Life Health Group Media Kit 2013

Transcription

1 Summit Business Media Life & Health Insurance Group / LifeHealthPro.com / Life Insurance Selling / National Underwriter Life & Health / Senior Market Advisor / ProducersWEB.com / Agent Media / Contact Us Life Health Group Media Kit 2013 Summit Difference / Why We Matter / Audience / Edit Connection / Engagement Platform / Execution and ROI Complete coverage of the Life and Health Insurance industry. BRAND PERCEPTION PRODUCT AWARENESS LEAD GENERATION RELATIONSHIP BUILDING 1

2 Summit Difference / Engaging with Your Prospects THE SUMMIT DIFFERENCE Summit Business Media s brand-engaged audiences and extensive databases provide clients with the largest unduplicated reach to buyers and sellers at all levels of the markets we serve: INSURANCE INVESTMENT ADVISORY RETIREMENT BENEFITS LEGAL FINANCIAL SERVICES We deliver 13 audience profiles across our multimedia brands and properties. This dominant reach allows us to target those most relevant to you and your products and services with high-impact, multi-channel programs that generate superior performance and measurable ROI. COMMITTED TO DELIVERING: CREATIVE IDEAS INTEGRATED EXECUTION For more information, please visit summitbusinessmedia.com. GUARANTEED METRICS Offering a range of turnkey services to help advertisers create, measure and convert engagements with their target customers, to generate more sales opportunities and achieve greater ROI. OUR SERVICE PRACTICES RESEARCH CONTENT LEAD GEN SOCIAL INTEGRATED ANALYTICS CREATIVE/DEV 2

3 MEDIA KIT 2013 Summit Difference / Engaging with Your Prospects Engaging your buyers The ultimate goal is engagement reaching the right audience, connecting with them via the appropriate content platforms, and using our expertise and services to help turn those connections into engagements, then into a purchase decision. We can create integrated marketing campaigns across the engagement funnel to meet any marketing goal: Build your brand Generate qualified leads Foster community Educate target Gain market share 3

4 The industry s most up-to-date and diverse database of agents & advisors Over twenty years ago, Agent Media set out to build a reliable database and marketing solutions company to serve the life, health, annuity, and property casualty segments of the insurance industry. Today, the database has grown to over 1.8 million producers, representing nearly every licensed agent and financial advisor in the U.S. Targeted Agent Lists Get the most out of your targeted agent list by combining it with a direct mail or marketing campaign Direct Mail Our turnkey direct mail service takes you from A-Z by assisting in building a custom prospect list, getting competitive printing bids, developing the creative in-house and finally, the mailing and delivery of your custom piece Work with one of our in-house client marketing specialists to create an marketing campaign that is perfect for your brand ensuring your target market is always reached! 4

5 Targeted agent lists that you can customize Agent Media s database of 1.8 million agents and financial advisors is known industry-wide as one of the most up-to-date and diverse databases available. Advanced segmentation capabilities allow you to custom build your list by: geographic region product specialty licenses held company appointments and more! Increase your ROI by selecting only the records that you want. Ensuring that you get the most out of your marketing campaign, your message is only seen by your select audience. Mailing Phone Address* Numbers* Address* Full Count of Unique Records 1,830, ,901 2,525,311 Life and/or Health Licensed 1,115, , ,553 Annuity Select 181, ,324 62,556 Variable Licensed Agents 406, , ,539 All Property & Casualty (PC) Licensed Agents 586, , ,483 Just PC Licensed Agents 253, , ,561 Financial Advisors 658, , ,849 Senior Select 209, ,817 78,156 Long Term Care (LTC) 163, ,827 59,668 Final Expense Select 27,312 23,655 19,115 Life Select 132, ,322 56,717 Health Select 111,108 93,568 45,392 Target by Product Life Producers Health Producers Life & Health Variable Product Producers Property & Casualty Producers Series 6 Series 65 Market Specialty Lists Senior Final Expense Annuity Long Term Care Life Select Financial Advisors Advanced Segmentation Age Estimated Income Carrier Appointments Broker/Dealer Affiliation Estimated Wealth * Updated list counts as of 8/22/13. Record counts vary due to constant maintenace. Contact us for the most current figures. 5

6 MEDIA KIT 2013 Direct mail solutions Agent Media s turnkey direct mail service takes the hassle out of planning and executing media campaigns. Our in-house marketing team will build a customized prospect list, get competitive printing bids, develop the creative, and mail your promotion. For everything from seminar invitations to product promotions, Agent Media is not only the smart choice for direct mail advertising, it s the only choice! We offer a range of standard and custom pieces all to fit your marketing needs! IDEAL FOR: Agent Recruiting, New Product Promotions, Seminar Announcements solutions Agent Media s advanced marketing program is specifically designed to cater to your company s needs. Generating more than 4,000 leads per month**, each product is designed to work in unison with your data advertising, increasing the effectiveness of your company s overall marketing efforts. lead tracker Through Agent Media s exclusive data capture tool, which is linked to our proprietary database, you ll receive current performance statistics. options Reach more than 1.8 million* agents and producers by on your custom-built list, compiled using our exclusive proprietary database with advanced segmentation capabilities. * Record counts vary due to constant maintenace. Contact us for the most current figures. **Publisher s own data 6

7 2013 Data Rates Circulation 2013 CPM 35,000 or less $100 35,000-70,000 $70 70, ,000 $54 100,000 + $42 Minimum list order of 10,000/$1,500 List Rental/Phones 2013 CPM Phones w/list Purchase $35 Standalone Phones $65 Financial Advisors $95 Life/Health/P&C $95 Market Specialty $105 Carrier Appointment $115 Enhanced Demographics $140 Contact Us MANAGING DIRECTOR Eric Ryles eryles@sbmedia.com ACCOUNT EXECUTIVE Dan Hengehold dhengehold@sbmedia.com Minimum list order $500 FOR DIGITAL ART SPECS Contact Julie Kenney jkenney@sbmedia.com 7