2016 ONE SHOW GOLD // SILVER // BRONZE PENCILS BY AGENCY SELECT DISCIPLINES

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1 180LA / SANTA MONICA + HOUSE OF COLORS / LOS ANGELES Craft Animation UNICEF Malak and the Boat 360i / NEW YORK Consumer Applications & Sites Social Networks / Community Oscar Mayer Sizzl 3AM / CULVER CITY + RSA FILMS / LOS ANGELES Consumer Integrated Branding Online 20th Century Fox The Martian Prologue Campaign 3SG BBDO / TUNIS + PIXELTRADE / TUNIS Use of Technology Samsung Backup Memory 72ANDSUNNY / AMSTERDAM Consumer Cinema Advertising 90 Seconds & Under (Short Form) Single Unilever (AXE) AXE - The Thing 72ANDSUNNY / AMSTERDAM + STINK / LONDON + STINK / LOS ANGELES Craft Direction Samsung We Are Greater Than I 72ANDSUNNY / LOS ANGELES Consumer Cinema Advertising Over 90 Seconds (Long Form) Single Google Year In Search

2 72ANDSUNNY / LOS ANGELES + UNIT9 / LONDON Innovation in Mobile UX/UI Google, Disney, Industrial Light & Magic, Lucasfilm Lightsaber Escape: A Chrome Experiment 84.PARIS / PARIS Consumer Websites Travel, Entertainment & Leisure Consumer Web User Experience Because Music Because Recollection Because Music Because Recollection ADAM&EVEDDB / LONDON + BLINK / LONDON + FINAL CUT / LONDON + MPC / LONDON Consumer Cinema Advertising 90 Seconds & Under (Short Form) Single Consumer Television Over 60 Second Single Consumer Television 60 Second Single John Lewis Insurance Tiny Dancer John Lewis Insurance Tiny Dancer John Lewis Insurance Tiny Dancer ADAM&EVEDDB / LONDON + BLINK / LONDON + ZENITH OPTIMEDIA / LONDON + THE MILL / LONDON Short Form Single Consumer Cinema Advertising 90 Seconds & Under (Short Form) Single * BEST OF FILM Harvey Nichols Shoplifters Harvey Nichols Shoplifters 2

3 ADAM&EVEDDB / LONDON + SOMESUCH / LONDON + MANNING GOTLIEB OMD / LONDON + THE MILL / LONDON + TRIM / LONDON Consumer Television Over 60 Second Single Craft Music / Sound Short Form Single Consumer Integrated Branding John Lewis The Man on the Moon John Lewis The Man on the Moon John Lewis The Man on the Moon John Lewis The Man on the Moon AIR / BRUSSELS + LOVO FILMS / BRUSSELS + GLOBULE BLEU / BRUSSELS + WHYTE / BRUSSELS Consumer Websites Travel, Entertainment & Leisure * BEST OF INTERACTIVE visit.brussels Call Brussels AKQA / SÃO PAULO + AKQA / LONDON Web Innovation in Film Usher Don't Look Away Usher Don't Look Away ALMAPBBDO / SÃO PAULO Online Advertising Mars First Days Out 3

4 AMVBBDO / LONDON Consumer Television Commercials of Varying Length Campaign Consumer Cinema Advertising Over 90 Seconds (Long Form) Single Long Form Single Craft Animation Curry's PC World Spare the Act Curry's PC World Spare the Act Laptop Diageo Guinness Never Alone Doc Sainsbury's Mog's Christmas Calamity ANOMALY / NEW YORK Non-Profit Websites MyMusicRx Bedstock ARNOLD WORLDWIDE / NEW YORK + HAVAS WORLDWIDE / NEW YORK Consumer Branded Social Post Reese's #AllTreesAreBeautiful AYZENBERG / PASADENA Radio: Consumer Branded Podcast Xbox / 343 Industries HUNT the TRUTH Podcast BARTON F. GRAF / NEW YORK + SMITH & JONES FILMS / LONDON Consumer Television 20 Second & Under Single Scotts Miracle-Gro Tomcat - Tailpipe :15 (TV) BAUMANN BER RIVNAY SAATCHI & SAATCHI / RAMAT GAN Non-Profit Advertising on Mobile Devices World Health Organization The Day Shazam Went Deaf 4

