New York. 405 Lexington Avenue / New York, NY / / OUTFRONTmedia.com

Transcription

1 /, NY / / OUTFRONTmedia.com Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business from digital networks, to social and mobile integration, to improved business practices. We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.

2 Why Go Out-of-Home? It s Simple That s Where the People Are! According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more time out of home more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 during their daily commute, on their lunch break and throughout shopping trips. Out-of-home is often the last message a consumer receives before making a service or buying decision. OOH advertising reaches almost the entire U.S. adult population each week. Today s consumers are increasingly mobile 70% of their waking hours are spent away from home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the point-of-sale. 100% 80% 60% 40% 20% 0% 96% Outdoor 70% 61% Commuters Pedestrians Out-of-Home 95% Television 91% Radio 71% Newspaper 67% Internet Nearly three-quarters of outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home all times when outdoor advertising has the opportunity to influence purchasing and service decisions. Source: Arbitron Out-of-Home Advertising Report, 2013 Why Now? Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice. We are always there and we are always on. Why OUTFRONT Media? We deliver audience. Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery. We deliver service. We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the after-sale, following your program through to success. We deliver America. Whether it s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered., NY 10174

3 National In-Car Study 18 1/2 Hours per week on the road! Billboards move consumers to action!** On a roadside billboard, have you ever learned of... 3:00 2:52 an event 58% 2:07 a store* 50% 2:00 a restaurant* 58% a phone number 26% 1:00 a website address 28% a radio tune-in 44% 0:00 Typical Weekday Typical Weekend a TV show tune-in 33% How much time in hours or minutes do you spend combined, either driving or riding as a passenger in any vehicle, on a typical weekday/weekend? Results displayed in hours: minutes 0% 25% 50% *and visited establishment 75% Buses & Shelters get attention!** At any time in the past 7 days have you noticed a...(total) 0% public bus, not including a school bus? bus stop? taxi cab? 38% 47% 59% 25% 50% 75% 100% 31% Increase in time spent in-car. 71% of travelers notice Billboard Ads.* Workers shop on their way home.** From work to... 3:00 31% Increase 2:52 fast-food restaurant a sit-down restaurant 22% 44% 2:00 1:00 0 2: During our 2003 national in-car media survey, Arbitron found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday a 31% increase. Most of the Time 28% Each Time 9% Almost Never 16% Sometimes 34% Never 11% 0% a grocery store a drug store a convenience store a dept. store a Big Box store 32% 53% 58% 63% 82% 25% 50% 75% 100% Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitron National In-Car Study 2009, NY 10174

4 Out-of-Home Creates Awareness! 7 out of 10 Adults say that they ve seen an OOH ad in the past month And among those who have seen an OOH ad: 70% 58% 55% 41% Say OOH is very, or somewhat likely, to influence a purchase. Search the web as a direct result of seeing an ad. Use mobile /social media to share information while viewing an OOH ad. Are more likely to learn about the brand being advertised. Source: Touchpoints USA Billboard Study, 2012, NY 10174

5 Moving Consumers to Action! 7 out of 10 Adults say that they ve seen an OOH ad in the past month And among those who have seen an OOH ad: 40% viewed a DIRECTIONAL ad 40% 40% 39% WATCHED a TV program advertised visited a RESTAURANT advertised TALKED about a product advertised 33% ATTENDED an event advertised 29% 28% shopped a SALE in-store that week Source: Arbitron OOH Industry Report, 2013, NY shopped a SALE online that week 26% visited a WEBSITE that was advertised 26% IMMEDIATELY visited business 18% CALLED a phone number advertised

6 OOH: A Return On Your Investment $4.00 It s Simple That s Where the People Are! The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix. Sales ROI $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $.50 $2.43 TV $2.41 PRINT $2.80 OOH $3.14 RADIO $3.38 ONLINE $- Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close. Using out-of-home in combination with other media improves the retention of a campaign s advertising message. This works particularly well for television and online advertising. $50.00 $40.00 $30.00 $20.00 $10.00 $0 OOH Source: OAAA.org, 2013 Radio Shelter Poster Bulletin Network Spot Online Search Sites Portal Sites General Content Business Content, NY Broadcast Spot TV - Early Eve. Network TV - Prime Spot TV - News Spot TV - Prime Cable Magazines Newspapers Network Interconnect Zoned Spot Newsweeklies Men s Interest Women s Fashion Business Daily Business Television Internet Message Decay Rate (Days) Without OOH With OOH

7 Increase Your Reach! According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio. +18% +45% +68% +212% +316% TV Radio Web Social Mobile App Source: Touchpoints USA Billboard Study, 2012 Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media Television Radio Newspaper/Magazine Out-of-Home Source: Arbitron OOH Industry Report, 2013, NY Search Facebook Twitter

