Senior Brand and Communications Strategist

Transcription

1 Job description Job title Department Post holder Reporting to Responsible for Liaison with Senior Brand and Communications Strategist Technical Team Senior Brand and Communications Strategist Global Director Social Change Communications Manager; Membership and Communications Officer The Girl Generation Global Director; wider The Girl Generation team; Finance and Administration Officer; Programme Management and Finance teams in London Hours 35 Type of contract Fixed Term to April, 2017 Location London, UK or Nairobi, Kenya About Options Options Consultancy Services Limited was established in 1992 and is a wholly owned subsidiary of Marie Stopes International. We are a consultancy organisation providing technical and management expertise in the health and social sectors to governments and international development partners to transform the health of women and children. We provide information, expertise and influence to governments, health workers, NGOs and businesses to catalyse change so that health services can be accessed by the people who need them the most. Main purpose of job Bringing an end to FGM in one generation is now a growing reality. The Girl Generation is a social change communications programme, which aims to accelerate social change in countries most affected by FGM across the African continent 1 ( Purpose of the post Reporting to the Global Director and working in close collaboration with The Girl Generation core team, members and partners, the purpose of the post is to support the global movement to end FGM through the development of a strategic, integrated campaign to drive attitudinal, behavioural and social norms change at multiple levels. 1 The programme s ten focal countries are: Burkina Faso, Mali, Nigeria, The Gambia, Senegal, Ethiopia, Egypt, Sudan, Somalia and Kenya. 1

2 The Senior Brand and Communications Strategist will oversee the continued development and roll out of The Girl Generation brand to drive a common, Africa-led movement which all those involved in ending FGM seek to rally behind, thus uniting efforts at all levels national, regional and global. Objectives of the post - To strengthen and enhance The Girl Generation brand, providing an umbrella platform to guide all elements of The Girl Generation programming - To lead The Girl Generation s approach to social change communication supporting members and partners to communicate more effectively about FGM to the targeted audiences - To develop and position The Girl Generation s as a platform for the Africa-led movement to end FGM through the continued refinement and development of communication s platform s and products. Main duties Brand management - Develop and implement a clear vision for The Girl Generation brand and oversee local adaptation of the brand to support strategic national level communications efforts to end FGM. - Guide The Girl Generation team in the development of effective communications that reflect The Girl Generation brand vision and overall personality, tailored to individual country contexts. Social change communications - Work with the Social Change Communications Manager to provide brand and social change communications expertise, in particular strategic planning, across The Girl Generation s support to the Africa-led, global movement. This will include working with partners to: o Oversee the development of tools, resources and workshops to build capacity amongst members and partners on social change communication. o Identify drivers of change, opportunities and challenges for national-level plans, with support from The Girl Generation s Regional Communications Coordinators, Monitoring, Evidence and Learning Coordinator, and national partners and stakeholders. o Carry out audience segmentation and prioritization at a country level as required. o Develop tailored messaging frameworks for a range of audiences and contexts, including identifying priority channels and partners for communications. Amplifying Stories of Change - Oversee The Girl Generation s approach to amplifying positive stories of change from the Africa-led movement to end FGM and provide greater visibility to African campaigners and grassroots activists. - Oversight of TGG s digital strategy and presence, regular communication channels and one-off events and campaigns. - Oversee the development of communication s products to engage global and national audiences on the issue of FGM, both to grow the movement by increasing awareness and enagement with TGG, and to lead to an increase in personal and public debate on the issue. Other elements of programming - Work with The Girl Generation team, to ensure that The Girl Generation brand is strategically positioned in appropriate (national and international) events, and in relation to other social movements for girls and women s rights and empowerment. - Support/facilitate resource leveraging through the development and implementation of strategic 2

3 communications. - Work with the Monitoring, Evaluation and Learning Coordinator to ensure that lessons from the programme and routine monitoring data are collected and that all donor reporting requirements are met. - Work with the Diaspora Coordinator to identify strategic opportunities for the diaspora engagement. Other - Will be member of the senior management team to support the overall program management and strategic direction - Line management of the Membership and Communications Officer and Social Change Communications Manager - Ensure that all work supported by The Girl Generation is aligned with the programme s Do No Harm guidance. Note: this job description reflects the present requirements of the post. As duties and responsibilities change and develop the job description will be reviewed and be subject to amendment in consultation with the job holder. Signed by: Date: 3

4 Person specification Criteria Essential Desirable Qualifications Professional qualification or degree in a relevant subject Experience Demonstrated experience of developing and implementing complex integrated strategic communications programmes at scale Highly experienced brand strategist, with experience gained in either the commercial or not-for-profit sector Demonstrated ability to optimise brand strategies within an African context Extensive on the ground experience of working in a minimum of one sub- Saharan African countries. Experience in effectively managing a team Opportunistic in a dynamic environment and able to swiftly change course Effective team player Possesses dynamic and proactive approach to work Skills and attributes A deep understanding of and commitment to the power of brands to support attitudinal, social norms and behaviour change A high level of insight into how communications can help to change attitudes, behaviours and social norms Strategic thinker creative, dynamic individual An excellent facilitator who can bring actors together to work towards consensus Ability to lead the design and implementation of integrated brand strategies and associated communications efforts at multiple levels The ability to communicate complex concepts to a variety of audiences/stakeholders Exceptional and creative written, oral, interpersonal and presentation skills Highly skilled facilitator, able to guide multi-sectoral groups through participatory planning and brand activation processes Knowledge of the field of FGM or a closely related area such as women and girls rights, reproductive and sexual health, social change and/or child rights. Strong performance management and interpersonal skills 4

5 Ability to work across multiple countries with high sensitivity to cultural and social diversity. Other requirements Commitment to Equal Opportunities A commitment to The Girl Generation s founding principles, including the Do No Harm guidelines Understanding of, and personal commitment to international human rights, particularly women s and children s rights Fluency in written and spoken English French or Arabic language skills Willing and able to travel internationally The right to live and work in the UK, if to be based in London; in Kenya if to be based in Nairobi, Kenya. 5