5 BBDO / BANGKOK Intellectual Property: Physical / Digital Duang Prateep Foundation Motorepellent Applications & Sites Thai Samsung Electronics Company Limited Samsung Memory Recaller BBDO / NEW YORK Craft Editing Craft Cinematography Online Films & Video Radio: Consumer Branded Podcast Consumer Television 30 Second Single AT&T Close To Home AT&T Close To Home AT&T Close To Home GE Mars Chocolate North America / Snickers GE Podcast Theatre presents The Message Marilyn BBDO / TORONTO Consumer Applications & Sites Branded Games PepsiCo Foods Canada Doritos Ketchup "The Hold Out" BBDO BELGIUM / BRUSSELS Radio: Consumer Advertising Campaign SBS Belgium Crime Night BBDO RUSSIA GROUP / MOSCOW Consumer Advertising Interactive Video INTOUCH insurance Mortal Timeline BBDO RUSSIA GROUP / MOSCOW + PROXIMITY RUSSIA / MOSCOW Consumer Advertising Banners 3M The Banner That Makes You Like Banners 5

6 BBH / LONDON + BLACK SHEEP STUDIOS / LONDON + FACTORY SOUND / LONDON + NICE & POLITE / LONDON Craft Writing British Fashion Council Now in Soho BBH / LONDON + MILL+ / LONDON + STRING AND TINS / LONDON + THE MILL / LONDON Craft Music / Sound Audi Birth BBH / LONDON + OUTSIDER / LONDON + MPC / LONDON + FACTORY / LONDON Consumer Television 30 Second Single Consumer Television 30 Second Single Consumer Television 30 Second Campaign The Guardian & Observer Dinner Party The Guardian & Observer Fun Run The Guardian & Observer Own Your Weekend. Or Someone Else Will. BBH / LONDON + WELLCOM / LONDON + 750MPH / LONDON Consumer Websites Footwear, Clothing & Accessories Clarks Unboxed BBH / NEW YORK Consumer Integrated Branding Consumer Websites Publications & Media Print & Outdoor: Consumer Collateral Promotional Items Netflix House of Cards - FU 2016 Netflix House of Cards - FU 2016 Seamless How New York Eats 6

7 BETC / PARIS Craft Cinematography CANAL+ The Stone BLUEDIGITAL / BEIJING Innovation in Websites Baidu "See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal BRAVO/Y&R / MIAMI Radio: Craft Music / Sound Popclik Conference Room CARMICHAEL LYNCH / MINNEAPOLIS + RESN / AMSTERDAM Websites Subaru of America Subaru Environmental Website featuring the National Parks Zero Landfill Initiative CHEIL / HONG KONG Non-Profit Applications & Sites Save The Children Missing Child' Lock Screens CHEIL WORLDWIDE / LONDON + UNIT9 / LONDON Consumer Mobile Utility Samsung Electronics & The Royal Shakespeare Company RE:Shakespeare CHEIL WORLDWIDE / SEOUL Use of Technology KT KT Life Saving TV CHI&PARTNERS / LONDON Intellectual Property: Innovation Experimental / Internal Projects / R&D Lexus International Slide 7

