ORLANDO Lee Road / Winter Park, FL / / OUTFRONTmedia.com

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1 ORLANDO 2699 Lee Road / / / OUTFRONTmedia.com Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business from digital networks, to social and mobile integration, to improved business practices. We are Outfront Media. Always innovating. Always connecting. Always on. Always the right choice. Always.

2 Why Go Out-of-Home? It s Simple That s Where the People Are! According to the 2013 Arbitration Out-of-Home Advertising Study, we are spending even more time out of home more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 during their daily commute, on their lunch break and throughout shopping trips. Out-of-Home is often the last message a consumer receives before making a service or buying decision. OOH advertising reaches almost the entire U.S. adult population each week. Today s consumers are increasingly mobile 70% of their waking hours are spent away from home and with out of home ads whether in their cars, riding mass transit, on foot or at the point-of-sale. 100% 80% 60% 40% 20% 0% 96% Outdoor 70% 61% Commuters Pedestrians Out-of-Home 95% Television 91% Radio 71% Newspaper 67% Internet Nearly three-quarters of Outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home all times when Outdoor advertising has the opportunity to influence purchasing and service decisions. Source: Arbitration Out-of-Home Advertising Report, 2013 Why Now? Out-of-home is the LAST mass reach medium. Beyond fragmentation and self selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, OOH becomes the ONLY mass media choice. We are always there and we are always on. Why OUTFRONT Media? We deliver audience. Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery. We deliver service. We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the after-sale, following your program through to success. We deliver America. Whether it s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered.

3 National In-Car Study 18 1/2 Hours per week on the road! Billboards move consumers to action!** On a roadside billboard, have you ever learned of... 3:00 2:52 an event 58% 2:07 a store* 50% 2:00 a restaurant* 58% a phone number 26% 1:00 a website address 28% a radio tune-in 44% 0:00 Typical Weekday Typical Weekend a TV show tune-in 33% How much time in hours or minute do you spend combined, either driving or riding as a passenger in any vehicle, on a typical weekday/weekend? Results displayed in hours: minutes 0% 25% 50% *and visited establishment 75% Buses & Shelters get attention!** On a roadside billboard, have you ever learned of... 0% public bus, not including a school bus? bus stop? taxi cab? 38% 47% 59% 25% 50% 75% 100% 31% Increase in time spent in car. 71% of travelers notice Billboard Ads.* Workers shop on their way home.** From work to... 3:00 31% Increase 2:52 fast-food restaurant a sit-down restaurant 22% 44% 2:00 1:00 0 2: During our 2003 national in-car media survey, Arbitration found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday a 31% increase. Most of the Time 28% Each Time 9% Almost Never 16% Sometimes 34% Never 11% 0% a grocery store a drug store a convenience store a dept. store a Big Box store 32% 53% 58% 63% 82% 25% 50% 75% 100% Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitration National In-Car Study 2009

4 Out of Home Creates Awareness! 7 out of 10 Adults say that they ve seen an OOH ad in the past month And among those who have seen an OOH ad: 70% 58% 55% 41% Say OOH is very, or somewhat likely, to influence a purchase. Search the web as a direct result of seeing an ad. Use mobile /social media to share information while viewing an OOH ad. Are more likely to learn about the brand being advertised.

5 Moving Consumers to Action! 7 out of 10 Adults say that they ve seen an OOH ad in the past month And among those who have seen an OOH ad: 40% viewed a DIRECTIONAL ad 40% 40% 39% WATCHED a TV program advertised visited a RESTAURANT advertised TALKED about a product advertised 33% ATTENDED an event advertised 29% 28% shopped a SALE in-store that week shopped a SALE online that week 26% visited a WEBSITE that was advertised 26% IMMEDIATELY visited business 18% CALLED a phone number advertised

6 OOH: A Return On Your Investment $4.00 It s Simple That s Where the People Are! The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix. Sales ROI $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $.50 $2.43 TV $2.41 PRINT $2.80 OOH $3.14 RADIO $3.38 ONLINE $- Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close. Using out-of-home in combination with other media improves the retention of a campaign s advertising message. This works particularly well for television and online advertising. $50.00 $40.00 $30.00 $20.00 $10.00 $0 OOH Source: OAAA.org, 2013 Radio Shelter Poster Bulletin Network Spot Online Search Sites Portal Sites General Content Business Content Broadcast Spot TV - Early Eve. Network TV - Prime Spot TV - News Spot TV - Prime Cable Magazines Newspapers Network Interconnect Zoned Spot Newsweeklies Men s Interest Women s Fashion Business Daily Business Television Internet Message Decay Rate (Days) Without OOH With OOH

