Industrialization of Technology in ITRI
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1 Industrialization of Technology in ITRI Jon S. Hsu, Ph.D.,EMBA General Director Commercialization and Industry Service Center October 13, 2009
2 Taiwan Formosa Taiwan Area: 35,980 sq km Population: 22,876,527 GDP: billion USD (2007) per capita: 16,792 USD global ranking: 36 th Trade global ranking: 16 th Foreign Exchange Reserves: 2,91 billion USD, global ranking: 5 th (2008) 2
3 Jade Mountain Highest Mountain in North Eastern Asia, meters. 3
4 National Palace Museum 4
5 Taipei 101 The Tallest Building in the World 5
6 Taiwan s s Central Location Beijing 3 00 Seoul 2 20 Tokyo 2 50 Chengdo 3 00 Shanghai 1 30 Osaka 2 15 Guangzhou 1 30 Hong Kong 1 40 Taiwan Bangkok 3 45 Manila 2 00 Ho Chi Minh City 3 20 Kuala Lumpur 4 35 Singapore 4 20 Jakarta 5 00 Sydney
7 Taiwan s s Global Competitiveness Country 2005 Country 2005 Finland 1 Netherlands 11 United States 2 Japan 12 Sweden 3 United Kingdom 13 Denmark 4 Canada 14 Taiwan 5 Germany 15 Singapore 6 New Zealand 16 Iceland 7 Korea, Rep. 17 Switzerland 8 United Arab Emirates 18 Norway 9 Qatar 19 Australia 10 Estonia 20 Source: WEF/The Global Competitiveness Report
8 Products Made by Taiwan Industry market share (%) 2007 World Market Share Note; including overseas production Source:IEK/ITRI(2008/05) 8
9 Making Taiwan a R&D Hub AKT DuPont DELL BROADCOM AIXTRON intel MOTOROLA/GI unaxis GSK UL Synopsys Telcordia FESTO SRI BECKER Avionic Systems IBM hp ERICSSON Microsoft ALC TEL SONY NEC ATOTECH MOTOROLA PERICOM Corp. R&D Centers Multinational Taiwan Corp. Total
10 Taiwan s s National Infrastructure 創 新 誠 信 分 享 Taiwan High Speed Rail Hsinchu Science Park Taipei Hsinchu Taipei Wi-Fi City Taichung Software Park U-Taiwan Taichung Nankang Software Park Kaohsung Cyber City M-Taiwan Tainan Kaohsung e-taiwan Central Taiwan Science Park Southern Taiwan Science Park Southern Software Park 10
11 Taiwan is Getting Online Regular Internet Users 9,520,000 Online Penetration 42% Broadband Subscribers 4,000,000 Households Online 67% Mobile Internet Subscribers 7,680,000 Businesses Online 83% Internet Bandwidth for Global Connection 97,238Mbps Internet Hosts 7,670,000 Schools Online 100% Government Agencies Online 100% Source: ACI-FIND, III, 2006/3 11
12 Industrial Technology Research Institute A non-profit, non-governmental R&D institution founded in 1973 To create economic value through innovated technology and R&D To spearhead the development of emerging high-tech industry To enhance the competitiveness of industries in the global market To move towards the realization of a knowledge-based economy 12 12
13 Industrial Technology Research Institute Employee:5,833 Ph.D. :1,124 Master:3,248 Others:1,461 Patents New VC 159 R&D Units Basic Labs: 6 Focus Ctr: 5 Linkage Ctr:
14 Organization Chart 創 新 誠 信 分 享 Business Development Office of Strategy and R&D Planning ITRI HQ Support Services Office of Administrative Service Technology Transfer Center ITRI College ITRI South Office of Accounting Commercialization & Industry Service Information Service Center International Business Center Office of Human Resources Linkage Centers Core Laboratories Focus Centers Creativity Laboratory Nanotechnology Research Center Industrial Economics and Knowledge Center Center for Measurement Standards Technology Center for Service Industries Electronics and Optoelectronics Research Laboratories Information and Communications Research Laboratories Mechanical and Systems Research Laboratories Material and Chemical Research Laboratories Energy and Environment Research Laboratories Biomedical Engineering Research Laboratories Display Technology Center SoC Technology Center Photovoltaics Technology Center Medical Electronics and Device Technology Center RFID Technology Center Cloud Computing Center 14
