KARUNESHWARI GLOBAL. SCO-125, 2nd Floor, MDC. Sector 5, Panchkula Haryana, INDIA. companyportfolio

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1 KARUNESHWARI GLOBAL SCO-125, 2nd Floor, MDC. Sector 5, Panchkula Haryana, INDIA companyportfolio

2 'SARVE BHAWANTU SUKHINAHA' Meaning 'May all be Happy' drives us as an organization. WE BELIEVE IN PEACE AND PROSPERI- TY AND THAT IS WHAT SETS US APART. A 360 DEGREE MEDIA BRANDING COMPANY. KARUNESHWARI GLOBAL

3 Who we are Our Vision Our services Contact Radio Promotions TV promotions and ads Print media promotions Event management Exhibitions and Seminars Social media promotions OOH 1 2

4 WHO WE ARE EVERY THING WE ARE IS IN WHAT WE DO

5 HOW WE WORK WHO WE ARE Karuneshwari global is not an agency, we are creative media marketing company. Our main motive is to take your business to next level with our imagination and insights by non-print outlets such as radio or television can be advantageous, local newspaper advertising offers many benefits that make investment on your part worthwhile. We at Karuneshwari Global provide unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly by our strict adherence to the ethical principles of public relations. Our continuous search for opportunities beyond the agreed communications and business objectives helps the clients achieve new heights of success. We make use of creative approaches to the clients special needs in order to find unique and promoting you through Creative Branding, digital PR, social media, and marketing communications. Industry watchers have always considered us one of the best in Chandigarh. Though we pride ourselves for it, we also know how hard it is for you to compete in market everyday to bring out the best. Small-business owners use advertising to help increase brand recognition, product sales, new foot traffic and repeat business. Therefore our experts work to bring best for you in every possible way. We believe in equality no matter what our client s size or budget comprises. Ask any of our national or international clients and you will get to know the amount of dedication and hard work we put just to build our relationship strong. We work on all 360 degree media promotions. tailored communications solutions. TEAM We promote team work and base ourselves on the implementation of progressive communications disciplines delivering professional quality of services with the help of a highly motivated team. We believe in working in small teams that provides us with the ability we need to approach complex problems. With us you can experience problem solving at its very best. Common advertising outlets include radio, television, Internet, magazines and newspapers. Although advertising your business via 5 6

6 WE ARE A 360 DEGREE MEDIA BRANDING COMPANY SERVICES

7 RADIO We put the wow factor into radio. Promotions, stunts and contests can create word of mouth, increase awareness & recall, drive cume & market share, create compelling Indian FM radio has always been at the forefront of executing brilliant, original and creative promotional campaigns. Many of our promotions here have found their way onto US, UK, European, Asian, and African radio over the years. listening and are great revenue drivers for advertisers. Another, often unspoken but major benefit, is that a great, well-executed, multifaceted promotion can give a station a sharp point of focus and direction. Stations with limited marketing budgets can benefit from strong PR via promotions & stunts. RADIO OFFERS Building your image Defining your USP Generating free publicity Creating brand awareness brand recall Setting tune-in appointments Driving market share Sponsor revenue Upgrading non-spot income Finding new advertisers Mobilizing participants Supporting local communities 9 10

8 This contrasts with newspapers, where advertisements reach a general audience rather than a targeted one. Because radio listeners frequently listen to several stations by flipping TELEVISION through the radio dial, advertisers might need to advertise on many stations to reach target audiences. TV offers a wide range of programming options where ads are most likely to be viewed by specific target audience segments. With cable television advertising, advertisers can narrowly target specific market segments not only by placing their ads in specific programs but also choose specific zip-code areas for broadcasting the ads. TV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when enhanced with advertising creativity. Television advertising has the ability to show a product, demonstrate its use and the benefits of ownership or consumption. Well-executed TV advertising can persuade families to make instant decisions about purchasing products, according to Startup Biz Hub. TV has always been able to appeal to multiple senses through its combination of text, images, sound and motion. TV advertising offers benefits ahead of any other medium, making it an effective strategy for advertising. Advertising on television offers the chance to reach mass audiences because watching TV is the nation s most common leisure activity, according to WebSite Marketing Plan. local TV stations are fewer, audiences are funneled into larger segments of people who will see your ad

9 PRINT MEDIA PROMOTIONS Newspaper is the prime medium of print media. Nearly 7 out of 10 NEWSPAPERS OFFER A Proactive Audience A great way to target your Audience Aid Reputation management Local Coverage and Management adults read a newspaper Readers are highly engaged with newspapers in print, online, smart-phones and tablets because they value the news, advertising and local feature coverage. Besides ad placement in sections near similar content, local Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn't guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it In a local newspaper, ads are often expected by readers, and their placement is often near content similar to the ad content -- for example, a shoe store ad in the fashion section or a computer store ad in the technology section. newspaper advertising can target a specific audience in other ways. Local newspaper publishers work hard to create positive relationships with members of the community to build a loyal customer base. By advertising with a trusted local newspaper that has a loyal customer base, you can build a positive reputation in the community simply through this association. and possibly act on a sale or offer. LOCAL NEWSPAPERS OFFER SMALL-BUSI- NESS OWNERS A WIDE RANGE OF ADVERTIS- ING OPTIONS THAT CAN FIT NEARLY ANY BUDGET. OPTIONS INCLUDE SMALL 1-INCH-SQUARE CLASSIFIED ADS, COLUMN ADS IN VARIOUS SIZES BY THE COLUMN INCH, HALF-PAGE OR FULL-PAGE SPREADS

