Building a Logistics/Supply Chain Hub The Singapore Experience. Hum SinHoon NUS Business School National University of Singapore

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1 Building a Logistics/Supply Chain Hub The Singapore Experience Hum SinHoon NUS Business School National University of Singapore

2 BACKGROUND Singapore Rankings World Business Environment Rank Country Total Score 1 Denmark Finland Singapore Canada Switzerland Australia Hong Kong 8.64 Source: EIU Country Forecast, February 2008

3 Singapore Rankings Most Cost-Competitive Place for Business Country Cost Index Rank Singapore Canada France Netherlands Italy UK United States Japan Germany Source: KPMG Competitive Alternatives Study, 2006

4 Singapore Rankings Top Economies in terms of Ease of Doing Business Rank Country 1 Singapore 2 New Zealand 3 United States 4 Canada 5 Hong Kong 6 United Kingdom 7 Denmark 8 Australia 9 Norway 10 Ireland Source: World Bank Report: "Doing Business 2007"

5 Singapore Rankings Bureaucracy and Red Tape in Asia Country Level of Red Tape Singapore 2.48 Hong Kong 2.52 Taiwan 5.21 South Korea 5.49 Malaysia 5.9 Japan 6.07 Thailand 6.39 Philippines 7.54 China 7.67 India 8.2 Vietnam 8.23 Indonesia 8.62 Source: Political and Economic Risk Consultancy, June 2006

6 Singapore Rankings Perceptions of Corporate Governance Standards Country Level of Red Tape Singapore 2.4 Japan 3.8 Hong Kong 4.2 Taiwan 5.8 South Korea 5.9 Thailand 5.95 Malaysia 6 India 6.1 Philippines 6.85 Indonesia 7.5 China 8 Vietnam 8.8 Source: Political and Economic Risk Consultancy, June 2006

7 Singapore Rankings Level of Corruption Country Level of Red Tape Singapore 1.3 Japan 3.01 Hong Kong 3.13 Macau 4.78 South Korea 5.44 Taiwan 5.91 Malaysia 6.13 India 6.76 China 7.58 Thailand 7.64 Philippines 7.8 Vietnam 7.91 Indonesia 8.16 Source: Political and Economic Risk Consultancy, March 2006

8 Singapore Rankings World's Most 'Network Ready' Country Rating Country 1 United States 2 Singapore 3 Denmark 4 Iceland 5 Finland 6 Canada 7 Taiwan 8 Sweden Source: Global Information Technology Report 2005/06, World Economic Forum

9 Singapore Rankings Quality of Air Transportation Country Singapore Ranking 1 Bavaria 2 Hong Kong 3 Germany 4 Denmark 5 Finland 6 Australia 7 Austria 8 Iceland 9 Netherlands 10 Source: World Competitiveness Yearbook 2006

10 Singapore Rankings Quality of Port Infrastructure Rank City 1 Singapore 2 Netherlands 3 Hong Kong 4 Germany 5 Belgium 6 Denmark 7 Finland 8 Japan Source: Global Competitiveness Report

11 Singapore Rankings Logistics Performance Index Country LP Index Rank Singapore Netherlands Germany Sweden Austria Japan Switzerland Hong Kong United Kingdom Canada India Source: World Bank Report on Connecting to Compete, Nov 2007

12 Singapore As Logistics/SCM Hub In 2004(2007): Contributed 9.1%(9.4%) of Singapore s GDP; Employed Over 110,000(180,000) People Nearly 180 Global Companies Based their Procurement & Marketing in Singapore to Reach Out to Asian Markets Over 9,000 Logistics Establishments with 21 of the World s Top 25 3PL Companies Operating in Singapore

13 As Logistics/SCM Hub World s Busiest Port for Shipping Tonnage since 1986; New Record of 1.15 billion gross tons in 2005 World s Leading Bunkering Port since 1988; Supplied Record Total of million tons in 2005 One of the World s Busiest Container Ports with a Record of million TEUs Handled in 2005 Best Seaport in Asia by Asian Freight & Supply Chain Awards 2006 (18 th Time)

14 As Logistics/SCM Hub Sixth Busiest Airport in Asia; Served 32.4 million Passengers and Handled 1.83 million tons of Cargo in 2005 Manages 82 Scheduled Airlines Operating more than 4,000 Weekly Scheduled Flights to 181 Cities in 57 Countries (as at 1 April 2006) Changi: Best Airport Asia; SATS: Best Air Cargo Terminal Operator in Asia by Asian Freight & Supply Chain Awards 2006 (20 th & 10 th Time respectively)

15 STRATEGIC PARAMETERS Overall Considerations Connectivity Air, Sea and IT Infrastructure; FTAs, DTAs, MRAs and IGAs Openness Globalisation; Cultural & Economic Infusion; Cosmopolitanism; Foreigner-Local Ratio (1:4) Reliability Safe, Stable, Pro-Business, Transparent, Consistent Environment that Protects Physical & IP Investments Enterprise Concentration of International Enterprises, HQ Operations, Startups; Enterprise Ecosystem Spurs Interaction & Growth