8 CLEMENGER BBDO / MELBOURNE Consumer Websites Durable Goods Television (Any Length) Single Origin Energy Rate My Roof Transport Accident Commission Strings COSSETTE / TORONTO Innovation in Film Sickkids Foundation Life Unpaused CP+B / BOULDER Innovation in Social Media Domino's Emoji Ordering CP+B / BOULDER + BISCUIT / LOS ANGELES Consumer Branded Social Post Hotels.com Silent Ads DDB / PARIS + WANDA / PARIS + THE / PARIS Craft Direction Agence de la Biomedecine - Organ donation The man who died the most DDB ARGENTINA / BUENOS AIRES + CENTRAL FILMS / MEXICO Non-Profit Television (Any Length) Single Fundación Argentina de Trasplante Hepatico The Man & The Dog DDB GROUP NEW ZEALAND / AUCKLAND Consumer Experiential Advertising Installations SKY TV Unforgotten Soldiers 8

9 DDB SPAIN / MADRID Non-Profit Cross-Channel No somos delito (We are not crime) Holograms for Freedom Non-Profit Experiential Advertising No somos delito (We are not crime) Holograms for Freedom DEEPLOCAL / PITTSBURGH Innovation in Online Advertising Netflix Netflix socks DEL CAMPO SAATCHI & SAATCHI / BUENOS AIRES Consumer Television 60 Second Campaign Andes Beer Hagglers DENTSU / TOKYO Craft Animation / Motion Graphics Kirin Green Name DENTSU / TOKYO + DENTSU TEC / TOKYO + INFORMATION SERVICES INTERNATIONAL-DENTSU / TOKYO Intellectual Property: Innovation Experimental / Internal Projects / R&D Toyota Open Road Project DEUTSCH / LOS ANGELES Consumer Branded Social Campaign Craft Sound Design * BEST OF SOCIAL MEDIA Taco Bell Taco Emoji Engine * Volkswagen Sharks ReScored DEUTSCH / NEW YORK Consumer Social Media Page by a Brand Consumer Experiential Advertising Events & Competitions Direct: Non-Profit Digital (Websites, Mobile, Social Media) Krylon Krylon The First Ever Pinterest Yard Sale The First Ever Pinterest Yard Sale WATERisLIFE The Art Heist For Good 9

10 DEUTSCH / NEW YORK + DUMMY FILMS / VENICE Consumer Television 20 Second & Under Single Consumer Television Commercials of Varying Length Campaign Sherwin Williams Chair Sherwin Williams Yard Sale DIGITASLBI NORTH AMERICA / NEW YORK Consumer Mobile Utility Teladoc Teladoc Member App DROGA5 / NEW YORK Consumer Television 30 Second Campaign Johnsonville We Don't Make Sausage. We Make Family. And Sausage. DROGA5 / NEW YORK + GOOGLE ANDROID / NEW YORK + THE MILL / NEW YORK Short Form Single Consumer Television 60 Second Single Google Android Friends Furever Google Android Friends Furever DROGA5 / NEW YORK + RESET / SANTA MONICA Craft Editing Craft Cinematography Short Form Single Under Armour Rule Yourself Under Armour Rule Yourself Under Armour Rule Yourself 10

11 DROGA5 / NEW YORK + QUILTED NORTHERN / ATLANTA + SMUGGLER / NEW YORK + METHOD / NEW YORK, ATLANTA Consumer Television 30 Second Campaign Quilted Northern Designed to be Forgotten DROGA5 / SYDNEY + THE SWEET SHOP / SYDNEY + HECKLER / SYDNEY Craft Editing Heineken Wok FCB / CHICAGO Non-Profit Online Advertising Consumer Applications & Sites Consumer Goods Illinois Council Against Handgun Violence The Unforgotten Joe Boxer Inactivity Tracker FCB 1886 / JOHANNESBURG Radio: Craft Music / Sound Cell C Igugu FCB BRASIL / SÃO PAULO Consumer Experiential Advertising Guerilla Consumer Cross-Channel Utility BDF Nivea Brasil Nivea Doll CNA Hello Pizza FCB INFERNO / LONDON Craft Editing Non-Profit Cinema Advertising Non-Profit Television (Any Length) Single Sport England This Girl Can Sport England This Girl Can Sport England This Girl Can 11

