Louisville Lexington Rd / Louisville, KY / / OUTFRONTmedia.com

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1 /, KY / / OUTFRONTmedia.com Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business from digital networks, to social and mobile integration, to improved business practices. We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.

2 Why Go Out-of-Home? It s Simple That s Where the People Are! According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more time out of home more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 during their daily commute, on their lunch break and throughout shopping trips. Out-of-home is often the last message a consumer receives before making a service or buying decision. OOH advertising reaches almost the entire U.S. adult population each week. Today s consumers are increasingly mobile 70% of their waking hours are spent away from home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the point-of-sale. 100% 80% 60% 40% 20% 0% 96% Outdoor 70% 61% Commuters Pedestrians Out-of-Home 95% Television 91% Radio 71% Newspaper 67% Internet Nearly three-quarters of outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home all times when outdoor advertising has the opportunity to influence purchasing and service decisions. Source: Arbitron Out-of-Home Advertising Report, 2013 Why Now? Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice. We are always there and we are always on. Why OUTFRONT Media? We deliver audience. Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery. We deliver service. We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the after-sale, following your program through to success. We deliver America. Whether it s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered., KY

3 National In-Car Study 18 1/2 Hours per week on the road! Billboards move consumers to action!** On a roadside billboard, have you ever learned of... 3:00 2:52 an event 58% 2:07 a store* 50% 2:00 a restaurant* 58% a phone number 26% 1:00 a website address 28% a radio tune-in 44% 0:00 Typical Weekday Typical Weekend a TV show tune-in 33% How much time in hours or minutes do you spend combined, either driving or riding as a passenger in any vehicle, on a typical weekday/weekend? Results displayed in hours: minutes 0% 25% 50% *and visited establishment 75% Buses & Shelters get attention!** At any time in the past 7 days have you noticed a...(total) 0% public bus, not including a school bus? bus stop? taxi cab? 38% 47% 59% 25% 50% 75% 100% 31% Increase in time spent in-car. 71% of travelers notice Billboard Ads.* Workers shop on their way home.** From work to... 3:00 31% Increase 2:52 fast-food restaurant a sit-down restaurant 22% 44% 2:00 1:00 0 2: During our 2003 national in-car media survey, Arbitron found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday a 31% increase. Most of the Time 28% Each Time 9% Almost Never 16% Sometimes 34% Never 11% 0% a grocery store a drug store a convenience store a dept. store a Big Box store 32% 53% 58% 63% 82% 25% 50% 75% 100% Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitron National In-Car Study 2009, KY

4 Out-of-Home Creates Awareness! 7 out of 10 Adults say that they ve seen an OOH ad in the past month And among those who have seen an OOH ad: 70% 58% 55% 41% Say OOH is very, or somewhat likely, to influence a purchase. Search the web as a direct result of seeing an ad. Use mobile /social media to share information while viewing an OOH ad. Are more likely to learn about the brand being advertised. Source: Touchpoints USA Billboard Study, 2012, KY

5 Moving Consumers to Action! 7 out of 10 Adults say that they ve seen an OOH ad in the past month And among those who have seen an OOH ad: 40% viewed a DIRECTIONAL ad 40% 40% 39% WATCHED a TV program advertised visited a RESTAURANT advertised TALKED about a product advertised 33% ATTENDED an event advertised 29% 28% shopped a SALE in-store that week Source: Arbitron OOH Industry Report, 2013, KY shopped a SALE online that week 26% visited a WEBSITE that was advertised 26% IMMEDIATELY visited business 18% CALLED a phone number advertised

6 OOH: A Return On Your Investment $4.00 It s Simple That s Where the People Are! The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix. Sales ROI $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $.50 $2.43 TV $2.41 PRINT $2.80 OOH $3.14 RADIO $3.38 ONLINE $- Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close. Using out-of-home in combination with other media improves the retention of a campaign s advertising message. This works particularly well for television and online advertising. $50.00 $40.00 Broadcast Cable Magazines Newspapers 18 Television Internet $30.00 $20.00 $10.00 $0 OOH Source: OAAA.org, 2013 Radio Shelter Poster Bulletin Network Spot Online Search Sites Portal Sites General Content Business Content, KY Spot TV - Early Eve. Network TV - Prime Spot TV - News Spot TV - Prime Network Interconnect Zoned Spot Newsweeklies Men s Interest Women s Fashion Business Daily Business Message Decay Rate (Days) Without OOH With OOH

