Burson-Marsteller Website Benchmarking

Size: px
Start display at page:

Download "Burson-Marsteller Website Benchmarking"

Transcription

1 Burson-Marsteller Website Benchmarking

2 How well does your website serve your stakeholders? Every organisation has a broad spectrum of stakeholders ranging from customers or clients, suppliers and employees to regulators and the media. How they perceive and respond to your organisation and its products and/or services depends on the range of "touch points" they are exposed to. It is important to understand the sheer volume of contact the average individual has with a company or organisation on an average day. Recent research shows that consumers experience up to 25 different connection points with major brands in just 24 hours. And the level of control over those connection points can vary enormously. Paid-for advertising is just one of many possible sources of information for any stakeholder. Others include chats with friends, families and colleagues, articles in newspapers, what competitors say and so on. However, in most cases, it is now the internet that is the primary point of contact for your stakeholders. They will visit a corporate website for investor information, press releases or career opportunities. They will review products and services with fellow buyers on comparison or social networking sites. And there will nearly always be one or more blogs which will endorse their experience or perception of your organisation and its products or services. All this affects their attitudes towards you, their purchasing behaviour as well as their involvement in key initiatives. You never get a second chance to make a first impression and that goes for your website in particular. But how do you make sure that your site really meets the needs of all your stakeholders? And does it stack up against the sites of your competitors or does it suffer by comparison? What is website benchmarking? Burson-Marsteller has developed a website benchmarking process that clearly shows: How your website compares to the sites of your direct competitors as well as other businesses in your industry or other organisations in your area of expertise Whether your website is as good as it can be and whether it is doing everything it could Who is getting things right so that we can identify best practice which can be adopted or adapted

3 How we go about website benchmarking Your website has to answer the needs of various stakeholders, whether they are customers, employment candidates, investors, media or others. Competitive benchmarking looks at how well your website and others serve these different groups of information seekers by: 1 2 Considering corporate communications and behavioural criteria that go beyond technological features Recruiting a team of analysts to surf the website and assess its performance based on their own individual perspectives. The make-up of this team will reflect the spectrum of your key stakeholders and could comprise for example, a student, a journalist, a customer, a non-native speaker, a supplier and a sponsor. etc.. What we look for Branding Content Architecture/Navigation Visual Presentation Logo Usage Tone & Voice Thoroughness of Information Transparency / Balance Frequency of Updates Search Engine Optimization Ease of use Topics covered Relationship to External Sites Family of Sites Each member of the team is assigned a range of specific tasks depending on which stakeholder group they belong to, for example: Design Aesthetic Usability Appropriateness 3 Find and download the annual report Submit a CV/résumé Locate a press contact Check out specific product information and purchase options. They will then compile a report that assesses how successfully the different sites enabled them to fulfil these tasks, looking particularly at both high scores and flaws in terms of design, navigation, content, usability and functionality. Combining our extensive knowledge of the digital universe and your organisation's corporate communication objectives to provide relevant analysis and deliver a set of conclusions and recommendations. Functionality Issues Management (if applicable) User Experience Interactive Features Consumer-generated Features CRM Features, Viral Features Contact Features Standard Tools Notable, Technology Issues Addressed Resources, Sources of Credibility Overall, Consumers Critics Employees Job Seekers Government / NGO Investors Media CSR Accessibility

4 What does the Burson-Marsteller Website Benchmarking look like? The Website Benchmarking report summarises the findings of the process and provides you with a report card and plan of action to improve your positioning, perception and communications performance in the digital world. Serving information seekers GE provides a clearly laid out contact directory for both products and services and worldwide informaton Visual charts enable you to see at a glance how your site performs against the sites of your competitors and peers on each of the criteria we have examined. You will quickly identify areas for improvement and we highlight best practices that can be adapted or adopted for your website. Visual Charts Branding Content BHP Biliton offers a wealth of information in a well-organised and easily-navigated layout. Like most other websites, there is an effective search system in place. Architecture/Navigation Design Functionality Issues Management (if applicable) User Experience