8 Top 50 Market Coverage, NY / Market, NY CBSA Population Age ,806,405 Bulletins/ Walls Posters/ Jr. Posters Commuter Rail/ Subway Buses Street Furniture Wrapped Media Lifestyle Centers/ City Lights North Jersey & Central Jersey Los Angeles-Long Beach, CA 10,363,815 Chicago, IL-IN-WI 7,322,541 Dallas-Ft. Worth-Arlington, TX 5,239,799 Houston-The Woodlands, TX 4,885,987 Miami-Ft. Lauderdale, FL 4,783,986 Philadelphia, PA-NJ-DE-MD / 4,727,310 South Jersey Washington, DC-VA-MD-WV 4,720,493 Atlanta, GA 4,298,956 Boston-Cambridge-Newton, MA-NH 3,811,087 San Francisco / Oakland / 3,714,911 San Jose, CA Phoenix-Mesa-Scottsdale, AZ 3,457,429 Detroit-Warren-Dearborn, MI 3,332,255 Riverside, CA 3,307,319 Seattle-Tacoma-Bellevue, WA 2,909,229 Minneapolis - St. Paul, MN 2,698,084 San Diego-Carlsbad, CA 2,563,295 Tampa-St. Petersburg (Sarasota), FL 2,374,159 Baltimore-Columbia-Towson, MD 2,188,674 St. Louis, MO-IL 2,177,675 Denver-Aurora-Lakewood, CO 2,157,155 Pittsburgh, PA 1,903,444 Orlando-Kissimmee-Sanford, FL 1,859,297 indicates OUTFRONT media available indicates digital media available Airports

9 Top 50 Market Coverage Market CBSA Population Age 18 + Bulletins/ Walls Posters/ Jr. Posters Commuter Rai/ Subway Buses Street Furniture Wrapped Media Lifestyle Centers/ City Lights Airports Portland-Vancouver, OR-WA 1,852,687 Charlotte-Concord, NC-SC 1,843,603 San Antonio-New Braunfels, TX 1,780,935 Sacramento-Roseville, CA 1,741,842 Cincinnati, OH-KY-IN 1,647,337 Las Vegas-Henderson-Paradise, NV 1,615,337 Cleveland-Elyria,OH 1,615,309 Kansas City, MO-KS 1,577,229 Columbus, OH 1,545,222 San Jose-Sunnyvale, CA 1,525,784 Austin-Round Rock, TX 1,518,122 Indianapolis-Carmel-Anderson, IN 1,500,259 Nashville-Davidson, TN 1,406,121 Virginia Beach, VA-NC 1,342,960 Providence-Warwick, RI-MA 1,287,098 Milwaukee-Waukesha, WI 1,205,977 Jacksonville, FL 1,122,497 Oklahoma City, OK 1,024,675 Memphis, TN-MS-AR 1,007,324 Richmond, VA 993,380 Louisville, KY-IN 989,275 New Orleans-Metairie, LA 984,141 Hartford-West Hartford, CT 962,897 Raleigh, NC 958,147 Buffalo-Cheektowaga, NY 906,516 Birmingham-Hoover, AL 883,982 Rochester, NY 855,479 indicates OUTFRONT media available indicates digital media available, NY Source: Census Data (2016 Update)

10 Overview is the most ethnically diverse, economically prosperous and culturally saturated city in the United States. OUTFRONT Media's diverse menu of billboards, urban panels, bus, commuter rail and subway media provide an advertiser with inexhaustible ways to target consumers. Impacting the total population, OUTFRONT Media s platform catches the eye of consumers from the Bronx Zoo to the Brooklyn Botanical Gardens, and hundreds of neighborhoods in between. In addition to the millions of people that make up the city's five boroughs, your message will impact 35 million annual visitors and daily business commuters from the surrounding suburbs. OUTFRONT Media impacts this highly populated market and leaves lasting impressions. Market Demographics: Population (18+): 16,553,459 HHI $100K+: 31.75% College Educated (4+ yrs): 36.10% White Collar Occupation: 64.49% Blue Collar Occupation: 16.08% Race & Ethnicity: White: 49.01% Asian: 9.75% AA/B: 15.28% Other: 2.5% Hispanic: 23.47% Source: Census Data 2014 Market In Motion: Drove alone to any place (wk): 71.5% Traveled 200+ miles (wk): 22.5% Spent 30+ minutes traveling to work one way: 25.8% Walked 3+ miles town/city (wk): 28.0% Took the bus to any place (wk): 29.6% Took the subway to any place (wk): 24.9% Source: Scarborough Research 2013, CBSA, Release 1-12 month study, NY Available Products: Outdoor Media Bulletins, Tall Walls, Digital Bulletins Bus Media Kong Size Bus Posters 30 x 215 Bus Posters King Size Bus Posters Super King Size Bus Posters Ultra Super King Bus Posters Queen Size Bus Posters L-Sides Headliners Window Extensions Taillight Displays Headlight Displays Brand Buses Interior Bus Cards Subway Media Platform Posters Shelter-Sized Dioramas Clocks Escalator Squares Turnstiles Station Dominations Hudson Yards Digital Network Times Square Activation Zone On The Go Digital Kiosks Metrocard Vending Machine Digital Dioramas Interior Car Cards Brand Trains Subway Stripes Wrapped Trains Wrapped Shuttle Comm Rail Media Platform Kiosks Platform Posters Dioramas GC Barricade GC Digital Network Penn/LIRR Digital Network Atlantic Avenue Digital Screen Digital Platforms Station Dominations Interior Car Cards 33 H x 21 W Brand Trains - Full Cars Testles Timetables Street Furniture Media Urban Panels Digital Urban Panels Metro Lights Phone Kiosks (Hoboken) Lifestyle Centers Vitrines Digital Directories Great Room Banners Broadway Showcase Oversized Entrance Vitrine Entrance Transparency Exhibit Spaces 5A-D