15 Scope of R&D Information and Communications Energy and Environment Electronics and Optoelectronics Biomedical Technology 100 nm Nanotechnology, Material and Chemical Advanced Manufacturing and Systems 15
16 Technology Integration (Focus) Centers Focus on Future Industries Solar Photovoltaics Technology Medical Electronics and Device Technology Flexible Display Technology RFID & Security Technology Cloud Computer 16
17 ITRI s Creativity Lab Linking Technology to Lifestyle Conduct Application-oriented Conceptual R&D Focus on Client-end Applications NEXT Consortium with MIT Media Lab 17
18 Technology Center for Service Industries IT - Enabled New Services Intelligent Delivery & Warehousing Distributed Diagnostic and Homecare Digital Recreation & Learning Intelligent Building & Campus Global Supply Chain Outsourcing Intelligent Transportation System 18
19 IP Business & New Ventures Technology Value Creation / Go Beyond R&D Early-Stage Business Development IP Mapping, Pooling & Commercialization Technology Licensing & Transfer New Venture Creation Open-Labs & Incubations 19
20 ITRI Open Lab 233 Collaborative Projects 148 new startups and 39 companies move into Hsinchu Science Park Pay in capital: NT$ 47B dollars Overseas Incubation Program 2006 Incubator of the Year by NBIA 20
21 ITRI Spin-Offs in Action UMC: ITRI spin-off, st 4 Wafer Fab in Taiwan (US$ 2,721M, 2008) TMC: ITRI spin-off, st Mask Fab in Taiwan (US$ 73M, 2008) TSMC: ITRI spin-off, st 6 Wafer Fab in Taiwan (US$ 9,712M, 2008) VIS: ITRI spin-off, st 8 Wafer Fab in Taiwan (US$ 474M, 2008) 21
22 ITRI Spin-Offs in Action MIRLE: ITRI spin-off, st Integrated Automation Co. (US$130M, 2008) SUNPLUS: ITRI spin-off, st DivX Ultra DVD Chip (US$179M, 2008) DelSolar: ITRI spin-off, 2004 Leading Solar Cell Co. in Taiwan (US$ 210M, 2008) EPISTAR: ITRI spin-off, 1996 Top LED Manufacturer in Taiwan (US$ 304M, 2008) 22
23 Canada NRC Prosensus Toth ITRI International USA Agilent Carnegie Mellon University Corning Deloitte Financial Rohm and Haas HP US Hybrid IBM Telcordia Kodak TI Lucent Wi-Fi Alliance MIT Xilinx Motorola Microsoft Brazil Millipore ABDI Nokia Sun Microsystems SRI Sandia U of California U of Southern California U of Texas at Austin U of Washington ITRI s International Cooperation Western Europe EC Government ETSI Germany BASF Bayer Evonik Degussa Fraunhofer UK ARM Cadence Sanger GSK Merck Mycom Int'l Inc. Oxford Inst. Prodrive Luxembourg Skype Netherlands TNO Macromedia Norway SINTEF Switzerland CSEM Unaxis France CEA/LETI Hungary HAS Israel TheraVitae Moscow Russia RAS (IOFFE, ICPC, PTI ) Luminophor-PLATAN LLC MAI Tokyo Malaysia SIRIM Korea Japan MIMOS Displaybank AIST ETRI FIST India KTTC JST TurboTech KIER Kyushu U. wipro NTT Comm. Hong Kong NiCT Thailand HKUST Keio U. TISTR SONY NSTDA IDE-JETRO RIKEN Singapore Toray Nanyang Technological U U of Tokyo STMicroelectronics Waseda U. Glowtec Tokyo Institute of Technology IESE Austrlia AEEMA CRC CSIRO NICTA Prodrive PolyNovo New Zealand Massive TLRC (signed contracts within ) 23
24 International Collaborations - Examples ITRI / Kodak - Roll-to-Roll Flexible Display ITRI / IBM - Cell Engine for 3D Imaging ITRI / SONY - IC Micro-bumping process ITRI / NTT / CORNING / ZyXEL - WiMAX on High-Speed Rail 24