5 Most importantly, we will provide you with a set of actionable recommendations so that the research can trigger a programme of updates and changes that will create better interaction with your various stakeholders. X scored above average in terms of how well it serves information seekers, investors, customers and other businesses providing a good breadth and depth of content and an award-winning customer portal. Useful tools and applications help to bring data to life and are easy to print, including X interactive graph which (where possible) compares its competitors share price over different periods of time, making it easy for investors to have an overview of the market. In terms of construction, content and messaging, X does well against its competitors. Branding is consistent across all sites, local sites are translated, the editorial is well-written and presented, messaging is presented clearly across the site visually, and the design is attractive, light and modern. Beyond Website Benchmarking The Burson-Marsteller Website Benchmarking is just one component of a broader assessment that we call the Burson-Marsteller Digital Check-up. This assessment is designed to help you and your organisation determine your overall online health and positioning. The Digital Check-up provides you with the essential information you need to integrate digital communications strategically into your marketing and communications mix, stay ahead of competitors and protect your corporate/brand reputation. In addition to the Website Benchmarking discussed above, the Digital Check-up includes: Monitoring of blogs, discussion forums and chat rooms, and mapping of blog influences (Consumer Generated Media) Assessment of search engine performance, optimization and strategy Review of social media (social networks) and opportunities for development Digital check up - Increase visibility - Protect corporate reputation - Stakeholder engagement - Generate leads - Highly influencial - Highly searchable - Considered a recommendation Search Blogs CGM Social Networks Corporate Website - Opportunity for engagement - Influencial chatter - Your side of the story - First impression - Critical for influencer audiences - Used to confirm impressions

6 For more information, contact: Stéphanie Bonnet: Desirée Collier:

Social Media Solutions. Be where the conversation is happening

Social Media Solutions. Be where the conversation is happening Social Media Solutions Be where the conversation is happening why findlaw? we deliver qualified clients. A combination of experience and dedication, along with well-established assets and capabilities,

More information

Digital Engagement Strategies

Digital Engagement Strategies Digital Engagement Strategies You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You

More information

Kea Influencer Relations and Marketing for High-Tech & Technology Providers

Kea Influencer Relations and Marketing for High-Tech & Technology Providers Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise

More information

JamiQ Social Media Monitoring Software

JamiQ Social Media Monitoring Software JamiQ Social Media Monitoring Software JamiQ's multilingual social media monitoring software helps businesses listen, measure, and gain insights from conversations taking place online. JamiQ makes cutting-edge

More information

How to Trust Your Employees With Your Brand When They are Online. And by Doing So Succeed at Social Media Marketing.

How to Trust Your Employees With Your Brand When They are Online. And by Doing So Succeed at Social Media Marketing. How to Trust Your Employees With Your Brand When They are Online And by Doing So Succeed at Social Media Marketing. Contents Contents Section 1 Introduction Section 2 Why We Need Social Media Marketing:

More information

Communications Strategy

Communications Strategy Communications Strategy 2014-2017 Classification: Internal/Stakeholder 1. Introduction Good communication is central to the perception of City Property (Glasgow) LLP and our credibility. It is at the core

More information

KNOW MORE QUESTIONS ANSWERED, INSIGHT DELIVERED, REPUTATIONS ENHANCED. MARKET RESEARCH FOR BUSINESS SCHOOLS.

KNOW MORE QUESTIONS ANSWERED, INSIGHT DELIVERED, REPUTATIONS ENHANCED. MARKET RESEARCH FOR BUSINESS SCHOOLS. KNOW MORE QUESTIONS ANSWERED, INSIGHT DELIVERED, REPUTATIONS ENHANCED. MARKET RESEARCH FOR BUSINESS SCHOOLS. They were once famously called the unknown unknowns. The things you really ought to know more

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

GUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board

GUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board How to Use Boards for CAMPAIGN MANAGEMENT BOARDS GUIDE How to Set up a Board BOARDS are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task,

More information

Digital Book World Community Sponsor Media Guide. www.digitalbookworld.com

Digital Book World Community Sponsor Media Guide. www.digitalbookworld.com DIGITAL BOOK WORLD CONFERENCE + EXPO Digital Book World Community Sponsor Media Guide www.digitalbookworld.com Digital Book World is the leading online information source for the ebook and digital publishing

More information

500,000+ MEMBERS AND COUNTING... CONNECTING THE GLOBAL OIL & GAS COMMUNITY

500,000+ MEMBERS AND COUNTING... CONNECTING THE GLOBAL OIL & GAS COMMUNITY 500,000+ MEMBERS AND COUNTING... CONNECTING THE GLOBAL OIL & GAS COMMUNITY THE PROFESSIONAL NETWORK FOR OIL & GAS Oilpro is the professional network for oil & gas built around knowledge sharing. We are

More information

COMMUNICATION POLICY. Adopted by the Board of Directors on 6 March 2008 NORDIC INVESTMENT BANK

COMMUNICATION POLICY. Adopted by the Board of Directors on 6 March 2008 NORDIC INVESTMENT BANK COMMUNICATION POLICY Adopted by the Board of Directors on 6 March 2008 NORDIC INVESTMENT BANK Communication policy 1. Purpose... 3 2. Goals... 3 3. Guiding principles... 3 4. Target groups... 4 5. Messages...