11 Points of Interest Major Points of Interest: Times Square Broadway Theatres Alvin Ailey Carnegie Hall NYC Opera NYC Ballet Metropolitan Museum of Art Museum of Modern Art Museum of Natural History Guggenheim Central Park Botanical Gardens Bronx Zoo Cloisters Rockefeller Center Radio City Music Hall Local Events: City Marathon Macy's Thanksgiving Day Parade Rockefeller Center Tree Lighting New Year's Eve Times Square Ball Drop Mercedes Benz Fashion Week International Auto Show Big Apple Barbecue Block Party Macy's Fourth of July Fireworks Spectacular U.S. Open Tennis Championship Film Festival Major Headquarters AIG AmEx Bloomberg CBS Citigroup ConEd Deloitte HSBC IBM Macys Time Warner Ground Zero Empire State Building Chrysler Building Statue of Liberty Brooklyn Bridge Chinatown Greenwich Village St. Patrick s Cathedral Ellis Island Morgan Library & Museum Chelsea Market South Street Seaport Wall Street Coney Island Lincoln Center McGraw-Hill Morgan Stanley NBC Universal Philip Morris JPMorgan Chase Met Life Merrill Lynch NY Life Sony Pfizer Verizon Professional Sports Teams: Yankees - MLB Mets - MLB Giants - NFL Jets - NFL Knicks - NBA Brooklyn Nets - NBA Rangers - NHL Islanders - NHL Colleges/Universities: University Columbia University Pace University Fordham University Fashion Institute of Technology Parsons, the New School Baruch College Julliard Shopping Centers/Nightlife: Fifth Avenue Herald Square Garment District SoHo Meatpacking District Times Square West/East Village Lower East Side Chinatown Williamsburg Manhattan Mall Columbus Circle Convention Centers: Jacob Javits Center Madison Square Garden Metropolitan Pavilion CUNY SUNY Hunter College John Jay College of Criminal Justice St. John s University Berkeley College School of Visual Arts, NY 10174

12 OUTFRONT Mobile Network Prime. Engage. Capture. What advertising opportunities are on the OUTFRONT Mobile Network? The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence, consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad. Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place. How can the OUTFRONT Mobile Network connect with consumers? Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video. Why is the OUTFRONT Mobile Network valuable to advertisers? Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR)., NY Lat/Long Defined Virtual Radius Banner Ad (320 x 50), PNG/JPEG/GIF Templated Mobile Optimized Landing Page Branded Header (320 x 200), Directions, Call, Video (YouTube hosted), Promo, Custom Button Deliverable Targets: Impressions, CTR, SAR Retargeting option available National *SOURCE: Ocean Beyond OOH Neuroinsight, 2015 Last Rev. 04/28/16

13 Bulletins Coverage. Exposure. Impact. What advertising opportunities are on Bulletins? Located on key highways, intersections and integral choke points in NYC, bulletins offer unparalleled outdoor coverage and make your message larger-than-life! How can Bulletins connect with consumers? Bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. 14 x x 60 Odd Size See next page for complete coverage Why are Bulletins valuable to advertisers? With over 290 bulletins located throughout the 5 boroughs, Nassau, and Westchester counties, your message reaches motorists from all parts of the tri-state area. From upscale bedroom communities to rich cultural and urban areas, your message can be targeted or delivered to a mass audience., NY 10174

14 Bulletins Coverage, NY 10174

15 Tall Walls Drama. Visibility. Connections. What advertising opportunities are on Tall Walls? Tower above the competition and make your advertising campaign a city landmark! Affixed to buildings in heavily trafficked areas and visible from a great distance, Walls provide maximum impact for creative messages. How can Tall Walls connect with consumers? Great point-of-purchase exposure in major shopping districts keeps your message top of mind. Walls are perfect for penetrating urban centers and vary in size, providing endless creative options. Various Sizes See next page for complete coverage Why are Tall Walls valuable to advertisers? Walls provide the perfect canvas for creativity and drama that is sure to make a lasting impression. Achieve ultimate exposure for your brand with rapid frequency and reach., NY 10174

16 Tall Walls Coverage, NY 10174

17 Digital Bulletin Network Dynamic. Relevant. Prominent. What advertising opportunities are on the Digital Bulletins Network? These bright and bold digitals allow an advertiser to display their ad for a spot 8 seconds on a 8-spot loop. With messages that are easily changed, advertisers can make their campaign messages not only relevant but timely. How can the Digital Bulletins Network connect with consumers? Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on digital billboards. Why is the Digital Bulletins Network valuable to advertisers? Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs., NY Bulletins Sizes: 14 x 48 LED screens/ 20 x 60 LED screens Spot Length: :08 8 Advertisers Hours: 24/7 34,384 Spots/4wks Static B Belt Shell Road M Broadway & 50th M Lincoln 40th Street Q Astoria Blvd. & 31st Street Q Queensboro Bridge Upper Level W/O Thornson Q BQE n/o Roosevelt Avenue X Cross Bronx Expressway E/O Boston Road X Cross Bronx Boston Road X Hutchinson River Westchester Ave X New England Thruway S/O Bartow Avenue *See next page for complete coverage