10 PRINT MEDIA: MAGAZINES Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. Magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. BROCHURES A glossy guide to your business and its success can be placed in other stores coffee shops in particular -to again spread your name about. This can also improve your professional image as you can offer a large amount of information in an easy to understand and eye-catching form. Magazines generally have a longer life than other types of press advertising. The results of such advertising can be spread over an extended period. The superior paper used in magazines also makes it possible for the advertisements to be attractive. The interesting nature of the articles and stories appearing in the magazine makes the magazine a semi-permanent medium for advertising.the number of advertisements also serves as an index to the popularity of the magazine. BANNERS Banner printing is both cheap and interchangeable, and these types of signage are a great way to promote your business. They can easily be placed in many different places and can be an effective way to advertise events and announcements. POSTERS These are another versatile method of promoting your brand it can be the more subtle smaller sized posters that can help increase awareness of your company. By placing them in places where there are large volumes of people traffic, so long as they are eye-catching, they will leave an impression on the passers-by

11 EVENTS The process of planning and coordinating the event is usually referred to as event planning and can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans. Event managers are needed in almost any kind of business - entertainment, finance, government, retail, fashion, sport, music... and so their day to day job can be filled with a huge range of exciting challenges and unique situations. EXHIBITIONS CONFERENCES SEMINARS Exhibitions and conferences involve different types of input and fulfill different functions for the organisations taking part in them. Exhibitions tend to be marketing-driven and entrepreneurial in approach, while conferences have traditionally been knowledge-driven and more conservative. Only in recent Teamwork Strong leadership Get involved Creative thinking Get a head start years have conferences started to incorporate the showier multidimensional techniques of exhibitions. TRADE EXHIBITIONS Trade exhibitions are generally designed to meet the needs of one particular type of business or product or country. Only people involved in the field are invited to attend and the general public is rarely admitted

12 SOCIAL MEDIA OFFERS Increased trust in the brand Enhanced Market Credibility SOCIAL MEDIA PROMOTIONS Global Outreach Focus group based targeting Online branding is a very smart business decision for anybody looking to establish a long-term business on the internet. In fact business branding should be considered a standard component of any online marketing strategy. If done properly it will dramatically increase the effectiveness of any marketing message you send out. Online branding is done by repeatedly associating your business with a product type, niche, experience or image that leaves a lasting and positive impression with people. Identify whom you want to reach and where that target is located. Marketing is not restricted by traditional time restrictions. promotions, says Marketing Reports, generate immediate responses. You increase awareness, pave the way for more information and promote your brand. Any branding strategies you use to develop your 'reputation' must reflect integrity, accuracy and leave people with a positive feeling. The key here is maintaining a level of integrity, which will greatly boost any credible image you are trying to establish. Once you have developed a credible and trustworthy reputation, you have basically 'arrived' as an internet marketer. This gets Using to conduct a marketing campaign allows access to greater numbers of possible customers. Building a marketing platform within an client, such as Outlook, makes large and growing contact lists possible. Give recipients incentive to spread the word and your campaigns become viral, spreading from your original contacts into new territory

13 OUT OF HOME PROMOTIONS Non-digital out-of-home refers to other types of media distributed across physical. PREMIER PANEL Premiere panels combine the frequency and reach of a poster campaign with the creative impact of a bulletin. POSTCARDS PREMIER SQUARE Bright top and bottom illumination on a premiere panel provide extra impact after dark. POSTER AERIAL ADVERTISING Towing banners overhead of beaches, events and AIRSHIP ADVERTISING An airship can provide one of the physically largest Free advertising postcards available in venues such as cafes & bars, arts & cultural institutions, universities and high schools. Target local audiences with these billboards, which are highly visible to vehicular traffic and are ideal for the introduction of new products/services. gridlock traffic via a fixed wing aircraft. out-of-home advertising platforms. STREET ADVERTISING TAXI ADVERTISING BULLETIN Bulletin billboards are usually located in highly visible, heavy traffic areas such as expressways, primary arteries, and major intersections. BILLBOARD BICYCLE Billboard bicycle is a new type of mobile advertising in which a bike tows a billboard with an advertising message. The use of pavements and street furniture to create media space for brands to get their message onto the street in a cost-effective approach. MOBILE BILLBOARD Taxi advertising allows advertisers to highlight their products, whether brand awareness, or a targeted message, to areas where people work, shop, and play. WALLSCAPE COMMUTER RAIL DISPLAY BUS ADVERTISING Mobile billboards offer a great degree of flexibility to advertisers. These advertisements can target specific Wallscapes are attached to buildings and are able to accommodate a wide variety of unusual shapes and Reaches a captive audience of upscale suburban Firmly establish brand awareness and generate routes, venue or events, or can be used to achieve sizes. These billboard advertisements are visible commuters. Additionally, reaches lunch-time patrons, quick recall with high profile exposure near point of market saturation from a distance and provide tremendous impact in shoppers and business professionals. purchase locations. major metro areas. LAMP-POST ADVERTISING COMPARK ADVERTISING Lamp columns are sited everywhere, allowing adver- ComPark is a device used for car park advertising; tisers and events to use banners to target precise which is placed onto the parallel lines of a bay and is geographical locations and create massive promotional able to gain instant exposure from motorists that awareness. have just parked their vehicle

14 LOCATION SCO-125, 2nd Floor, MDC. Sector 5, Panchkula Haryana, INDIA INDIA - Panchkula info@karuneshwariglobal.com