2% 2,8% 2,6% 2,5% 1,8% 1,0% 0,9% 0,5% PROFESSIONAL FUNCTIONS The 19% of profiles performs in the Commercial & Sales field, followed by Management & Control (9%) and Production (7%). SECTORS Most of those who subscribed to our database is distributed in the Finance and Insurance sector (6%), Industry (6%) and Information Technologies (5%).
8 OFFLINE PROPERTIES Trovolavoro periodically participates to international Job-fairs
9 RECRUTING SERVICES AND SOLUTIONS PRESS Press Ads JobStore New press Formats WEB Web Ads Sponsored Ads Direct to Jobseeker SERVCES AND SOLUTIONS DB Search CV Check CV Check Plus Talent Search and Talent Tools
10 WEB ADS About 1 million unique users per month (average 2012) search for jobs on Trovolavoro.it and each ad is on average visualized more than times.
11 SPONSORED ADS 1. COMPANY PROFILE is a dedicated page where the company s image and values are promoted. 2. BANNER (728X90), LOGOLINK and AZIENDA IN VETRINA (300X250) are spaces characterized by an high visual impact, strategically positioned, whose aim is that of capturing jobseekers attention in order to increase the ads effectiveness. 3. BOX MARKETING is an highly visible editorial box placed in the homepage. The content, both images and text, is entirely personalized on the base of the company s needs.
12 PRESS 1. More than 3 millions people read the Economics pages on Corriere della Sera each Friday, this section displays our PRESS ADS 2. JOBSTORE is an integrated recruiting product, jointly offered by Corriere della Sera and Trovolavoro.it. Press + Web 3. Wide communication spaces dedicated to recruiting ads and employer : PIEDE, MEZZA, MAXI QUADROTTO PRESS ADS FORMATI STAMPA JOB STORE
13 DIRECT TO JOBSEEKER Newsletter and target mails are communication aimed at increasing the number and quality of applications to job ads. 1. DEM: is a type of communication dedicated to one company, whose content is defined by the company itself. 2. TARGET MAIL: is a type of communication to candidates whose profile is perfectly aligned with a given job ad. DEM TARGET MAIL
14 THE RECRUITMENT PROCESS Thanks to rapidity and efficiency during the entire recruitment process, Trovolavoro guarantees high quality results. By means of a dedicated team, Trovolavoro is able to supply personalized recruitment solutions suitable for any kind of need: DB SEARCH CV CHECK CV CHECK PLUS TALENT SEARCH AND TALENT TOOLS
15 ADVANTAGES RAPIDITY AND COMPETITIVENESS By means of the direct management of both press and web channels, Trovolavoro is able to ensure rapidity, competitiveness and high quality of services at the same time. COMPETENCE AND CONSULTING APPROACH The expertise of the Talent Acquisition Department certifies the consulting approach typical of recruitment professionals working in HR divisions of structured companies. TOOLS QUALITY Candidates personality, motivation and attitudes can be further verified through the use of specific tools (such as tests and group dynamics) whose scientific effectiveness is internationally recognized. RESULTS EFFECTIVENESS Trovolavoro guarantees the effectiveness of results and selections redemption through the use of the entire bundle of tools at its disposal: an updated database containing more than 1,4 millions Cvs, targeted and personalized campains, jointly with the traditional press and web channels.
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