18 Digital Bulletin Network Coverage, NY 10174

19 42nd St Digital Cube Colorful. Exciting. Vivid. What advertising opportunities are on the 42nd St Digital Cube? It s iconic, cutting-edge and located along one of the world s most famous thoroughfares! Located on 42nd Street and 8th Avenue, the 42nd St Digital Cube can be seen by commuters pouring out of the Port Authority Bus Terminal every day. This digital also hits traffic traveling through the Lincoln Tunnel and to Madison Sq. Garden. How can the 42nd St Digital Cube connect with consumers? 1.5 Million people travel along 42nd Street between 7th and 8th, 500,000 riders travel to the 42nd Street Times Square Subway complex and 200,000 people commute through the Port Authority Bus Terminal (PABT) ensuring your message will be seen by the masses. Why is the 42nd St Digital Cube valuable to advertisers? With (2) connected 45 x 45 LED screens, this multi-media canvas of creativity brings your brand to life on over 4,000 square feet of state-of-the-art LED technology., NY corner wrap Size: 45' H x 90' W Spot Length: :15 Loop Length: 2:00 Advertisers: 8 Hours: 24/7 Dominate up to 4 hours/day 18,340 spots/4wks Static/Full Motion Times Square Location: 8th 42nd St Unit #: TS7144

20 1515 Broadway Unique. Spectacular. Engaging. What advertising opportunities are on 1515 Broadway? 1515 Broadway offers 2 full-motion, high resolution digital displays located in the heart of Times Square (the bowtie ), across from the heavily trafficked Times Square Pedestrian Mall. Each screen is 48 H X 38 W, running 22 hours per day. Static or Full Motion ads run on both faces consecutively. How can 1515 Broadway connect with consumers? Both units are strategically positioned next to the pedestrian plaza, giving advertisers the chance to dazzle millions of spectators from around the world spending time in Times Square. Longer dwell times in the pedestrian plazas make 1515 Broadway a prime location for engagement zones, social contests/live feeds and more! Why is 1515 Broadway valuable to advertisers? This double sided unit targets a multitude of consumers. From the huge crowds in the South End of Times Square (local workers, tourists, Broadway theatergoers) to the New Year s Eve Ball Drop at One Times Square, advertisers have the ability to impact them all!, NY screens Size: 48 H x 38 W Spot Length: :15 Loop Length: 2 minutes Advertisers: 8 Hours: 24/7 Dominate up to 4 hours/day 18,340 spots/4wks Static/Full Motion Times Square Location: West 44th St. Unit #: TS7145 & TS7146

21 Javits Digital Strategic. Impactful. Relevant. What advertising opportunities are on Javits Digital? Located on 11th Avenue next to the main entrance of the Jacob K. Javits Convention Center, the Javits Digital provides advertisers with a premium opportunity to impact pedestrian, commuter, and convention traffic. How can Javits Digital connect with consumers? The Javits Center hosts over 130 trade shows and conventions annually, with over 3.5 million attendees! 1 Digital Billboards provide advertisers with ultimate flexibility day-parting, last-minute updates and promotional campaigns are all possible with endless creative opportunities designed to reach targeted audiences. 1 Source Javits Center General Factsheet 2012 Why is Javits Digital valuable to advertisers? Prime location, low cost and state of the art technology allow advertisers to connect with consumers from diverse audience segments. In addition, the Javits Digital is the only prominent, two sided digital OOH display to showcase advertiser messaging front and center to the Lincoln Tunnel traffic from Manhattan., NY Screens 22 1 H x 29 W Spot Length: :08 Loop Length: 2:00 Advertisers: 10 Hours: 24/7 18,340 Spots/4wks Static Javits Convention Center Location: 11th Ave. between 37th & 38th Unit #: M7445 & M7446

22 MSG Corner Wrap Digital Vibrant. Memorable. Powerful. What advertising opportunities are on the MSG Corner Wrap Digital? This digital spectacular is located in Penn Center, an area that has become the hottest digital signage area in Manhattan. With Madison Square Garden and Penn Station across the street as well as Macy's around the corner, advertisers can achieve the ultimate exposure with this digital unit. How can the MSG Corner Wrap Digital connect with consumers? This outdoor eye candy is located right across from "The Most Famous Arena in the World," Madison Square Garden, home of the Knicks, Rangers, Liberty, and over 300 concerts and events each year. In addition, right below Madison Square Garden is Penn Station one of the busiest passenger transportation facilities in the United States servicing 17,714,470 passengers every 4 weeks. Your message will surely be seen by the masses! Why is the MSG Corner Wrap Digital valuable to advertisers? With (2) connected LED displays, this unique unit will catch the eyes of millions of passersby, including locals, tourists and commuters, every 4 weeks., NY Corner Wrap Size: 65 H x 40 W / 65 H x 42 6 W Spot Length: :08 Loop Length: :80 Advertisers: 10 Hours: 24/7 27,496 Spots/4wks Static/Full Motion Madison Square Garden Penn Station Macy's Herald Square Location: 7th 33rd St Unit #: M-431

23 Helmsley Walkways Digitals Bright. Eye Catching. Captivating. What advertising opportunities are on the Helmsley Walkways Digital? Take advantage of this unprecedented branding opportunity on Park Avenue. The two full motion, high resolution advertising displays, one in each of the two walkways, are head-on to pedestrians headed towards Grand Central Station. How can the Helmsley Walkways Digital connect with consumers? These displays in the iconic Helmsley Building deliver a captive audience for the length of an entire city block, from 46th Street to 45th Street, and represent a rare digital opportunity on Park Avenue. Why is the Helmsley Walkways Digital valuable to advertisers? The displays are sure to make an impact on some of City s most valuable eyeballs headed from the financial institutions of Park Avenue towards Westchester and Connecticut via the Metro North Commuter trains at Grand Central Station., NY Screens Size: 2 6 H x 11 6 W Spot Length: :08 Loop Length: :80 Advertisers: 10 Hours: 24/7 27,496 Spots/4wks Static/Full Motion Grand Central Station Midtown Location: Park Ave. North of Grand Central Unit #: M-591

