Digital Advertising Operations Capabilities

Transcription

1 Digital Advertising Operations Capabilities Based on services available as of November 2014

2 2 ServicEngineBPO is a premier Business Process Outsourcing company established in 2006, with offices in the U.S. and Bangladesh. ServicEngineBPO provides Back Office Processing Data Aggregation and Analysis Digital Advertising Operations Testing & Quality Assurance Web & Software Development to some of the world s leading companies. For more information about our solutions, please visit

3 3 Digital Advertising Operations Services Table of Contents Executive Overview...4 Core Capabilities: Digital Advertising Operations Campaign Management...6 Campaign Set up Pre-launch Review Order Implementation Creative Implementation QA and Testing Post-launch Verification Delivery Optimization Targeting Setup and Adjustments Campaign Modifications Creative Updates Audience Extension and Retargeting Revenue and Yield Management Inventory Management...6 SSP Management Demand Source Evaluation and Implementation Marketplace Management Vendor Management Reporting and Analytics...7 Site/ product Ad Campaign Billing (automation options) Custom Report Request Revenue Tracking Sell-through Inventory Campaign viewability (monitoring campaign performance) Workflow Management...7 Insertion Orders and Change Requests Quality Assurance and Testing Process Escalation Process Customer support and troubleshooting...8 Communicate/consult to resolve problems and issues with customers Creative Executions Ad Tags System or Technical issues Reporting Discrepancies Additional Capabilities...9

4 4 ServicEngineBPO / Advertising Operations Executive Overview Digital advertising operations demand that considerable amounts of time be spent in back office functions. While those operations are vital to producing and optimizing successful campaigns, they also absorb valuable time that could be spent on more proactive, strategic, or revenuegenerating tasks. At ServicEngineBPO, we work as an extension of our clients teams, providing campaign management solutions that allow our clients to spend their time most productively. Regardless of the size or scope of the campaign, we help our clients maximize their resources to deliver comprehensive campaigns that achieve optimal results. Reliable Outsourced Ad Operations Successful outsourcing is not a matter of luck, nor does it require significant changes in your current management style. ServicEngineBPO clients find our process practical and productive, saying it allows them to manage bigger, better campaigns with excellent results. Early in the set-up and throughout the campaign, almost continuous feedback and reporting keeps all team members on top of campaign performance, so adjustments and optimizations can be made as soon as needed ensuring the most effective results for your efforts. ServicEngineBPO is extremely flexible. Our digital advertising teams are scaled to meet the requirements of each campaign and each client. In other words, because we re flexible, you can be too. Successful Campaigns: On-Time, On-Target, On-Budget From the outset, budgeting, designing and planning an effective advertising campaign requires a significant amount of time. Managing media buys and placements, last-minute targeting adjustments and creative updates demand hands-on interaction, often down to launch time. Launching each aspect of a campaign on the right server, to the right audience, at the right time - is critical to the success of your advertising operations, and it s what ServicEngineBPO s Advertising Operations professionals do. Once you partner with us, we do whatever it takes to successfully launch and manage your campaign, from the initial planning stage to revenue analysis.

5 5 Paperwork, Procedures: No Problem No matter the size of your team, it s our responsibility to ensure compliance with your company s procedures, reporting and systems. "ServicEngineBPO has always been a great partner for us. Their work is performed with great quality and attention to details. ServicEngineBPO represents all the best qualities that you wish to see in an outsourcer, business partner or any team you work with." Head of Vendor Management, Leading Digital Advertising Technology Provider Find out how ServicEngineBPO solutions can save your team time and money and help you maximize the ROI of your next campaign. Visit or contact us for a capabilities consultation.