12 FORSMAN & BODENFORS / GOTHENBURG Non-Profit Experiential Advertising United Nations World Food Programme 805 Million Names FORSMAN & BODENFORS / GOTHENBURG + STOPP / STOCKHOLM + OMD / STOCKHOLM Mobile IF Insurance The Slow Down GPS GARBERGS / STOCKHOLM + RIVER/ISBIT / STOCKHOLM Consumer Websites Branded Games Björn Borg First Person Lover GEOMETRY GLOBAL / DUBAI + MEMAC OGILVY / DUBAI Radio: Innovation in Radio Roads and Transport Authority Back Off Radio GEORGE PATTERSON Y&R / BRISBANE Non-Profit Branded Social Campaign Melanoma Patients Australia Melanoma Likes Me GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO Branded Social Campaign Non-Profit Use of Technology Doritos Rainbows The Dalí Museum Dreams of Dalí GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO + BISCUIT FILMWORKS / LOS ANGELES + ROCK PAPER SCISSORS / SANTA MONICA Consumer Integrated Branding Comcast/XFINITY Emily's Oz 12

13 GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO + MOONBOT STUDIOS / SHREVEPORT + MUTATO MUZIKA / WEST HOLLYWOOD + STIMMUNG / SANTA MONICA Non-Profit Integrated Branding Ad Council I Am A Witness GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO + ROCK PAPER SCISSORS / SANTA MONICA + ELEVEL FILMS/GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO User Generated Content Adobe Dream On GOOGLE CREATIVE LAB / LONDON + STINKDIGITAL / LONDON Consumer Web User Experience Google Inside Abbey Road GRABARZ & PARTNER / HAMBURG + ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR / BERLIN Non-Profit Branded Social Campaign ZDK - Gesellschaft Demokratische Kultur Donate The Hate - The Involuntary Online Donation GREY / LONDON Non-Profit Online Films & Video Non-Profit Television (Any Length) Single Mumsnet Ellee Mae Mumsnet Ellee Mae GREY / LONDON + ALBEDO100 / MALMÖ Experiential Advertising Integrated Branding Volvo Car UK Volvo LifePaint Volvo Car UK Volvo LifePaint 13

14 GREY / NEW YORK Consumer Experiential Advertising Events & Competitions Volvo Interception GREY / NEW YORK + CHELSEA / NEW YORK + ROCK PAPER SCISSORS / NEW YORK Television (Any Length) Single National Football League Listen GREY / NEW YORK + RIVAL SCHOOL PICTURES / NEW YORK + THE MILL / NEW YORK Non-Profit Online Films & Video Non-Profit Integrated Branding Non-Profit Experiential Advertising States United to Prevent Gun Violence States United to Prevent Gun Violence States United to Prevent Gun Violence The Gun Shop The Gun Shop The Gun Shop GREY CANADA / TORONTO Non-Profit Online Advertising Moms Demand Action for Gun Sense in America Groceries Not Guns Non-Profit Integrated Branding Moms Demand Action for Gun Sense in America Groceries Not Guns Non-Profit Television (Any Length) Single Moms Demand Action for Gun Sense in America Not Allowed GREY GROUP / SINGAPORE Intellectual Property: Physical / Digital Talwar Traders Life Saving Dot GROW / NORFOLK Consumer Web Utility Craft Data Visualization Google Google Shopping Insights Google Google Shopping Insights 14