24 Bus Media Creative. Visible. Prominent. What advertising opportunities are on Bus media? Bus Ads are interwoven into the fabric of City appearing on the streets and avenues of business & shopping districts, neighborhoods and intra-borough roads. How can Bus media connect with consumers? From the Northern Bronx to the tip of Manhattan, from Brooklyn through Long Island, bus routes are demand responsive and follow population flows. Buses go where the people go! Why is Bus media valuable to advertisers? Pedestrians, motorists and passengers are impacted by the big exterior ads that are highly visible at eye-level, in close proximity to consumers. Interior bus ads benefit from ride times that afford time to read and absorb copy., NY Kong Size Bus Posters 30 x 215 Bus Posters King Size Bus Posters Super King Size Bus Posters Ultra Super King Bus Posters (Nassau County) Queen Size Bus Posters L-Sides 30 X 215 with L-Sides Headliners Window Extensions Taillight Displays Headlight Displays Brand Buses Interior Bus Cards

25 Bus Media Coverage, NY 10174

26 Bus Kongs Humongous. Pronounced. Expansive What advertising opportunities are on Bus Kongs? Bus routes pass through shopping, financial and commercial districts, allowing for point-of-purchase campaigns. Kongs are the perfect medium to promote special events, promotional tie-ins or launch a new brand. How can Bus Kongs connect with consumers? These eye-catching ads attract consumers with high-quality artwork that cover more than 18 feet of exterior space of the bus from wheel to wheel, allowing your message to make a lasting impression. Various Sizes Add a Headliner or Window Extension See bus coverage map Why are Bus Kongs valuable to advertisers? These rolling billboards are an extension of the traditional Bus Kings, offering tremendous visibility on the street. Kongs establish a major impact on vehicular and pedestrian traffic throughout vibrant NYC!, NY 10174

27 Bus 30 x 215 Colorful. Informative. Influential. What advertising opportunities are on 30 x 215 bus displays? This brand new format is 50% bigger than the current king size bus poster, allowing a tremendous amount of added space primed for dynamic creative messaging. Stand alone presence on saturated city streets allows your message to resonate day after day. How can 30 x 215 bus displays connect with consumers? Take striking imagery to the next level with diverse creative options. Vibrant and colorful additions to the 30 x 215 include Headliners extending across the top of the bus, L-Sides that vertically extended your message, and L-Sides with Headliners that go beyond out of home borders. 30 H x 215 W Add a headliner and/or L-Side for more impact! See bus coverage map Why are 30 x 215 bus displays valuable to advertisers? Get the conversation started on the streets with this oversized rolling display, while generating multiple impressions from pedestrian & vehicular traffic. Hard to miss presence increases brand recognition and awareness amongst the always active, mobile population., NY 10174

28 Bus Kings Bold. Direct. Vibrant. What advertising opportunities are on Bus Kings? Impact s most densely populated and diverse areas with Bus Kings, the ultimate mass reach media. Bring your ad campaign to the masses with daily exposure in a stand-alone environment. How can Bus Kings connect with consumers? Be king of the road! These vibrant, colorful and eye-level ads are impossible to miss and leave a lasting impression on pedestrians, motorists and passengers. The creative possibilities are endless with extensions and window coverage. 30 H x 144 W See bus coverage map Why are Bus Kings valuable to advertisers? Bus Kings offer unique penetration into the heaviest business, entertainment and residential clusters where traditional Bulletins are not available, establishing major impact on hard-to-reach consumers., NY 10174

29 Bus Super Kings Exciting. Undeniable. Striking. What advertising opportunities are on Super Kings? Bus routes pass through shopping, financial and commercial districts, allowing for point-of-purchase campaigns. Super Kings are the perfect medium to promote special events, promotional tie-ins and launching a new brand. How can Super Kings connect with consumers? Attract consumers with high-quality creative that covers 20 feet of exterior space of the bus from wheel to wheel, allowing your message to make a lasting impression. 30 H x 240 W Manhattan See bus coverage map Why are Super Kings valuable to advertisers? These rolling billboards offer unique penetration into the heaviest business, entertainment and residential clusters where traditional Bulletins are not available, establishing major impact on hard-to-reach consumers., NY 10174

30 Bus Ultra Super Kings Enormous. Dramatic. Impressive. What advertising opportunities are on Ultra Super Kings? Also known as rolling billboards, these unique displays attract your target audience with high-quality creative at eye-level. Bring your ad campaign to the masses with daily exposures in a stand-alone environment. How can Ultra Super Kings connect with consumers? These vibrant and colorful additions to your Ultra King ads extend your message beyond the borders of traditional media. Enhance your imagery and recognition on the bustling streets of NYC. 102 H x 222 W Nassau County & Manhattan See bus coverage map Why are Ultra Super Kings valuable to advertisers? Extending up from the Ultra King, Ultra Super Kings make a major impact on vehicular and pedestrian traffic. Be on the streets and create multiple impressions and excitement around NYC!, NY 10174