More information

Noor College of Professional Education. Management

Noor College of Professional Education. Management Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:

More information

The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line

The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line 1 The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line The Branding Evolution A brand

More information

FAQs about AQuA at July 1 2013

FAQs about AQuA at July 1 2013 FAQs about AQuA at July 1 2013 With the renaming of Unified Testing Initiative to App Quality Alliance (AQuA), the arrival of the Quality App Directory, and the new AQuA membership opportunites, we ve

More information

WHITE PAPER. Social media analytics in the insurance industry

WHITE PAPER. Social media analytics in the insurance industry WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,

More information

Branded Websites: The Best Thing You Can Do for Your Business

Branded Websites: The Best Thing You Can Do for Your Business Branded Websites: The Best Thing You Can Do for Your Business A White Paper from Katalyst Creative Group Copyright 2012 Katalyst Creative Group, LLC info@katalystcg.com 1 Branded Websites: The Best Thing

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

Credos client stories. Client stories

Credos client stories. Client stories Client stories Sitting comfortably? Take a quick peek at some visual case studies of communication design and consulting work we've done over the years... 1 Sustainability reports for Ford Motor Company

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Monitoring and Evaluation

Monitoring and Evaluation Communication Handbook - Factsheet 4 Version 1 April 2012 Monitoring and Evaluation The need for monitoring your communication How to plan and resource your evaluation The main evaluation tools Why to

More information

Leveraging Global Media in the Age of Big Data

Leveraging Global Media in the Age of Big Data WHITE PAPER Leveraging Global Media in the Age of Big Data Introduction Global media has the power to shape our perceptions, influence our decisions, and make or break business reputations. No one in the

More information

Hotwire Measurement Framework White paper

Hotwire Measurement Framework White paper Hotwire Measurement Framework White paper Andy West group chief development officer 33/41 Dallington Street London EC1V 0BB T: +44 (0) 207 608 8352 andy.west@hotwirepr.com www.hotwirepr.com Foreword Barry

More information

Sales Performance Improvement

Sales Performance Improvement Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads

More information

Chameleon i. Bespoke Websites. Starting From 3500.00 + VAT 50.00 per month connectivity module*

Chameleon i. Bespoke Websites. Starting From 3500.00 + VAT 50.00 per month connectivity module* Starting From 3500.00 + VAT We understand the visual impact of your website is crucial to your organisations brand and the perception of your users. Bespoke Website Design Our team will work closely with

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Introduction and Overview

Introduction and Overview Introduction and Overview Email: BPOguide@thesauce.net.au, Ph: 02 8404 5995 (within Australia) or +612 8404 5995 (from outside of Australia) 1 The Business Dilemma BPO buyers and sellers operate in a disorganised,

More information

Developing Your Professional Online Identity

Developing Your Professional Online Identity Developing Your Professional Online Identity Defining Who You Are And How You Show Up In The World! Njeri Watkins Njeri Watkins is a Professional Online Identity and Digital Media Communications Consultant

More information

Northwards Housing s Communications Strategy 2014-16

Northwards Housing s Communications Strategy 2014-16 Northwards Housing s Communications Strategy 2014-16 Executive Summary 1. The purpose of this strategy is to ensure a fully integrated approach to communications; one which is aligned with Northwards business

More information

How to Use Boards for Competitive Intelligence

How to Use Boards for Competitive Intelligence How to Use Boards for Competitive Intelligence Boards are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task, job function or use case like

More information

BUSINESS OCR LEVEL 3 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS WEBSITE DESIGN STRATEGY CERTIFICATE/DIPLOMA IN Y/502/5490 LEVEL 3 UNIT 19

BUSINESS OCR LEVEL 3 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS WEBSITE DESIGN STRATEGY CERTIFICATE/DIPLOMA IN Y/502/5490 LEVEL 3 UNIT 19 Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS WEBSITE DESIGN STRATEGY Y/502/5490 LEVEL 3 UNIT 19 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 WEBSITE DESIGN STRATEGY