15 HAVAS / PARIS + OPEN HOUSE / LOS ANGELES Consumer Television 20 Second & Under Campaign Juva Sante Whatever Happens HAVAS WORLDWIDE / NEW YORK + STUDIO 6 / NEW YORK Craft Sound Design Legacy Recordings/Sony Music Entertainment Bob Dylan - Studio A Revisited HOOK / ANN ARBOR Consumer Websites Branded Games YouTube The A-Z of YouTube: Celebrating 10 Years IMPACT BBDO / DUBAI Non-Profit Branded Social Post UN Women Give Mom Back Her Name J. WALTER THOMPSON / SÃO PAULO Non-Profit Television (Any Length) Campaign Santa Casa de Misericórdia de Porto Alegre Donate Your Talent J. WALTER THOMPSON / SYDNEY Long Form Series / Episodes Kellogg's Australia Nutri-Grain Presents Unstoppable JAM3 / TORONTO Consumer Websites Publications & Media MTV MTV VMA JAM3 / TORONTO + MODIKI / ISTANBUL Craft Website Design Kale, Modiki Sons of Gallipoli 15

16 JOHN ST. / TORONTO Non-Profit Branded Social Post Hannah Smit Cover The Athlete JUNG VON MATT / HAMBURG Online Films & Video Cinema Advertising Television (Any Length) Single Consumer Websites Services EDEKA Zentrale Home for Christmas EDEKA Zentrale Home for Christmas EDEKA Zentrale Home for Christmas STABILO International Stabilo True Colours JUNG VON MATT / VIENNA + SALON ALPIN / VIENNA Craft Animation / Motion Graphics Falter Newspaper Inferno KING JAMES GROUP / CAPE TOWN + ARCADE CONTENT / CAPE TOWN + PRESSURE COOKER STUDIOS / CAPE TOWN Online Films & Video Sanlam One Rand Family LATINWORKS / AUSTIN + LANDIA USA / LOS ANGELES + PERSONAL MUSIC / MIAMI + WHITEHOUSE POST / LOS ANGELES Cinema Advertising Music Has No Enemies Jack 16

17 LEO BURNETT / CHICAGO Consumer Branded Social Campaign Allstate Insurance Company Mayhem DIY LEO BURNETT / MADRID + PASSION PICTURES / LONDON + BLUR FILMS / MADRID Craft Animation Loterias y Apuestas del Estado Justino Consumer Television Over 60 Second Single Loterias y Apuestas del Estado Justino LEO BURNETT / MILAN Consumer Cross-Channel User Experience Samsung Electronics Italy Samsung Smart Playboard LEO BURNETT / SAINT-DENIS + QUAD / CLICHY + LA CAVALERIE / MONTREAL Craft Cinematography Long Form Single Event or Live Webcast Single Atlantic Group 37 Days Atlantic Group 37 Days Atlantic Group 37 Days LEO BURNETT / SYDNEY + RAPID FILMS / SYDNEY + WE LOVE JAM / SYDNEY Consumer Use of Technology Augmented Reality Samsung Australia LifeLive LEO BURNETT / TORONTO + SOMERSET GRAPHICS / TORONTO Craft Website Design Somerset Graphics Printed By Somerset 17

18 MARCEL / PARIS Brand Transformation Consumer Websites Publications & Media Consumer Websites Services Intermarché The freshest orange juice brand Marc Dorcel #HandsOff Orange RelockLove MCCANN / BUCHAREST + UM ROMANIA / BUCHAREST Consumer Social Media Page by a Brand Vodafone Romania Sunday Grannies MCCANN / CLICHY + IMAGE METRICS / LAS VEGAS + MY STUDIO FACTORY / PARIS Consumer Mobile Utility Consumer Use of Technology Augmented Reality Consumer Applications & Sites E-Commerce Consumer Use of Technology Product & Mobile Integration * BEST OF UX / UI L'Oréal Paris Make Up Genius L'Oréal Paris Make Up Genius L'Oréal Paris Make Up Genius L'Oréal Paris Make Up Genius MCCANN / LONDON + MOMENTUM WORLDWIDE / LONDON Consumer Experiential Advertising Events & Competitions Consumer Experiential Advertising Installations Microsoft Survival Billboard Microsoft Survival Billboard MCGARRYBOWEN / LONDON + DUMMY. / VENICE + OUT-SIDER / LONDON Consumer Television 30 Second Single The Scotts Miracle-Gro Company I'm Weeding Right Now 18