7 Increase Your Reach! According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio. +18% +45% +68% +212% +316% TV Radio Web Social Mobile App Source: Touchpoints USA Billboard Study, 2012 Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media Television Radio Newspaper/Magazine Out-of-Home Source: Arbitration OOH Industry Report, 2013 Search Facebook Twitter

8 Top 50 Market Coverage Market CBSA Population Age 18 + Bulletins/ Walls Posters/ Jr. Posters Commuter Rail/ Subway Buses Street Furniture Wrapped Media Lifestyle Centers/ City Lights New York, NY / 15,806,405 North Jersey & Central Jersey Los Angeles-Long Beach, CA 10,363,815 Chicago, IL-IN-WI 7,322,541 Dallas-Ft. Worth-Arlington, TX 5,239,799 Houston-The Woodlands, TX 4,885,987 Miami-Ft. Lauderdale, FL 4,783,986 Philadelphia, PA-NJ-DE-MD / 4,727,310 South Jersey Washington, DC-VA-MD-WV 4,720,493 Atlanta, GA 4,298,956 Boston-Cambridge-Newton, MA-NH 3,811,087 San Francisco / Oakland / 3,714,911 San Jose, CA Phoenix-Mesa-Scottsdale, AZ 3,457,429 Detroit-Warren-Dearborn, MI 3,332,255 Riverside, CA 3,307,319 Seattle-Tacoma-Bellevue, WA 2,909,229 Minneapolis - St. Paul, MN 2,698,084 San Diego-Carlsbad, CA 2,563,295 Tampa-St. Petersburg (Sarasota), FL 2,374,159 Baltimore-Columbia-Towson, MD 2,188,674 St. Louis, MO-IL 2,177,675 Denver-Aurora-Lakewood, CO 2,157,155 Pittsburgh, PA 1,903,444 -Kissimmee-Sanford, FL 1,859,297 Airports X indicates media available "D indicates digital media available

9 Top 50 Market Coverage Market CBSA Population Age 18 + Bulletins/ Walls Portland-Vancouver, OR-WA 1,852,687 Charlotte-Concord, NC-SC 1,843,603 San Antonio-New Braunfels, TX 1,780,935 Posters/ Jr. Posters Sacramento-Roseville, CA 1,741,842 Cincinnati, OH-KY-IN 1,647,337 Commuter Rai/ Subway Buses Street Furniture Wrapped Media Lifestyle Centers/City Lights Las Vegas-Henderson-Paradise, NV 1,615,337 Cleveland-Elyria,OH 1,615,309 Kansas City, MO-KS 1,577,229 Columbus, OH 1,545,222 San Jose-Sunnyvale, CA 1,525,784 Airports Austin-Round Rock, TX 1,518,122 Indianapolis-Carmel-Anderson, IN 1,500,259 Nashville-Davidson, TN 1,406,121 Virginia Beach, VA-NC 1,342,960 Providence-Warwick, RI-MA 1,287,098 Milwaukee-Waukesha, WI 1,205,977 Jacksonville, FL 1,122,497 Oklahoma City, OK 1,024,675 Memphis, TN-MS-AR 1,007,324 Richmond, VA 993,380 Louisville, KY-IN 989,275 New Orleans-Metairie, LA 984,141 Hartford-West Hartford, CT 962,897 Raleigh, NC 958,147 Buffalo-Cheektowaga, NY 906,516 Birmingham-Hoover, AL 883,982 Rochester, NY 855,479 X indicates media available "D indicates digital media available

10 Market Overview The DMA includes the metro area of Central Florida which is made up of principal cities, Kissimmee and Sanford. The DMA also extends to the east coast of Florida, including Daytona Beach and Melbourne., The City Beautiful, was recently named the most visited city in the nation. Metro serves as a hub for corporate division, association and U.S. operations headquarters for companies such as Darden Restaurants, Tupperware Brands Corp., American Automobile Association (AAA), AirTran, Electronic Arts EA Tiburon, and Siemens Energy Inc. Metro is home to the University of Central Florida, one of the largest universities in the nation. As one of the leading tourist destinations in the world, with over 52 million annual visitors, is also home to major attractions such as Universal Studios, Walt Disney World, Sea World and Legoland. Central Florida s sunny climate makes it a popular location for a large number of conventions and conferences. Outfront Media s billboards dominate the major interstates of Central Florida and impact its residents and visitors on a daily basis.. Market Demographics: Population: 3,950,849 HHI $100K+: 15.34% College Educated (4+ yrs): 27.49% White Collar Occupation: 61.61% Blue Collar Occupation: 16.67% Race & Ethnicity: White: 50.81% Asian: 3.14% AA/B: 13.27% Other: 2.32% Hispanic: 21.20% Available Products: Digital Bulletins Digital Posters Bulletins 25 Faces 4 Faces 1550 Faces Source: Census Data (2015 Update) Copyright 2015, The Nielsen Company Market In Motion: Drove alone to any place (wk): 90.6% Traveled 200+ miles (wk): 33.0% Spent 30+ minutes traveling to work one way: 16.1% Walked 3+ miles town/city (wk): 14.9% Source: Scarborough Research 2015 Rel. 2 (12-Month Study)