More information

Communications Controlling. Measuring in Communication SUPRIO / 23.Oktober 2014 2014

Communications Controlling. Measuring in Communication SUPRIO / 23.Oktober 2014 2014 Communications Controlling Measuring in Communication SUPRIO / 23.Oktober 2014 2014 Some initial reflections Methods of checking and verification are diverse, sometimes perverse, sometimes burdensome,

More information

BSBMKG506B Plan market research

BSBMKG506B Plan market research BSBMKG506B Plan market research Revision Number: 1 BSBMKG506B Plan market research Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes, skills

More information

Social Media Analysis and Audience Engagement

Social Media Analysis and Audience Engagement Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social

More information

Purpose Scope: Responsibilities: Policy:

Purpose Scope: Responsibilities: Policy: Purpose: The reputation of Moser Baer Group amongst its key audiences is vital to the organisation s business success. In an age where information about a company flows instantaneously and globally it

More information

PR Communication Plan

PR Communication Plan PR Communication Plan Top Up Your Tactical Toolkit Carol Moore P TT PREPARING A PUBLIC RELATIONS/ COMMUNICATION PLAN Top up your Tactical Toolkit An Australian Event Symposium 2011 presentation by Carol

More information

How To Manage Social Media Risk

How To Manage Social Media Risk www.pwc.co.uk/riskassurance Social media governance Harnessing your social media opportunity June 2014 Social media allows organisations to engage with people directly, express their corporate personality

More information

Managing Your Career Tips and Tools for Self-Reflection

Managing Your Career Tips and Tools for Self-Reflection Managing Your Career Tips and Tools for Self-Reflection Your career may well be the primary vehicle for satisfying many of your personal needs, i.e. your need to feel a sense of belonging, to feel appreciated

More information

IT Risk Closing the Gap

IT Risk Closing the Gap IT Risk Closing the Gap Giving the Board what it needs to understand, manage and challenge IT risk PWC Contents Foreword 1 Executive summary 3 Survey findings Does the Board fully understand the impact

More information

Advanced Analytics. Select any section on the left to jump right in or click Start to begin.

Advanced Analytics. Select any section on the left to jump right in or click Start to begin. Advanced Analytics Overview Maximize CisionPoint s analytics capability to understand the true impact of media coverage, gain actionable insights, and show ROI. Advanced Metrics Determine the impact and

More information

Research and Editorial Report 2013

Research and Editorial Report 2013 Research and Editorial Report 2013 Launch date: 17 June 2013 Background: With the increasing globalisation of the legal industry, The Lawyer has identified a need, both in the Asia-Pacific region and the

More information

WEB PRODUCTION MANAGER JOB DESCRIPTION AND PERSON SPECIFICATION

WEB PRODUCTION MANAGER JOB DESCRIPTION AND PERSON SPECIFICATION WEB PRODUCTION MANAGER JOB DESCRIPTION AND PERSON SPECIFICATION 1. Job details Job title: Web production manager Responsible to: Web manager Directorate/Department/Team: Digital and communications team

More information

CFO #CFOPERFORMANCE. Building Your Brand: The Value of Reputation

CFO #CFOPERFORMANCE. Building Your Brand: The Value of Reputation #CFOPERFORMANCE Building Your Brand: The Value of Reputation Your firm is looking to grow, but you re not sure of the next step. Traditional client referrals are no longer enough to keep ahead of the increasing

More information

Whitepaper. Building Effective Dashboards: Measuring for Success. www.sisense.com

Whitepaper. Building Effective Dashboards: Measuring for Success. www.sisense.com Whitepaper Building Effective Dashboards: Measuring for Success The Fast Lane to BI An increasing number of managers yearn for data to help them make major decisions in the organization, so a dashboard

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,

More information

A DIGITAL SOLUTIONS AGENCY. 2212 Queen Anne Ave N. Ste. 337 Seattle WA, 98109 206.280.3422 info@peelinteractive.com www.peelinteractive.