6 6 Core Capabilities: Digital Advertising Operations Campaign Management Campaign Set up Pre-launch Review Order implementation Creative implementation QA and testing Post-launch verification Creative executions Delivery optimization Ad tags Targeting Setup and Adjustments Campaign Modifications Creative Updates Audience Extension and Retargeting Revenue and Yield Management Automating many advertising functions makes sense, but comprehensive interactive campaigns need attentive management to maximize your spend. ServicEngineBPO offers round-the-clock campaign management to ensure an effective and fully compliant campaign. Our advertising professionals provide feedback for the campaign s continuous improvement. ServicEngineBPO has experience in multichannel online marketing, from standard, rich, instream and mobile ad serving to creative optimization, analytics, and programmatic buying and targeting. We can make adjustments and updates including creative transcoding, rotation optimization, and smart retargeting (depending on the online advertising platforms utilized) and significantly improve a campaign s performance and return on investment. Inventory Management SSP management Demand source evaluation and implementation Marketplace management Vendor management The key to controlling digital advertising costs is careful SSP and DSP management. Maximizing your campaign spend through ad exchanges and buying placements in an efficient, cost-effectively manner sometimes requires a full-time staff of dedicated digital advertising experts. Managing data and decisioning engines to make the most of your budget requires talented systems analysts and reliable, automated processes in order to take immediate action, adjusting to market and campaign fluctuations so you don t waste money. ServicEngineBPO has the tools and experience to manage rapidly changing ad inventories and we use it all to our clients advantage.

7 7 Reporting and Analytics Site/ product Ad campaign Billing (automation options) Custom report request Revenue tracking Sell-through Inventory Campaign Viewability Continuous feedback and adjustments make good campaigns better. You receive meaningful data about your marketing mix, media buys, and response rates across the entire campaign so you can verify your advertising investments are paying off. Reports on data providers and exchanges allow you to optimize your buys, from the initial launch through the life of the campaign. Workflow Management Insertion orders and change requests Quality assurance and testing process Escalation process ServicEngineBPO provides a single-source service hub to track and manage global display ad trafficking. A dedicated, multidisciplinary team keeps your campaign running smoothly. Our approval tracking means there are no unfortunate surprises during your campaign. Ad tag testing procedures ensure the URLs, html and codes requesting content return properly to provide valid, accurate results so your campaign is effective and profitable. Thanks to the advantage of operating across multiple time zones, ServicEngineBPO manages insertion orders and change requests expediently. We can scale operations immediately to meet seasonal demands and market response. Customer support and troubleshooting Communicate/consult problems and issues with customers System or technical issues Reporting discrepancies ServicEngineBPO has the experience and expertise to handle technical and other issues that could interfere with your advertising traffic and revenue. System stability or technical issues are addressed immediately so your campaign s performance is not compromised. We manage traffic during scheduled service outages and other disruptions, so your placements and impressions are maintained.

8 8 Also, our managers stay in frequent contact with clients to troubleshoot any reporting problems. Our technical experts and marketing analysts ensure that so you have the most accurate campaign results at all times, and we are available to answer any questions you may have about those reports during the campaign and after. Our goal is to provide seamless services to our clients under any circumstances. Risk management is one of the services our clients mention as among the most valuable and welcome benefits of working with ServicEngineBPO. Regardless of the advertising platform, we are ready to be a part of your team s success by helping you to: Facilitate online campaign management processes Receive media plan briefs and upload media plan on client platform Add creative to placements and implement click tag Perform ad optimization Ensure accuracy of media plan entry and click tag implementation Communicate with client contacts to resolve any media trafficking issues Track all advertising tools, partners and promotions used throughout the campaign to maximize ROI

9 9 ServicEngineBPO Additional Capabilities Established in 2006, ServicEngineBPO is a premier business process outsourcing company with offices in the U.S. and Bangladesh. By leveraging our global resources, we provide reliable and comprehensive back office processing, digital advertising operations, data aggregation and analysis, testing and quality assurance, and web and software development to some of the top companies in the world. At ServiceEngineBPO, we do things differently. Our global platform and multi-disciplinary leadership team deliver measurable results, improving performance cost-effectively, expediently, expertly. Our clients benefit because we manage our combined human resources, budget, infrastructures, leadership and management, and overall operations effectively and efficiently. These factors enable us to provide our clients high-quality, on-time services at a significant cost savings. For more information about our solutions, please visit 2 North Main Street Suite 303 Medford, NJ sales@sebpo.com