7 Increase Your Reach! According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio. +18% +45% +68% +212% +316% TV Radio Web Social Mobile App Source: Touchpoints USA Billboard Study, 2012 Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media Television Radio Newspaper/Magazine Out-of-Home Source: Arbitron OOH Industry Report, 2013, KY Search Facebook Twitter

8 Top 50 Market Coverage Market, KY CBSA Population Age 18 + Bulletins/ Walls Posters/ Jr. Posters Commuter Rail/ Subway Buses Street Furniture New York, NY / 15,542,241 North Jersey & Central Jersey Los Angeles-Long Beach, CA 10,097,604 Chicago, IL-IN-WI 7,240,935 Dallas-Ft. Worth-Arlington, TX 5,021,427 Philadelphia, PA-NJ-DE-MD / South Jersey 4,685,125 Miami-Ft. Lauderdale, FL 4,630,257 Houston-The Woodlands, TX 4,618,841 Washington, DC-VA-MD-WV 4,586,521 Atlanta, GA 4,151,743 Boston-Cambridge-Newton, MA-NH 3,719,611 San Francisco / Oakland / 3,581,937 San Jose, CA Detroit-Warren-Dearborn, MI 3,304,083 Phoenix-Mesa-Scottsdale, AZ 3,291,338 Riverside, CA 3,198,983 Seattle-Tacoma-Bellevue, WA 2,801,694 Minneapolis - St. Paul, MN 2,619,027 San Diego-Carlsbad, CA 2,482,234 Tampa-St. Petersburg (Sarasota), FL 2,295,936 Baltimore-Columbia-Towson, MD 2,160,112 St. Louis, MO-IL 2,154,121 Denver-Aurora-Lakewood, CO 2,048,026 Pittsburgh, PA 1,903,671 Portland-Vancouver, OR-WA 1,787,126 indicates OUTFRONT media available indicates new VW media available indicates digital media available Wrapped Media Lifestyle Centers

9 Top 50 Market Coverage Market CBSA Population Age 18 + Bulletins/ Walls Posters/ Jr. Posters Commuter Rai/ Subway Buses Street Furniture Wrapped Media Lifestyle Centers Orlando-Kissimmee-Sanford, FL 1,761,904 Charlotte-Concord, NC-SC 1,755,360 San Antonio-New Braunfels, TX 1,693,865 Sacramento-Roseville, CA 1,692,858 Cincinnati, OH-KY-IN 1,618,382 Cleveland-Elyria,OH 1,600,000 Kansas City, MO-KS 1,542,644 Las Vegas-Henderson-Paradise, NV 1,534,839 Columbus, OH 1,493,736 San Jose-Sunnyvale, CA 1,471,292 Indianapolis-Carmel-Anderson, IN 1,458,887 Austin-Round Rock, TX 1,432,156 Nashville-Davidson, TN 1,342,734 Virginia Beach, VA-NC 1,326,944 Providence-Warwick, RI-MA 1,269,798 Milwaukee-Waukesha, WI 1,196,260 Jacksonville, FL 1,074,558 Memphis, TN-MS-AR 1,005,686 Oklahoma City, OK 994,106, KY-IN 968,041 Richmond, VA 965,375 New Orleans-Metairie, LA 960,471 Hartford-West Hartford, CT 957,210 Raleigh, NC 908,951 Buffalo-Cheektowaga, NY 899,003 Birmingham-Hoover, AL 873,778 Rochester, NY 849,624 indicates OUTFRONT media available indicates new VW media available indicates digital media available, KY

10 Overview is Kentucky s largest city and prides itself for rich cultural flavor, where historic Victorian style lives in harmony with modern architectural designs. Known as derby town, river city, or gateway to the South, it is headquarters of several major corporations and organizations such as: Humana, Brown-Forman Corp., Hillerich & Bradsby (maker of Slugger Bats), Papa John s Pizza, Yum! Brands, Inc. (parent company of KFC, Pizza Hut and Taco Bell) and Texas Roadhouse. is also home to UPS Air Hub, largest transport facility of its kind in the U.S., and Ford Motor Company Heavy Truck Plant, largest in North America. OUTFRONT Media's billboards and displays advertising powerfully impact residents and visitors as they commute throughout the market for work and play. Market Demographics: Population (18+ Metro): 997,194 HHI $100K+: 15.15% College Educated (4+ yrs): 32.09% White Collar Occupation: 59.15% Blue Collar Occupation: 23.79% Race & Ethnicity: White: 77.8% Asian: 1.68% AA/B: 13.74% Other: 2.08% Hispanic: 4.49% Available Products: Digital Billboards Bulletins Posters Jr Posters Transit Shelters 9 Units 423 Units 830 Units 142 Units 327 Units Source: Census Data, CBSA KY, 2013 update Market In Motion: Drove alone to any place (wk): 88.1% Took a bus to any place (wk): 7.9% Traveled 200+ miles (wk): 24.8% Spent 30+ minutes traveling to work one way: 10.9% Walked 3+ miles town/city (wk): 20.5% Source: Scarborough Research 2014, CBSA KY, Release 1-12 month study, KY

