Now accepting application for the Fall Are you an artist, designer, storyteller or content producer?

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1 Now accepting application for the Fall 2015 Become an on-air promotions writer/producer/editor Are you an artist, designer, storyteller or content producer? Promo Pathway Program at Santa Monica College is the opportunity to build a creative career in the television marketing industry. A 10 Month college credit program. Learn to: Write Produce Edit TV Promos Completers will receive a Certificate of Achievement. APPLY TODAY APPLICATION DEADLINE JUNE 30, Month Program August 17, 2015 June 10, 2016 Mondays Thursdays, 6:00pm 9:05pm CSU & Some UC Transferable Units Paid Network Internship Opportunities Industry Network Events Enrollment Fees Paid Program Objective Students will gain the skills, knowledge, training and relationships necessary for entry level employment in the Entertainment Promotion and Marketing Production. Such technical skills include: Digital Video Editing on Avid & Final Cut Pro Digital Audio Fundamentals Principles of Multimedia Digital Marketing For more program information and eligibility requirements visit Apply at or call Mario Franco at Industry Partner

2 Spring 2015 Dear Faculty and Staff, The Office of Workforce and Economic Development is thrilled to announce the 4th Promo Pathway Cohort Program. Applications are now being accepted for all students and future students interested in receiving a college credited Certificate of Achievement in Entertainment Promotion and Marketing Production. This privately funded program provides the skills, knowledge, training, and potential internships for high paying entry level jobs. The structure of the program has proven to be a model that produces job-ready candidates for the television industry across the country. We are pleased to offer this opportunity to students once more. We will be accepting applications through June 30, You can download the application on our industry partner s website at All application should be submitted prior to the deadline date to Students will go through a vetting process in hopes of creating a diverse cohort that promotes an inspiring atmosphere. Please help us recruit candidate for our Promo Pathway Cohort Program. If you have any question about the application process, the program, or the Entertainment Promotion and Market Production (AS) Degree at SMC, please contact Mario Franco at Best Regards, Mario Franco Project Assistant, Promo Pathway Program Workforce & Economic Development Santa Monica College 1900 Pico Blvd. Santa Monica CA Direct Fax Pico Boulevard Santa Monica CA 90405

3 Promo Pathway Program Timeline Application Deadline, June 30, 2015 Application must be fully completed at the time of submission Include all reference letters or transcript (if any) Feel Free to contact Mario Franco, with any questions Initial Interview, July 1-July 15 SMC will schedule an interview via phone, person or skype Students will be evaluated on a scoring rubric 50 students will be invited to a Finalist Interview day Finalist Interview Day, July 30, 2015 Students invited to the finalist day will receive additional instruction Student should be dress in business casual / trendy attire and ready for fun interactive interviews. Program Schedule Summer week August 24, August 28, 2015 Orientation and Industry Speakers BUS 28 - Marketing Promotions Fall week session Aug 31 - Oct 23, 2015 GR DES 18 - Intro to Graphic Design Application Media 20 - Intro to Writing and Producing Short Form Media Fall week session Oct 26 - Dec 18, 2015 ET 31A - Digital Video Fundamentals (Final Cut Pro) Winter week session Jan 4 - Feb 11, 2016 ET 31B - Digital Video Editing (Avid) Media 21 - Short Form Visual Media Production Spring week session Feb 16 - Apr 08, 2016 ET 40 - Digital Audio Fundamentals BUS 34 - Intro Social Media Marketing Spring week session Apr 18 - Jun 10, 2016 DES 71 - Motion Graphics