19 MTV / NEW YORK + JAM3 / TORONTO Consumer Branded Social Campaign MTV MTV 2015 Video Music Awards MUH-TAY-ZIK HOF-FER / SAN FRANCISCO + NETFLIX / LOS ANGELES Consumer Branded Social Post Netflix Netflix or Study OGILVY & MATHER / AMSTERDAM Radio: Non-Profit Public Awareness Single Amnesty International The Netherlands My Last Day OGILVY & MATHER / CAPE TOWN Consumer Television Budget Under $100K Single Volkswagen South Africa Volkswagen "Moments" OGILVY & MATHER / CHICAGO + RADICAL MEDIA / LOS ANGELES Brand Transformation Glade Museum of Feelings OGILVY & MATHER / HONG KONG Intellectual Property: Physical / Digital Maxis Berhad SOS Network OGILVY & MATHER / JOHANNESBURG Radio: Consumer Advertising Single Lucozade Lucozade Energy Drink - Night Before The Project 19

20 OGILVY BRASIL / SÃO PAULO + ACADEMIA DE FILMES / SÃO PAULO + JAMUTE / SÃO PAULO Experiential Advertising Sport Clube do Recife Security Moms OGILVY GERMANY / DÜSSELDORF + DREIKANT / KÖLN + SOLUTE ELEKTRONIK / KÖLN Intellectual Property: Consumer Integrated Digital & Physical Products Brand Transformation Fressnapf Tiernahrungs SmartBowl Fressnapf Tiernahrungs SmartBowl P4 OGILVY & MATHER / PANAMA Innovation in Social Media Branded Social Campaign Medcom The Tweeting Pothole Medcom The Tweeting Pothole PHENOMENON / LOS ANGELES Innovation in Mobile UX/UI Wilson Sporting Goods Wilson X Connected Basketball Consumer Use of Technology Product & Mobile Integration Wilson Sporting Goods Wilson X Connected Basketball PRIME - A WEBER SHANDWICK COMPANY / STOCKHOLM + TRYGG-HANSA / STOCKHOLM + FOLKE FILM / STOCKHOLM Online Advertising Trygg-Hansa Don't Drink and Dive PUBLICIS COLOMBIA / BOGOTÁ + CIREC FOUNDATION / BOGOTÁ Intellectual Property: Non-Profit Physical / Digital * BEST OF INTELLECTUAL PROPERTY Cirec Foundation Funtastic Hand 20

21 R/GA / NEW YORK Non-Profit Television (Any Length) Single Direct: Non-Profit Digital (Websites, Mobile, Social Media) Non-Profit Experiential Advertising Non-Profit Online Films & Video Non-Profit Integrated Branding Ad Council Love Has No Labels Ad Council Love Has No Labels Ad Council Love Has No Labels Ad Council Love Has No Labels Ad Council Love Has No Labels R/GA / NEW YORK + LA DODGERS / LOS ANGELES + FOCUS MOTION / LOS ANGELES Innovation in Mobile UX/UI FocusMotion FocusMotion R/GA / NEW YORK + LISNR / CINCINNATI Innovation in Mobile LISNR LISNR R/GA / NEW YORK + OWLET / PROVO Intellectual Property: Consumer Integrated Digital & Physical Products Consumer Mobile User Experience Consumer Use of Technology Product & Mobile Integration Owlet Baby Care Owlet Owlet Baby Care Owlet Owlet Baby Care Owlet R/GA S HUSTLE / LONDON + BEATS BY DR. DRE / LOS ANGELES Consumer Branded Social Campaign Beats By Dr. Dre Straight Outta 21