11 Points of Interest Major Points of Interest: Churchill Downs Slugger Museum & Factory Muhammad Ali Center Speed Art Museum Frazier Museum 21C Modern Art Museum Kentucky Kingdom Amusement Park KFC YUM! Center Local Events: Kentucky Derby Breeders Cup St. James Art Festival Hullabalou Music Festival KY State Fair Forecastle Festival U of L Sporting events KY Speedway Headquarters: Humana YUM! Brands Kindred Healthcare Brown-Forman Papa John s UPS Air Hub Texas Roadhouse Hillerich & Bradsby Ford Heavy Truck Plant General Electric Appliance Park Colleges/Universities: University of Bellarmine University Sullivan University and Culinary Institute Spalding University Indiana University Southeast Shopping Centers/Nightlife: Horseshoe Casino 4th Street Live! Main Street Art District Old Frankfort Avenue Bardstown Road Corridor East Main Street/Whiskey Row The Highlands Oxmoor Center Mall St. Matthews Jefferson Mall Bass Pro Shop The Summit Convention Centers: The Kentucky International Convention Center Kentucky Exposition Center Professional Sports Teams: Bats (AAA Baseball) City FC (Pro Soccer), KY

12 Digital Billboards Influential. Progressive. Flexible. What advertising opportunities are on digital bulletins? These bright and bold digitals allow an advertiser to display their ad for a spot 8 seconds on a :64 loop. With messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely. How can the digital bulletins connect with consumers? Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on Digital Billboards. Product Information: LED Display Size: 14 H x 48 W 20 H x 60 W Spot Length: :08 seconds Why are digital bulletins valuable to advertisers? Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs., KY

13 Static Bulletins Exposure. Presence. Impressions. What advertising opportunities are on static bulletins? Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels, eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers. How can static bulletins connect with consumers? Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences purchase decisions. Product Information: 14 H x 48 W Odd Sizes Sizes vary by location Extensions available Coverage: See next page for complete coverage Why are static bulletins valuable to advertisers? Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in the market that is sure to catch the attention of daily commuters., KY

14 Jr Posters Visible. Bright. Green. What advertising opportunities are on junior posters? Located along primary and secondary roadways in urban, junior posters are highly visible to vehicular traffic. This media format offers advertisers deep neighborhoods penetration that will speak directly to your demographic in one of the most cost efficient ways. How can junior posters connect with consumers? Their smaller canvas allows these signs to be placed in local neighborhoods where bulletins and posters are zoned out. Product Information: 60 x 132 Coverage: See next page for complete coverage Why are junior posters valuable to advertisers? Junior posters offer point-of-purchase opportunities and are a great medium for local businesses to drive traffic to their stores. Junior posters can target neighborhoods, shops and ethnic areas., KY

15 Bus Shelters Visible. Bright. Green. What advertising opportunities are on bus shelters? Bus shelters provide your message with great reach and frequency. With curbside positioning along main roadways, these transit shelters provide high circulation in the areas where traditional media forms are not available. How can bus shelters connect with consumers? Street furniture provides coverage in areas zoned out to other media, and dusk-to-dawn illumination provides round-the-clock visibility to both vehicular and pedestrian traffic. Product Information: 70 H x 48 W Showcase shelters available Coverage: See next page for complete coverage Why are bus shelters valuable to advertisers? With magazine-quality production, bus shelters are a great on-the-street extension of print campaigns., KY

16 /, KY / / OUTFRONTmedia.com STAY CONNECTED! youtube.com/user/outfrontmediausa facebook.com/outfrontmediausa pinterest.com/outfrontmedia twitter.com/outfrontmediaus linkedin.com/company/outfrontmedia instagram.com/outfrontmediausa plus.google.com/+outfrontmediaus