31 Bus Queens Outstanding. Classy. Brilliant. What advertising opportunities are on Bus Queens? The numerous bus routes throughout the city offer endless possibilities. Targeted messaging on Bus Queens deliver your message deep into the market. How can Bus Queens connect with consumers? Attract consumers with stunning creative that covers 7 feet of exterior space on the bus side. 30 H x 88 W Manhattan & Bronx See bus coverage map Why are Bus Queens valuable to advertisers? Strategic placement of your ad on NYC buses gives your message unique mobility. Queens let your message resonate as they reach diverse demographic clusters all over the city., NY 10174

32 Bus L-Sides Unique. Captivating. Impressive. What advertising opportunities are on L-Sides? More creative space allows you more ways to declare your presence. Vertical extension of our powerful Bus Kings to L-Sides creates a giant canvas for eye-catching visuals. How can L-Sides connect with consumers? L-Sides have standout visibility that demand attention throughout the NYC streets. They ensure maximum exposures at a low CPM, giving you the best bang for your buck. Upper Panel 56 W x H Lower Panel 30 W x 144 H City (excludes Nassau County) See bus coverage map Why are L-Sides valuable to advertisers? NYC buses give movement and life to a static campaign. En route through high traffic areas throughout the city, L-Sides reach out to multiple neighborhoods and demographic groups, making sure your brand truly resonates., NY 10174

33 Bus 30 X 215 with L-Sides Massive. Exciting. Impactful. What advertising opportunities are on 30 X 215 with L-Sides? Emphasize your brand's message on this massive canvas. Vertical extension of the L-Side combined with our powerful 30 x 215 creates a supersized format that's impossible to miss. How can 30 X 215 with L-Sides connect with consumers? 30 x 215 with L-Sides provide unparalelled exposure throughout the busy streets of NYC. By expanding the creative space beyond the normal 30 x 215, you can ensure maximum campaign visibility and cost efficiency. Upper Panel 56 W x H Lower Panel 30 H x 215 W City (excludes Nassau County) See bus coverage map Why are 30 X 215 with L-Sides valuable to advertisers? Amplify your brand with this impactful media format. As 30 x 215 with L-Sides travel throughout the city, they make a bold impression on a variety of neighborhoods., NY 10174

34 Bus Headliners Direct. Informative. Tactful. What advertising opportunities come with Headliners? Reinforce your message in Manhattan s most densely populated areas with Bus Headliners. Bring your ad campaign to the masses with daily exposures in a stand-alone environment. How can Headliners connect with consumers? These vibrant and colorful additions to your Bus ads extend your message beyond the borders of traditional media. Add a highly visible call to action, website, text code or phone number to ad. Why are Headliners valuable to advertisers? Extending across the top of the entire bus, Headliners impact your audience and reach them no matter which direction they are going. Be on the streets and make multiple impressions directly in the heart of NYC. 30 x 215 Kings Kongs L-Sides L-Side w/ 30 x 215 Super King See bus coverage map, NY 10174

35 Bus Window Extensions Unorthodox. Creative. Outstanding. What advertising opportunities come with Window Extensions? Reinforce your message in s most densely populated areas with Window Extensions. Bring your ad campaign to the masses with daily exposure in a stand-alone environment. How can Window Extensions connect with consumers? These vibrant and colorful additions to your campaign extends your message beyond the borders of traditional media. Enhance your imagery and recognition on the busiest streets in the country. Kings Super Kings See bus coverage map Why are Window Extensions valuable to advertisers? Extending up from various bus formats, Window Extensions make a major impact on your audience regardless of which direction consumers are going. Be on the streets and make multiple impressions directly in the heart of!, NY 10174

36 Bus Headlight Displays Captivating. Commanding. Prominent. What advertising opportunities are on Headlight Displays? Regardless of the neighborhood, buses follow the crowds! Strategic placement of your message on buses helps your brand achieve an inevitable presence in your audience s everyday lives! How can Headlight Displays connect with consumers? Headlights offer low CPM s and allow advertisers to cost efficiently bring their ad campaign to the masses with daily exposures H x 44 W See bus coverage map Why are Headlight Displays valuable to advertisers? Static media forms pin-point a target around a specific area. Giving your ad mobility to move around helps your message break free from a single area and expands the horizon of opportunity., NY 10174

37 Bus Taillight Displays Eye-Level. Valuable. Visible. What advertising opportunities are on Taillight Displays? Continuous visibility to drivers and passengers behind buses generate lasting impressions! Dominate the city with frequent exposure and high reach and frequency. As they re in their cars or crossing the street, consumers cannot escape this ubiquitous media form. How can Taillight Displays connect with consumers? Taillights give you more bang for your buck by cost efficiently delivering your message in a stand-alone environment. Buses go where the people go! 18 H X 68.5 W (NEW) 17.5 H X 50 W See bus coverage map Why are Taillight Displays valuable to advertisers? Buses travel all throughout the city to reach your target and more. The unique mobility of these media forms penetrate the market in places static media can t reach., NY 10174

38 Interior Bus Cards Awareness. Branding. Impact. What advertising opportunities are on Interior Bus Cards? Motivate usage and create awareness by saturating the environment and captivating the bus audience with this eye-catching format. How can Interior Bus Cards connect with consumers? Your message resonates with bus riders two times a day and more than 20 times a month with the use of vibrant and detailed Interior Bus Cards. The inclusion of social media elements on the creative allows passengers to interact with your brand throughout their journey. 11 H x 28 W 11 H x 46 W See bus coverage map Why are Interior Bus Cards valuable to advertisers? Interior bus ads benefit from ride times that afford time to read and absorb copy. Capture the attention of a completely captive audience with vibrant, attention-grabbing messages and take one couponing options., NY 10174