22 RETHINK / TORONTO, MONTREAL, VANCOUVER + SKIN + BONES / TORONTO + RELISH / TORONTO + VAPOR MUSIC / TORONTO Use of Technology Uber Uber Food Drive ROCK N ROLL JAPAN / TOKYO + PROJECTOR / TOKYO + WHITE BRIEFS / TOKYO + KAIBUTSU / TOKYO Consumer Websites Cosmetics, Toiletries & Personal Care Sagami Rubber Industries Co., Ltd. Act of Love RPA / SANTA MONICA + RESET CONTENT / SANTA MONICA + ROCK PAPER SCISSORS / SANTA MONICA + A52 / SANTA MONICA Craft Animation American Honda Motor Co. Paper SAATCHI & SAATCHI / AUCKLAND Consumer Cross-Channel Utility Intellectual Property: Consumer Integrated Digital & Physical Products ASB Bank Clever Kash ASB Bank Clever Kash SAATCHI & SAATCHI / LONDON + GREAT GUNS / LONDON Craft Direction P&G Pooface SAATCHI & SAATCHI / NEW YORK + PULSE FILMS / LOS ANGELES Craft Writing Procter & Gamble Hush Little Baby 22

23 SANCHO BBDO / BOGOTÁ Radio: Innovation in Radio * BEST OF RADIO ADN Learning on the way SAPIENTNITRO / MUNICH Consumer Mobile Utility Lufthansa Lufthansa Apple Watch App SERVICEPLAN / MUNICH + MEDIAPLUS / MUNICH + PLAN.NET / MUNICH Consumer Applications & Sites Media, Entertainment & Leisure Consumer Applications & Sites Durable Goods Sky Deutschland Fernsehen Sky Sqreening Gibson Guitar The Les Paul Skill Check SERVICEPLAN / MUNICH + PLAN.NET / MUNICH Consumer Applications & Sites Media, Entertainment & Leisure Sky Deutschland Fernsehen The Match SHACKLETON / SANTIAGO DE CHILE Intellectual Property: Non-Profit Physical / Digital ONEMI ONEMI Radio SID LEE / MONTRÉAL Consumer Advertising Banners Reno-Depot The Cursor SPOTIFY / NEW YORK Intellectual Property: Consumer Digital Product Spotify Spotify Discover Weekly 23

24 TBWA / LONDON + RANKIN FILM PRODUCTIONS / LONDON Craft Editing Craft Direction Coco De Mer Coco De Mer - X Coco de Mer Coco de Mer - X TBWA / SHANGHAI Non-Profit Advertising on Mobile Devices Baobeihuijia Search for Free WiFi Search for Missing Children TBWA\CHIAT\DAY / LOS ANGELES Craft Writing Airbnb Is Mankind? TBWA\HUNT\LASCARIS / JOHANNESBURG Radio: Craft Music / Sound Radio: Consumer Advertising Campaign Radio: Consumer Advertising Campaign Flight Centre, Student Flights Flight Centre, Student Flights Beer Fest Travel before its not fun anymore Tiger Brands Sexy Times TBWA\MEDIA ARTS LAB / LOS ANGELES + STINK / LOS ANGELES + Craft Cinematography Craft Direction Apple Music History of Sound Apple Music History of Sound THE COMMUNITY / MIAMI Consumer Cinema Advertising 90 Seconds & Under (Short Form) Single Consumer Television Over 60 Second Single Corona Extra Dear Summer Corona Extra Dear Summer 24