A DIGITAL SOLUTIONS AGENCY. 2212 Queen Anne Ave N. Ste. 337 Seattle WA, 98109 206.280.3422 info@peelinteractive.com www.peelinteractive. A DIGITAL SOLUTIONS AGENCY We are an Enteractive Agency! We are a full service digital production agency located in Seattle Washington. We specialize in developing digital marketing for the entertainment

More information

MSU INVESTMENT PROPOSAL FOR INSTITUTIONAL PRIORITIES

MSU INVESTMENT PROPOSAL FOR INSTITUTIONAL PRIORITIES MSU INVESTMENT PROPOSAL FOR INSTITUTIONAL PRIORITIES PROPOSAL OVERVIEW Title Media Tracking Software Request Date 01/18/2012 Department University Communications Email tcalcagni@montana.edu Requestor Tom

More information

Monitor Your Brand. Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning. Sponsored By:

Monitor Your Brand. Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning. Sponsored By: Monitor Your Brand Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning Sponsored By: Table of Contents Overview 2 Is Your Brand Healthy? Why Old Metrics No Longer

More information

BRAND ENGAGEMENT. Introduction to Brand Engagement ATTACHMENT ENGAGE FOCUSED MESSAGE ATTRACTION DEVELOP ADVERTISING ADVERTISING

BRAND ENGAGEMENT. Introduction to Brand Engagement ATTACHMENT ENGAGE FOCUSED MESSAGE ATTRACTION DEVELOP ADVERTISING ADVERTISING Engagement Intelligent Market Research BRAND COMMUNICATION COMMUNICATION ORGANISATION EXPERIENCE CREDIBILITY MESSAGE ATTACHMENT ATTACHMENT RELIABLE MANAGEMENT SOCIAL MEDIA SOCIAL MEDIA CREDIBILITY MEDIA

More information

Social media positives and pitfalls

Social media positives and pitfalls Social media positives and pitfalls Introduction Social media, through their user generated content and interactivity, are becoming established as a routine way of communicating directly with colleagues,

More information

Government Communication Professional Competency Framework

Government Communication Professional Competency Framework Government Communication Professional Competency Framework April 2013 Introduction Every day, government communicators deliver great work which supports communities and helps citizens understand their

More information

Optimal Resume s Guide to

Optimal Resume s Guide to Optimal Resume s Guide to 2009 edition Table of Contents Introduction Benefits of using LinkedIn 2 Vocabulary 2 Naming Your Assessment 2 Creating a Profile Experience 3 Education 3 Personal information

More information

Brand Development and Management Enabling Strategy

Brand Development and Management Enabling Strategy Brand Development and Management Enabling Strategy Table of Contents 1. Purpose... 2 Enabling Strategy... 2 2. Scope... 2 Overall aims... 2 Specific objectives... 2 3. Strategy... 2 Initiatives and actions...

More information

Professional Diploma. in Social Media Marketing. www.digitalmarketinginstitute.com

Professional Diploma. in Social Media Marketing. www.digitalmarketinginstitute.com Professional Diploma in Social Media Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Social Media Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your

More information

The six digital imperatives. Moving your organisation towards Digital Excellence (and how we can help)

The six digital imperatives. Moving your organisation towards Digital Excellence (and how we can help) The six digital imperatives Moving your organisation towards Digital Excellence (and how we can help) Digital Excellence: a good place to aim for. Digital used to be just another channel to market. Now

More information

Business Risk Management - Marketer Tips

Business Risk Management - Marketer Tips Internet, Social Media and Mobile for Corporate and Marketing Communication (Session number 12, Nov. 15th 3012) GUEST SPEAKER: DEIRDRE BREAKENRIDGE Social Media & Public Relations: Eight New Practices

More information

Social networking allows you to reach out to potential customers without spending exorbitant amounts of money.

Social networking allows you to reach out to potential customers without spending exorbitant amounts of money. Legal Marketing It came into existence not to confront the Code of Ethics, but to cooperate with it in building an enduring legal brand. Punishment would befall only those without in-depth knowledge of

More information

Managing Your REPUTATION. Before Someone Else Does it for You

Managing Your REPUTATION. Before Someone Else Does it for You Managing Your REPUTATION Before Someone Else Does it for You PRESENTATION OVERVIEW Definition and Strategic overview Pitfalls and Examples Do s and Do Not s and Tools to Use Q&A Opportunity FINANCIAL INSTITUTIONS

More information

Ken Detzner, Secretary of State. Dr. Gisela Salas, Director Division of Elections F S A S E S U M M E R C O N F E R E N C E 2 0 1 2