39 Brand Buses Saturation. Resonation. Captivation. What advertising opportunities are on Brand Buses? A unique opportunity to own the entire interior space of a bus. Brand vehicles provide advertisers with extensive creative opportunities. How can Brand Buses connect with consumers? Storyboards, multi-products, multi-messages are just a few of the many creative possibilities. Owning every position means that the entire riding population in each vehicle will take notice. 11 H x 28 W 11 H x 46 W See bus coverage map Why are Brand Buses valuable to advertisers? Long ride times allow your message to resonate with riders. Capture the attention of a completely captive audience with vibrant, attention-grabbing messages., NY 10174

40 Commuter Rail Media Unique. Head On. Enthralling What advertising opportunities are on Commuter Rail media? Commuter rail advertising provides a unique opportunity for marketers to spend time with a very affluent demographic of upscale suburbanites commuting into business districts. Twice a day, 22 work days a month, commuters spend approximately 10 plus hours riding, waiting & walking through stations while absorbing ads. How can Commuter Rail media connect with consumers? In an environment where connections are made, Commuter Rail advertising provides high frequency against a desirable audience. Additional time spent on Commuter Rail during the weekend, and mid-week by suburban leisure seekers and theater goers only adds more value to your campaign. Why is Commuter Rail media valuable to advertisers? Commuter Rail is a popular, reliable & convenient option for affluent suburbanites traveling into NYC, in addition to commuters traveling in reverse to the suburbs, where many major corporations hold office. Platform Kiosks 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Diorama Saturation Jamaica LIRR Dioramas GC Barricade GC Digital Network Metro-North: Westchester & CT LIRR: Long Island Penn/LIRR Digital Network Atlantic Avenue Digital Screen Digital Platforms Station Dominations Interior Car Cards 33 H x 21 W Brand Trains - Full Cars Testles Timetables, NY 10174

41 LIRR & Metro-North Posted Stations Coverage, NY 10174

42 Commuter Rail Long Island Rail Road Powerful. Captivating. Extensive. What advertising opportunities are on Long Island Rail Road media? Long Island Railroad commuter rail advertising gives advertisers unique access to an upscale commuter audience. Commuters from outside the city in all parts of the wealthy suburbs of Long Island use the LIRR to get to and from NY business districts. How can Long Island Rail Road media connect with consumers? By utilizing a variety of different Interior and Platform media, advertisers can spend time with this affluent demographic twice a day, 22 work days a month while commuters are on the train, waiting for the train and walking through stations. Why is Long Island Rail Road media valuable to advertisers? Interior Car Cards are bold media formats that are directly in sight of commuters throughout their entire trip additional viewing time means commuters can take in and identify with your brand, while hard-to-miss Platform Media puts your message front & center in highly trafficked boarding & waiting areas., NY Platform Kiosks 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Diorama Saturation Jamaica LIRR Dioramas Penn/LIRR Digital Network Atlantic Avenue Digital Screen Station Dominations Interior Car Cards Brand Trains, Full Car Testles Timetables

43 LIRR Posted Stations Coverage, NY 10174

44 Commuter Rail Metro-North Target. Surround. Connect. What advertising opportunities are on Metro-North media? Metro-North commuter rail media displays your message out to an affluent demographic of commuters traveling from Westchester and Connecticut suburbs to the NY business districts. Longer dwell times in between train arrivals & departures allow you to reach this upscale audience. How can Metro-North media connect with consumers? In today s ever changing marketplace, media self selection has made consumers even harder to reach. Metro-North Rail advertising is always on and provides high frequency against this desirable audience. By utilizing a variety of different Interior and Platform media, advertisers can spend time with this affluent demographic twice a day, 22 work days a month. Why is Metro-North media valuable to advertisers? Surround your target with prominently displayed media along commuter walkways. Platform Posters are in direct view of busy boarding and waiting areas, while Car Cards keep your message present for the duration of a long commute. Platform Kiosks 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) GC Barricade GC Digital Network Digital Platforms Station Dominations Interior Car Cards Brand Trains, Full Cars Testles Timetables, NY 10174

45 Metro-North Posted Stations Coverage, NY 10174

46 Commuter Rail Platform Kiosks Eye-Level. Out Front. Relevant. What advertising opportunities are on Platform Kiosks? Your message resonates with commuter rail riders 2 times a day and over 20 times a month with the use of vibrant and eye-catching Platform Kiosks. How can Platform Kiosks connect with consumers? These highly visible Platform Kiosks keep your message front & center in highly trafficked boarding & waiting areas. Platform Kiosks demand attention in an otherwise hectic commuter environment. 26 H x 53 W Metro-North: Westchester & CT Why are Platform Kiosks valuable to advertisers? Situated on recycling bins, Platform Kiosks target key demographics educated and affluent audiences traveling from the Westchester and Connecticut suburbs into NY business districts., NY 10174

