Diginius for Sales. Lead Generation

Transcription

1 Diginius for Sales Lead Generation

2 Who are we? London-based digital advertising, technology and consulting company with a performance driven approach Unique blend of internet experience/technology and financial markets experience/technology Enables us to deliver cutting edge technology and services to our customers

3 Who are we? Nate Burke - CEO Early ecommerce pioneer and entrepreneur from the earliest days of the Internet industry Over 15 years experience in high growth online business, starting first Internet related business in 1997 Extensive depth and breadth of experience in ecommerce and Search Advertising

4 Who are we? Hugh Stables - CIO 20 years of experience in financial markets Over 10 years in financial markets technology, giving him a deep knowledge of transactional systems Particular emphasis on software development, IT operations and project management. Working in the e-commerce environment since 2011

5 What is Lead Generation? The generation of tracked sales or leads of the products or services of a business

6 Lead generation

7 What are the pain problems? Lack of visibility Poor quality / inaccurate tracking Poor performance; high cost low sales Agency and client interests not aligned Sophisticated business and technology problems difficult to solve Performance metrics not defined or easily measured

8 Our Solutions Search marketing PPC / SEO Tracking Phone / IP lookup / Forms / Sales / Leads / Downloads Conversion optimisation Strategy / consulting Social media strategy

9 Search engine marketing

10 IP lookup Gain additional value from your web traffic See what companies and organisations are visiting your website What pages they visit (customer journey) Length of time on site Sales staff can follow up on leads

11 Phone tracking Displays a unique phone number to every user session / visitor to your website If this number is called, we will be able to track behaviour of the caller and how they reached your website (online ad, search engine, direct traffic, etc.) This allows marketing channel attribution and optimization of the ad budget / keywords used to generate inquiries

12 Calls are tracked and activity is displayed in graphical format

13 Benefits Client interests aligned with agency interests Optimised advertising strategy increasing traffic to your site Strategic force to grow your business and drive your sales Solid metrics to base decisions on

14 Governance verifying our performance Customer visibility and control - Regular reports - Performance aligned remuneration - Customer controls ad budget

15 Who we ve worked with We tried multiple solutions and consultants before working with Diginius, each with varying levels of failure and significant cost, we continue to refine our business practices and how we view online efforts, and look forward to working with Diginius further as we expand our business globally. Matthew Januszek, Customer Solutions Director at Escape Fitness Our sales staff values Diginius unique expertise and input and the increased traffic and leads from our website, and their resulting increases in sales and in commissions! Diginius provides us not only high level advice, but detailed management of our online efforts. Constantine Costa, Chief Executive of Food Alert

16 Commercials Agree customer business objectives and initial ad budgets Dignius fees consist of: - Set up - Monthly subscription - Performance fees based on agreed customer business objectives (leads/sales)

17 Examples of performance fees 1. Tracked leads i.e. national recruitment company seeking more candidates with an ad budget of 5,000 per month. Company agrees to pay a performance fee of 15 per tracked lead (see submission). Diginius manages ad budget as efficiently as possible to maximise leads and works with client and customer to optimise page conversion. 2. Tracked sales i.e. a global software company with a developmental ad budget of 15,000 per month and unlimited ad budget with acquisition costs of 50% of revenue, agrees a performance fee with Diginius of 7.5% of tracked sales. Diginius manages ad budget as efficiently as possible to test sales in different markets and scale/maximise sales in profitable markets.

18 Next steps: how do we deliver the process Account manager assigned Set up of activities - Tracking and testing - Market and keyword research - Organisation of ad accounts Weekly reports Optimisation and ongoing management

19 Contact us To discuss your business requirements further with no obligation please get in contact: (0)