25 THE CYRANOS // MCCANN / BARCELONA Non-Profit Online Advertising Fundació Arrels YouTube Arrels THE MARTIN AGENCY / RICHMOND Penta Pencil Geico Penta THE MARTIN AGENCY / RICHMOND + FURLINED / NEW YORK Short Form Series / Episodes Consumer Advertising Interactive Video Short Form Single Short Form Single Short Form Single Consumer Advertising Interactive Video GEICO Fast Forward GEICO Fast Forward, Forest GEICO Fast Forward, Forest GEICO Fast Forward, Going Up GEICO Fast Forward, Lake GEICO Fast Forward, Lake THE MARTIN AGENCY / RICHMOND + HUNGRY MAN / NEW YORK Consumer Television 30 Second Campaign Consumer Cinema Advertising 90 Seconds & Under (Short Form) Single Consumer Television 30 Second Single Consumer Television 30 Second Single GEICO It's What You Do GEICO Spy GEICO Spy GEICO Whisper TWOFIFTEENMCCANN / SAN FRANCISCO + SKUNK / LOS ANGELES Radio: Innovation in Radio Pandora Pandora Radio "Thumb Moments" 25

26 UNCLE GREY / COPENHAGEN + MEDIAMONKS / AMSTERDAM Consumer Use of Technology Product & Mobile Integration Craft Interface Design Consumer Websites Durable Goods Canon/Uncle Grey Canon Gig App Weber/Uncle Grey BBQ Cultures Weber/Uncle Grey BBQ Cultures VENABLES BELL & PARTNERS / SAN FRANCISCO + EDELMAN / SAN FRANCISCO + STARCOM MEDIAVEST GROUP / CHICAGO + NORTH KINGDOM / SANTA MONICA Consumer Applications & Sites Social Networks / Community Consumer Integrated Branding Consumer Experiential Advertising Guerilla Consumer Websites Social Networks / Community * BEST OF SHOW * BEST OF CROSS-PLATFORM REI #OptOutside REI #OptOutside REI #OptOutside REI #OptOutside VML / KANSAS CITY User Generated Content Gatorade The Super Bowl Dunk WE ARE YOURS / STOCKHOLM + TAXI / STOCKHOLM Innovation in Online Advertising Taxi Stockholm Explore Stockholm - Sightseeing reinvented WHAT3WORDS / LONDON Innovation in Mobile Innovation in Websites * BEST OF MOBILE what3words The world addressed what3words the world addressed 26

27 WIEDEN+KENNEDY / PORTLAND Consumer Television 60 Second Single Old Spice Rocket Car Penta Pencil Old Spice Penta WIEDEN+KENNEDY / PORTLAND + BISCUIT FILMWORKS / LOS ANGELES Consumer Television Over 60 Second Single Consumer Television 60 Second Single Nike Golf Ripple Nike Golf Ripple WIEDEN+KENNEDY / PORTLAND + PARK PICTURES / SANTA MONICA + ROCK PAPER SCISSORS / SANTA MONICA + A52 / SANTA MONICA Consumer Television Over 60 Second Single Nike Last WIEDEN+KENNEDY / SHANGHAI + DREAMONE / SHANGHAI + O / R / SHANGHAI Consumer Websites Footwear, Clothing & Accessories Nike China 2015 Nike JDI Shanghai City Attack - The Unstoppable Tribute WORK & CO / BROOKLYN Consumer Web User Experience Eurosport The New Eurosport Player WUNDERMAN / Y&R / BOGOTÁ + STUDIOS MACHINA / BOGOTÁ Radio: Consumer Advertising Single Farmatodo Abraham Lincoln 27

28 Y&R / AUCKLAND + DAVID / MIAMI Integrated Branding Branded Social Campaign Burger King McWhopper Burger King McWhopper Y&R SA / CAPE TOWN Consumer Television 20 Second & Under Campaign Jaguar Land Rover South Africa Non-Genuine Animals Y&R TEAM RED ISTANBUL / ISTANBUL Integrated Branding Applications & Sites Vodafone Vodafone "Between Us" Vodafone Vodafone "Between Us" ZAMBEZI / CULVER CITY + ACTIVE THEORY / VENICE Consumer Websites E-Commerce Stance Shop With The Force ZULU ALPHA KILO / TORONTO + ZULUBOT / TORONTO Self-Promotion Zulu Alpha Kilo Say No To Spec 28