25 Chain of R&D Operation Basic Basic Research Applied Applied Research Industrial Partnership Technology Development Technology Transfer Rapid Rapid Prototyping Service Service & MFG MFG Marketing Development of of Industry 25
26 How to Make Technology an Investing Target? Potential Less Profitable Business Fast Ramping Up Period Critical Window of Investment C 60 FOUs / 100 Companies 150 R/D Projects A B New Company Start 30 Applications / 60 Fields Of Use (FOUs) V 2 Innobation (Biz Development) 30 IP Groups / 45 Applications Time 26
27 Combine with Market Needs Bridge over the technology and commercialization Original Tech Essential IP Tech Team Dream + Courage Valley of Death Integrated Technology IP Protection and Portfolio Joint with 1 st -tier Enterprises Products and Manufacturing Efficient Project Management High Quality Product Management Team Professional Marketing Pressure of Competition Capital Management Globalization 27
28 Phase R&D From R&D to Venture Phase I (Business Development) Virtual Venture (V 2 ) 18~24 months Phase II (Venture Planning) 3~6 months 創 新 誠 信 分 享 Venture Jobs Project Owner.Functional prototype.continue to complete application research & file patents Labs/Centers /Partners.Pre-Business Plan.Potential Customer.Market/Product analysis.marketing Prototype CIS/TTC/Labs/Centers.Operation Business Plan.Contracted customer.target Market/Product.Working Prototype.Hunting key persons.financial support (including ITIC/Industry Fund) CIS/TTC/Labs/Centers/I TIC/VC Outside ITRI Who owns R&D Staff Labs/ Centers Labs/Centers R&D Team join in and prepare independent Venture entity Outside ITRI Funding Labs/Centers /Partners Utilize Industry Fund / NRE To support the budget of Commercialization Engineering Outside ITRI BDB Reach Consensus/Integrate Resource Make decision for go/no go BDB 28
29 Model of Licensing and/or Start-up ITRI IP IP Sourcing In In from from Global Global Partners IP Licensing NV/JV company IP-based Industrialization Program Company Company A Licensing by FOUs Company Company L1 L1 1. Prototype->EVT->DVT->PVT 2. Strategic Partners Investment Company Company B MFG Partners Company Company L2 L2 Company Company L3 L3 Global Marketing/Sales Partners 29
30 Open Innovation Value Creation Research Development Commercialization Lab A Lab B IP Pool C1 A1 B1 Product Family 1-3 Product 1-2 I Product 1-1 I Product I Application IP Pool Proposition Pricing Prototyping Promotion NV/JV Industry Partner 1 Industry Partner 2 Lab C A2 B2 C2 E1 F1 D1 F2 Industry Partner Product 2-2 II Product 2-1 II Product II Sell Non-Core IP by Auction IP Acquisition For Technology Research IP Acquisition For Product Development 30
31 Maximizing IP Value IP Auction Technology High Value Patent for Commercialization Germination One last drop.. Harvesting.. 31
32 Major Gears of ITRI s Operation 32
33 ITRI Strategy Focus on Value Creation & Major Impacts Needs, Life Style & Services Technology R&D Focus Differentiation Integration Business Development & New Venture 33
34 Building a Long-Lasting Lasting Partnership Through Collaboration Taiwan s s Strength Prime Location at the Heart of East Asia Ebergetic High-tech Industry Clusters Dynamic Small and Medium Enterprises Highly Competitive Talents w/ Entrepreneurship Transparent Financial, Legal and IP System Vibrant, Democratic and Liberal Environment Strong Government Thrust 34
35 謝 謝 v ㄒㄧㄚ ㄒㄧㄚ ㄋㄨㄥ \ 感 謝 Selamat Dank U Wel Merci Thanks Kamsahanita Terimakasih Muchas Gracias Danke Schon ARIGADO GOZAIMASU Muito Obrigado 35
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