Ken Detzner, Secretary of State. Dr. Gisela Salas, Director Division of Elections F S A S E S U M M E R C O N F E R E N C E 2 0 1 2 Ken Detzner, Secretary of State Dr. Gisela Salas, Director Division of Elections F S A S E S U M M E R C O N F E R E N C E 2 0 1 2 TODAY S MEDIA Technology has dramatically changed information sharing

More information

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers to Generate Leads Results

More information

Make an impact. Pre-Sales Consultant

Make an impact. Pre-Sales Consultant Make an impact Pre-Sales Consultant Pre- Sales Consultant Thank you for your interest in this position. This document will give you more information about Acteon, our work, and this role. About this role

More information

12 Questions to ask before beginning your website redesign

12 Questions to ask before beginning your website redesign 12 Questions to ask before beginning your website redesign About the Author Dallas McMillan is the founder and CEO of Influential. He has spent over 10 years mastering marketing, branding and website design

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Media Reputation Index

Media Reputation Index Media Reputation Index PR Measurement For The Board Room Sample Report The Media s Impact on Corporate Reputation for The 100 Largest U.S. Companies Prepared by: Delahaye Medialink (800) 926-0028 info@delahayemedialink.com

More information

THE RECRUITMENT INDUSTRY ONLINE

THE RECRUITMENT INDUSTRY ONLINE THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND

More information

Sample Reporting. Analytics and Evaluation

Sample Reporting. Analytics and Evaluation Sample Reporting Analytics and Evaluation This sample publication is provided with the understanding that company names and related example reporting are solely illustrative and the content does not constitute

More information

factor The Quality of the Advertising impact in Premium and Luxury Campaigns

factor The Quality of the Advertising impact in Premium and Luxury Campaigns factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

AS CEOS NEAR THE END OF THEIR CAREERS, THEY MUST NAVIGATE THE SUCCESSION

AS CEOS NEAR THE END OF THEIR CAREERS, THEY MUST NAVIGATE THE SUCCESSION 16_Berger 10/13/10 4:21 PM Page 169 Chapter 16 CEO Succession Planning Marshall Goldsmith, Executive Coach Leadership Development and Behavioral Change AS CEOS NEAR THE END OF THEIR CAREERS, THEY MUST

More information

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance

More information

Basics of Influence Marketing

Basics of Influence Marketing Basics of Influence Marketing In this ebook 1. Definition of Influence Marketing 2. Brief History of Influence Marketing 3. Benefits of Influence Marketing 4. Influence Measurement 5. Personal vs. Contextual

More information

CIM Level 6 Diploma in Professional Marketing

CIM Level 6 Diploma in Professional Marketing CIM Level 6 Diploma in Professional Marketing Mastering Metrics (2201) December 2015 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 20 marks Task 2 is worth 35 marks Task 3

More information

How to use network marketing via the social network

How to use network marketing via the social network How to use network marketing via the social network In this session we are going to look at: What Linked In is How to set up your profile How to build your networks How to use your network How to target

More information

Social Media Monitoring - A Glossary of Terms

Social Media Monitoring - A Glossary of Terms KPIs For Social Media Monitoring CUSTOMER TRAINING CENTER KPIs FOR SOCIAL MEDIA MONITORIING Social media monitoring can produce many forms of data. The extent and range of this data can be so vast, it

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

HubSpot CRM & Salesforce:

HubSpot CRM & Salesforce: HubSpot CRM & What is the best solution for your company? Credits To BluLeadz inbound Marketing Company As a marketing agency, we are always speaking with business owners, marketing managers and sales

More information

What s in a brand? What is Personal Branding?

What s in a brand? What is Personal Branding? Session Overview Personal Branding UCC Careers Service Personal Branding: An Introduction Personal Branding: A 10 Point Plan CV s v E-Portfolios Exercise: Creating a Brand Exercise: Visualisation What

More information

ADVERTISEMENT FOR A POST

ADVERTISEMENT FOR A POST ADVERTISEMENT FOR A POST The Welsh Government is an Equal Opportunities Employer. This means that all eligible people should have equality of opportunity for employment and advancement on the basis of

More information

Customer Service Best Practices Survey Results

Customer Service Best Practices Survey Results Customer Service Best Practices Survey Results Executive Summary During difficult economic times, most organizations shift their focus from acquiring new customers to retaining and growing existing customer

More information

C o n n e c t i n g y o u w i t h i n v e s t o r s o n l i n e. IR website best practice guide