16 Impetus as Logistics/SCM Hub Supports Singapore s External Trade (Three Times the GDP) Accounts for 8-9% of GDP Projected Growth of Asia s SCM Industry at over 25% annually Singapore s Entrepot Heritage Contributes to Singapore s Overall Hub Status

17 SWOT Analysis (as SCM Hub) Strengths World Class Physical Infrastructure Strategic Connectivity Major Shippers and Logistics Players have Regional HQs and Offices in Singapore Stable Political, Economic and Social Conditions Educated Workforce Strong Legal System and Business-Friendly Tax Structure Proactive & Pro-Business Government Source: ERC Working Group on Logistics

18 SWOT Analysis (as SCM Hub) Weaknesses Relatively High Costs (Land Rentals & Wages) Small Geographic Space and Domestic Market Fragmented Logistics/SCM Industry; Lack of Collaboration Lack of Responsiveness to Customers Needs Shortage of Skilled, Experienced and Entrepreneurial Logistics Professionals Inadequate Technological SCM Capabilities Weak Marketing of Singapore as Log/SCM Hub

19 SWOT Analysis (as SCM Hub) Opportunities Strong Growth Potential for Logistics Outsourcing in Asia Major Growth Oriented Hinterland Specialised Capabilities for Other Sector Expansion Plans (Biomedics and Chemicals) Support for Offshore Trade Establish Reputation as Secure Logistics Hub

20 SWOT Analysis (as SCM Hub) Threats Alternatives to Singapore as Locations for FDIs (as in Structural Shift of Manufacturing to China); Affects Potential Cargo Volume Intense Regional Competition (HK, Taiwan, Malaysia, Thailand, Philippines) Technological Advances (as in Increase of Size of Ocean Liners and Jetliners) may result in Vessel/Aircraft Operators Bypassing Singapore

21 Singapore s Vision for Log/SCM To Develop Singapore into a Leading Global Integrated Logistics Hub, with Robust Maritime, Aviation, and Land Transport Capabilities Supporting the Global Economy Global Integrated Logistics Hub As Nerve/Brain Center Controlling and Managing Activities and Assets of Global Supply Chains Across an Expanded Hinterland

22 INFRASTRUCTURAL ELEMENTS Overall View Pillars and Integrators SCM Capabilities and Technologies are the Integrators of the Three Pillars of Maritime, Aviation, and Land Transport Three Key Foundational Enablers Political, Economic and Regulatory Stability Excellent Physical, IT and Financial Infrastructure Critical Mass of World Class Logistics Professionals with Strong Customer Orientation

23 Physical & Virtual Hub Leveraging Strong Physical Hub Capabilities and Integrating these with Knowledge Intensive SCM Skills and Technologies to Build a Strong Physical cum Virtual Hub Physical Hub Review and Manage Costs (Fees and Charges) Review Government Regulations (Policies that Hinder Logistics Businesses)

24 Physical & Virtual Hub Virtual Hub Value in Cargo Movement Versus Value in Controlling and Optimising the Flow of Cargo through Information Management Next Lap of Development: Providing Specialised Value-Added SCM and Supporting Services Catering to the Needs of a Broader Hinterland Beyond Singapore Beyond Actual Handling of Goods, Singapore to be the Brain Controlling the Logistics Limbs (Planning & Control Functions) that Extends Beyond Singapore

25 Physical & Virtual Hub Virtual Hub London-Plus Framework Building a Vibrant Transport & Logistics Sector with Highly Skilled and Experienced Professionals (the soft focus) Maintaining and Leveraging on Excellence in Port Handling Facilities, Ship Registry, Bunkering, Ship Repairs and Logistics, and Transport & Logistics IT IT for Logistics Nerve Center Common Backroom Infrastructure; Development of Software Developers & Applications; Integrated IT Community Platform; Build Knowledge Capital

26 Physical & Virtual Hub Virtual Hub SCM Nerve Center Development of Logistics Ecosystem (Knowledge- Intensive & High Value-Added Activities like Sourcing & Procurement; Assembly & Testing; SC Configuration & Optimisation; Data Hosting; Reverse Logistics; Financial & Treasury Functions) Thought Leadership Development in SCM Solutions SCM Talent and Capability Development Secured Hub Multimodal Connectivity Fiscal Considerations

27 GOVERNMENT INVOLVEMENT Agencies Regulatory/Developmental Maritime Port Authority (MPA) Civil Aviation Authority of Singapore (CAAS) Land Transport Authority (LTA) Promotional/Marketing Economic Development Board (EDB) International Enterprises Singapore (IES) Infrastructural Jurong Town Corporation Local Enterprise Support SPRING Singapore Champion Agency

28 Examples of Govt Supported Programs Graduate Manpower (NUS BBA Program; TLIAP Dual Masters Program) Strategic Manpower Conversion Program (SMCP; IE Singapore and MOM) Local Enterprise and Association Development Program (LEAD; IE Singapore and SPRING Singapore) Logistics Enhancement and Applications Program (LEAP; Multi-agencies) Logistics Capability Development Program (LCDP; Spring Singapore)

29 THANK YOU

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