47 Commuter Rail Platform Posters Vibrant. Noticeable. Impactful. What advertising opportunities are on Platform Posters? Situated on the commuter rail platforms and walkways, vibrant and detailed Platform Posters target key demographics educated and affluent audiences. How can Platform Posters connect with consumers? Break riders away from their surroundings in the hectic commuter environment. Striking Posters stand prominently alongside the boarding platform to ensure that your message is seen. Why are Platform Posters valuable to advertisers? Forge new relationships with the millions of commuter rail riders on the LIRR and Metro North through thousands of rail Platform Posters. Send multiple messages to commuters at all their stopping points! 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters Metro-North: Westchester & CT LIRR, NY 10174

48 Commuter Rail Diorama Saturation Bold. Captivating. Diverse. What advertising opportunities are on the Diorama Saturation? Atlantic Avenue Station in Brooklyn is a major commuting hub for passengers of varying demographics. The Dioramas in this station give advertisers a chance to reach a diverse demographic from upscale to hip and trendy to ethnic. How can the Diorama Saturation connect with consumers? Backlit Dioramas draw attention with their impactful size and vivid display. Dioramas are ideal for increasing brand recognition with high impact and frequency H x 47.5 W 64 units Atlantic Ave (LIRR) Why is the Diorama Saturation valuable to advertisers? These vibrant and colorful ads are impossible to miss and leave a lasting impression on commuters. Command the attention of riders with these backlit Dioramas., NY 10174

49 Commuter Rail Jamaica LIRR Dioramas Noticeable. Intriguing. Bright. What advertising opportunities are on the Jamaica LIRR Dioramas? Jamaica Station, located in Queens, NY, is the largest transit hub on the Long Island Rail Road and one of the busiest railroad stations in the country with over 200,000 daily passengers. The dioramas at this station reach several different demographics, traveling between the suburbs and various parts of the city. How can the Jamaica LIRR Dioramas connect with consumers? Dioramas draw attention with their impactful size and vivid display, forcing even the most hurried commuter to take a look. They are ideal for increasing brand recognition with high impact and frequency H x 47.5 W 5 units Jamaica Station (LIRR) Why are the Jamaica LIRR Dioramas valuable to advertisers? At this station where over 1,000 trains pass through each day, these vibrant and colorful ads are impossible to miss and leave a lasting impression on commuters. Command the attention of riders with these Dioramas., NY 10174

50 Grand Central Barricade Front and Center. Attention-Grabbing. What advertising opportunity does the Grand Central Barricade possess? This unit is a highly visible banner located right inside the entrance of Grand Central Station on 42nd Street just west of the Grand Hyatt Hotel entrance. The Grand Central Terminal is a world renowned Manhattan landmark. This iconic destination offers transportation to more than 750,000 daily commuters. 1 In addition, over 10,000 people visit Grand Central daily to tour the station and dine! 1 How can the Grand Central Barricade connect with consumers? As the #6 Most-Visited Tourist Attraction in the world according to Travel & Leisure, Grand Central offers advertisers a chance to make a resounding impact on both locals and tourists from around the globe. The Grand Central Barricade captures the attention of affluent Metro North commuters, as well as consumers taking advantage of the Terminal's variety of dining options. Why is the Grand Central Barricade valuable to advertisers? Strategically placed at the entrance of Grand Central s Subway line and 42nd Street exit, the barricade gives advertisers a unique opportunity to maximize their reach to a wide and largely affluent demographic. This in turn allows your message to be seen from all angles, with the added bonus of being the sole advertising presence in a heavy traffic location., NY Panel A: 96"h x 72.5"w Panel B: 110"h x 158"w Panel C: 110"h x 28.75w Panel D: 110"h x 248.5"w Panel E: 110"h x 96"w Located in Grand Central's lower level dining concourse -Junior's Cheesecake -Magnolia Bakery -Shake Shack -Multiple other dining options Source: 1 Carlson, Jen. "Everything You Never Knew You Wanted To Know About Grand Central Terminal

51 Commuter Rail GC Digital Network Prominent. Exclusive. Beautiful. What advertising opportunities are on the GC Digital Network? Grand Central Terminal is a major historic landmark located in the center of Manhattan. Place your message front and center in one of the most magnificent architectural sites and transportation mecca of NYC. It is the destination for Westchester and Connecticut Metro North riders, upscale restaurants, high-end boutiques and home to the new Apple store. How can the GC Digital Network connect with consumers? Grand Central, the upscale Times Square, boasts an affluent demographic. Over 750,000 people pass through the main rotunda daily! 1 It is the #6 World s Most-Visited Tourist Attractions according to Travel & Leisure, with more business traveler traffic passing through than JFK Airport! This digital network draws attention with its impactful size and vivid display. Why is the GC Digital Network valuable to advertisers? These 4 (6 8-3/4 W x 5 5-3/4 H ) synchronized, rotating high definition digital displays are impossible to miss. In this uncluttered environment, they leave a lasting impression sure to command the attention of commuters and tourists from around the world!, NY Screens Spot Length: :15 Loop Length: 2:00 Hours: 5:30 am - 2:00 AM 15,680 spots/4-weeks* Static Only 1 Daily Circulation *The following provisions shall be applicable in the event that this contract shall be for the digital display sign ( Digital Sign ). Notwithstanding anything herein to the contrary, the Company shall not be obligated to display the copy for more than 91% of the display time provided hereunder (the Guaranteed Display Time ). If the Company displays the copy for at least the Guaranteed Display Time, there shall be no reduction in the fee paid hereunder or extension of the term hereof. Note: Loop length is fixed, number of advertisers may vary.