C o n n e c t i n g y o u w i t h i n v e s t o r s o n l i n e. IR website best practice guide C o n n e c t i n g y o u w i t h i n v e s t o r s o n l i n e IR website best practice guide Introduction With the introduction of new regulations and increasingly high stakeholder expectations, it is

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Social Media and Online Reputation Management

Social Media and Online Reputation Management Social Media and Online Reputation Management Rob Key, CEO, Converseon Business Wire June, 2008 Visibility The Reputation Conversation Search Engine Reputation Aggregation The waterline Podcasts Corporate

More information

Monitoring the Social Media Conversation: From Twitter to Facebook

Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions

More information

Fresh Edge Services CORPORATE IDENTITY

Fresh Edge Services CORPORATE IDENTITY Fresh Edge Services»Page 1 Fresh Edge can collaborate with you to develop and execute public relations and marketing strategies that will build relationships with your key stakeholders and enhance the

More information

The criteria and guidelines Best Belgian Sustainability Report 2013 - Edition 2014

The criteria and guidelines Best Belgian Sustainability Report 2013 - Edition 2014 The criteria and guidelines Best Belgian Sustainability Report 2013 - Edition 2014 In order to progressively move to G4 guidelines as adopted in May 2013 by the Global Reporting Initiative (GRI) and to

More information

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your

More information

HR SOLUTIONS RECRUITING FOR A NEW AGE

HR SOLUTIONS RECRUITING FOR A NEW AGE HR SOLUTIONS RECRUITING FOR A NEW AGE Successful businesses never stop evolving Staying ahead of the competition means your business never stops evolving and innovating. The approach to recruitment should

More information

Highlights. Voice of the Customer. Orange Business Services. Ocean 82 Benchmark - Aligning Experience with Expectation

Highlights. Voice of the Customer. Orange Business Services. Ocean 82 Benchmark - Aligning Experience with Expectation Highlights Digital transformation demands trusted partners Voice of the Customer Trust develops where experience matches expectation Teamwork Trusted partners have high customer loyalty Orange Business

More information

HCPC 2015 Employee Exit Interview Report

HCPC 2015 Employee Exit Interview Report HCPC 2015 Employee Exit Interview Report Section Page 1. Introduction 3 2. Scope 3 3. Employee turnover rates 3 4. Summary of findings 3 5. Analysis of data 4 6. Conclusions and actions 11 2 1. Introduction

More information

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies

More information

Barcelona Declaration of Measurement Principles Presented June 17, 2010 Revised June 20, 2010 Final July 19, 2010

Barcelona Declaration of Measurement Principles Presented June 17, 2010 Revised June 20, 2010 Final July 19, 2010 Barcelona Declaration of Measurement Principles Presented June 17, 2010 Revised June 20, 2010 Final July 19, 2010 Global Alliance ICCO Institute for Public Relations Public Relations Society of America

More information

January 2016. Communications Manager: Information for Candidates

January 2016. Communications Manager: Information for Candidates January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The

More information

Stakeholder Relationship Management

Stakeholder Relationship Management Stakeholder Relationship Management A Maturity Model for Organisational Implementation Lynda Bourne 7 Effective Implementation This chapter describes elements necessary for the successful implementation

More information

Leveraging UX Insights to Influence Product Strategy

Leveraging UX Insights to Influence Product Strategy Leveraging UX Insights to Influence Product Strategy Frank Guo, PhD Many UX researchers and analysts aspire to influencing not only design implementation, but also product strategy. However, it is rather

More information

Solutions overview. Inspiring talent management. Solutions insight. Inspiring talent management

Solutions overview. Inspiring talent management. Solutions insight. Inspiring talent management Solutions overview Inspiring talent management Solutions insight Inspiring talent management Inspiring talent management Intuitive technology that people love to use Lumesse is the only global company

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

WSI White Paper. Prepared by: Tracy Spence Digital & Internet Marketing Consultant, WSI

WSI White Paper. Prepared by: Tracy Spence Digital & Internet Marketing Consultant, WSI Online PR using Social Media WSI White Paper Prepared by: Tracy Spence Digital & Internet Marketing Consultant, WSI Introduction A good reputation is more valuable than money. -Publilius Syrus Latin Writer

More information

Beyond Net Promoter Scores

Beyond Net Promoter Scores Beyond Net Promoter Scores Understanding Customer-Generated Word of Mouth A Shirman Group Client Brief The highly popular Net Promoter Score (NPS) customer satisfaction metric has gained broad adoption

More information