11 Points of Interest Major Points of Interest: Downtown Magic Kingdom Animal Kingdom Epcot Disney Hollywood Studios Disney Springs Circ De Soleil House of Blues Universal Studios & Islands of Adventure Universal City Walk Lake Nona Medical Research Park Daytona International Speedway Lakeridge Winery and Vineyards Sanford Burnham Medical Research Institute Wet N Wild Dr. Phillips Center for the Performing Arts Kenndedy Space Center SeaWorld Discovery Cove Aquatica Harry P. Leu Gardens Bok Tower Gardens Lake Eola Park Loch Haven Park Museum of Art Science Center The Holyland Experience Central Florida Ballet Ballet Local Events: Capital One Bowl Winter Park Art Festival Central Florida Fair Florida Film Festival Fringe Festival Bay Hill Invitational Professional Sports Teams: Semi Pro Sports Teams: Magic - NBA Predators - Arena Football City Soccer Club - MLS Solar Bears - ECHL Pride - NWSL Major Headquarters: Tupperware jetblue Airways Electronic Arts AirTran Fairwinds Credit Union Hard Rock Cafe NASA CNL Financial Group Lockheed Martin Darden Restaurant Group Marriott Vacation Club International Mitsubishi Power Systems Americas Colleges/Universities: University of Central Florida Rollins College Full Sail University Seminole State College Valencia Community College DeVry University Embry-Riddle Aeronautical University Webster University Florida Institute of Technology Shopping Centers/Nightlife: Mall at Millenia Park Avenue Winter Park Village The Florida Mall Waterford Lakes Town Center Premium Outlets Lake Buena Vista Factory Outlet Pointe Downtown Disney Fashion Square Mall Altamonte Mall West Oaks Mall Universal City Walk Pleasure Island Convention Centers: Orange County Convention Center

12 Digital Bulletins Dynamic. Relevant. Impact. What advertising opportunities are on digital bulletins? These bright and bold digitals allow an advertiser to display their ad for a spot 8 seconds on a 8-spot loop. With messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely. How can the digital bulletins connect with consumers? Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on Digital Billboards. Why are digital bulletins valuable to advertisers? Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs. Product Information: LED Display Size: 14 H x 48 W 10 6"H x 36 W Spot Length: :08 seconds Coverage: See next page for complete coverage

13 Digital Bulletins Coverage Copyright 2016, The Nielsen Company Prepared by OUTFRONT Media (As of 02/01/2016)

14 Digital Posters Influential. Progressive. Flexible. What advertising opportunities are on digital posters? Our wide array of inventory allows you to hand-select specific locations to penetrate specific markets to reach target demographic groups. The digital format also gives you the opportunity to hyper-localize campaigns across a national landscape. How can the digital posters connect with consumers? Give your campaign ultimate creative flexibility utilizing the vivid high-resolution display and keep the audience posted with to the minute updates, countdowns, and messaging that keeps everyone engaged. Why are digital bulletins valuable to advertisers? Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message. With a constant flow of potential consumers exposed to your ad, your investment sees a low CPM that is as mind-blowing as the stunning display. Product Information: LED Display Size: 10'2" H x 22 W Spot Length: :08 seconds Coverage: See next page for complete coverage

15 Digital Posters Coverage Copyright 2015, The Nielsen Company Prepared by OUTFRONT Media

16 Static Bulletins Exposure. Presence. Impressions. What advertising opportunities are on static bulletins? Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels, eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers. How can static bulletins connect with consumers? Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences purchase decisions Why are static bulletins valuable to advertisers? Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in the market that is sure to catch the attention of daily commuters. Product Information: 14 H x 48 W 10 6"H x 36 W Odd Sizes Sizes vary by location Extensions available Coverage: See next page for complete coverage

17 Static Bulletins Coverage

18 OUTFRONT Mobile Network Prime. Engage. Capture. What advertising opportunities are on the OUTFRONT Mobile Network? The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence, consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad. Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place. How can the OUTFRONT Mobile Network connect with consumers? Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video. Why is the OUTFRONT Mobile Network valuable to advertisers? Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR). Lat/Long Defined Virtual Radius Banner Ad (320 x 50), PNG/JPEG/GIF Templated Mobile Optimized Landing Page Branded Header (320 x 200), Directions, Call, Video (YouTube hosted), Promo, Custom Button Deliverable Targets: Impressions, CTR, SAR Retargeting option available Coverage: National *SOURCE: Ocean Beyond OOH Neuroinsight, 2015

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