4 Revised A Course of Study for ENTERTAINMENT PROMOTION/ MARKETING PRODUCTION (AS) Associate Degree & Certificate of Achievement Programs The Entertainment Promotion and Marketing Production program provides students with the skills, knowledge, training and relationships necessary for entry level employment in the Entertainment Promotion and Marketing Production are of the Advertising and Promotion Media industry. This industry sector includes the writing/producing/editing and design of on-air and off-air promotions, commercial advertisements and public service announcements, and ancillary mass media areas such as media strategy and planning, public relations, publicity, and broadcast/internet/interactive media marketing production. This major may also lead to many other careers. For additional possibilities, visit the Career Services Center on campus to utilize computerized career information systems and other valuable career resources. For other related Broadcasting degrees, see Broadcasting major. ASSOCIATE DEGREE - 60 UNITS The Associate degree involves satisfactory completion of a minimum of 60 semester units with a C average or higher including the required units in the area of emphasis (articulated below), fulfillment of the Global Citizenship requirement, and fulfillment of all Santa Monica College general education requirements, CSU GE or IGETC. Catalog rights dictate that a student may satisfy the requirements of a degree or certificate by completing the general education and major/area of emphasis requirements in effect at any time of their continuous enrollment. Continuous enrollment is defined as enrollment in consecutive Fall and Spring semesters until completion. At least 50% of the area of emphasis (major) units must be completed at Santa Monica College. Each course in the area of emphasis (major) must be completed with a grade of C or higher. SUBJECT TO CHANGE WITHOUT NOTICE. ADDITIONAL INFORMATON ON REVERSE.

5 Revised ENTERTAINMENT PROMOTION/MARKETING PRODUCTION (24 units) Required Courses: (18 units) Business 20, Principles of Marketing (3) Entertainment Technology 11, Computer Skills for Digital Media (3) or Graphic Design 18, Introduction to Design Applications (3) Entertainment Technology 31A, Digital Video Fundamentals (3) Entertainment Technology 31B, Digital Video Editing (3) Media Studies 20, Introduction to Writing Producing Short-form Media (3) Media Studies 21, Short-form Visual Media Production (3) Restricted Electives: (6 units) Business 26, Marketing Research and Consumer Behavior (3) Business 34, Introduction to Social Media Marketing (3) Communication Studies 12, Persuasion (3) Counseling 16, Job Success Skills (1) Entertainment Technology 3, Principles of Project Management (3) Entertainment Technology 40, Digital Audio Fundamentals (3) Entertainment Technology 41, Digital Audio Editing (3) Entertainment Technology 37, Digital Imaging for Design I (3) or Graphic Design 64, Digital Imaging for Design I (3) Entertainment Technology 72, Career Development (2) Graphic Design 71, Motion Graphics 1 (3) Journalism 43, Public Relations and Publicity (3) Media Studies 2, Reading Media Acquiring Media Literacy Skills (3) Media Studies 11, Introduction to Broadcasting (3) Media Studies 13, Broadcasting Announcing and Production (3) Media Studies 18, Broadcast Advertising (3) Media Studies 19, Broadcasting Workshop (3) Media Studies 90A, Broadcasting Internship (1) Media Studies 90B, Broadcasting Internship (2) Additional graduation requirements for the Associate degree from Santa Monica College are listed on a separate sheet available in the Transfer/Counseling Center, as well as online (go to CERTIFICATE OF ACHIEVEMENT Catalog rights dictate that a student may satisfy the requirements for a certificate of achievement by completing the major/area of emphasis requirements in effect at any time during the student s continuous enrollment. Continuous enrollment is defined as enrollment in consecutive Fall and Spring semesters until completion. At least 50% of the units required for Certificates of Achievement must be completed at Santa Monica College. Students must receive a grade of C or higher in each course to successfully complete the Certificates of Achievement. ENTERTAINMENT PROMOTION/MARKETING PRODUCTION (24 units) A Certificate of Achievement is granted upon completion of the required courses listed under the Associate degree. Students who successfully complete this Certificate of Achievement may elect to receive an Associate degree by satisfying additional general education requirements listed on the Associate degree. SUBJECT TO CHANGE WITHOUT NOTICE. ADDITIONAL INFORMATON ON REVERSE.

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